Pop up Store & Retail ActivationsPost Event Report29/08/2016

Welcome to Nickelodeon @ Modhesh World 2016

In the month of July we saw over 20 000 kids pass through the Nickelodeon activation, having fun in the

various areas, with over 15 000 kids actively participating.August was as busy with just under 14 000 kids joining in.

Nickelodeon Licence Fees: Dhs 300 000

...in the beginning: Build Up

Staff

Beatrice Elisha Almonte Carpio

Ahmed Mundher Nasih Elaiwi

Ahmad Faiez Taher Faronieya

Alamira Dina A Ahmed Bahaa Mokhmalj

Andreia Lloven M. Dimayuga

Aisha Butti Ahmed Saeed Al Mansoori

Asma Butti Ahmed Binkhadim Almansoori

Dina Ardeshir Ghavidel

Eric Christian Herrera Pancito

Feryal Yadollah Entezari

Hames Hassan Mohyeldin Hassan

Ibtesam Gadalla Elhagadln

Issraa Mohamed Gasim AbdelWahid

Khaireia Ali Refaat ElSharkawy

Jwan Abdelmajid Mustafa Albwab

Eric Miguel Pancito

Maryam Hassan Mousa El Hila

Maryam Juma Muhamed

Muhannad Hassan Nizam

Nash Kaila Marie Suasi Laurel

Nourman Mohammad Alzoubi

Rama Zakwan Fawal

Roua Bachar Alrihani Tallaj

Rufaida Mahmoud Hamid

Sally Abdul Rahman Zarzour

Wajd Osama Methqal Abdeldayem

The staff that helped us with the activation was

The staff had to be FUN, ENERGETIC, WELL SPOKEN, INTERACTIVE

June 27 to July 31, 2016 Date Tues Wed Thurs Fri Sat Sun Mon Tues Wed Thurs Fri Sat Sun Mon Tues

Dora Activity 27-Jun 28-Jun 29-Jun 30-Jun 01-Jul 02-Jul 03-Jul 04-Jul 05-Jul 06-Jul 07-Jul 08-Jul 09-Jul 10-Jul 11-Jul 12-Jul

