Atti_convegno 5 novembre 2015

MILANNOVEMBER 5, 2015

The Digital Single Market: a revolution en rose?How digital tools can boost women empowerment

Saluti istituzionali

Valeria Fedeli(Vice Presidente del Senato)

La Vice Presidente del Senato della Repubblica

Sen. Valeria Fedeli

Roma, 5 novembre 2015

IL MERCATO UNICO DIGITALE - UNA RIVOLUZIONE ROSA?

COME GLI STRUMENTI DIGITALI POSSONO SPINGEREL'EMPOWERMENT FEMMINILE

Milano, 5 novembre 2015

Messaggio della Vice Presidente del Senato Valeria Fedeli

Grazie,

sono onorata di portare il mio saluto a questa importante iniziativa.

L'adozione della strategia per la costruzione del digital single market e'un'ottima notizia per tutta l'Unione Europea, ha un potenziale di sviluppoincredibile e a ragione rappresenta una delle priorit del mandato di junkercome presidente della commissione.

Il lavoro da fare per l'implementazione e' molto lungo, le azioni descrittenella strategia, che intervengono sui tre pilastri sono azioni che necessitanodi un lasso di tempo abbastanza ampio, e prevedono una serie di interventidegli stati membri a supporto della costruzione sia della rete su cui ilmercato dovr innestarsi, che del mercato stesso per adeguare normative ecreare un contesto legislativo adeguato.

E' un'urgenza lavorare su questo, l'Europa come unit politica haaccumulato un ritardo troppo grande sugli Stati Uniti e sta diventando una

1


Sen. Valeria Fedeli

zavorra per le tante imprese che potrebbero beneficiare di questo ma sitrovano in condizione di non poterlo fare e quindi perdono competitivit.ed e' una risorsa specie per le PMI, perch le grandi aziende riescono asopportare i costi di stare sul mercato del digitale anche oggi, mentre per lealtre questi rappresentano muri difficilmente sormontabili come dimostrail dato per cui solo il 7% delle PMI europee esporta oltrefrontiera grazie almercato digitale.

Siamo all'assurdo per cui abbiamo il mercato unico delle merci, dei servizi,dei capitali, ma non del digitale.

Per un'Europa in cui la disoccupazione continua ad essere un problemagigantesco, specie per le giovani generazioni, questa sfida e' oggi strategicae deve vederci impegnati a coglierla costruendo gli strumenti pi adeguatiper farlo.

Il titolo del Convegno di oggi affronta per tempo un tema, quello dellaparit di genere, che mi sta molto a cuore e che determinante perl'effettivo e concreto risultato della strategia del digital single market.

Il fatto che lo si affronti in maniera preventiva cercando di lavorare verso laparit di genere in mezzo ad cambiamento cos grande, e non a posteriori,rende onore a chi ha organizzato la discussione, e di questo e del suoimpegno quotidiano vorrei ringraziare alessia mosca.

Il mercato unico digitale sar senz'altro una rivoluzione, dobbiamolavorare perch sia anche una rivoluzione rosa. Per aprire nuovi spazi dioccupazione, management e impegno femminile, perch non succeda comealtre volte che questi spazi verranno occupati in modo squilibrato pi dauomini che da donne.

Diciamo che la partenza non e' incoraggiante: i dati sulle giovani donne e illoro rapporto col mondo dell'ICT, sia per quello che riguarda lo studio cheper quello che riguarda il lavoro, non sono rosei.

Poche ragazze si laureano in questi ambiti, poche ci lavorano e troppo altisono i tassi di abbandono del lavoro col procedere degli anni (lo dicono idati).

Ma siamo ancora in tempo per metterci al lavoro su questo e per costruirele condizioni perch si inverta la tendenza.

2


Sen. Valeria Fedeli

Sono due i settori su cui intervenire ma va fatto rapidamente perch itempi di realizzazione del mercato unico lasciano poco spazio alleincertezze.

Uno quello dello smart working, tema che so essere molto caro ad alessia,prima firmataria di una legge su questo depositata lo scorso anno allacamera e che sta a cuore anche a me, da sempre impegnata sui temi dellaconciliazione, che vorrei oggi diventasse condivisione in tutti i campi comepropone il mio DDL sulla genitorialit condivisa.

Quello del digitale e ICT infatti un settore che potenzialmente sembra ingrado di attrarre le donne in misura molto maggiore rispetto ad altriperch e' proprio nei mestieri digitali che ci sono spazi maggiori per laconciliazione/condivisione tra lavoro e famiglia anche grazie allo smart-working, su cui il governo sta intervenendo proprio in questi giorni. untema affrontato nel titolo 2 del ddl sul lavoro autonomo che dovrcompletare il jobs act attraverso il quale si mira a offrire tutele, strumenti eincentivi per la diffusione di queste forme di lavoro che possono esseredavvero importanti per incentivare l'occupazione femminile

l'altro tema e' quello dell'educazione di genere e della rimozione deglistereotipi sedimentati, che vanno invece ad incidere sulla propensionedelle ragazze a studiare queste materie ed a costruirsi gli skill perinventarsi un'opportunit di lavoro e crescita nel settore.

Secondo l'indagine PISA dell'Oecd, i motivi per cui le ragazze non siavvicinano alle lauree e alle materie STEM non sono antropologici, ma,come sottolineato nelle conclusioni del Rapporto, dal fatto che i genitorisiano pi propensi a pensare che i figli maschi, piuttosto che le figlie,lavoreranno in campo scientifico, tecnologico, ingegneristico, informatico, equesti pregiudizi, assieme a quelli simili degli insegnanti, ed a un contestosociale ancora troppo segnato da stereotipi di genere per cui esisterebberomestieri da uomo e mestieri da donna, producono effetti dannosi sullepotenzialit occupazionali e di libero sviluppo delle ragazze. il rapportoPISA conclude affermando che: "l'azione concertata di genitori, insegnanti,responsabili delle politiche dell'istruzione e dei leader di opinione necessaria perconsentire ai ragazzi e alle ragazze di sviluppare pienamente il loro potenziale e di

3


Sen. Valeria Fedeli

contribuire alla crescita economica e al benessere delle societ in cui vivono. sichiama educazione di genere, ed e' quella che stiamo portando nelle scuole".

Quanto le donne siano un fattore centrale per la crescita del Paese,dell'Europa e del mondo e' ormai sottolineato da una serie di istituti, studi,e sembra che se ne stia acquisendo consapevolezza anche in buona partedel mondo politico. non si possono che leggere cos le iniziative delGoverno, dal jobs act con le politiche per la conciliazione, al lavoro sullosmart working, all'attenzione costante al tema della parit di genere.

Siamo oggi davanti ad un settore con prospettive certe e dimensionienormi, quello del mercato unico digitale, nel quale mostrare una mutataconsapevolezza della politica, se esiste, che pu spostare l'asse del suoagire dal porre rimedio a errori gi fatti a impostare le condizioni perch lecose vadano diversamente.

Questa e' la sfida del Mercato Unico Digitale oggi, ed e' una partita dagiocare assieme a tutti i livelli.

Grazie e buon lavoro.

4

Introduzione ai lavori

Alessia Mosca(Membro del Parlamento europeo)

Buongiorno a tutti,vi ringrazio molto di essere qui oggi e in modo particolare vorrei ringraziare tutti i nostrirelatori, venuti da diverse parti dEuropa e non solo, e il Centro Congressi Stelline, che ciospita. Internet una tecnologia general purpose, come lelettricit e il vapore: vengono chiamatecos le tecnologie strumentali utilizzabili in tutti i diversi settori della produzione. Questo, amio modo di vedere, lelemento che pi di ogni altro ci fa parlare oggi di rivoluzionedigitale. La nascita di Internet e del digitale, in senso pi ampio, e, via via, la loro sempremaggiore capillarit nelle quotidianit delle nostre vite cos come nelle metodologieproduttive, ci impongono una riflessione, a cui dobbiamo fare seguire azioni concrete,coerenti e soprattutto lungimiranti.Una rivoluzione, per definizione, un avvenimento che cambia paradigmi e dinamiche difunzionamento di un dato sistema, per modificarlo profondamente, innovarlo. Pu essere unagrande opportunit, cos come un grande rischio. La differenza tra questi due esiti antiteticista in noi: nelle nostre capacit di interpretazione dellesistente e di immaginazione delle suepotenzialit ancora inespresse e, soprattutto, nella nostra capacit di regolazione. Tutte cose,del resto, strettamente legate: non si pu regolare efficacemente un fenomeno se prima non losi compreso profondamente.Durante questa giornata vi verranno presentati molti dati, ricerche, testimonianze direttelegate al mondo del digitale e, soprattutto, allesperienza delle donne al suo interno. Mi permetto di metterne sul tavolo qualcuno anche io, da offrire alla discussione: oggi, inItalia, solo il 49 per cento delle donne lavora. E una cifra tristemente nota, che ciclicamentericompare in un servizio al telegiornale, causata da una serie di problemi che sappiamo, di cuiabbiamo discusso molte volte. Allo stesso tempo, e forse questa cifra la si conosce meno, attualmente nel nostro Paese il 22per cento delle posizioni aperte legate alle ICT Information & Communications Technologies non trova candidati allaltezza. Nel 2020 in tutta Europa potrebbero esserci, a seconda degli scenari economici, da 730.000 aoltre 1,3 milioni di posti di lavoro vacanti. Abbiamo un disperato bisogno di formazione, e formazione digitale in modo particolare,proprio perch questa presenza orizzontale di Internet nel prossimo futuro rendernecessarie le competenze digitali non solo in settori legati alle ICT ma in tutti gli ambiti dilavoro. Ecco la prima occasione che abbiamo per trasformare la rivoluzione digitale in unarivoluzione in rosa.La seconda occasione, importante tanto quanto laumento dei posti di lavoro per le donne,riguarda quale tipo di lavoro vogliamo avere in futuro.Fino a questo momento, gli strumenti digitali sono stati un vincolo pi spesso che una risorsa:le email ci raggiungono ovunque, accade sempre pi spesso che ci portiamo il lavoro a casa

