Author Authority For The Advanced Search Marketers By Mark Traphagen

Author Authority

@marktraphagen #smx #12c +MarkTraphagen

Mark Traphagen Sr. Director Online Marketing

Stone Temple Consulting

@marktraphagen

+MarkTraphagen



Author Authority:

Rel=author & Beyond

December 2013 Authorship Purge



Factors in Authorship Retention

1. Site authority & history

2. Content quality

3. Author trust


Present Powers of rel=author


Beyond rel=author


Google Must Go Beyond rel=author


Every Brand Needs a Badass


How to Build Author Authority


How to Build Author Authority

BE the “anyone” they WANT to listen to!


Be Productive


Be Authoritative


Know Your Stuff Better than Anyone Else


Be Thorough


Be Different


Say What No One Else Is Saying


Find Your Own Voice


Be Ubiquitous


Expand Your Networks & Mediums


Build Your Social Following


Keep Sharing Your Best Content

Mark Traphagen Sr. Director Online Marketing

Stone Temple Consulting

@marktraphagen

+MarkTraphagen


Thanks!

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