Website Custom Audience Ad’s

Facebook Re-targeting part #2

• Recap Facebook re-targeting part 1• Website Custom Audience allows you to serve ad’s to people who visit

your website• Create a WCA in the ad’s manager• Copy and paste Pixel Code in your website header tag </head>• You are looking for “audience to small”

• Lets Start by building up that audience• Create an ad targeting your prospects

Either through demographics or with an audience you have uploaded• Use “website conversions” type• This will get website visitors to build the WCA audiences

• Go to Ad’s Manager and click the Create Ad button

• Select “clicks to website” as the type of ad

• Enter the URL address of the website you have your Pixel Code embedded on then click continue

• Choose a good image (600X315 is perfect right column size)

• Select your fan page to connect the ad to (allows for News Feed Ad)• Drop down menu and find best page for ad

• Ad your headline (25 characters) and text (90 characters) for the ad• Crab attention “what’s in it for them”

• Choose if you want a button or no button for action step (the image is clickable from ad I do not use a button)

• Click the Advanced Option link

• You can add a slightly longer description (200 characters)• “What’s in it for them”

• Choose your audience• If you have a custom audience uploaded

• Choose your audience• Use demographics

• Add your Website Custom Audience• Combining with other custom audience or demographics will help you

build that audience up

• Name your Ad• Select your pricing options and place order ($10 to $20 a day)

• Once the Website Custom Audience is big enough, create a billboard ad to have a constant presence for them when they are on Facebook• You can run the ad to the same URL or to a specific offer • Make sure to have or create a good image to use that brands you• The image should be 600X315 for maximum results• Use power point to create it

• Click create ad from ad’s manager

• Select “clicks to website” as the type of ad

• Enter the URL address of the website you have your Pixel Code embedded on then click continue

• Choose a BRANDED image (you in the image)• Use Power point to create to get the perfect size

• Select your fan page

• Headline and text

• Use the advanced option to give a little more description if you like

• Choose ONLY your Website Custom Audience

• Name your Ad Retargets to identify what ad they see (if you do more than one)• Select your pricing options and place order ($10 to $20 a day)

• Your cost on the retarget ad’s will be very minimal• You won’t reach your daily budget on most days• You can also do these ad’s for page likes, or page post engagements• Be creative, use different messages in your retarget ad’s • Increase your brand and your website conversion

• Like the ad says