eppure, allo stesso tempo, troviamo mille ostacoli se chiediamo una giornata di lavoro da casaper esigenze personali. O si fa formale richiesta di telelavoro, con tutti gli oneri chequestultimo comporta, oppure si deve prendere un giorno, o mezza giornata, di ferie. Purlavorando. E notizia recente la presentazione da parte del Governo di un ddl sullo smartworking.Leggendo il testo, ho notato con piacere che riprende in gran parte quello presentato da meinsieme alle colleghe Saltamartini e Tinagli nel gennaio del 2014 quasi due anni fa. Fapiacere sapere che, alla fine, le buone idee trovano sempre unoccasione di diventareconcrete! Non solo il contenuto ma anche il metodo di quella proposta era stato innovativo. Abbiamoorganizzato dei gruppi di consultazione delle parti interessate: lavoratori, dirigenti dazienda,avvocati di diritto del lavoro, e cos via. Abbiamo ascoltato necessit e perplessit, analizzatoopportunit e rischi, per poi tradurre questo lavoro durato circa tre mesi in una proposta dilegge. Sono felice di rivedere oggi in sala alcuni dei partecipanti a questo percorso.Lopportunit del digitale rivoluzionaria perch ci permette, invece di cambiare singolielementi allinterno del quadro, di modificarne la cornice, di creare regole nuove che dianospazio a esigenze nuove.Lobiettivo deve essere una societ sostenibile e soprattutto inclusiva: se il digitale pu esserelo strumento chiave di questa rivoluzione, non ho dubbi sul fatto che debbano essere le donne,che nellinclusivit sono maestre e dellesclusivit le prime vittime, a guidarla.

The Long Way to a Digital SingleMarket

Panel #1

Fabrizio Spada(Head of Milan Representation, European Commission)

Milano, 5 Novembre 2015

The Digital Single Market: a revoluton en rose?

The long way to a Digital Single Market

Spunt per intervento: Fabrizio Spada

PREMESSA L'ICT rappresenta oggi il pilastro di qualunque sistema

economico moderno e le opportunit da esso oferte in termini di innovazione, crescita e occupazione sono enormi.

Tutavia, le barriere atualmente esistent:o limitano le possibilit dei citadini di accedere a beni e

servizi online o si traducono in orizzont limitat per lo sviluppo delle

imprese e start-up o comportano mancat benefci anche per i governi

mancato sfrutamento del pieno potenziale degli strument tecnologici.

Necessit di adeguare il mercato unico europeo allet digitale Come? Tramite la creazione di un mercato unico digitale, una delle 10 priorit dellatuale Commissione. Un mercato unifcato a livelloUE, con condizioni favorevoli allo sviluppo delle tecnologie digitali e a un loro utlizzo maggiore da parte di imprese e consumatori.

Il Mercato Unico Digitale punta ad eliminare la molteplicit di regolamentazioni vigent nellEU (uno dei principali ostacoli alla digitalizzazione), passando dai 28 mercat nazionali atuali ad uno solo comune.

OBIETTIVO GENERALE DEL DSM: abbatere le barriere per sbloccare nuove opportunit favorire una crescita economica intelligente, sostenibile e inclusiva dellarea EU.

BENEFICI OTTENIBILI:

innovazione

aumento investment

aumento efcienza

diminuzione cost

concorrenza leale

modelli di business e amministratvi migliori

aumento soddisfazione consumatori (es. prezzi inferiori, maggior variet, semplifcazione)

creazione nuovi post di lavoro

crescita economica

PRINCIPALI OSTACOLI Molteplicit normatve Disparit nelle opportunit a disposizione dei consumatori

online (v.geo-blocking, accesso a internet ecc.)

Scarsa fducia sia da parte delle imprese sia dei consumatori verso le piataforme di e-commerce, sopratuto transfrontaliero

Limitata difusione della banda larga e delle ret di navigazione 4G e 5G

Accesso al credito poco agevole Barriere di inefcienza: geoblocking, ritardi di consegna,

burocrazia

FACTS&FIGURES:

Solo il 15% dei citadini europei acquista online da un altro Stato membro

Solo il 7% delle PMI vende allestero

11,7 miliardi di euro il risparmio per i citadini UE se fossero liberi di acquistare da qualunque Stato Membro

Tra i 415 e i 500 miliardi di euro lanno generabili da un mercato digitale unico pienamente funzionante

Quasi la met della popolazione UE manca di competenze digitali adeguate

La strategia per il mercato unico digitale defnisce 16 azioni chiave, suddivise in 3 pilastri, che la Commissione atuer entro la fne del 2016:

PILASTRO 1: Migliorare laccesso ai beni e servizi digitali in tuta Europa per i consumatori e le imprese

1. Norme per agevolare commercio eletronico transfrontaliero una pi vasta gamma di dirit e di oferte per i consumatori,maggior facilit nelle vendite oltre frontera

2. Atuazione pi rapida ed omogenea delle norme di protezione dei consumatori maggior fducia dei consumatori, aumento volume scambi

3. Servizi di consegna dei pacchi pi efcient e a prezzi accessibili

4. Eliminare il geoblocco ingiustfcato (= i venditori online che impediscono ai consumatori di un determinato Stato di accedere al loro sito Internet sulla base della loro ubicazione oppure li reindirizzano verso un sito di vendite locale che pratca prezzi diversi.

ES: Amazon, che reindirizza verso il sito nazionale oppure applica tarife di consegna partcolarmente alte per ordini efetuat sul sito di un Paese diverso dal proprio; Sky o Netlix, che impediscono la fruizione del proprio servizio in Stat diversi da quelli di stpula del contrato)

5. Norme in materia di anttrust individuare eventuali problemi di concorrenza

6. Modernizzazione legislazione sul dirito dautore

7. Revisione diretva sulla trasmissione via satellite e via cavo

8. Semplifcazione del regime IVA

PILASTRO 2: Un contesto favorevole in cui i network e i servizi digitali possano prosperare

9. Revisione regolamentazione europea in materia di telecomunicazioni (banda larga, fne roaming ecc.)

10. Adatare la normatva sui servizi di media audiovisivi ai nuovi modelli commerciali

11. Analisi detagliata ruolo piataforme online (modo di utlizzo, scarsa trasparenza informazioni, contenut illecit ecc.)

12. Raforzare norme su tutela dat personali (negoziazioni in corso su un regolamento unico per lUE)

13. Investre nella tecnologie ICT (es. cloud computng, big data)

PILASTRO 3: Massimizzare il potenziale di crescita delleconomia digitale

14. Promuovere il libero fusso dei dat per facilitare gli scambi commerciali

15. Individuare le priorit normatve nei setori digitali

16. Promuovere una societ digitale inclusiva eGovernment,occasioni di formazione digitale per i citadini.

La realizzazione pratca di queste azioni richieder un costanteimpegno a livello UE e dei singoli Stat membri (nonch a livelloregionale). Latuazione coordinata da un gruppo di commissari,incaricat di coinvolgere gli Stat membri e il Parlamento europeonellavanzamento dei lavori.

A CHE PUNTO SIAMO? ALCUNI ESEMPI:

Geo-blocking: la Commissione ha lanciato una consultazionepubblica, aperta fno al 28 dicembre, per analizzare lerestrizioni ingiustfcate che imprese e consumatori incontranonellacquisto e vendita di prodot e servizi nellarea Ue.

