Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen

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Mark Traphagen | Stone Temple | SMX West 2017 GOOGLE & TWITTER Singing a Duet for Your Marketing @MarkTraphagen #SMX #14A

Transcript of Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen

Page 1: Google and Twitter: Singing a Duet for Your Marketing By Mark Traphagen

Mark Traphagen | Stone Temple | SMX West 2017

GOOGLE & TWITTERSinging a Duet for Your Marketing

@MarkTraphagen#SMX #14A

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• 70+ person digital marketingagency

• Inc. 5000 2016 company• Clients from startups to

Fortune 100• www.stonetemple.com

@MarkTraphagen#SMX #14A

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@MarkTraphagen

February 2015

#SMX #14A

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July 2014January 2015

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May 2015

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July 2015

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November 2016

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@marktraphagen

Butwhyaretheyindexingfewertweetsnow?

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Tweets indexed within 7 days

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@marktraphagen

WhatfactorsaretheHolyGrailoftweetindexation,YourHighness?

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Number of followers

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Followerwonk Social Authority

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OncethetweetsareloadedintotheSERPs,wewaituntildarkandthensneakout...

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moz.com/blog/state-of-searcher-behavior-revealed

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