BANANA MAKING 8 8 6 9 15 13 1 6 2 5 30 5 22 20 26 3

BACKPACK COLOURING 0 0 0 1 0 2 13 8 11 9 34 0 16 0 36 8

SCAVENGER HUNT 0 0 0 0 24 35 12 3 6 3 7 36 18 8 41 20

CLOCK MAKING 0 0 4 7 8 11 1 8 15 21 32 25 22 21 35 20

RAINBOW COLOURING 0 0 2 0 2 0 3 5 0 7 7 3 0 0 14 15

MASK COLOURING 10 11 13 23 25 45 21 10 31 97 44 52 47 0 0 5

BRACLET MAKING 13

Total 18 19 25 40 74 106 51 40 65 142 154 121 125 49 152 84

MAKING NINJA MASK

BLUE 8 8 6 2 3 4 10 18 17 22 0 10 33 26 36 0

RED 4 4 6 8 16 10 8 20 27 44 0 8 23 15 39 0

PURPLE 5 4 8 7 23 18 8 33 74 0 16 36 14 22 36

Orange 5 4 5 10 6 0 10 8 0 0 0 10 17 18 7 112

Total 22 20 25 27 48 32 36 46 77 140 0 44 109 73 104 148

Ninja Training: Kids Play 15 45 49 58 37 38 25 36 54 153 160 120 99 50 92 136

Fastest: 32sec 32sec 40SEC 33SEC 27sec 26sec 35sec 31sec 32sec 36sec

mini golf 22 24 47 55 58 62 38 48 81 222 345 156 73 56 107 182

Play station 11 40 119 125 0 0 0 0 12 84 41

GIVE AWAYS LIGHTS STICK656

GIVE AWAYS LIGTHS SHADES639

Activation Report

Sat Sun Mon Tues Wed Thurs Fri Sat Sun

23-Jul 24-Jul 25-Jul 26-Jul 27-Jul 28-Jul 29-Jul 30-Jul 31-Jul dhs/child

31 6 11 22 17 0 0 23 10 373 4 1492

16 0 0 0 0 15 10 5 13 275 3.5 962.5

52 43 12 12 45 8 42 22 12 524 7.5 3930

21 30 16 17 13 0 0 0 0 484 6 2904

0 3 7 2 20 0 0 0 8 106 4 424

41 27 29 6 0 35 73 76 51 1124 4.5 5058

0 0 0 0 0 0 0 3 0 124 4 124

161 109 75 59 95 58 125 129 94 14894.5

7 2 0 0 0 34 9 14 13

3 3 0 0 0 25 11 12 21

15 29 0 0 0 6 0 0 0

19 9 0 0 0 20 10 11 25

44 43 0 0 0 85 30 37 59 1980 4.5 8910

162 125 149 132 122 68 203 145 148 1432

27SEC 25sec 27SEC 26sec 31sec 26sec 26sec 25sec 32sec

190 171 143 111 200 42 262 161 217 1766

61 25 40 23 49 0 0 0

36 27 39 35 43 57 44 33 50 656 10 6560

48 27 36 60 66 48 42 42 38 639 15 9585

39949.5

....Activation Report

August 1 to 30, 2016 s

Dora Activity 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21

BANANA MAKING 9 12 8 0 27 8 0 0 0 0 2 7 6 9 14 8 2 3 11 6 0

BACKPACK COLOURING 7 0 0 0 0 10 13 7 0 0 0 0 0 24 25 3 0 0 19 0 0

SCAVENGER HUNT 4 0 0 17 9 0 5 0 5 6 10 5 15 30 45 17 32 30 24 10 18

CLOCK MAKING 0 8 16 11 9 24 11 14 8 0 0 0 0 0 0 0 0 0 0 0 0

RAINBOW COLOURING 0 0 0 0 12 0 0 0 0 0 0 0 0 9 5 3 10 3 0 13 0

MASK COLOURING 47 39 70 51 73 44 25 44 41 49 56 120 60 42 40 51 63 67 92 77 52

BRACLET MAKING 0 0 3 10 0 0 0 0 0 6 0 0 0 0 0 0 0 0 0 0 0

Total 67 59 97 89 130 86 54 65 54 61 68 132 81 114 129 82 107 103 146 106 70

MAKING NINJA MASK

BLUE 26 0 15 45 39 26 0 0 13 9 11 8 50 16 26 36 0 2 9 36 0

RED 25 11 18 47 28 35 0 5 16 18 10 9 65 13 15 39 0 14 15 40 0

PURPLE 0 0 14 18 34 20 20 2 12 14 9 7 0 2 14 22 36 19 11 28 0

Orange 21 15 9 21 39 26 0 5 7 15 8 5 44 20 18 7 112 28 16 18 0

Total 72 26 56 131 140 107 20 12 48 56 38 29 159 51 73 104 148 63 51 122 0

Ninja Training: Kids Play 139 116 156 176 196 163 80 92 121 136 147 231 196 165 153 175 186 158 300 190 107

Fastest: 28sec 29sec 32sec 28sec 30sec 28sec 29sec 31sec 30sec 30sec 28sec 25sec 25sec 27sec 27SEC 26sec 26sec 28sec 24sec 28sec 28sec

TROPHIES 3 1 1 3 2 1 5 1 1 1 2 3 3 1 1 1 2 0 0 0 0

Nickelodeon Mug 30 4 24 12 20 14 10

Crystal 5 10 4 8 7 7 2 6 2 2 5 4 5 3 1

Total give aways 3 1 1 3 2 1 10 11 5 9 9 10 5 7 33 7 31 16 25 17 11

Mini golf: Kids play 147 147 144 151 274 138 122 118 121 134 117 168 193 170 164 145 223 215 372 350 209

PLAY STATION 50 68 44 50 73 118 37 50 62 21 10 0 0 0 0 0 0 0 0 0 0

425 348 453 547 740 494 276 287 344 387 370 560 629 500 519 506 664 539 869 768 386

....Activation Report

22 23 24 25 26 27 28 29 dhs/child

0 0 0 22 11 0 165 4 660

0 0 0 24 25 1 158 3.5 553

17 7 25 21 63 38 453 7.5 3397.5

0 0 0 0 0 0 101 6 606

11 0 13 13 0 0 92 4 368

65 69 32 0 0 0 1369 4.5 6160.5

0 0 0 0 0 0 19 4 76

93 76 70 80 99 39 2357 11821

4 10 0 0 11 0

10 8 0 0 10 0

18 8 0 0 9 0

15 10 50 49 0 0

47 36 50 49 30 0 1718 4.5 7731

157 92 120 178 198 39 4167

28sec 27sec 26sec 29sec 33sec 31sec

0 0 0 0 0 0 32 400 12800

18 2 10 18 15 23 200 30 6000

2 4 3 5 0 0 85 200 17000

20 6 13 23 15 23

224 193 200 301 277 235 5252

0 0 0 0 0 0 583

521 397 440 608 604 313 0 0 13494

55352

....Activation Report

9970 kids came to play Mini Golf and the Dad’s had funshowing their skills and teaching their kids.

This activity proved to be very family orientated withall ages trying a hand at sinking the ball.

Mini Golf with SpongeBob Square Pants and friends

for the whole family

TMNT Counter with Playstation and Ninja mask making

We assisted 3715 kids make their own TMNT masksand 1693 people had a goat the Play Station game.

TMNT Ninja Training Course

3598 kids ran the Ninja training course with records reaching25 seconds. Most kids ran between 1 and 1 and a half minute.All ages was welcome and was assisted depending on their ability.

The Dora activation was very popular with girls, although boys seemed to love to the activities

and joined in.Making the Dora clock was a firm favourite.

We counted 2795 kids in July and 2537 kids inAugust, making Dora the 2nd most popular

Nickelodeon Activity this year.

Dora the Explorer Fun

Dora the Explorer Fun

Cost of Dora Activation was mostly

in the tools purchased, for the kids

make and take crafts like the Dora

Clock, Scavenger Hunt tickets and

paints and other Printed Products.

Nickelodeon Merchandise

Supported by 4 local companies that sellNickelodeon licenced products we focusedon selling 3 Ip’sDora the explorerTeenage Mutant Ninja TurtlePaw Patrol

Nickelodeon Sales Report

Characters

The Characters was really funand pulled a lot of kids into the area

with over 42 appearances in the Nickelodeon ActivationCost of Characters Dhs95 000

Plus miscellaneous like, dressing and storage area,fan, mirrors, table, chairs and music system: Dhs 5 600

Characters

Thank you

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