B2B MARKETING SOLUTIONS SEARCH – DISPLAY - EMAIL MARKETING

23
B2B MARKETING SOLUTIONS SEARCH DISPLAY - EMAIL MARKETING

description

B2B MARKETING SOLUTIONS SEARCH – DISPLAY - EMAIL MARKETING. CROSS-COUNTRIES. EXCHANGES. ARE. THE NEW NORMAL. changing the way companies have to organise their Business , their Organisation , their Communication. 0 billion $. 1953. WORLD MERCHANDISE EXPORTS 1953-2012 - PowerPoint PPT Presentation

Transcript of B2B MARKETING SOLUTIONS SEARCH – DISPLAY - EMAIL MARKETING

Page 1: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

B2B MARKETING SOLUTIONSSEARCH – DISPLAY - EMAIL MARKETING

Page 2: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

CROSS-COUNTRIES

EXCHANGESARETHE NEW NORMAL

changing the way companies haveto organise their Business, their

Organisation, their Communication

WORLD MERCHANDISE

EXPORTS 1953-2012WTO- International Trade Statistics 2013

+143%

2012

2003

1993

1983

1973

1963

1953

0 billion $

Page 3: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

CROSS-COUNTRIES

EXCHANGESARETHE NEW NORMAL

2012

2003

1993

1983

1973

1963

1953

0 billion $

Today's business buyers do not contact suppliers

ONLINE RESOURCES ARE KEYPROCESSIN THE SALES

Search begins First real contactwith Sales

Purchase

Business customers are using digital resources to form opinions and define a shortlist of potential suppliers (*) * Source: CeB, MlC Customer Purchase Research Survey, 2011; google.com/think/research-studies/the-digital-evolution-in-b2b-marketing.html

directly until 57% of the purchase process is complete

0%8%13%19%26%32%41%57%

Page 4: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

ONLINE RESOURCES ARE

57%

KEYPROCESSIN THE SALES

Internet has become the backboneof relationships between companiesand professionals. With billions of people connected, it offers huge potential as a tool for company growth

YOU CAN’TGET BY

WHITOUTTHE

INTERNET

Page 5: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

B2B MARKETING SOLUTIONS

Page 6: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

The EUROPAGES B2B marketing solutions offers you a gatewayto a network of millions of professionals and

buyers

33million

visitorsneeds

62 million

searchesopportunities

122millionpage views

THAT YOUGETENSURE FOUNDON THE

WEB

Page 7: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

VISITORS COME FROM

1.4million

1.7million

24.9million

3.4million

0.1million

1.5million

Page 8: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

Looking for all kinds of B2B productsand services

Number of searches performed by visitors- breakdown of main activity sectors

Textiles & Clothing7.680.000 searches

Food & Related Products6.430.000searches

Mechanical Engineering & Industry – Equipment

5.770.000 searches

Business Services5.730.000searches

Chemicals & Pharmaceuticals3.610.000searches

Page 9: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

Looking for all kind of B2B productsand services

Number of searches performed by visitors- breakdown of main activity sectors

5.000MORE THANCOMPANIES JOIN USEVERY MONTH

Most companies are in industrial and manufacturing sectors with service industries increasingly present in our database of over 2.6 million companies

Company typeof activity

51%Producer,

manufacturer

25%Service

s provide

r20%

Wholesaler,distributor

4% Agent

46% CEO,General Manager

35% Marketing,Sales or Advertising managers

7% Executive of Import, Export, Purchases, Logistics

7% Management of Industry, Technics, Production and services

5% administrative and other support functions

2/3 of subscribers are decision makers

Page 10: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

5.000MORE THANCOMPANIES JOIN USEVERY MONTH

www.europages.mawww.europages.com.ru

http://metallindustrie-metallverarbeitung.europages.dehttp://www.europages.pt

The company profileis published on 26 web sites in different languages

EUROPAGES SPEAKS THELANGUAG

EOF YOURCLIENTS

Page 11: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

http://www.europages.pt

The company profileis published on 26 web sites in different languages

EUROPAGES SPEAKS THELANGUAG

EOF YOURCLIENTS

YOUR PROFILE

TRANSLATED&PUBLISHED ON OUR NETWORK

Your profile is diffused on our network ensuring optimal visibility and referencing of your brand and your activities, products and services

