Big Data & Automated Closed-Loop Marketing

Big DataOriginated in the ‘Back Office’ is now ‘Front of House’ & part of the modern CMO’s budget & IT spend

Everything In Our Lives Now Generates Data What you receive, open, click, contribute, like, buy, ignore is tracked & stored somewhere including when & where you were.

Organisations Collect DataTo create a meaningful relationship with you - for future product/service development, to make a sale, to sort out your problems, to become a better business.

Automated MarketingIs an efficient & effective way to streamline repetitive manual marketing activities to keep up with rising demand created by high availability – 24 x 7.

Automated Closed-Loop MarketingAutomated Marketing plus Analytics integrated to create business information for decision-making.

Consumers Have ControlAutomated Closed-Loop Marketing means you get to do smarter other things until they’re ready for you.

Have A Digital StrategyIt’s complex – there’s Big Data, Analytics, Automated Marketing & a long to-do list… so you need a strategy.

Start Herehttp://www.semantia.com.au/services/digital-strategy/