B2B MARKETING SOLUTIONS SEARCH – DISPLAY - EMAIL MARKETING
description
Transcript of B2B MARKETING SOLUTIONS SEARCH – DISPLAY - EMAIL MARKETING
B2B MARKETING SOLUTIONSSEARCH – DISPLAY - EMAIL MARKETING
CROSS-COUNTRIES
EXCHANGESARETHE NEW NORMAL
changing the way companies haveto organise their Business, their
Organisation, their Communication
WORLD MERCHANDISE
EXPORTS 1953-2012WTO- International Trade Statistics 2013
+143%
2012
2003
1993
1983
1973
1963
1953
0 billion $
CROSS-COUNTRIES
EXCHANGESARETHE NEW NORMAL
2012
2003
1993
1983
1973
1963
1953
0 billion $
Today's business buyers do not contact suppliers
ONLINE RESOURCES ARE KEYPROCESSIN THE SALES
Search begins First real contactwith Sales
Purchase
Business customers are using digital resources to form opinions and define a shortlist of potential suppliers (*) * Source: CeB, MlC Customer Purchase Research Survey, 2011; google.com/think/research-studies/the-digital-evolution-in-b2b-marketing.html
directly until 57% of the purchase process is complete
0%8%13%19%26%32%41%57%
ONLINE RESOURCES ARE
57%
KEYPROCESSIN THE SALES
Internet has become the backboneof relationships between companiesand professionals. With billions of people connected, it offers huge potential as a tool for company growth
YOU CAN’TGET BY
WHITOUTTHE
INTERNET
B2B MARKETING SOLUTIONS
The EUROPAGES B2B marketing solutions offers you a gatewayto a network of millions of professionals and
buyers
33million
visitorsneeds
62 million
searchesopportunities
122millionpage views
THAT YOUGETENSURE FOUNDON THE
WEB
VISITORS COME FROM
1.4million
1.7million
24.9million
3.4million
0.1million
1.5million
Looking for all kinds of B2B productsand services
Number of searches performed by visitors- breakdown of main activity sectors
Textiles & Clothing7.680.000 searches
Food & Related Products6.430.000searches
Mechanical Engineering & Industry – Equipment
5.770.000 searches
Business Services5.730.000searches
Chemicals & Pharmaceuticals3.610.000searches
Looking for all kind of B2B productsand services
Number of searches performed by visitors- breakdown of main activity sectors
5.000MORE THANCOMPANIES JOIN USEVERY MONTH
Most companies are in industrial and manufacturing sectors with service industries increasingly present in our database of over 2.6 million companies
Company typeof activity
51%Producer,
manufacturer
25%Service
s provide
r20%
Wholesaler,distributor
4% Agent
46% CEO,General Manager
35% Marketing,Sales or Advertising managers
7% Executive of Import, Export, Purchases, Logistics
7% Management of Industry, Technics, Production and services
5% administrative and other support functions
2/3 of subscribers are decision makers
5.000MORE THANCOMPANIES JOIN USEVERY MONTH
www.europages.mawww.europages.com.ru
http://metallindustrie-metallverarbeitung.europages.dehttp://www.europages.pt
The company profileis published on 26 web sites in different languages
EUROPAGES SPEAKS THELANGUAG
EOF YOURCLIENTS
http://www.europages.pt
The company profileis published on 26 web sites in different languages
EUROPAGES SPEAKS THELANGUAG
EOF YOURCLIENTS
YOUR PROFILE
TRANSLATED&PUBLISHED ON OUR NETWORK
Your profile is diffused on our network ensuring optimal visibility and referencing of your brand and your activities, products and services
YOUR PROFILE
TRANSLATED&PUBLISHED ON OUR NETWORK
CREATE A LANDING PAGETO FITYOUR IMAGE
_ E*Pages arecustom-made: they act as virtual storefronts displaying the key details of your business
Access area
Profile description
_ E*Pages are also a great way to promote your own website, locate your company and generate contacts
Contact tools for the user
Links to webpages
CREATE A LANDING PAGETO FITYOUR IMAGE
_ E*Page is a multimedia space where each company can post photos, videos, and documents about its products and services
ProductPages
Multimedia Content
Search engine positioning info
CREATE A LANDING PAGETO FITYOUR IMAGE
CREATE A LANDING PAGETO FITYOUR IMAGEPRODUCTSSHOWCASE YOUR
_ Products are whatprofessional buyers are looking for
_ A company with a catalogue increases its chances of being selected
Each product page is optimised to improveits natural referencing and increase targeted enquiries
MYEUROPAGESMANAGE YOUR CONTENT THROUGH
_ Thanks to myEUROPAGES,the company can logonand change all the elementsof its E*Page at will
_ Whether it is simply updatingcompany details, adding newelements, or using keywordsto describe its activities moreaccurately, everything is easilyaccessible and simpleto update
INVESTMENTWith mySTAT, every member witha paid subscription enjoys exclusive, secure access to all of their statistics. Working within this private area, clients are able to consult trafficon their E*Page at any time
EVALUATEYOUR RETURN ON
SOLUTION
CHOOSETHE BEST SUITED
_ EUROPAGES supports you throughoutthe sales process, helping youto convert your visitors into genuine prospective customers
_ The range of offers ensures a solutionfor every client in the aim to optimise visibility and consequently increase return on investment
_ A EUROPAGES inscription is free, however a paid package enables you to plan your campaign and generate pertinent clicks to your website
Clicks22,000,00
0
72xincreased visibility
29xtargeted
views
93xcliks on
customer’swebsite
E*Card Views
1,025,000,000E*Page Views
63,000,000
4 Paid members vs Free members
WITH OUR
BRAND EXPOSURECONTACTS
INCREASE
DISPLAY PRODUCTSAND
WITH OUR
NEWSLETTER
INCREASEBRAND EXPOSURE
_ Over 900.000 recipients throughout Europe
_ Newsletter written in recipient’s home language
Every month we send a personal newsletter communicatingstatistics on company profiles
TOOLSINTERNATIONAL
MARKETING
_ Publish a description of your company and offer your potential customers rich and appealing content to grab their attention. Multiply communication channels by giving prominence to images, videos or presentations
_ Promote your products and services on specific pages, with optimised headings for effective referencing;add images and technical documentationto demonstrate your expertise
_ Conduct advertising campaigns with a high returnon investment by targeting specific sectors in the languages of your choice
_ Enhance the visibility of your brand, highlight your promotions or generate hot leads by purchasing advertising space in our monthly newsletter
Company page
Catalogues
Display
Newsletter
TOOLSINTERNATIONAL
MARKETING PRODUCTS
MAKE SURESOMEONE IN THE WORLDYOU ARE
WHEN
FOUND ISLOOKINGFORYOUR
Get foundon the web,
internationally
Optimizeyour E*Page
content to get more visible
Measureyour ROI
Convertyour visitors into leadsB2B MARKETING SOLUTIONS
http://www.europages.com
To contact EUROPAGES
Our adress
EUROPAGESHeadquarter France127, avenue Charles de Gaulle92200 Neuilly sur Seine
https://twitter.com/Europages
https://www.facebook.com/Europages
http://www.linkedin.com/company/europages
Follow us on
EUROPAGES.com
Contact us by e-mail
From 9:00 am – 6:00 pm (GMT+ 1h) Monday to
Friday
+33 (0)1 41 16 49 14