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Thank You

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AGENDA Who Is Nickelodeon

Licensing Corporate Responsibility

Franchise Overview Leveraging Nickelodeon

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Who Is Nick?

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Continuous Content

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Influencing

Media Company

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Social MediaOver 270 MM

Social Media Fans

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4 Quadrant Movies

Boys

Girls

Adults

Families

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7.1M TOTAL KID VIEWERS

3.5M Adult Viewers (18-49)

327M Votes Cast

13M Social Mentions

March 28th

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Home of Cultural Icons

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Multi-Generational

Multi-Cultural

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What Is Licensing? The verb license means to give permission.

An authorization (by the licensor) to use the licensed material (by the licensee) under intellectual property laws

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Best Snacks For Kids - Parents 1. Cheese 11. Pears 2. Peanut Butter 12. Smoothies 3. Breads/Muffins 13. Cheese Crackers 4. Herbs & Spices 14. Snack Mix 5. Whole Grains 15. Raisins 6. Quesadillas 16. Apples 7. Yogurt 17. Strawberries 8. Sweet Potato Chips 18. Oatmeal 9. Hummus 19. Tomatoes 10. Pasta 20. Carrots

Parents .com

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Kids Favorite Snacks 1. Ice Cream 11. Pretzels 2. Pizza 12. Apple Slices 3. Mac N Cheese 13. Tacos 4. Spaghetti 14. Pudding 5. French Fries 15. Jell-O 6. Hot Dogs 16. Potato Chips 7. Brownies 17. Oranges 8. Chicken Strips 18. Carrots 9. Waffles 19. Cheeseburgers 10. French Toast Sticks 20. Celery w/Peanut Butter

Shareranks.com

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Corporate Responsibility Childrens Food & Beverage Advertising

Initiative

CFBAIEst. 2006

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CFBAI Goal to shift the mix of advertising, primarily to

children to encourage healthier dietary choices and healthy lifestyles

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Participants

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PBH Goal PBH s mission is to achieve increased daily

consumption of fruits and vegetables for better health by leveraging private and public resources motivating key consumer influencers, promoting fruits and vegetables directly to consumers

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Franchise Overview

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14 Years of Soaking Up The Fame !!*Seen in 170 countries and 35 languages

*86MM Fans on Facebook

*Over $13B in retail sales-to-date

#1 Animated Show for Kids 2-11

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+60%

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February 6th

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FRONT BACK

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200th Episode Celebration

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TMNT is.. #1 TV Program for Boys ages 2-11 #1 Selling Action Figure In Toys #1 Selling Boys Property In Toys

$900,000,000 in Retail Sales 2014

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$191M US $485M WW

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Leveraging Nick

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We Know Kids and Moms

We have Franchises that are Trusted

We have a commitment to Healthy Lifestyles

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Efficient: It targets items that Kids and Moms want

Cost Effective: Cost is pennies on the unit

Targeted: It highlights your items at point of sale

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THANK YOU

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Slide Number 1Thank YouAGENDASlide Number 4Who Is Nick?Slide Number 6Slide Number 7Continuous ContentSlide Number 9Social Media4 Quadrant MoviesSlide Number 12Slide Number 13Slide Number 14Home of Cultural IconsMulti-GenerationalSlide Number 17Slide Number 18Slide Number 19Slide Number 20What Is Licensing?Slide Number 22Slide Number 23Best Snacks For Kids - ParentsKids Favorite SnacksCorporate ResponsibilityCFBAI GoalSlide Number 28ParticipantsPBH GoalFranchise OverviewSlide Number 32Slide Number 33Slide Number 34Slide Number 35Slide Number 36Slide Number 37Slide Number 38Slide Number 39Slide Number 40200th Episode CelebrationSlide Number 42TMNT is..Slide Number 44Slide Number 45Slide Number 46Slide Number 47Slide Number 48Leveraging NickSlide Number 50Slide Number 51Slide Number 52Slide Number 53Slide Number 54Slide Number 55Slide Number 56Slide Number 57Slide Number 58Slide Number 59