SurveyMonkey Audience Targeting Attributes

Targeting Attributes

Core Demographics ��3

Household & Lifestyle �� 4

Employment ��5

Employment (cont) ��6

Purchasing & Influencing Power ��7

Food & Dining ��8

Food & Dining (cont) ��9

Retail �� 10

Media & Communications ��11

Cable, Internet & Electronics �� 12

Cable, Internet & Electronics (cont) �� 13

Health �� 14

Targeting AttributesThis reference book is just a starting point for understanding the unique capabilities of SurveyMonkey Audience. Our members are profiled across hundreds of attributes, giving you access to highly specific groups.

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Core DemographicsGender

• Gender–balanced • Specific male / female ratio • Males or females only

Age

• Custom age range

Income

• Household income

Location

• Region • Division • State • Metro area • Zip

Education

• Primary school • Some high school,

but no diploma • High school diploma (or GED) • Some college, but no degree • 2–year college degree • 4–year college degree • Graduate–level degree

Ethnicity

• White / Caucasian • Asian or Pacific Islander • Black or African American • Hispanic or Latino • American Indian or

Alaskan Native

Religion

• Buddhism • Catholicism • Christianity • Protestantism • Hinduism • Islam • Judaism • Native American • Inter / Non–Denominational • No religion

Languages spoken

• Arabic • Cantonese • Mandarin • English • French • German • Korean

• Russian • Spanish • Tagalog • Vietnamese

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Household & LifestyleMarital status • Married • Widowed • Divorced • Separated • Domestic partnership or

civil union • Single, but cohabiting with

a significant other

• Never married

Parental status • Expectant mothers (within

6 months and by due date) • Number of children • Age of children

• Gender of children

Student status

• Full time in graduate school

• Part time in graduate school

• Full time at a 4–year college or university

• Part time at a 4–year college or university

• Full time at a 2–year college or university

• Part time at a 2–year college or university

• At a high school or equivalent

• Not currently a student

Political views • Extremely liberal • Moderately liberal • Slightly liberal • Neither liberal

nor conservative • Slightly conservative • Moderately conservative

• Extremely conservative

Registered voter status • Registered voter • Not a registered voter • Unsure / don’t know

of status

Business or leisure travel frequency • Weekly • Monthly • A few times per year • Less than a few times

per year

Cars owned

• Number of cars

Pets owned • Dog • Cat



EmploymentEmployment Status

• Full–time • Part–time • Not employed, looking

for work • Not employed, not

looking for work • Retired • Disabled

Employer company size (FTE)

• 1–10 • 11–50 • 51–200 • 201–500 • 501–1,000 • 1,001–5,000 • 5,001–10,000 • 10,000+

Job level

• Owner, Executive, C–Level

• Senior Management • Middle Management • Intermediate • Entry Level

Small–to–medium business owners

• Type of business • Number of customers

Sales job function

• B2B • B2C • Inside Sales • Outside Sales

Industry of employment

• Advertising & Marketing • Agriculture • Airlines & Aerospace

(including Defense) • Automotive • Business Support

& Logistics • Construction, Machinery

and Homes • Education • Entertainment & Leisure • Finance & Financial

Services • Food & Beverages • Government • Healthcare &

Pharmaceuticals • Insurance • Manufacturing • Nonprofit

• Retail & Consumer Durables

• Real Estate • Telecommunications,

Technology, Internet, Electronics

• Utilities, Energy, Extraction



Employment (Cont)Job function

• Accounting & Auditing • Administrative • Advertising & Marketing • Analyst • Art, Creative, Design • Business Development • Construction • Consulting • Customer Service • Distribution • Doctor • Educator (e.g. teacher,

lecturer, professor) • Engineering • Finance • General Business • Health Care Provider

(other than doctor or nurse)

• Human Resources • Information Technology

• Legal • Management • Manufacturing • Nurse • Production • Product Management • Project Management • Public Relations • Purchasing • Quality Assurance • Research • Sales • Science • Strategy & Planning • Supply Chain • Training • Writing & Editing