IVA: la Commissione ha lanciato anche qui unaconsultazione, per individuare metodi che semplifchino ipagament dell'IVA sulle operazioni di e-commerce

transfrontaliero nell'Ue, prima di elaborare le sue propostelegislatve sul tema, che verranno presentate nel 201.6

Cost di Roaming (= aumento delle tarife applicate a sms,chiamate e navigazione web per chi si trova allestero): ilParlamento europeo ha appena votato a favore dela propostasulla fne dei cost di roaming allinterno dellarea EU entrogiugno 2017.

Due passaggi:- riduzione dei cost nel 2016- cancellazione totale nel 2017

Josephine Wood(Political Advisor, S&D Group, European Parliament)

1 | P a g e

Group of the Progressive Alliance of

Socialists & Democrats

in the European Parliament

MAY 2015 TOWARDS A DIGITAL UNION - OUR PROGRESSIVE VISION The European Union is undergoing a digital revolution that impacts on our daily, political, social, economic and cultural lives. As European Socialists and Democrats we welcome the opportunities this revolution offers for all European citizens and want to tackle head on any potential challenges. New technological developments must help tackle social inequalities and discrimination, create jobs, and promote openness, fairness, transparency, sustainability and accountability in our society. The internet allows more open communication and better access to information - contributing to a growing global participative community. It is no longer a mere technical platform: it drives social, cultural and technological innovation. Internet and digital policy must serve to benefit us all, increase societal and civic participation and improve our quality of life. For this reason, EU digital policies need to be reviewed carefully so that all Europeans can benefit from the growing digital economy. The European Union's ability to recover from the economic crisis and its future competitiveness will depend largely on its capacity to promote and implement an ambitious Digital Strategy and lead in the development of digital content. For most European citizens, using this form of communication and accessing new sources of information from across Europe and beyond is already an integral part of everyday life. It changes the way we live, learn, work and communicate. It is important to acknowledge positively the speed of digital and technological change, develop a better understanding about the potential risks associated with digitization, and ensure that this revolution truly serves our citizens and our economy so that everyone can benefit from it. The S&D Group wants to ensure that digitization is a tool that complies with and respects our fundamental values and in particular the protection of freedom, justice, pluralism, accessibility, and solidarity. It must develop in ways that will help communities prosper, and promote human dignity, self-determination, the rule of law, privacy, ethnic and cultural diversity, free speech and democracy. We believe that Europe needs a balanced digital policy to ensure that basic values are respected. Because of the modernising and potentially disruptive nature of digitization, digital policies need to be shaped in order to achieve Europe's true potential and ensure that the digital opportunity is accessible to all and not only reserved for the powerful and wealthy. The benefits of the digital economy must benefit all our communities collectively both in Europe and globally. We need to support weaker and non-digitally literate disadvantaged citizens in our society and increase access to digital public services in remote locations and ensure that citizens (including people with disabilities), who cannot access the internet are not left behind. Digitization is also a tool to help implement sustainability and sustainable growth. Smart Information and Communications Technology (ICT) solutions will connect countries, regions, cities, rural communities, businesses and citizens across Europe to improve the quality of lives of our citizens in resource efficient ways. As digital policies are cross-cutting and touch many policy fields, including single market and industrial policies, our Group calls on all policy makers, trade unions, social and cultural partners, civil society and entrepreneurs to work together to address the different aspects of the digital economy in line with our social democratic values and our vision. Europe's policies must reflect the latest innovations and ensure that they create the foundations to build a properly functioning, inclusive, digital society both in Europe and across the world.

S&D

2 | P a g e

TOWARDS A DIGITAL UNION: MORE THAN JUST A MARKET OR AN AGENDA Digitization will bring new opportunities for European citizens in the form of new skills, jobs and economic growth. It could help Europe's long awaited sustainable economic recovery and enhance the EU's internal and external competitiveness. At the same time, digitization is disrupting traditional policy processes and business models. As policymakers, our Group recognises this and will fight to ensure that digitization is a tool that reinforces our values and policy priorities in order to build a fairer, more inclusive and dynamic society, where individual rights are protected. We want to see the growth of the European digital society lead to more European research and innovation, greater investment in job creation, and more creativity and businesses across the EU. Europe must use this opportunity to develop state of the art educational systems, better labour protection standards, better resource and energy efficiency, to support the Energy Union, and to promote gender equality and equal access for the marginalised and for people living with disabilities. We want to see proper support for technology developments which enable citizens to cooperate and share resources intelligently in order to build ICT tools for a better and more sustainable society. In contrast to its earlier "Digital Agenda", the Commission should not only aim at setting ambitious goals. Our Group favours a digital strategy which proposes clear legislative and financial ways and means to reach those goals to achieve a Digital Union As the digital world evolves and as policy needs updating, the S&D Group will keep its priorities and strategy under review. For now, we highlight four areas:

1. Adapting Digital Europe's changing industrial and innovative base 2. Digital jobs for all 3. Investing in a Digital Union: infrastructure, e-government, and e-skills 4. Making EU law digital, trusted, fair and responsible

1. Adapting Digital Europe's changing industrial and innovative base Europe must improve the framework conditions for innovative industries and businesses, by supporting entrepreneurship in Europe, developing the digital economy and increasing investments in enabling fixed and mobile broadband infrastructures.

The changes that the digital era brings are disrupting some traditional industries, and at the same time developing new ones. Because of this, new laws will need to be developed primarily at EU level, in order to deal with the cross border nature of the digital ecosystem and economy. The European Union need to develop industrial policy measures which support new and established European digital innovation and manufacturing. Being able to produce individualised high quality and sustainable products could be one of the keys to unlocking re-industrialisation, and in turn create jobs in Europe.

Digitization is shaking up traditional value chains and changing interactions between production and services. In order for our European players to lead in this transformation, the S&D Group would like to see additional support provided to help the digitization of traditional industries, preparing them for the tasks and demands of the future (so-called "Industry 4.0"). This support should also be focused on micro, small and medium sized enterprises (SMEs), as many of those companies are still in the adaptation phase and may need additional support.

3 | P a g e

More digital start-ups should be created and retained in Europe, which implies creating favourable framework conditions, with new sources of financing, business support, fairer taxation, pan-European interoperability standards, strong digital competences and a wider-reaching entrepreneurial culture. Our Group will work for a closer cooperation between already established companies and new start-ups that could promote an integrated and competitive new model of "digital manufacturing". To support new start-ups, the Commission and Member States should support the development of innovative hubs, geographical locations with a rich presence of skills and businesses to create new jobs and opportunities. We must also ensure that we create the best business environment to allow start-ups and micro enterprises to scale up their businesses. Developing start-up accelerator programmes to allow start-ups the time and space to grow their business models is vital to ensuring this.

We need to turn the EU's high-level industrial and end-user protection into a real comparative advantage. Europe needs to overcome the innovation gap and promote new European industrial digital champions. Europe's businesses need to develop their knowledge base in cutting edge technologies such as the Internet of Things (IoT), big data, cloud computing and 3D printing and in game changing digital opportunities such as the digitization of our cultural heritage, media and education; e-health, and games technologies. Europe must also play a role in determining its own approach, by combining excellence in manufacturing with digital solutions that take into account data security and protection of personal data, and more generally the potential impact (positive and negative) on society of these digital innovations and industrial applications. In the ICT manufacturing sector, Europe should support innovative digital manufacturing sectors, such as the production of cable (be they copper or fibre, including the huge submarine cables), network equipment and 'chip and pin' cards, microchips which are major components of future digital machinery. Digitization is also helping to reduce the environmental footprint of what we do. It is facilitating the networks, partnerships and actions we need to work things out in a complex and connected world. Industries are developing business models that are no longer only based on physical products but also towards business models based on services. Smart solutions must be found to address the challenge of climate change, environment, and transport and energy policies to improve environmental performance, enhance energy efficiency, eradicate energy poverty and improve sustainable resource management. ICT-enabled applications for sustainable management of natural resources and materials in production, use and end-of-life phases should be actively encouraged. This principle should also apply to the footprint of ICT related materials and hardware such as data centres and smartphones. The Commission should also continue to work on creating a functioning and trusted environment for cross-border research and development (R&D) co-operation between businesses, research institutions and public bodies. European measures such as the state aid regime and the research programme "Horizon 2020" should be used carefully. Funding should be targeted to support innovative ICT solutions, especially for SMEs. Regions have to focus on their productive strengths and strengthen developments by smart specialisation, smart chains and cluster. European cooperation has to be enhanced in order to stabilize the EU-wide value chain. In addition, since industry and research is globally connected, it will require the development of new value chains between companies. Cross border industrial and intellectual property protection will need to be clarified. European companies will also need to be protected against digital industrial espionage, theft, and sabotage more than ever. Standardization of components, including strict standardisation of the data streams and processing technologies, will be also key.

