BLOGGING TO FOUND AND HIRED

MinnesotaBloggersConference 2012

Sara Geneva Noreau Kerr

@Sara_G_N_KerrSara-Kerr.com

How do you buy?

How do you make a decision?

What do you need to know?

Where do you go for information?

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Employers do the same thing.

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YOU ARE A BRAND.

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BUILD ITPROTECT IT

Your Brand / Your E-Reputation

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Source: KBSD Marketing

What Employers Do Google you

Visit your personal website

Find you socially online

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What you need A positive online presence

Good branding

An excellent biography

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What you should do Create your own online reputation

Establish a positive online brand

Google yourself -- regularly

Monitor your social media presence

Ensure there is more positive than negative

Don’t reveal personal information

Let your friends and family know what not to post about you

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HOW?

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BLOG

What blogging does for you Boosts your SEO organically

Establishes your expertise

Demonstrates your writing skills

Affirms your knowledge of social media

Connects you to influencers

Validates your knowledge of current trends & news

Positions you as a source of information

Distinguishes you from other job seekers

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What you should write about Professionally

– Companies you’d like to work for

– Industries that you are interested in

– News relevant to your career or your ideal job

– Books that pertain to the above

Personally

– Charities you support or

– Causes

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What you should do Own your own domain name

Interact with your readers

Link your blog to other professional social accounts

Employ multiple pages on your blog

– Post a current and relevant blog roll

– Include a thoughtful, professional biography

– If not currently employed, explain the work you’d like to do

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Lastly, just don’t… Rant or complain

Use other peoples work (intellectual property) without citation and permission

Write about anything you wouldn’t discuss over dinner with acquaintances– This usually means sex, politics, and religion

Ramble

Post questionable photos

Write about your current employer

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