Marketers as Media

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Marketers As Media January 29, 2013

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Presented by David Germano and Matt Booher at the Cincinnati Digital Xchange on 1/29/13

Transcript of Marketers as Media

Page 1: Marketers as Media

Marketers

As Media

January 29, 2013

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Brands Becoming Story Tellers

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WHY Publish

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Media Consumption Is Shifting

40+ hours

15.1%

31-40 hours

16.0%

21-30 hours

23.0%

11-20 hours

32.7%

<10 hours

12.2%

Not Sure

1.1%

Time per Week Spent Consuming Online Content

According to US Internet Users, NOV 2011

% of respondents

NOTE: n=1,025 ages 18+; at home or at work; numbers may not add up to 100%

due to rounding

Source: Broadcom survey conducted by IZ Analytics, Dec 9, 2011

54%

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73%

Articles Over Ads

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The Audience Is A Network

27mm Daily

10% Of All PV’s

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Quality Content Is Now King

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The Distribution Network

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Paid Distribution

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Owning Media

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Owning Media

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Owning Media

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Marketers

As Media

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With Magnetic, Empower has an upstream vantage

point of the broadening ‘Owned Media’ landscape

An Enlightened Perspective

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Content Creation

Content

Discovery

Content Distribution

Content Management

Agencies Content

Marketing

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The Right Programming

Buying Creating

P&G Entertainment

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Audience

Reach

Non-Working $

Investments

Working $

Efficiency & Effectiveness =

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Views & Shares

Owned Modeled Like Paid

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Content

Tech & Governance

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Marketers

As Media

January 29, 2013