Taran Swan at Nickelodeon Latin America (1)

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Taran Swan at Nickelodeon Latin America

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Transcript of Taran Swan at Nickelodeon Latin America (1)

Taran Swan at Nickelodeon Latin America Background Nickelodeon is an American channel for kids 2-11 years old. Highest rated basic cable network in USA. In 1993 Fox Kids and Cartoon Network was already in the Latin America market. Taran Swan, was an MBA from HBS. Vice president of the International Channel Development at NICKELODEON/MTV networks, and former Director/Business Development. Also former Senior Business Planner for Walt Disney Studios By 1995 Taran Swan begins writing the Nickelodeon Latin America bussines plan. In 1996 Nickelodeon officially announces it expansion to Latin America. That year Nickelodeon Latin America launches on air Nickelodeons Mission Statement: To connect with kids and connect kids with their world throught enterteiment Promotes uniqueness and cultural differences. A kid-friendly attitude. Open communications A strong team mentality. ORANGE BLOOD An excellent recruiting process: Hiring the right people for the right position. Swan knew he(Stephen Grieder) was exactly who she wanted and had been aggressively recruiting him since May The How-to Nickelodeon workshops with MTV associates to infect them of the orange blood.Open lines of communications Motivational Leader Self-driven workers who hold themselves responsible Creative and strategic thinkers who can find a solution to any problem that is faced. A comfortable work atmosphere where people are not afraid to throw out ideas and critique oneanother. Pregnancy complications Preserving existing culture Staying connected with employees What actions should she take? Should she assign an interim director? Not assign an interim director.The teams are self-driven. They have a good training and Swan picked them individually Swan still can havemeetings throughconferences calls and emails References Arbaiza, L. (2013). La cultura organizacional. In Administracin y organizacin: un enfoque contemporaneo. 1a. Ed. (pp. 2-38). Queretaro: Cengage Learning. Schein, E. (1992). How Leaders Create Organizational Cultures. In Organizational Culture and Lidership. Second Edition (pp. 211-227). San Francisco, CA: Jossey-Bass Hill, L., & Doughty, K. (2008). Taran Swan at Nickelodeon Latin America (A). Harvard Business School. Ng, E., & Wyrick, C. (2011). Motivational bases for managing diversity: A model of leadership commitment. Human Resource Management Review Volume 21, Issue 4, 368376.