IT job function

• Database Specialist • Hardware Specialist • Networking Specialist • Programming Specialist • Software Specialist • Technical Writer • Web Specialist



Purchasing & Influencing PowerHousehold investable assets

• Less than $100,000 • $100,000 to $249,999 • $250,000 to $499,999 • $500,000 to $749,999 • $750,000 to $999,999 • $1,000,000 or more

Banking services

• Bank of America • JPMorgan Chase • Citibank

Primary purchasing decision maker

• Groceries • Entertainment • Healthcare • Personal Care • Fitness • Home Maintenance (e.g., furnish-

ings, supplies, services) • Lawn and Garden (e.g., equip-

ment, supplies, services) • Finance (e.g., investments, insur-

ance, taxes) • Bills, Utilities and Rent

/ Mortgage • Child care • Elder care • Pet care • Vehicle purchasing • Vehicle maintenance • Travel planning • None of the above

Primary credit card company

• American Express • Visa • Mastercard

Products / Services Recommendations (last 30 days)

• Automotive • Finance & Investments • Fashion • Food and Beverages • Healthcare • Movies / Television • Physical Fitness • Sports • Technology and the Internet • Travel • Not recommended any of

the above



Food & DiningGrocery shopping (last 30 days)

• Ahold • Albertsons • Aldi • Giant Eagle • H–E–B • Kroger • Meijer • Publix • Safeway • Supervalu • Trader Joe’s • Whole Foods Market • Did not shop at any of the above

Food purchased (last 30 days)

• Beef • Poultry • Seafood • Canned food and soups • Pasta • Rice • Beans • Cereal • Bread and baked goods • Candy • Salty snacks • Sweet snacks • Fresh fruits and vegetables • Frozen prepared food • Frozen fruits and vegetables • Dairy products

(not including milk) • Did not buy any of the above

Beverages purchased (last 30 days)

• Milk • Juice • Bottled water • Soda • Energy drinks • Tea • Coffee • Beer • Wine • Liquor • Did not purchase any of the

above

Restaurant visit frequency (last 30 days)

• Never • 1–3 times • 4–6 times • 7–9 times • 10 or more times



Food & Dining (Cont)Casual dining visited (last 30 days)

• Applebee’s • Buffalo Wild Wings • Cheesecake Factory • Chili’s • Denny’s • IHOP • Olive Garden • Outback • Red Lobster • Red Robin • Ruby Tuesday • Texas Roadhouse • TGI Friday’s • Did not eat at any of the above

Quick serve restaurant visited (last 30 days)

• Burger King • Carl’s JR • Chipotle • Domino’s • Jack in the Box • KFC • McDonald’s • Papa John’s • Pizza Hut • Subway • Taco Bell • Wendy’s • Did not eat at any of the above



RetailClothes shopping (last 6 months)

• Banana Republic • Dillards • Express • H&M • JCPenney • J Crew • Kohls • Macy’s • Neiman Marcus • Nordstrom • Old Navy • Ross • Saks • The Gap • Not shopped at these above stores

Superstore shopping (last 6 months)

• Big Lots • BJs Wholesale Club • Costco • Home Depot • Kmart • Lowes • Sears • Sam’s Club • Target • Walmart • Not shopped at the above stores

Drug store shopping (last 6 months)

• CVS • Dollar General • Dollar Tree • Eckerd • Freds • Longs • Osco • Rite Aid • Sav–on • Walgreens • Did not shop at any of the above



Media & CommunicationsType of phone used

• Regular cell / mobile phone • Android • iPhone • Blackberry / RIM • Windows Mobile • Do not have a mobile phone

Mobile phone carrier

• AT&T • Boost Mobile • Cricket • MetroPCS • Sprint • T–Mobile • Trac–Fone • U.S. Cellular • Verizon Wireless • Virgin Mobile • Other

Media usage (music) (last 30 days)

