Blogging 101

for business owners

copyright 2015 All Things Writing, LLC

www.AllThingsWritingLLC.com

All Things Writing, LLC

…because your writing speaks for you.

http://www.allthingswritingllc.com/

What is a blog? A blog (web log) is a discussion or informational site published on the World Wide Web, consisting of posts typically displayed in reverse chronological order.

Some Types of Blogs

• Personal http://flyingpinkelephants.blogspot.com • Professional http://www.chriscolgan.com/blog • Political http://bearingdrift.com • News http://www.theguardian.com/news/blog

Copyright 2015, All Things Writing, LLC www.AllThingsWritingLLC.com

http://flyingpinkelephants.blogspot.com/



http://www.chriscolgan.com/blog



http://bearingdrift.com/



http://www.theguardian.com/news/blog




Blogs vs. Websites

• Blogs change.

• Traditional websites are static.

• Blogs are interactive and encourage online discussion.

• Traditional websites do not encourage discussion.

• Updated blogs tend to bring in more traffic.

• Static websites tend to bring in less traffic.

• Blogs contain the “voice of the business.”

• Websites tend to be more objective.



Why should you blog?

1. Blogging will give you online presence.

2. Blogging will give you credibility.

3. Blogging will help you develop a following.

4.Blogging can give you material to use for larger projects.



What’s better? A blog or a website?

Ask yourself: • What are your marketing goals?

• How else are you doing your marketing?

• How tech savvy are you?

• How comfortable are you learning new platforms?



What should you blog about?

1. What is the purpose of the blog?

2. Whom do you want to be your audience?

3. What would you like to be known for?



What options do you have for building a website and/or blog?

• Hosting

• URL

• Platform

• Template

• Software



What should your blog/website look like?

• Layout

• Content

• Accessibility/Ease of Use

• Widgets



What about social media?

• Facebook

• Twitter

• Instagram

• Pinterest

• LinkedIn Copyright 2015, All Things Writing, LLC

www.AllThingsWritingLLC.com

https://www.facebook.com/

https://twitter.com/

http://instagram.com/

http://www.pinterest.com/

https://www.linkedin.com/


How does social media interface with a blog?

• Can announce when a new blog entry has been posted

• Drives more people to your blog

• Increases web presence



Conclusion

Whether you choose to blog is your decision. But for business owners especially, blogging can be beneficial. Using this technology can greatly assist you in meeting your marketing goals.



More Questions?

Feel free to send questions to

[email protected]

Copyright 2015, All Things Writing, LLC, www.AllThingsWritingLLC.com


Blogging 101

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