BLOGGING RULES

TO BREAK & FOLLOW

Ron Culp

@Culpwrit

Anne Waddington

@Akwaddington

JW Marriott Indianapolis

October 21, 2016

RON CULP

Why I started blogging

• Interns proposed idea

• Efficient mentoring vehicle

• Engage PR pros to help future leaders

• Platform for Writing/Business 101

#PRSSANC

ANNE WADDINGTON

Why I started blogging

• Outlet to express my creativity

• Needed to add work to my resume

• Wanted to contribute to and connect with the

beauty blogging community

#PRSSANC

LESSONS LEARNED

• Blogging is an investment, so spend some

money

• The best blogs take time

• Things will break, they always do

• Be yourself, not someone else

• Quality vs. Quantity

• 10 Blog Rules

#PRSSANC

BLOGGING RULES

TO BREAK & FOLLOW

#1 PLAN AHEAD

Creating something on a whim works

out sometimes. Be realistic, do your

research. You’ll save time and money.

#PRSSANC

BLOGGING RULES

TO BREAK & FOLLOW

#2 SEEK INSPIRATION

Check out other blogs and websites.

What do you like, what do you not like?

How are others handling content?

What can you do differently, or better?

#PRSSANC

BLOGGING RULES

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#PRSSANC

BLOGGING RULES

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#3 BECOME AN EXPERT

Create an inspiration binder, or secret

Pinterest board. Write down every

single idea that pops into your head.

#PRSSANC

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#4 TEST & COMMITMENT

Quickly write down at least 150 legitimate

post ideas. Research them to see what's

already out there and how you could make it

different and/or unique to you. Will you post

regularly?

#PRSSANC

BLOGGING RULES

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#5 INVEST IN YOUR BLOG

Is this a hobby, or something bigger? Devote the

necessary time/money.

#PRSSANC

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#6 PERSONAL BRANDING

Market yourself and your blog via

social media and your personal/professional networks.

#PRSSANC

BLOGGING RULES

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#7 BE AUTHENTIC

Share original thoughts, ideas and

content. (Imitation isn’t always the highest form of flattery).

#PRSSANC

BLOGGING RULES

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#8 CONNECT & ENGAGE

Readers are your support system.

Respond to every email, question and

comment. Build a community. Reach

out to others. #PRSSANC

BLOGGING RULES

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#9 EXPERIMENT

Avoid boredom. Try new things (writing

about foreign topics, taking pictures,

creating graphics, etc.). Stretch

yourself! #PRSSANC

BLOGGING RULES

TO BREAK & FOLLOW

#10 AVOID ‘HATERS’

Tune out those who make fun, judge, or

claim you’re wasting your time. Don’t

second-guess yourself. Blogging takes

guts.

#PRSSANC

#PRSSANC

1. PLAN AHEAD

2. INSPIRATION

3. BE AN EXPERT

4. TEST IDEAS

5. INVEST

6. PERSONAL BRANDING

7. BE AUTHENTIC

8. CONNECT & ENGAGE

9. EXPERIMENT

10. AVOID HATERS

BLOGGING RULES

TO BREAK & FOLLOW

QUESTIONS?

#PRSSANC

BLOGGING RULES

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Ron Culp rculp2@DePaul.edu

Culpwrit.com

Twitter: @Culpwrit

Facebook: Culpwrit

Anne Waddington

annekwaddington@gmail.co

m

Twitter: @Akwaddington

Instagram: annewaddington

Snapchat: annewaddington

YouTube: AnneWaddington

#PRSSANC