Best Practices: Audience Targeting for Travel
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5/20/2010 Audience Targeting for Travel Optimizing for Higher ROI Across Onsite Offers and Media Campaigns with [x+1]’s Integrated Platform Presented at PhocusWright 2009
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Transcript of Best Practices: Audience Targeting for Travel
5/20/2010
Audience Targeting for TravelOptimizing for Higher ROI Across Onsite Offers and Media Campaigns with
[x+1]’s Integrated Platform
Presented at PhocusWright 2009
Who we are
[x+1] provides tools and services for advertisers and agencies to optimize results
from display media, search landing pages and websites.
Who we help
The [x+1] Products
We Drive Campaigns Using Data & Segmentation
In Market(Context and Behavioral)
Geographic Demo
MaleHigh income
Customer
+ + +
Surf Waikiki!
Packages starting at $699
AUTOMATICALLY
(Or by using audience segmentation & rules)
Both Onsite and Offsite
Surf Waikiki!Packages starting at $699
Surf Waikiki!
Packages starting at $699
Publisher Site Your Site
7
YOU ARE ALMOST THERE!Check out our lowest fare deals.Less than 500 “points” and you will be upgraded to gold status.
Drive Loyalty Programs
Middle Seat Monday?Sorry your flight was not perfect.Please accept free Wi-Fi on your next trip
Build Relationships
Build Multichannel Reach
Check InFrom Your Phone!
Find the right audience for Cross Sell/Upsell
Car ad for Waikiki rental
$29Speed in Waikiki
Waikiki is 10 hours away…Wouldn’t you rather sip champagne?Click here to upgrade your flight >
Stay in a five star Waikiki hotel -Upgrade for only 200 points!
In Market(Context and behavioral)
Geographic Demo
FemaleHigh income
CustomerDelta
Skymiles+ + +
Packages starting at $699
Let’s walk through how all this works:
Proprietary and Confidential
Delta Landing Page Segments
[x+1] identifies 1700
discrete audience
segments, and can
serve those
segments unique
pages all from one
simplified dynamic
landing page
Impact is quantified against a hold-out control cell
Personalization of Delta’s landing pages drives lift and produces significant incremental revenue:
In 6 months, [x+1] technology has generated 40x ROI for Delta
• [x+1]’s incremental volume in placement A is not cannibalistic to conversions from the RTR on the homepage
• Through conversion tracking [x+1] has been able to advise which creative copy and imagery are most successful at driving ticket sales
To learn more about Audience Targeting, please contact
Mike Dillon at [email protected] or call
(203) 984-2403
