Blogger SEO
-
Upload
web-seo-services -
Category
Technology
-
view
9.110 -
download
0
description
Transcript of Blogger SEO
Blogger SEO
By -Shashank Gupta
CEO & Founder Web SEO Services
Importance of SEO
• 85%* of all Web site traffic originate from a search engine.
• SEO is 6 times more effective than a banner ad
• SEO Delivers qualified leads
• 55% of online purchases are made on sites found through search engine listings
• Top 30 results receive over 90% of search traffic.
• 28% of Google searches are for a "product/service name", 9% are for a "brand name" and 5% are searches for a "company name".
How to do SEO of Blogger/ Blogspot.com
Every Blog needs a Gadget
Adding Blog Archive to blog– for internal Link Building
• Go to Design then Page Elements tab.
• Click Add a Gadget link on your sidebar and chose Blog Archive gadget from the list.
• Don't change any options and save the gadget.
Sometime a simple Gadget has immense
potential
Add a Blog Archive Gadget in Your Sidebar – for internal Link
Building
Blog Title
& Post Title
Replace Blog Title With Post Title on Post Pages
1. Go to Design then Edit HTML tab and search for this below code<title><data:blog.pageTitle/></title>
2. After that, replace it with the following code:<b:if cond='data:blog.pageType == "item"'><title><data:blog.pageName/> - <data:blog.title/></title><b:else/><title><data:blog.pageTitle/></title></b:if>
3. Now Check You Post to see the changes
Meta Tags
How to insert tags in Blogger
1. Go to Layout then Edit HTML tab.
2. Find <head> tag and place the following code right after it:
<b:if cond='data:blog.pageType == data:blog.homepageUrl'><meta content='PUT BLOG DESCRIPTION HERE' name='description'/></b:if>
How to insert tags in Blogger
3. Just replace PUT BLOG DESCRIPTION HERE with your blog description. Write precise and short sentences which should clearly convey the cliché of your blog.
4. Now, search engines will see the meta description tag only on the homepage.
Submitting Blog Sitemap to Google
Submit Your Blog Sitemap to Google
Go to the following address and sign in with your Google account: http://www.google.com/webmasters/
Click on Add a Site button to add your blog.
A small box will appear, enter your blog URL in it.
Now you need to prove that you are the owner of this blog, for this you need to verify.
Chose Meta Tag as verification method and copy the tag which looks something like this:<meta name="verify-v1“ content="z6MLWEMxLvMFcoVNvGPKOMvAn1oJBKem+eTEpZ1F/DU=">
Now come back to your Blogger account and go to Design -> Edit HTML section.
Paste the Meta Tag right after <head> tag, the <head> tag is in the start of your code just after a few lines.
Once you've pasted the code, click on Save Template button to save your changes.
Submit Your Blog Sitemap to Google
Submit Your Blog Sitemap to Google
Now again go to you Webmaster Tools account and click on verify button to complete verification process.
If you've done everything right, you'll see that you're site is verified now.
Now, you'll see a list of verified sites (I suppose you'll see only 1 site there) on your Google Webmaster Tools homepage.
Click on your site and you'll see a dashboard page of that site.
From the menu on the left side, expand the Site configuration option and then click Sitemaps.
On the next page, click Submit a Sitemap button and it will ask you to enter the sitemap of your blog. The address of your blog will be already there so you just have to add the remaining part which is:
feeds/posts/default?max-results=500
Overall the code would look something like this:
http://www.bloggerfaqs.blogspot.com/feeds/posts/default?max-results=500
Submit Your Blog Sitemap to Google
Submitting Blog to Search Engines
• Step 1 : Submit your blog to GoogleOpen the following link and fill in your blog details. Google is king of internet so make sure to submit URL of all of your blogs.
http://www.google.com/addurl.html
• Step 2 : Submit your blog to YahooYou can submit the URL of your blog or the RSS feed, both are accepted by Yahoo. Although Yahoo has far less search traffic than Google but people coming from Yahoo search stay longer on a blog.
http://siteexplorer.search.yahoo.com/submit
• Step 3 : Submit your blog to Microsoft BingBing is the latest effort from Microsoft in search engine war. It might get a decent chunk in search engine traffic in the near future.
http://www.bing.com/webmaster/SubmitSitePage.aspx
So that completes Basic of Blogger SEO.
Shashank Gupta Owner & Founder Web SEO
Services
Twitter: @shashankscgBlog: www.webseoservices/blogFacebook:
www.facebook.com/shashankscgEmail: [email protected] Website: www.webseoservices.in