4 | P a g e

The S&D Group calls on Commission and Member States to:

seek closer cooperation between already established companies and new start-ups in Europe that could promote an integrated, sustainable and competitive new industrial model of "digital manufacturing"

promote start-up accelerator programmes to help start-ups to grow and develop

support the development of innovative cross-border European hubs, geographical locations with a rich presence of skills and businesses to create new jobs and opportunities.

create technology centres in less industrialised European regions in order to reduce regional disparities, to support the wide diffusion of innovation, and to guarantee access to information for start-ups and SMEs from regions all over Europe.

support open standards, in order to help collective work on innovation. Open source and open access accelerate innovation processes and improve research and development. Interoperability, openness, independence, technology neutrality and portability should be promoted in the development of new ideas, products or services, as a sponsor and an innovation driver.

prioritize the development of European interoperability solutions and frameworks and ensure that pan-European interoperability standards are agreed.

speed up efforts in Europe to digitize its immense capital in terms of cultural heritage and make it available to all. It is essential for the cultural sector to make use of every opportunity offered by new technologies, especially in the development of cultural products, and by using funding provided by the Creative Europe Programme (2014-2020).

ensure that ICTs promote sustainable growth, enhance quality of life, tackle climate change and energy efficiency, promote coherent environment-friendly and sustainable R&D, design, production, use and disposal of ICTs, and extend their working life wherever environmentally efficient.

2. Digital jobs for all

In the workplace, digitization is an opportunity for many new jobs and growth through innovation. Europe must become a world leader in the development of new smart and attractive workplaces where people collaborate seamlessly with ICT technologies.

But not every employee will be able to adapt quickly enough. The EU is facing continuous shifts in technology that are bringing major changes to the labour market. There is a great need for a proactive industrial policy to meet the necessary adjustments and challenges facing our labour market, in line with increasing complexity, continuing automation and robotization. Ongoing automation and robotization is impacting on our workforces directly. We must invest more in the knowledge of how automation and robotics can be used to improve quality of life and quality of employment. We should also consider how these other ICT technologies can be used to do the job better and more safely, increase productivity, and provide opportunities to replace repetitive tasks with better quality and more challenging ones both in large companies and SMEs.

The increase in new forms of employment such as information and technology (ICT) based mobile work and crowdsourcing provide an opportunity for workers since it can lead to a higher level of autonomy and flexibility to coordinate private life and work.

At the same time, the digital economy is seen by some as posing a threat to traditional jobs in the industrial and services sectors. It also makes it easier to transform secure employment into more precarious forms of

5 | P a g e

employment and poses serious challenges for the occupational health and safety of workers. This also presents an additional new challenge for older women and men re-entering the work force in later life. We must ensure that any future policy framework takes this into account and seeks to mitigate, or at least manage, this challenge.

Because our Group wants to ensure that these technologies can help develop sustainable, quality jobs, we call on the Commission to assess the qualitative and quantitative effects of the digital economy on employment, and to take steps to shape it in a way that is beneficial for workers. In particular we call for more research on new forms of employment arrangements and how to safeguard job quality in such processes of change. We also propose a debate between Member States concerning necessary adjustments in social security systems as well as the extension of labour law to new and growing forms of employment in order to ensure high levels of protection for employees in new forms of employment. This must also involve discussions between social partners on how to modernise social dialogue and collective bargaining and adapt it to new employment arrangements.

In the long term, unless Europe's leads the way in the development of innovative employment arrangements, all these developments may put welfare systems and the quality of employment in Europe under strain by undermining existing collective bargaining practices, eroding revenues in tax and social security systems, and hollowing out worker's rights and mechanisms of worker participation.

By 2020, it is estimated that 90% of jobs will require digital skills in the EU. We call on the Commission to support and prepare our workforce, through financing training and retraining actions, to take on this new opportunity. The Commission and Member States must work to raise skill levels and increase the interest of our young people to use their new knowledge to adapt in the new workplace. Training must also include entrepreneurial skills in order encourage creative and innovative application of these skills. The revenue or 'digital dividend' created by the gains in digital productivity should be fairly shared along the value chain and reinvested and used to provide public and private investment to create employment, especially in social, health and other public services where more capacity is needed.

The S&D Group calls for Commission and Member States to:

provide ongoing assessments of the qualitative and quantitative effects of the digital economy on employment - the digital dividend from gains in digital productivity should benefit all, not just the employers.

support and prepare our workforce, through financing training, retraining and life-long learning , to take on this new opportunity.

undertake more research on new forms of employment arrangements and how to safeguard job quality in such processes of change.

encourage social partners to become a bridge in this digital transformation of the economy and the workplaces, in particular by providing basic assistance and support to workers and people in need

ensure that a transition towards a digital working environment does not undermine European working and employment standards

discuss, along with social partners, appropriate ways to address new and growing forms of employment, possible adjustments to modernise social security systems, labour law, social dialogue and collective bargaining, whilst continuing to ensure high levels of protection for employees.

promote a stronger and more resilient EURES: Encourage and assist intra-EU fair mobility of workers and its benefits.

6 | P a g e

3. Investing in a Digital Union: infrastructure, e-government, e-skills

Europe needs to invest if it is to compete at the same level as other global players in the digital economy. The Commission should connect digital policies to other strategies such as the Energy Union and European Strategic Investment Fund (EFSI). It should also require policies to support the modernisation of the infrastructure to guarantee connectivity, the modernisation of public administration and provision of digital skills.

3.1 Broadband Infrastructure deployment and investment Our Group continues to support the goal of achieving fast broadband connections for all citizens and ultra-fast connections for at least the half of all European citizens by 2020. In particular, by 2020, 30 Mbps should be available to all Europeans regardless of where they live, and particularly in our rural and peripheral communities. More than half of European households should have access to at least 100 Mbps. Europe also needs to establish EU standards for state of the art 4G+ and 5G, and make sure that the EU leads the way. The S&D Group urgently calls on the Commission to review state aid rules to allow further funds to be invested into fixed and mobile broadband and 4G deployments. We also call for more investments at EU and national level in research and development in the area of IT security, as well as modern encoding technologies. The EU must help to develop public and private investment strategies to bring coherence between national investment plans, ICT research excellence and generate a new wave of growth and jobs connected to the new digital investments.

The European Strategic Investment Fund plan is an opportunity for coordinated investments across Europe, developing a new role for Europe in digital innovation and in the market for products, operating systems (OS) and services. Investment in connectivity is potentially an instrument for convergence. It needs to be inclusive and fair and also include full coverage of rural, remote, outermost and disadvantaged areas, to ensure that high speed connectivity can be enjoyed by all EU citizens, businesses, public administrations, schools and other organisations. Where there is market failure, public support and funding should be made available via all EU instruments such as the European Strategic Investment Fund (EFSI) and the Cohesion and Investments Funds (Cohesion Fund, ERDF, EARDF, ESF).


prioritise the use of public and private financing for inclusive digital infrastructure allowing high speed connectivity for all, covering all parts of the European Union including rural and remote areas.

3.2 Digitally inclusive modern public administrations Our Group will push for the modernisation of national and European public administrations, starting with e-government and e-democracy, but also focusing on areas such as digital public procurement, digital healthcare, digital civil registry, public transport, electronic invoicing and digital justice at EU and Member State level. The public sector needs to develop fully open e-public administrations that should also be made available to citizens living in remote areas, and those living with disabilities. Digitization should help make government procedures and legislation more efficient, and contribute to further reducing administrative

7 | P a g e

costs without losses for the quality of services for citizens and business. Governments and the Commission should also consider if legislation is 'digitally modern' and assess the impact if it is not. Our Group will continue to push to make e-public administration services available for citizens travelling or residing in another EU country than their own by ensuring the cross-border interoperability of electronic identification.


promote and encourage the re-use of public sector information

allow all European citizens to have easy and broader access to online administrative procedures and to ensure cross border interoperability of electronic identification schemes.

use the opportunities of big data technology to improve public data sources, and allow the possibility for citizens to connect with public administrations and develop smart and sustainable solutions in areas such as public transport, smart cities, agriculture and maritime policy.

encourage the use of digitization in EU and national public administrations to render them most cost-effective and digitally modern.

