Brainstorming
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Transcript of Brainstorming
PRODUCTION AND QUALITY MANAGEMENT
PRESENTED BY: ROOPAM GOYAL
INTRODUCTION
technique used by large and small companies for problem-solving
learning and development, planning and team building
lateral thinking process
TYPES• Individual
brainstorming– TENDS TO
GENERATE A WIDER RANGE OF IDEAS
– MAY NOT PRODUCE AS EFFECTIVE IDEAS
• Group brainstorming– New process for
doing something– Results in quick and
deep thinking
rules
• No idea is a bad idea
• Be creative• Take risks • No criticism allowed
Methods of brainstorming
• Set the problem• Create a
background memo• Select participants• Create a list of lead
questions
WHY BRAINSTORMING FAILS?
• PEOPLE ARE SELF CONCIOUS
• THERE IS NO FOCUS
• PEOPLE EVALUATE EACH OTHER’S IDEAS
• PEOPLE GET DEFENSIVE
• IDEAS ARE VARIATIONS ON A THEME
• ONE PERSON DOMINATES
• SOME PEOPLE DO NOT PARTICIPATE
• THE GROUP LOSES ENERGY
• THERE ARE NO REALLY NEW IDEAS
HOW TO OVERCOME IT
• FOCUS MATTERS: Know your objectives
• Start alone, than join together
• Discuss ideas, but only for clarification and elaboration.
• No criticism, no evaluation
• Go for quantity, quantity catalyzes quality
• Combine and improve on each other’s ideas
THANK YOU