Glenn MuskeRural and Agribusiness Enterprise Development Specialist

NDSU Extension Center for Community Vitality

Online Marketing for

Small Businesses

MORE INFORMATIONWebsite: www.ag.ndsu.edu/smallbusines

Facebook: www.facebook.com/NDSUextsmallbizTwitter: www.twitter.com/gmuske

NDSU ExtensionFall Conference

11/8/12

Objectives

• Examine need to be online• What does online mean?

Is an online presence needed?

YES!

Define “Online”

Online Help for Small Business Owners

• Direct Marketing Food Specialty Products Online

• Online Marketing for Agritourism• E-tailing or Retailing Online

Curriculum and Supporting Newsletter: http://go.unl.edu/directmarketingfood

AgritourismComing th

is fall

Outline• Being Online• Getting Found• The Experience• Customer Focus• Telling Others

Facebook YouTube LinkedInTwitter Pinterest InstagramEmail Podcasts Photo sharingBlogs Taping the Experience

• Future Trends• References and Resources

E-tailingSpring/Summer, 2013

https://sites.google.com/site/nacdepetailing/

Final Thoughts

• Online is just one part of marketing• Curricula can be self-guided or used in a

traditional educational setting• Large files – If doing them where you have slow

(or no) Internet service, you may want to preload PDF versions.

• To best help SBOs, use social media tools yourself.

• ENCOURAGE, ENCOURAGE, ENCOURAGE!!!