3.3 From school to skills - ICT life skills are for all. Our Group favours measures to combat the steadily widening digital divide in access to the internet, e-skills, and literacy, in order to include all citizens and give them the right to information, regardless of income, social situation, disability, geographical location, health, age, gender or sexual orientation. In the digital era, European citizens need to adopt 'digital worklife balance' strategies where they are able to work and live with digital technologies in a balanced and a beneficial way. The Commission and Member States should in particular set out measures and share best practice to support digital skills training for micro, small and medium sized enterprises (SMEs) and citizens (particularly for children, people with disabilities, and the elderly) and to improve e-learning models and educational platforms (with special emphasis on tools that will engage girls at an early age) . At school, digital skills and coding must be taught to all children and should be introduced into national education curricula. These skills will allow our children to be creative and be ready to operate in our digital society. And crucially, these skills will help children to protect themselves. To support access to digital skills, we want all people to have open access to digital educational media without barriers. Open educational resources and the further development of digital learning and teaching materials under free licences, could contribute decisively towards achieving equal opportunities in education. This is also strongly supported by the European Programme for Education, training, youth and sport - Erasmus+ Programme. In addition, all generations should be enabled to use the possibilities of the digital world independently, critically and responsibly and be able to protect themselves from abuses or associated risks. EU citizens have to be made aware of their digital rights. Advanced training and continuing education have become crucial because of digitization's quicker innovation cycles. Cyberbullying, fraud, online grooming, hate speech and hate crimes, and harassment present growing threats to vulnerable citizens in the online community, and in particular have made the internet an increasingly unsafe space. Online communication platforms and the wider internet should be encouraged in any future policy framework to address these issues and respond to legitimate complaints of online behaviour which threatens, bullies, or harasses.

8 | P a g e

Finally, globally, digitization is a tool that could help developing countries out of poverty. The S&D group like to see a digital literacy development target.


support micro, small and medium enterprises and citizens, the elderly and people with disabilities to have access to digital services across borders

develop digital educational IT courses adapted to girls and boys

include digital skills in the school curriculum from primary level upwards

promote STEM (Science, Technology, Education and Mathematics) subjects in higher education

guarantee open access to digital education and ICT tools

work with digital companies to prevent cyberbullying and promote 'online best behaviour'

promote digital literacy development targets at global level

guarantee online protection of the vulnerable - children in particular must be a priority, especially when it comes to abuse online. An open and free Internet for all does not mean an Internet without rules. We also call for more funding to go into this aspect of digital work and more analysis of the cultural and societal impact of a digitised society on our citizens.

4. Making EU law digital, trusted, fair and responsible

Europe can add value by ensuring that digitization and the internet are allowed to develop in a space where the internet is open and safe for citizens and where companies and SMEs can use the internet to create, innovate, communicate and trade and can operate as or more effectively in the digital economy as they do in the physical world. 4.1 Establishing a trusted Digital Union It is essential to establish trust in digital solutions for citizens, consumers and companies. Europe's digital strategy must balance ICT innovation with the need to protect citizens' personal data, and privacy. We want to work with Member States to conclude negotiations on the Data Protection Package so that a final agreement with high protection standards is reached soon. All new digital technologies that collect, store and use big data (including algorithm development) must respect personal privacy, The security of electronic communications and networks is fundamental if they are to ensure that this technology is fully trusted by citizens and companies, especially SMEs. More EU coordination and operational cooperation (and swift adoption of the "cybersecurity" Directive) and European industrial leadership is also needed to prevent and counter growing cyber-attacks and to ensure high and homogeneous levels of security across the whole European territory.


agree the Data Protection Package which must include a high level of protection for citizens.

ensure that the use of digital technologies that enable to collect, store and use big data (including algorithm development) respects personal privacy.

build trust by guaranteeing the security of electronic communications and networks technologies, especially SMEs and micro businesses.

agree the Network Information Security (cybersecurity) directive, in order to ensure better cooperation to prevent and deal with unwanted cyber-attacks.

9 | P a g e

4.2 Accessing an affordable open internet: Our Group wants an electronic communication network to provide services to businesses and customers that are fair, accessible (including across borders), affordable, connected and coordinated. The regulatory framework for electronic communications needs to be updated take into account digital innovation, evolving customer digital needs, updated consumer protection, cross border competition, and support Europe's digital needs.


put an end to retail roaming charges inside the EU including data

guarantee legal certainty for genuine net neutrality. All internet traffic should be treated equally, without discrimination, restriction or interference, irrespective of its sender, receiver, type, content, device, service or application. Traffic management should be allowed in exceptional circumstances only, and within clear limits provided by law.

improve consumer protection (including universal service provision) which must be included in electronic telecommunications framework rules.

ensure a more coordinated spectrum policy in Europe.

4.3 A fairer Digital Single Market for consumers and citizens: Consumer rules and fundamental rights for online digital provision of goods and services must be promoted, respected and defended. There should be a fair and transparent digital environment. It is crucial to combat geographical discrimination against consumers, different conditions of access based on the nationality or the place of residence of goods and service recipients within the Digital Single Market.

The S&D Group calls for Commission to:

consider reviewing the e-commerce directive and its impact on consumer protection and ensure a fairer and innovation friendly online environment.

consider introducing an e-commerce trustmark, update the enforcement directive and monitor closely the functioning of the recently implemented Consumer Rights Directive in the digital economy.

strengthen the rules on "cookies" to give consumers actual information of the possible risks so that they can provide informed consent

establish a European-wide labelling scheme to inform consumers about receiver-performance in mobile phones.

ensure that the Alternative Dispute Resolution Directive is implemented correctly by the Member States, taking into account language diversity, and set up the Online Dispute Resolution Platform as soon as possible.

propose an e-delivery services driven towards innovative and interoperable solutions for a truly European delivery market and ensure that a more transparent calculation of delivery costs while online purchasing is undertaken.

enforce EU competition rules in order to prevent excessive market concentration and abuse of dominant position, to monitor competition with regard to bundled content and services, and if necessary consider establishing a legislative framework for unbundling search engines from other commercial services.

10 | P a g e

4.4 The online world must respect 'offline' rules: The EU needs a regulatory framework which promotes a fair, open and transparent competitive environment for all economic actors in Europe.


review business practices of platforms in the so-called "sharing economy," and consider the possibility of a framework for the operation of platforms in the digital economy.

insist on the application and enforcement of existing regulation in the areas of labour law, health and safety regulations, data protection and consumer protection standards.

consider that so called 'Over The Top (OTT)' providers should be subject to the same regulation when it comes to content, access or privacy and data protection, and when they provide comparable telecoms services to those currently covered by the electronic telecommunications frameworks.

ensure a coordinated, fair and sustainable taxation policy in the digital economy

align tax rates for digital content and similar physical goods such as e-books.

4.5 Adapting legal rules to the digital world: Europe's creative and cultural industries play an essential role in promoting cultural diversity, and are a major factor of growth and job creation: they are an important player in the EU's economic recovery. The S&D Group will push for the right balance to be found between authors, artists, producers, distributors (online and offline), and users with regard to the tension between access/circulation and protection of creative content online.

Whilst EU copyright rules are central to the promotion of creativity and innovation, they also regulate access to knowledge and information to protected content. Digitization has opened up access to protected content without proper remuneration, and our Group believes that any new proposal must properly recognise the critical importance of creators' rights in guaranteeing cultural diversity and fair remuneration and in encouraging investment in the creative industries. In addition, geo-blocking in itself hampers the digital economy, but even more importantly it incites EU consumers to use circumvention tools which may push them into criminality. At the same time, exclusivity and territoriality are a fundamental part of each Member State's cultural policy, allowing equitable remuneration of right holders.

The S&D Group calls for Commission to:

review European copyright laws at EU level to ensure that they will support public access to cultural goods while finding balanced solutions to guarantee creators' rights and user access, fair remuneration and promote investment in the cultural sectors.

ensure that creative workers and artists keep hold on their intellectual property with the advancing commodification of art and culture.

review market practices that abuse dominant positions to distributing content without proper remuneration to the creators.

Solve the problem of geo-blocking fairly, a business practice which prevents access to paid content or information in another EU country. Geo-blocking in itself hampers the digital economy, but even more importantly it incites EU consumers to use circumvention tools which may push them into criminality.

11 | P a g e

4.6 Promoting a sustainable, inclusive global digital policies The Internet is by definition global and can benefit all its citizens. Digitization is a tool that could help developing countries out of poverty. The European Union must ensure that its internal policies also reflect on global actors and partners. The issue of standards is also a key issue in global competition.

The Commission and Member States should:

promote at all levels and strengthen a more inclusive, open, transparent model of global internet governance which is multi-stakeholder and accountable. The ICANN system must be more accountable and transparent and ensure that it operates in the overall public interest and is not influenced by private or national interests.

develop a coordinated strategy to promote European standards in international standardization committees

ensure that affordable access to broadband infrastructure, access to the open internet and the provision of digital skills should be part of the UN Millennium Sustainable Development goals.

