Blogging 2.0 | LogicClassroom by Boston Logic
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Transcript of Blogging 2.0 | LogicClassroom by Boston Logic
Presented by: Angela Davis, Marketing AssociateAshley Osgood, Marketing Associate
T: 617.266.9166www.bostonlogic.com
Promoting Your Business with Your Blog
Intro to Blogs
Blogging Best Practices
SEO Your Blog
Integrate & Syndicate Your Blog
Questions
T: 617.266.9166www.bostonlogic.com
CLASSROOM OVERVIEW
INTRO TO BLOGS
T: 617.266.9166www.bostonlogic.com
BECAUSE EVEN EXPERTS NEED TO REVIEW THE BASICS SOMETIMES!
WHAT IS A BLOG? blog (plural blogs)
Entries are commonly displayed in reverse-chronological order.
Blog can also be used as a verb, meaning to maintain or add content to a blog.
Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.
T: 617.266.9166www.bostonlogic.com
A blog (a blend of the term ‘web log’) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
HOW DO PEOPLE FIND INFORMATION ONLINE?
T: 617.266.9166www.bostonlogic.com
906,000,000 HRS / MONTH!
HOW IS A BLOG GOOD FOR BUSINESS?
Very Affordable Marketing
Easy to Post / Edit Content
Promote Events, Products, Services, etc.
Blogs are a Great Way to Feature Relevant, Fresh Content A Key Factor in Search Engine Ranking
Makes Your Website a Valuable Source of Information
T: 617.266.9166www.bostonlogic.com
Establish Yourself as an Expert in Your Industry
Opportunity to Share Your Expertise with a Larger Audience
Gain Loyalty & Receive More Traffic = MORE LEADS Blog Readers More Likely to Want to Work with You! Already Confident in Your Knowledge & Familiar with You
BLOGS GREAT FOR PERSONAL BRANDS, TOO!
T: 617.266.9166www.bostonlogic.com
BLOGGING BEST PRACTICES
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CREATING BLOGS PEOPLE WILL WANT TO READ
QUESTIONS TO KEEP IN MIND:
Do you read any blogs regularly? What do you like to read about? What don’t you like reading?
Have you ever read or seen a blog post featured on Yahoo, MSN, Stumble Upon, Boston.com, etc? Why do you think that blog was featured?
Relevant, Timely Topic Industry Insight
Have you ever read or seen a blog post shared or suggested by a friend on Facebook? What made it worth reading and sharing?
T: 617.266.9166www.bostonlogic.com
HEADLINE(120 CHARACTERS OR LESS & USING KEYWORD/PHRASE)________________________________________________________
1 MAIN POINT________________________________________________________
SECONDARY POINTS (IF APPLICABLE)________________________________________________________
SEARCH TERM(S) OR KEYWORDS/ PHRASE (INCLUDE IN HEADLINE, 1-2 SUBHEADS, AND IN BODY. USE LONG TAIL KEYWORDS & HALO TERMS) _______________________________________________________
SUBHEADS OR SECTION HEADINGS (1 – 3 SENTENCES)(TO BREAK UP LONG PASSAGES AND DRAW READERS EYES DOWN THE PAGE)________________________________________________________
PHOTO/OTHER ARTIMPROVES READABILITY, POPULARITY & ENJOYMENT OF POSTS)________________________________________________________
RESOURCES/LINKS(CITE SOURCES OF PHOTOS OR NEWS ARTICLES, LINK TO YOU RELATED BLOG POSTS ETC.)________________________________________________________
CALL TO ACTION/QUESTIONS FOR COMMENTS________________________________________________________ T: 617.266.9166
www.bostonlogic.com
BLOG POST CHEAT SHEETDon’t
Forget to PROOF READ!
AWESOME CONTENT CREATION TIPS: Blogs in List Form
“Best Boston Neighborhoods for Young Professionals” “Top 10 Reasons to Rent and Not Buy”
Include Videos & Rich Media Informative Demos, or Client Testimonials Property Tours
Blog About Industry or Company Events Or Even from Events (Micro Blogging LIVE)
Give Free Advice and Information Readers Want! Valuable Content is the BEST Content Know Your Business & Be Unique
T: 617.266.9166www.bostonlogic.com
OPTIMIZING YOUR BLOG
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HOW TO GET PEOPLE TO FIND YOUR AWESOME BLOG
BL G
Keyword Research Competitor
Analysis
Site Design & Usability
Analytics & Tools
Sitemap & RSS FeedsContent
Creation
Submit to Search Engines
Submit to Directori
es
Link to Social
Network Profile
Social Sharing
for Readers
Inbound Links from
Others
T: 617.266.9166www.bostonlogic.com
SEOPROCESS
Write Unique Titles, URLs and Descriptions
Use a Web of Related Keywords/Phrases to Expand Your Reach
Always Allow Comments & Social Sharing
Syndicate Content to Social Networks, Directories, etc.
Google and other search engines grant high value to blog content due to the frequent updates, links and networks, and archival nature of the blog platform itself.
