Blogging to Found and Hired: 2012 Minnesota Blogger Conference (Sara Kerr)
Blogging, Extension Annual Conference 2009
-
Upload
kara-newby -
Category
Technology
-
view
268 -
download
0
description
Transcript of Blogging, Extension Annual Conference 2009
An Introduction to Blogging: Extension
StyleKara Newby, Andy Kleinschmidt, Jamie
Seger, Julie Shertzer, Linnette Goard, Melinda Hill, and Cora French-Robinson
“Our job is not to defend yesterday, but to invent tomorrow”
-Peter Druker, Management Guru
Why Extension?
Lack of knowledge about Extension among younger generation (18-35 yo)
Why the Internet?
Possible Issues?
•Difficulty?
•Time/Task Management
•Communicating Impact
Setting up a Blog
High Touch vs. High Tech
Common Questions How does one find the balance in using
technology and not create a divide in clientele?
Does using technology create more work or less work?
How does one maintain a high touch concept that Extension was founded upon while embracing new technology?
Advertising
The #1 referrer to my blog…. Optimize, evergreen Rapid turnaround of information Backlinking, no Virginia it’s not dead yet Enough is never enough
Only 3 readers on your blog? No worries, those are your best friends. Be patient and give these advertising methods time to develop your readership.
High Touch vs. High Tech
Common questions What technology that you use do you find
most useful? How has the use of technology affected
the amount of clientele that come into the Extension office in your programming?
What upcoming trends in technology are you using, and finding the most beneficial right now?
Finding & Reporting Impact Where do I obtain statistical data? What
kind of an impact is my blog having?
Finding & Reporting Impact Options:
Wordpress.com Statistics For blogs hosted by Wordpress.com (free) Can retrieve blog hit information daily, weekly, or monthly
Top posts & pages Search traffic (i.e. if someone views your blog via a search
result) Subscriber information (RSS feed, e-mail, etc) Referring sites
Move It Miami County dashboard Over 7,900 hits since the MIMC program in March. MIMC program ended second week in May. Blog averages approx. 70 hits per day.
Finding & Reporting Impact Options (cont..):
Google Analytics For use with a Blogspot blog – or – can embed into
any blog (with administrative access) Can retrieve daily, weekly, monthly, yearly stats
Traffic sources (referring sites, direct, search engines, etc)
Top posts Traffic map (see who is visiting your blog nationally &
internationally!) Export data into a PDF or similar view
Family Blog
Finding & Reporting Impact
I have all of this data – now what do I do with it? URS / OSU Pro Monthly Mini-Reports
List of new and updated posts (include “active” links)
One or two helpful comments that were posted to the blog from readers
Overall statistics for that month
Advertising Your Blog
Boost your impact by advertising your blog and posts
Group vs. Individual Blogging Group Blogging
Blogs that have contributors of two or more people OSUE FCS blog Pros:
Less amount of work for everyone in updating the blog Blog posts could represent a range of topics / authors
could focus on their area of specialization Cons
Blog may seem unorganized, less uniform, and not targeting one specific niche
May require more work: checking with other authors before posting, etc.
Group vs. Individual Blogging Individual Blogging
Blogs that have one contributor/author Van Wert County Ag blog / Parents in Action
blog Pros:
Blog can be more focused More of a “high-touch” blog (readers correspond
with one author – makes for an intimate experience)
Cons More work for one person
Group vs. Individual Blogging Which format is best?
Extension staff Extension clientele