12 | P a g e

CONCLUSIONS Digitization will bring new opportunities and challenges for European citizens in the form of new skills, jobs and economic growth, and could help Europe's long awaited economic recovery, enhance EU internal and external competitiveness, and ensure that the digital revolution promotes social cohesion and inclusion. As policymakers, our Group recognises this and will fight to ensure that digitization is a tool that can reinforce our values and policy priorities.

The S&D Group calls on the Commission and Member States to include the following points in upcoming legislative and funding proposals to ensure the completion of a Digital Union:

1. Support to adapt the EU's changing industrial and innovative base. 2. Invest in digital infrastructure, e-government, and e-skills. 3. Commit to creating jobs for all - building on the existing social and employment rules to adapt to

the new ways of working and promote funding for training and retraining. 4. Make EU law digital, trusted, fair and responsible by agreeing the data protection regulation. 5. Build trust by ensuring that citizens are protected online and there is security of electronic

communications and networks technology, especially SMEs and micro businesses. 6. Review European copyright laws at EU level to ensure that they will support public access to

cultural goods while finding balanced solutions to guarantee creators' rights and user access, fair remuneration and promote investment in the cultural sectors.

7. Find a fair EU level solution to geoblocking. 8. Propose a fair competitive and consumer friendly framework for all businesses who operate in the

European digital market. 9. Affordable and accessible connectivity for all across the whole of the European Union 10. Ensure a coordinated, fair and sustainable taxation policy in the digital economy

Gianna Martinengo(Entrepreneur Didael KTS; Chairperson

Women&Technologies)

2015 Didael KTS S.r.l. Gianna Martinengo All rights reserved

EU and Innovation: how can Europe increase its global competitiveness?



Consumers and companies need CONSISTENT STANDARDS Homes and Business are served by an array of

telecommunications Technologies that ar CONVERGING to

make high speed access available

New applications demand higher quality SERVICES PRIVACY by design The need for CONTINUOUS investiments SMART Peolple for Smart cities

DIGITAL ECOSYSTEM OF THE FUTURE


INNOVATION With innovation activities we mean all steps (scientific,

technological, organizational, financial and commercial ) enabling the implementation of innovation.

Some innovation activities are themselves innovative, others are not new, but they are necessary for the implementation of innovation, such as R & D.

We know the importance that innovation plays in competitiveness of firms and nations. States should undertake policies to stimulate innovation processes in companies with incentives to research funding and improvement of human capital.


CULTURE OF INNOVATION First, one has to adopt a culture of innovation and then

possibly think of tools of technological innovation.

Sometimes, the opposite occurs: positive opportunities for innovation emerge from the introduction of new technologies .

Inclusion, sustainable development, labor flexibility are words that identify different contexts, sometimes overlapping, each of which is essential to the development of new organizational processes appropriate to a society radically changed


SOCIAL INNOVATION: new economy of the future

New ideas (products, services and models ) that simultaneously meet social needs and create new social relationships or collaborations .

A new solution to a social problem that is more effective , efficient , sustainable , or just than existing solutions and for which the value created accrues primarily to society as a whole rather than private individuals

A complex process of introducing new products, processes or programs that change the basic routines, resource and authority flows, or beliefs of the social system in which the innovation occurs

Ethics is the Engine of Innovation Organize altruism & Philantropy


Innovation technology and Social Innovation

In my professional experience, innovation is both technological and social. The concept of innovation includes principles of ethical behavior. Innovation is social when it meets the social needs of a community. The

process requires agreements, collaboration, sharing, dialogue and innovative behavior on behalf of all actors.

Communities can also be virtual places where people with similar interests can exchange ideas and plan, collaborate and pursue common goals.

Web and information technologies have proven so far to be an antidote to the oligarchies. We must guard against possible monopolies of information exactly as we have to watch over against the misuse of any scientific discovery or new technology .

No separation between economics and ethics


What are the new trends for DIGITAL JOBS ?



Digital Inclusion



Women, Technologies, Work: Stereotypes

One of the most common clich is that women are less "technical" than men ; this opinion almost automatically is redefined as a lack of professionalism in general.

Another stereotype is that they are more easily influenced, more emotional, sentimental, humanly fragile.

A third one is that they are less reliable on the job because if some unforeseen event occurs, always gives priority to the family.


Women and technologies: a winning pair

It is not true that women are less technical than men, but even if so, this does not mean that they are less professional.

The jobs of the future will increasingly be linked to services and less to the products, and services are based more on "soft skills than on technical skills.

the lack of technical vocation was considered a handicap for women only (!!!), well, the facts show that it is not true.


A holistic view of solutions Relational and not only technical skill, a flexible and not rigid

attitude; a creative and intuitive , not only logical and rational expertise. A persistent, non-volatile mastery ; an integrated rather than sectoral professionalism .

A"holistic" approach to solutions. One has to consider the psychological, linguistic and anthropological (the human component) with the same seriousness with which one considers the technological aspects (the technical component).

It is essential for the economy and the competitiveness to use talents, skills and abilities of men and women without prejudice or bias


Women and technologies: a winning pair

Women design, create, "invent" the technology,

The opinion that HighTech is a skill predominantly male and that women are just using technologies as it were ancillary is false.

STEAM Vs STEM

2015 Didael KTS S.r.l. Gianna Martinengo All rights reserved 2

015

Dida

el KT

S S.r

.l. Gian

na M

artin

engo

A

ll rig

hts re

serv

ed

Barbara Bontempi(CEO & partner DigitalBees)

The long way to a Digital Single Market

Centro Congressi Stelline - Milan

5th November 2015

Barbara Bontempi

Transilvanian WiFi

Connectivity: an index of ecosystem health

Milan countryside

WiFi

Connectivity: an index of ecosystem health

Digital Agenda Scoreboard 2015 4

Italy's performance in the DESI 2015

Italy ranks 25 among EU countries. It falls in the Low performance group of countries.

Adex Benchmark 2014

Italy is #4 in top ten online advertising markets

Digital advertising: another index of ecosystem health

Adex Benchmark 2014

Online ad spend per capita -Italy = 34

-Europe = 42 - France = 58

- Germany = 65 - Nordics & UK = > 100

Per capita online adv spending is very different by country. Italy is quite far from best in class markets

Digital advertising: another index of ecosystem health

Source: ComScore MMX, December 2014

(only) Italian founded ItaliaOnline and Banzai Media are among the big 10 online properties in Italy

Rank by unique visitors

Source: ComScore MMX, December 2014

Rank by unique visitors

All other big italian editors/publishers are quite in the long tail

(only) Italian founded ItaliaOnline and Banzai Media are among the big 10 online properties in Italy

Ecommerce in Italy 2015

Italian e-commerce shows ballance between local and global strategies

Casaleggio e Associati

Ecommerce in Italy 2015 Casaleggio e Associati

BUT Italian local market is

dominated by international marketplaces

Italian e-commerce shows ballance between local and global strategies

Digital Single Market

Local rules = local biz Fragmented fund raising, inefficient start up processes Geo-block applies to consumers as well as publishers Publishers deal advertising, which is the key to unlock the market Publishers depends on content, which rights are locally managed Copyright and such norms, need proper tracking further than cross-national agreements

Big businesses / markeplaces

Small boundaries

Small businesses

Big boundaries

Women and Digital: Where areWe?

Panel #2

Michele Colajanni(Responsible for "Ragazze Digitali")

Progetto Ragazze Digitali

Prof. Michele Colajanni

Dipartimento di Ingegneria Enzo FerrariCentro di Ricerca Interdipartimentale sulla Sicurezza (CRIS)

Universit di Modena e Reggio Emilia

1

Una delle tante motivazioni(Migliori lavori 2014 in US )

Numero 1

Creatore software

Numero 2

Commercialista e revisore

Numero 3

Analista di mercato e

specialista di marketing

Numero 4

Analista di sistemi

informatici

Numero 5

Specialista in risorse umane

e in relazioni del lavoro

Numero 6

Amministratore di

reti e di sistemi

2

Summer Camp Ragazze Digitali

Offerta: Informatica come CREATIVITA DIGITALE(learn by doing)

Richiesta: FORTE IMPEGNO 4 settimane (6 ore/giorno) da met giugno

3

PercorsoAda (coding)

PercorsoHolly (Web

communication)

Percorso Lisbeth

(autodifesa)

Scuole di provenienza

7%

42%42%

9%

Liceo Classico

Liceo Scientifico

Istituti Tecnici indirizzo informatico

Istituti Tecnici altri indirizzi5% 8%

76%

11%

2015

2014

4

Provenienza:

