BEST PRACTICES FOR BRANDS USING SNAPCHAT

Best Practices for Brands using SnapChat

When it comes to Snapchat, you want to make the most of it.

Build your brand

and Engage with your followers

in a way that promotes your business.2

Here are some best practices to follow in order to

Getting Started: First Things First

As with any of the many different social media platforms, the first thing to do is get on Snapchat and actually create an account for your brand.

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Take a little time to use your noggin in this stage, because it’s the beginning of all that follows.

Getting Started: First Things First (cont’d)

You want to have a great username that will catch the attention of your followers, but you also want it to be easy to keep in mind.

If you have other social media accounts (and I’m betting you do) then you should try to be consistent.

That’ll make it so much easier for your customers to get on board with following you.

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It’s a really good idea to promote your new Snapchat presence on your other social media platforms.

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Speaking Of Social Media………

Anywhere you have a presence, announce your new Snapchat.

Make sure you give your followers the information they need to find you, such as your username.

Just saying

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Speaking Of Social Media………(cont’d)

That’s like offering a soggy, dead earthworm to a fish instead of a high-tech and attractive piece of bait.

Try something a little tastier, such as a sneak peak at info your clients can only get if they get over to Snapchat.

Please, whatever you do, give them a good reason to go looking!

“HEY WE’RE ON SNAPCHAT” isn’t going to do

much.

They will like itTease them

Or some kind of reward.

Once they’ve come to visit you on Snapchat, give them something for their dedication.

It could be • A discount

• A coupon

• A behind-the-scenes sneak peak at something special

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ANYTHING THAT’S A PAYOFF FOR THEIR EFFORTS

Give ‘Em A Cookie

Content

You’re on a roll if you’ve been following the above steps.

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IT’S ALL ABOUT THE CONTENT

BUT ONCE YOUR CUSTOMERS ARE THERE, YOU NEED TO KEEP THEM THERE.

Content (cont’d)

How do you do that?

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THEY’LL KEEP COMING BACK FOR MORE

By offering content that gives value and is super engaging and fun.

Be a dud and your followers won’t stick around. Be RELEVANT and FUN

So your brand can enjoy the awesome interaction made possible by this cool social media platform.

Tell Us A Story Use the story feature on

Snapchat to reach and engage all of your followers.

By telling a story, they’ll be rapt with attention and eagerly awaiting for the next chapter to unfold.

Using these tips will help you

GET THE MOST OUT OF SNAPCHAT

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