Page 12: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

YOUR PROFILE

TRANSLATED&PUBLISHED ON OUR NETWORK

CREATE A LANDING PAGETO FITYOUR IMAGE

_ E*Pages arecustom-made: they act as virtual storefronts displaying the key details of your business

Access area

Profile description

Page 13: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

_ E*Pages are also a great way to promote your own website, locate your company and generate contacts

Contact tools for the user

Links to webpages

CREATE A LANDING PAGETO FITYOUR IMAGE

Page 14: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

_ E*Page is a multimedia space where each company can post photos, videos, and documents about its products and services

ProductPages

Multimedia Content

Search engine positioning info

CREATE A LANDING PAGETO FITYOUR IMAGE

Page 15: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

CREATE A LANDING PAGETO FITYOUR IMAGEPRODUCTSSHOWCASE YOUR

_ Products are whatprofessional buyers are looking for

_ A company with a catalogue increases its chances of being selected

Each product page is optimised to improveits natural referencing and increase targeted enquiries

Page 16: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

MYEUROPAGESMANAGE YOUR CONTENT THROUGH

_ Thanks to myEUROPAGES,the company can logonand change all the elementsof its E*Page at will

_ Whether it is simply updatingcompany details, adding newelements, or using keywordsto describe its activities moreaccurately, everything is easilyaccessible and simpleto update

Page 17: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

INVESTMENTWith mySTAT, every member witha paid subscription enjoys exclusive, secure access to all of their statistics. Working within this private area, clients are able to consult trafficon their E*Page at any time

EVALUATEYOUR RETURN ON

Page 18: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

SOLUTION

CHOOSETHE BEST SUITED

_ EUROPAGES supports you throughoutthe sales process, helping youto convert your visitors into genuine prospective customers

_ The range of offers ensures a solutionfor every client in the aim to optimise visibility and consequently increase return on investment

_ A EUROPAGES inscription is free, however a paid package enables you to plan your campaign and generate pertinent clicks to your website

Clicks22,000,00

0

72xincreased visibility

29xtargeted

views

93xcliks on

customer’swebsite

E*Card Views

1,025,000,000E*Page Views

63,000,000

4 Paid members vs Free members

Page 19: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

WITH OUR

BRAND EXPOSURECONTACTS

INCREASE

DISPLAY PRODUCTSAND

Page 20: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

WITH OUR

NEWSLETTER

INCREASEBRAND EXPOSURE

_ Over 900.000 recipients throughout Europe

_ Newsletter written in recipient’s home language

Every month we send a personal newsletter communicatingstatistics on company profiles

Page 21: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

TOOLSINTERNATIONAL

MARKETING

_ Publish a description of your company and offer your potential customers rich and appealing content to grab their attention. Multiply communication channels by giving prominence to images, videos or presentations

_ Promote your products and services on specific pages, with optimised headings for effective referencing;add images and technical documentationto demonstrate your expertise

_ Conduct advertising campaigns with a high returnon investment by targeting specific sectors in the languages of your choice

_ Enhance the visibility of your brand, highlight your promotions or generate hot leads by purchasing advertising space in our monthly newsletter

Company page

Catalogues

Display

Newsletter

Page 22: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

TOOLSINTERNATIONAL

MARKETING PRODUCTS

MAKE SURESOMEONE IN THE WORLDYOU ARE

WHEN

FOUND ISLOOKINGFORYOUR

Get foundon the web,

internationally

Optimizeyour E*Page

content to get more visible

Measureyour ROI

Convertyour visitors into leadsB2B MARKETING SOLUTIONS

Page 23: B2B MARKETING SOLUTIONS SEARCH  –  DISPLAY  -  EMAIL MARKETING

http://www.europages.com

To contact EUROPAGES

Our adress

EUROPAGESHeadquarter France127, avenue Charles de Gaulle92200 Neuilly sur Seine

https://twitter.com/Europages

https://www.facebook.com/Europages

http://www.linkedin.com/company/europages

Follow us on

EUROPAGES.com

Contact us by e-mail

[email protected]

From 9:00 am – 6:00 pm (GMT+ 1h) Monday to

Friday

+33 (0)1 41 16 49 14