Terzo e quarto anno superiori Area Modena e Reggio Emilia

Le ragazze hanno creato

Videogiochi per PC in Python e per smartphone

Siti Web con Wordpress

Video tutorial sulla privacy nei Social Network

Logo per ciascuna edizione riprodotto sulle maglie

5

2014 2015

Le ragazze hanno ottenuto anche

Networking tra ragazze attive e volitive

Esperienza di vita universitaria dallinterno

Possibilit di chiarire le proprie inclinazioni e di verificare la realizzabilit (o meno) mediante linformatica

6

Edizione 2015

Edizione 2014

Presente

Estensione del format ad altri Atenei (contatti con Torino, Bologna) Concediamo tutto il materiale, ma servono insegnati e tutor motivati

Applicazione a progetti europei (EQUAL-IST: Gender Equality Plans for Information Sciences and Technology

Research Institutions)

7

Futuro

Garantito dal cofinanziamento della Regione Emilia Romagna per il periodo 2016-2018

Realizzare un vero camp

Estensione del camp a ragazze provenienti da altri Paesi europei

Contatti 8

http://www.ragazzedigitali.it

http://www.ragazzedigitali.it/digital-girls-2015-edition/

[email protected]

Antonella Ninni(Coordinator "Eccellenze in Digitale", Chamber of

Commerce Florence)

The Digital Single Market: a revolution en rose? How digital tools can boost women empowerment

MILANO, 5 NOVEMBRE 2015

Antonella Ninni Coordinatrice Eccellenze in DigitaleCamera di Commercio di Firenze

Chi sonoDa Studi Internazionali al made in Italy, ho scoperto la bellezza delle piccole aziende italiane

Esperta in promozione del Made in Italy e innovazione locale(Laurea Magistrale, Firenze)

University College of Dublin ISCTE-IUL Lisbona Comune di Firenze, Tss, Monash

University Consulenza e Formazione alle

imprese Digitalizzatrice per Eccellenze in

Digitale 2014 Coordinatrice Eccellenze in Digitale

Camera di Commercio di Firenze

Chi siamo132 digitalizzatori / 64 citt

Cosa fa un digitalizzatore? Studia Ricerca le aziende deccellenza Concorda un primo incontro in bottega

Semplifica (niente sigle e inglesismi) Crea un piano di lavoro graduale e

sostenibile nel lungo termine Fa da tutor con incontri 1:1 Misura e confronta i risultati Realizza workshop tematici e

formazione di gruppo Collabora con gli stakeholder locali Racconta le storie degli artigiani e le

best practice via blog e social

Artigiani e web? Altro che !

La storia di Filippo, Florentine Touch

La storia di Silvia e DanielaLa storia di Silvia e Daniela, Nerdi Orafi Firenze

La storia di ChiaraLa storia di Chiara, Sbigoli Terrecotte

Grazie per lattenzione

Anna Puccio(Secretary General, Fondazione Italiana Accenture)

Anna Puccio

Segretario Generale

67% donne occupate nel terzo settore

The Digital Single Market: a revolution en rose? | Anna Puccio | Segretario Generale Fondazione Italiana Accenture | 5 novembre 2015

60% non profit impegnato nella digital trasformation: uso dellICT


Focus Fondazione Italiana Accenture


Pi del 50% Donne nella nostra community (su 18.000 utenti registrati)


e ai concorsi VideomakARS & Share in Action


900 partecipanti concorso WE-Women for Expo


In Accenture


100.000 donne su un totale di 358.000 dipendenti


Gender mix 37,2 % in crescita dal 2012


Best practices: What are Big DigitalCompanies doing for Women

Panel #3

Mina Pirovano(President of Lombardy Committee for Female

Entrepreneurship)

The Digital Single

Market: a revolution

en rose?

Mina Pirovano, President of Lombardy Commitee for Female Enterpreneurship MILAN | NOVEMBER 5, 2015

How digital tools can boost

women empowerment

Donne, imprese e ICT: lo scenario Settore ICT in Italia

117.341 imprese: 2,3% del totale delle attive

Settore ICT in Lombardia

25.402 imprese: 3,1% del totale delle attive

Come sono coinvolte in questo settore le donne? In Italia 20.304 imprese femminili : 17,3% del totale

In Lombardia circa 4mila imprese : 15,7% del totale

Trend e potenzialit di sviluppo

Imprese femminili

+0,6% in Italia e +1,4% in Lombardia in un anno

LICT rosa +2,3% in un anno (dato nazionale)

+3,2% (dato lombardo)

Best performer digitali femminili in Italia Commercio all'ingrosso di

apparecchiature elettroniche per telecomunicazioni e componenti elettronici +21,3%

Portali web +21,8% Consulenza nel settore delle

tecnologie dell'informatica +11,6% Riparazione di apparecchiature per

le comunicazioni +14,4%

Fonte: elaborazione dellUfficio Studi della Camera di commercio di Monza e Brianza (dati settembre 2015)

Livello di diffusione degli strumenti

digitali nelle PMI lombarde

Fonte: Elaborazione Unioncamere Lombardia su dati Istat

Lombardia

Posta elettronica 77,4%

Microblog e blog aziendali 1,7%

Social network 9,0%

Wiki, siti web per condividere contenuti multimediali tra

gli utenti che lo utilizzano 2,7%

Blog, canali social 11,6%

Sito web 38,1%

Nessuno 3,2%

Strumenti utilizzati per comunicare, scambiare o condividere informazioni con

l'esterno nel 2011

Il digital divide in Italia

Focus Lombardia 43mila lombardi in digital

divide 195 comuni su 1530 (12,7%)

Digital Friends Milano Monza e Brianza (superato il divario digitale) Varese (2,9%) Como (3,2%)

%comuni da digitalizzare Mantova (46,4%) Pavia (28,6%) Sondrio(20,5%)

Fonte: elaborazioni dellUfficio Studi della Camera di Commercio di Monza e Brianza su dati Ministero dello Sviluppo economicoe Infratel Italia

ICT e PIL in Italia. Quale valore aggiunto?

0

2

4

6

8

10

12

%

Computer, electronic and optical products Software publishingTelecommunications IT and other information services

Valore aggiunto del settore ICT per Paese, dati OCSE 2013

1.Corea 10,70%

2.Giappone 7,02%

3. Irlanda 6,99%

Italia 3,72%

Quali possibilit di sviluppo per il futuro?

La rivoluzione digitale

Quali opportunit per le donne?

1. Creazione di nuove

professionalit nel

mercato

2. Miglior qualit del

lavoro e realizzazione

professionale

3. Strumento di work-life

balance

TOTALE Occupati Donne Totale % donne

Fabbricazione di computer e prodotti di

elettronica e ottica, apparecchi

elettromedicali, apparecchi di misurazione e di

orologi 36.633 116.951 31,3%

Edizione di software 762 2.742 27,8%

Telecomunicazioni 33.880 98.763 34,3%

Produzione di software, consulenza informatica

e attivit connesse 73.383 256.007 28,7%

Attivit dei servizi d'informazione e altri servizi

informatici 79.403 126.705 62,7%

Riparazione di computer e di beni per uso

personale e per la casa 10.143 48.012 21,1%

TOTALE 234.204 649.180 36,1%

Professioniste digitali Donne occupate nel settore ICT

36,1% in Italia 35% in Lombardia

Occupati nelle imprese dei settori ICT in Italia

Fonte: Elaborazione Ufficio Studi della Camera di Commercio di Monza e Brianza su dati Istat - ASIA 2011

Genere ritenuto pi adatto allo svolgimento della

professione

di cui (in %)

Assunzioni

previste uomini donne

ugualment

e adatti

TOTALE ICT 16.010 12,8 7,8 79,5

Fabbricazione di computer, unit periferiche,

componenti e schede elettroniche 1.090 38,5 6,1 55,4

Servizi informatici e delle telecomunicazioni 14.920 10,9 7,9 81,2

RIPARTIZIONE TERRITORIALE

Nord Ovest 6.050 10,7 7,2 82,1

Nord Est 3.030 14,3 11,4 74,4

Centro 4.180 18,1 5,3 76,6

Sud e Isole 2.750 7,6 8,8 83,7

CLASSE DIMENSIONALE

1-9 dipendenti 4.870 23,9 16,8 59,2

10-49 dipendenti 2.410 19,1 9,1 71,8

50-249 dipendenti 2.740 6,5 2,2 91,3

250 dipendenti e oltre 5.990 4,0 2,4 93,6

Ricerca di personale nell ICT

Assunzioni previste dalle imprese dellICT

Fonte: Unioncamere - Ministero del Lavoro, Sistema Informativo Excelsior, 2014

Il divide di genere riguarda solo il 6,4% dei nuovi assunti ICT nelle grandi imprese Il fenomeno riguarda il 40,8% per le imprese con meno di 10 addetti

Smart working

Nuove tecnologie

Cambiamenti sociali

Ripensamento delle politiche e dei modelli

di organizzazione

del lavoro

Miglioramento della vita e benessere collettivo

Circolo virtuoso di

comportamento

nelle imprese e

nelle persone

Donne ICT and empowerment

Best practice

Amadeus Italia S.P.A. IT PROVIDER di riferimento per il mercato viaggi e turismo in Italia

Nata nel 1987 da Lufthansa e Scandinavian Airlines per creare un nuovo sistema di

distribuzione globale della filiera turistica, oggi il pi grande provider europeo, impegnata nella distribuzione e nella fornitura di tecnologie avanzate per lindustria globale dei viaggi e del turismo.