• Grooveshark • Last.FM • Pandora • Rhapsody • Songza • Slacker • Spotify • Rdio • Did not use any of the above

Primary television service

• Antenna • Cable • Fiber TV • Satellite • Streaming content via the internet • Do not have television service

Media usage (video) (last 30 days)

• Amazon Instant Video / Amazon Prime

• Google Video • Hulu / Hulu Plus • Joost • Netflix • Vudu • Yahoo • YouTube • Peer–to–peer websites

(e.g., justin.tv, ustream) • News websites

(e.g., CNN, NY Times, MSN) • Premium network websites

(e.g., HBO, Showtime) • Sports websites • Television network websites

(e.g., NBC, TBS, Bravo) • Did not use any of the above



Cable, Internet, & ElectronicsCable or Satellite Television Provider

• AT&T • Bright House Networks • Cable One • Cablevision Systems Corporation • Charter Communications • Comcast Corporation • Cox Communications • DIRECTV • Mediacom Communications

Corporation • Suddenlink Communications • Time Warner Cable • Verizon Communications • No television service • Other provider

Primary Internet Service Provider

• AOL • AT&T • Bright House • Cable One • Comcast • Charter • CenturyLink • Cox Communications • EarthLink • Frontier Communications • Juno • MSN • NetZero • Optimum • SuddenLink • Time Warner Cable • Windstream • Verizon • None of the above

Electronic device ownership

• Blu–ray Player • Desktop Computer • Laptop Computer • Tablet Computer • Digital Video Recorder (DVR) • Digital Camera • E–book Reader • GPS Device (e.g., Garmin, TomTom,

in–car navigation system) • High Definition TV (HDTV) • MP3 Player • Printer • Satellite Radio Player

(e.g., SiriusXM player) • Streaming Media Device



Cable, Internet, & Electronics (Cont)Video game devices used (last 30 days)

• Desktop / Laptop computer • Smartphone • Tablet • Nintendo Wii • Nintendo Wii U • Nintendo 3DS XL • Sony PlayStation • Sony PlayStation Vita • Microsoft Xbox (Any Xbox model) • None of the devices above used to

play video games

Internet Activities (last 30 days)

• Participated in online dating • Used social networking website

(e.g., Facebook, Myspace) • Followed, liked, or became a fan

of something or someone • Uploaded videos or photos to

a website • Wrote an online blog post • Read an online blog • Read news stories • Streamed audio content

(e.g., music, news, podcasts) • Streamed video content

(e.g., movies, television, news) • Played video games online • Used an online gambling site • Made a restaurant reservation • Made a phone call • Obtained medical information

• Used an online banking website • Looked for employment • Made personal or business

travel plans • Made a purchase for personal use • Made a purchase for business use • Compared prices for a product

or service • Searched for a product or service • Rated or reviewed a product

or service



HealthExercise habits (last 30 days)

• Not at all • 1 to 4 times • 5 to 8 times • 9 to 12 times • More than 12 times

Ailments

• Allergies • Anemia • Anxiety Disorders • Asthma • Attention Deficit Disorder • Bipolar Disorder • Chronic Dry Eye • Chronic Obstructive Pulmonary

Disease • Chronic Pain • Crohn’s Disease • Deep–vein Thrombosis • Depression • Gastrointestinal Disorders • High Cholesterol

• Hypertension • Hypothyroidism • Insomnia • Neuropathic Pain • Osteoarthritis • Rheumatoid Arthritis • Type 1 Diabetes • Type 2 Diabetes • Do not have any of the

above ailments




What can I purchase on my own?Whether you want to reach smartphone owners, moms, or the general U.S. population, you can select from over 30 targeting options in our self-serve platform.

TARGETING OPTIONS

Gender

Age

Household Income

Education

Location

Race

Living Arrangements

Marital Status

Parental Status

Exercise

Political Affiliation

Voter Status

Employment Status

Student Status

Small-Medium Business Owners

Industry

Job Function

Type of Phone

Internet Usage

Devices Owned

Need a more custom audience? Let us help you.


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