T: 617.266.9166www.bostonlogic.com
BLOG SEO TIPS:
For More Info on SEO Visit: www.RealEstateSEO1.com
Keywords in Page URLFor Example: www.mywebsitename.com/long-tail-keyword-here
Keywords in Content Page Headings & Subheads Internal Site Links Other Variations of Words Too
T: 617.266.9166www.bostonlogic.com
KEYWORD/PHRASE PLACEMENT IS KEY
Keywords in Back End Page Title Tags & Page Descriptions Image Meta Data & Alt. Text Meta Tags & Blog Categories
PROMOTING YOUR BLOG
T: 617.266.9166www.bostonlogic.com
USING SOCIAL NETWORKING, SOCIAL SHARING, DIRECTORIES, & RSS
Did You Know Over 175,000 New Blogs are Started Every Day? Facebook has Over 250 Million Active Users, 120 Million Login Once Daily Twitter has Over 18 Million Users (3.8% of Adult Internet Users)
Twitter, Facebook = Micro-Blogging Can Also Syndicate Blog Posts to Social Networks Fans & Followers are Subscribers to Your Micro Blogs
Active Blogging is a 3 Part Process: Commenting Reading Writing
Use Social Media as Portal to Your Blog Blog Should ALWAYS Be Integrated Into Your Website Search Engine Ranking for Your Website & Blog, NOT JUST BLOG!
BLOGS ARE THE HEART OF SOCIAL MEDIA
T: 617.266.9166www.bostonlogic.com
SOCIAL SHARING FOR BLOGS
T: 617.266.9166www.bostonlogic.com
Add-This Plug-In Links for Readers to Share Your Content On Social Bookmarking Sites
Add a Facebook ‘Like’ Button To Your Posts, Too
Join Networked Blogs Links to Your Fan Page and/ or Personal Facebook Profile Syndicates Blogs Posts to Wall & Tab on Profile
Make It EASY for Fans to Share!
SYNDICATING YOUR BLOG ON SOCIAL NETWORKS
T: 617.266.9166www.bostonlogic.com
Set Up RSS Feeds to Automate Posting Blogs to Social Profiles RSS: Stand For ‘Really Simple Syndication’ RSS Allows for Subscriptions Delivered Via Web Portal, Email, etc. Many Popular Blog Platforms Automatically Generate RSS Feeds
Syndicate to Facebook RSS Graffiti Application or Networked Blogs
Syndicate to Twitter TwitterFeed
Syndicate to LinkedIn Profile & GROUPS Blog Link
Manage Your RSS Feed Subscriptions Google FeedBurner NewsGator NetVibes
SYNDICATION SUCCESS ON SOCIAL NETWORKS
T: 617.266.9166www.bostonlogic.com
Facebook Fan Found Blog Link & Commented!
T: 617.266.9166www.bostonlogic.com
SUBMIT YOUR BLOG TO DIRECTORIES Here is a Great Source For Various Industry Blog Directories:
http://www.toprankblog.com/rss-blog-directories/
T: 617.266.9166www.bostonlogic.com
You May Already Be Listed by Users Take Control of Your Listing Add Links to Website, Blog, Social Networking Profiles, etc.
REGISTER WITH LISTING SERVICES
T: 617.266.9166www.bostonlogic.com
CREATIVE WEB 2.0 MARKETING Create a Contest
Post Details On Your Blog & Promote on Twitter, Facebook, LinkedIn, etc. You Can Make Interacting with Your Profiles or Blog Part of Contest
Ex. Leave a Comment, Link to the Contest, etc.
Be Active in Online Communities Create or Join Facebook or LinkedIn Groups Focused on Your Niche Use BoardReader & Other Tools to Find Start Interesting Discussions & Answer Questions/ Engage Members
Create a YouTube Channel Post Videos to Facebook Fan Page with the Involver Application Host Videos for Free & Get More Traffic to Your Blog from YouTube
Guest Bloggers Become a Guest Blogger for Others, or Invite a Guest Blogger
Link to Your Blog & Social Media Profiles EVERYWHERE Business Cards, Email Signatures, Newsletters, Presentations You Give, etc.
Use Tools like TweetBeep, GeoChirp, and Google Alerts to Monitor Your Company, Industry, and Competition
Monitor: Company Name, Trademarks, Website & Blog URLs Relevant Employees Names Brands, Products & Services Events, Webinars, Seminars, Conferences Competitors & Relevant Employees Your Core Keywords/ Phrases Industry Terms
Use Hashtags on Twitter to Track Conversations on Specific Topics The # Sign + a Phrase: (Ex. #RAINCAMP, #NAR, #IREC)
Use the Keyword Search on Facebook Find New Leads Looking for Your Services & Competitors
LISTENING CHANNELS
T: 617.266.9166www.bostonlogic.com
Be Positive, Informative, Concise, Relevant
Highlight Successes (Closed Deals, Congrats to Clients, etc.)
Don’t Be All Business – People Will Block You or Stop Following If Bored!
Spend 15 Minutes Daily Learning About Your Followers/ Fans Comment on Their Profiles & Status Updates
Forget to Edit Your Privacy Settings on Your Profiles
Share Private Personal Info. (Like Children’s Names or Photos, etc.)
Post Embarrassing or Private Photos
Post Status Updates with Swearing or Trash-Talking
FINAL TIPS!
T: 617.266.9166www.bostonlogic.com
RECAP Create Awesome Blog Content
Optimize Your Blog Posts
Syndicate Blog & Let Readers Share, Too!
Submit Your Blog/ Website to Directories & Listing Services
Be Active in Online Communities
Link to Your Blog & Social Media Profiles EVERYWHERE
Be Creative!
T: 617.266.9166www.bostonlogic.com
QUESTIONS?
More LogicClassrooms by Boston Logic: www.bostonlogic.com/blog/category/logicclassroom/
Read SEO Tips on our Real Estate SEO Blog: www.realestateseo1.com
For more information, contact: Angela Davis, [email protected] Ashley Osgood, [email protected]
T: 617.266.9166www.bostonlogic.com
@BostonLogic /BostonLogic