Dal 2013 il numero1 della societ una donna: Francesca Benati

Tra i senior manager 1 su 5 donna

Donne ICT and empowerment

Best practice Maga Animation Studio

Nata nel 1996 con lo scopo di sviluppare

nuovi linguaggi nellanimazione per Tv e Cinema. Collabora con Disney e i maggiori

broadcast italiani.

La componente femminile, in un primo

tempo una minoranza, oggi la parte

preponderante della compagine produttiva

della societ.

Le donne allinterno della societ ricoprono ruoli chiave per lazienda:

Production

Manager,

Art director,

Supervisor dellanimazione/regia,

Licensing manager,

Administration.

Ricerca software e dimmagine

Perch limitarsi a giocare ad Angry Birds quando lo si pu progettare?

Neelie Kroes

Vice Presidente della Commissione Europea Girls in ICT day

Roberta Cocco (National Plan Director, Microsoft Western Europe)

Nuvola Rosa Donne, Scienza e Tecnologia

Roberta Cocco

National Plan Director

Microsoft Western Europe

@robi_cocco

Nuvola Rosa

Iniziativa socio-culturale ideata da Microsoft Italia nel 2013 Obiettivo Colmare il digital gender gap nei campi della scienza, tecnologia, matematica e ingegneria Target Ragazze italiane e straniere tra i 17 e i 24 anni

Scenario Entro il 2018 il settore IT potr occupare solo la met dei posti di lavoro esistenti

Entro il 2020 ci saranno 2 milioni di posti vacanti nel settore IT

Solo il 15% dei dirigenti nel settore ICT sono donne rispetto al 45% di donne dirigenti iin altri settori

Le donne sono solo il 30% della forza lavoro nellIT

Solo il 19% di imprenditori nellICT sono donne rispetto al 40% di donne imprenditrici in altri settori

Solo il 6% di Ministri dellInnovazione, Legislatori in ambito IT e CEO delle top 100 aziende di settore sono donne

Il percorso

Firenze

2013

Roma 2014

Milano 2015

I Partner Sinergie tra settore privato e settore pubblico

Endorsement internazionale grazie al sostegno delle principali organizzazioni internazionali

UNWomen | ITU | UNRIC | UNESCO

Il format

Eventi collaterali Conferenze, talk show,

hackathon, incontri

con role-model e ospiti

internazionali

Conferenza stampa

di lancio In concomitanza con

il GIRLS in ICT Day promosso da ITU, per

presentare liniziativa alla stampa, influencer, istituzioni

3 giorni di

formazione gratuita

sulle digital skills Cloud computing, Big Data,

IoT, coding, social media,

digital marketing

Piattaforma digitale

e campagna social Notizie sugli eventi

in programma,

approfondimenti, video

e molto altro

www.nuvolarosa.eu

La formazione

Oltre 150 workshop, tenuti da volontari Microsoft e dei partner, oltre a numerosi collaboratori e speaker internazionali

3 programmi specifici per target

Pink Teens

Coinvolgimento delle Universit sia per ospitalit che per recruiting delle ragazze

Pink Academics

International Pink

La formazione

Firenze 2013

+ 400 ragazze

+ 1500 tweet

+ 40 corsi

Roma 2014

+ 700 ragazze

+ 7500 tweet

+ 50 corsi

Milano 2015

+ 1900 ragazze # 18 nazionalit + 11500 tweet

+ 150 corsi

+160 articoli

I risultati

Verso il futuro

Computer Science

can unlock

the best opportunities

in the World

Satya Nadella

Grazie!

Smartworking & Co-working: DigitalSolutions to Live Easier + Work better

Panel #4

Chiara Bisconti(City councilor)

Aviva Italy - Private and confidential 12

18 Febbraio 2016

Luisa De Vita(Research fellow, Sapienza University)

Verso un nuovo modo di lavorare? Sfide e

prospettive

The Digital Single Market: a revolution en rose?

How digital tools can boost women empowerment Milano, 5 Novembre 2015

Luisa De Vita [email protected]

Nuove esigenze: le imprese

Flessibilit

Innovazione

Internazionalizzazione

Cambiamento dei modi e dei mondi della produzione

Ridefinizione dei tempi e dei ritmi

Nuovi bisogni: i dipendenti

Complessi e multifattoriali

Aumento et media

Aumento instabilit lavorativa

Aumento della vulnerabilit e delle situazioni di dipendenza

Maggiori necessit legata alla conciliazione

In cambiamento rispetto

Alla situazione economica, sociale, politica

Alle caratteristiche personali e familiari

Al momento del ciclo di vita

Al ruolo ricoperto

Le risposte

1. Il welfare da costo a investimento: il cosiddetto

welfare dellinvestimento sociale

2. Il sostegno alla capacitazione e attivazione dei

soggetti

3. Il nuovo protagonismo delle imprese che a fronte:

di una forte contrazione delle risorse pubbliche

e di salari mediamente pi bassi rispetto allUe

diventano strategiche

nella erogazione di servizi e/o dispositivi

nella predisposizione di interventi di riorganizzazione lavorativa: smart working e co-working

Obiettivo: coniugare competitivit e solidariet

Elementi di innovazione

Possibilit di ragionare:

sul tema della qualit del lavoro sullimportanza di attivare politiche per il complesso dei

dipendenti

riducendo:

Lottica quantitativa e strumentale: Es. politiche di pari opportunit che hanno promosso loccupazione femminile

senza pero domandarsi pi donne ma dove? Con quali condizioni lavorative? Supportate da chi?

Le implicazioni di genere e lenfasi sulla sola responsabilit individuale:

Es. politiche di conciliazione

Opportunit

Inquadrati in questa logica i meccanismi di

riorganizzazione dei tempi di lavoro possono

favorire:

La definizione di politiche per il complesso dei dipendenti

Una maggiore flessibilit e contenimento dei costi legati a periodi pi o meno prolungati di assenza

Nuovi meccanismi di valutazione

Ridisegno delle prassi organizzative

Rischi

I rischi sono invece connessi:

Alle differenze gi esistenti tra i lavoratori (istruzione, ruolo, tipologia di azienda.)

Alle differenze tra territori pi o meno virtuosi

Alla tendenza a privilegiare logiche di breve periodo

A privilegiare aspetti legati allimmagine e alla reputazione

Isolamento delle imprese

Ottenimento del consenso vs qualit del lavoro

Prospettive future

Regolazione anche normative (in corso)

Il coinvolgimento delle parti sociali e dei dipendenti analisi dei fabbisogni, attuazione, monitoraggio)

Predisposizione di una governance istituzionale forte

Grazie per lattenzione!!

[email protected]

Riccarda Zezza(Social Entrepreneur, founder PianoC)

Investigating (three) words

Riccarda Zezza, Piano C

October 2012

December 2012

June 2013

Today we speak about digital solutions to live

easier and work better

We have them all (already).

So, what are we missing?

Word number 1 Culture = (?)

Culture: noun

the beliefs, customs, arts, etc., of a particular society, group, place, or time

a way of thinking, behaving, or working that exists in a place or organization (such as a business)

Culture = (?)

Culture has three divergent meanings: theres culture as a process of individual enrichment, as when we

say that someone is cultured (in 1605, Francis Bacon wrote about the culture and manurance of minds);

culture as a groups particular way of life, as when we talk about French culture, company culture, or multiculturalism;

and culture as an activity, pursued by means of the museums, concerts, books, and movies that might be encouraged by a Ministry of Culture (or covered on a blog like this one).

Each time we use the word culture, we incline toward one or another of its aspects:

toward the culture thats imbibed through osmosis or the culture thats learned at museums, toward the culture that makes you a better a person or the culture that just inducts you into a group.

Critic Raymond Williams, Keywords,

Word number 2 Innovation = technology

Innovation: noun

1: the introduction of something new

2: a new idea, method, or device

Innovation = technology??

Word number 3 Technology = ?

Many women are driven by the desire to do work that benefits their communities.

Fewer women are pursuing careers in artificial intellig

Atti_convegno 5 novembre 2015

Documents

Transcript of Atti_convegno 5 novembre 2015