Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen
-
Upload
search-marketing-expo-smx -
Category
Marketing
-
view
6.364 -
download
0
Transcript of Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen
![Page 1: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/1.jpg)
Mark Traphagen | Stone Temple | SMX West 2017
GOOGLE & TWITTERSinging a Duet for Your Marketing
@MarkTraphagen#SMX #14A
![Page 2: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/2.jpg)
• 70+ person digital marketingagency
• Inc. 5000 2016 company• Clients from startups to
Fortune 100• www.stonetemple.com
@MarkTraphagen#SMX #14A
![Page 3: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/3.jpg)
@MarkTraphagen#SMX #14A
![Page 4: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/4.jpg)
@MarkTraphagen
February 2015
#SMX #14A
![Page 5: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/5.jpg)
@MarkTraphagen#SMX #14A
July 2014January 2015
![Page 6: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/6.jpg)
@MarkTraphagen#SMX #14A
May 2015
![Page 7: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/7.jpg)
@MarkTraphagen#SMX #14A
![Page 8: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/8.jpg)
@MarkTraphagen#SMX #14A
![Page 9: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/9.jpg)
@MarkTraphagen#SMX #14A
July 2015
![Page 10: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/10.jpg)
@MarkTraphagen#SMX #14A
November 2016
![Page 11: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/11.jpg)
@MarkTraphagen#SMX #14A
![Page 12: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/12.jpg)
@MarkTraphagen#SMX #14A
![Page 13: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/13.jpg)
@marktraphagen
Butwhyaretheyindexingfewertweetsnow?
![Page 14: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/14.jpg)
@MarkTraphagen#SMX #13A
![Page 15: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/15.jpg)
@MarkTraphagen#SMX #13A
Tweets indexed within 7 days
![Page 16: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/16.jpg)
@marktraphagen
WhatfactorsaretheHolyGrailoftweetindexation,YourHighness?
![Page 17: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/17.jpg)
@MarkTraphagen#SMX #13A
![Page 18: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/18.jpg)
@MarkTraphagen#SMX #13A
![Page 19: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/19.jpg)
@MarkTraphagen#SMX #13A
Number of followers
![Page 20: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/20.jpg)
@MarkTraphagen#SMX #13A
Followerwonk Social Authority
![Page 21: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/21.jpg)
@MarkTraphagen#SMX #13A
![Page 22: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/22.jpg)
@MarkTraphagen#SMX #13A
![Page 23: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/23.jpg)
@MarkTraphagen#SMX #13A
OncethetweetsareloadedintotheSERPs,wewaituntildarkandthensneakout...
![Page 24: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/24.jpg)
@MarkTraphagen#SMX #13A
moz.com/blog/state-of-searcher-behavior-revealed
![Page 25: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/25.jpg)
@MarkTraphagen#SMX #13A
![Page 26: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/26.jpg)
@MarkTraphagen#SMX #13A
![Page 27: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/27.jpg)
@MarkTraphagen#SMX #13A
![Page 28: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/28.jpg)
@MarkTraphagen#SMX #13A
![Page 29: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/29.jpg)
@MarkTraphagen#SMX #13A
![Page 30: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/30.jpg)
@MarkTraphagen#SMX #13A
![Page 31: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen](https://reader031.fdocuments.us/reader031/viewer/2022030306/58e4a9511a28abbb038b5019/html5/thumbnails/31.jpg)
@MarkTraphagen#SMX #13A