Social Media & SEO: Separating Myth from Fact By Mark Traphagen

#SMX #13A @MarkTraphagen

What is the real impact of social media on search?

SOCIAL MEDIA & SEO: Separating Myth from Fact


•  70+persondigitalmarketingagency

•  Inc.50002016company•  Clientsfromstartupsto

Fortune100•  www.stonetemple.com

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Is social media a direct ranking factor?



Could I be a stock photo

model?


Is social media a direct ranking factor?



Is social media a direct

ranking factor?




“Yes, I can confirm we do use Twitter and Facebook links in ranking.” MattCutts

December2010




Moz2015SearchRankingFactors




“We don’t currently have any signals like that in our web search ranking algorithm.”

MattCuttsJanuary2014




What about those correlations, Matt?




“Sites that get lots of shares are so good, they likely also earn signals that do affect rankings, such as links.”





Social media posts are treated like any other web page for search




DoesFacebookAffectSEO?stonet.co/Yseo2013




HowDoesGoogleIndexTwitter?stonet.co/twitterindexing




Evenafterthefirehosewasturnedonstonet.co/twitterindexing




Google doesn’t even attempt to index all of the social web




What about Google+?




DirectmeasurementofGoogle+ImpactonRankingsstonet.co/gplusranking




Google doesn’t feel secure about social network access




“We were blocked by one social site for 1-1/2 months.”





“We were blocked by one social site for 1-1/2 months.”


It was Twitter!




Google has low confidence in verifying identity




Sure we know THIS guy...




But are we sure this is your Aunt Edna?




So...Does Google pay any attention to social for search?




stonet.co/TweetIndexing




Maybe...discovery of what’s hot right now




“Be on social media not for search rankings...




“...but to build your brand & drive qualified traffic.”




Toughest Keyword for your competitors to

beat. Ever.


www.stonetemple.com@stc_corp



Thanks!

Social Media & SEO: Separating Myth from Fact By Mark Traphagen

Social Media

Transcript of Social Media & SEO: Separating Myth from Fact By Mark Traphagen