Content Marketing

Sarah J. Storer

Blogging Basics, 101

WHAT DO YOU READ?

Agenda

• What is blogging?• What you should write about• How often you should write• What platforms you should use• How to get found (and read)• Resources

Blogging is…

(the boring definition)A personal journal published on the Web consisting of discrete entries

("posts") typically displayed in reverse chronological order so the most recent

post appears first.

WHO DO YOU WANT TO BE?

HOW DO YOU WANT TO BE PERCEIVED?

What to Write

What do you love?

What intrigues you?

What do you want to learn more about?

What do you want to share?

What are you willing to share?

What to Write

What do you find

important that

others must know?

What to Write

How Often to Write

Consistency is found in that work whose whole and detail are

suitable to the occasion. It arises from circumstance, custom, and

nature.

-Marcus V. Pollio

How Often to Write

What is your goal in writing?

How much time do you have?

What kind of community do you want to build?

How Often to Write

Consistency is more

important than

frequency (to

start).

Platforms

Get a custom domain name (godaddy.com)

Get a custom theme (themeforest.net)

Self-host (wordpress.org)

Platform Tips and Tricks

Make it fit.

Make it

your own.

Platform Tips and Tricks

How to Get Found (and Read)

Your blog goes here…

Use Your (key)WordsPlay Well With Others

Share, share, share

How to Get Found (and Read)

The Internet

is

Nice

How to Get Found (and Read)

QUESTIONS?

Find Me!

www.sarahjstorer.comwww.thenakedredhead.com

@sarahjstorerFacebook.com/TNRblog