Presented By: Manish Singh

PROFILEShort for "Video & Audio

Communications", United States-based media conglomerate With interests primarily in, but not limited

to, cinema and cable televisionAs of 2010, it is the world's fourth-largest

media conglomerate, behind The Walt Disney Company, Time Warner and News Corporation

Across the globe, BET Networks is the leading provider of media and entertainment for African Americans and consumers of Black culture

MTV Networks’ diverse holdings include interests in television, digital media, publishing, home video, radio, recorded music, recreation, licensing and merchandising.

With more than 160 channels worldwide, MTV Networks owns and operates favourites including MTV: Music Television ,VH1, Nickelodeon etc.

Nickelodeon

Brand ProfileAbbreviated as "Nick“Originally named Pinwheel from December 1,

1977 to March 31, 1979)An American cable television network owned by

MTV Networks, a subsidiary of Viacom InternationalA Public Company in entertainment industryNumber-one entertainment brand for kidsPrimarily aimed at children ages 6–17 Its top programs include Dora the Explorer, iCarly ,

and SpongeBob SquarePantsTop Competitors are Cartoon Network, Disney

Channels Worldwide,Discovery Communications Inc.

Types of Brand CORPORATE BRANDVIACOM INC. HOUSE BRANDSMTV NETWORKS, BET NETWORKS, PARAMOUNT

PICTURES CORPORATION UMBRELLA BRANDSNickelodeon Magazine, Nickelodeon Universe,

Nickelodeon Studios, Nickelodeon Compounds, Nickelodeon Animation Studios, Nickelodeon at Sea, Nickelodeon Suites Resort, Nickelodeon On Sunset Studios

PRODUCT FAMILY BRANDNick Jr., Nicktoons, TeenNick, Nick at Nite, Nickelodeon

Movies INDIVIDUAL BRANDDora the Explorer, iCarly , SpongeBob SquarePants

BRAND ARCHITECT

URE

HOUSE DOMINANT STRUCTURE

MTV NETWORKS

BRAND DOMINANT STRUCTURENick Jr.

Nicktoons

TeenNick

Nick at Nite

WEAKLY ENDORSED STRUCTURE

PARAMOUNT PICTURES CORP.

Competitors

Brand Identity

ProductEntertainment brand for kids & teens

Brand NameAn early movie theatre to which

admission usually cost five cents

Logo & FontThe new logo is set in a rounded typeface

with the letter “i” , looking like a little person, being the focal point

Wanted to clean it up and allow Nick to be the stamp on all of these channels, that ultimately meant jettisoning the familiar Nickelodeon “splat.”

Websitehttp://www.nick.com/

Brand Image Brand Association Attributeso Fun & Entertainment Benefitso Entertainment

(Functional)o Lively, Cheerful, Fun

Loving (Symbolic)

Attitudeo Positiveo Learnero Open-Minded

Brand Personality Family Cheerful Friendly Daring Trendy Exciting Spirited Cool Young Imagine Intelligent Charming

Brand PositioningProduct Attribute

Based

SpongeBob SquarePants Rock Bottom Plunge

Jimmy Neutron Atomic Collider

Pen Profile NICKELODEON Bono M/17 Fat/Funny/Cute/12th Pass Dressing-Cartoons & All Lives at- Green Bowl

Campus Hostel Eats-Sandwiches & Pizzas Listens To Hip-Hop

FTV Prerna Gupta F/21 NIFT,Shillong Slim/Gorgeous/Trendy Dressing- Western Outfits Lives at- Shillong Pro Designer Eats- Continental/Chinese

THANK YOU !