Astrolab petitdej-en-001
-
Upload
fabrice-epelboin -
Category
Documents
-
view
705 -
download
0
Transcript of Astrolab petitdej-en-001
![Page 1: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/1.jpg)
Trust Crisis
Petit déjeuner / feb. 22th 2013 / Fabrice Epelboin /
![Page 2: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/2.jpg)
< 1>
![Page 3: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/3.jpg)
Trust Crisis
![Page 5: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/5.jpg)
78 %
22 %
you can trust most peopleyou can never be too careful
![Page 6: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/6.jpg)
«the system» crystallizesTrust Crisis
![Page 7: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/7.jpg)
Trust toward institution is dropping
![Page 8: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/8.jpg)
-27%
-19%-23%
-21%
![Page 9: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/9.jpg)
62 %38 %
Corruption is not common among politiciansMost politicians are corrupted
82 %
18 %
Politicans work for the common goodPoliticans are drivent by self interest
![Page 10: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/10.jpg)
Confident Crisis in the Media
72 %
28 %
realize what is going onlive in another reality
73 %
27 %
independentinfluenced
journalists...
![Page 11: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/11.jpg)
accepts religions
rejects religions
open minded close minded
15% «bourgeois bohême»
27% ambivalent
27% tight ass
12%libertarian
19%populist
![Page 12: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/12.jpg)
acceptation des religions
rejet des religions
ouverture fermeture
27% les ambivalents
27% les crispés
12%les libertaires
19%les populistes
15%
they are the only one still trusting institutions, politics and media
«bo-bo» is the only groupnot living an acute trust crisis
«bourgeois bohême»
![Page 13: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/13.jpg)
Trust Crisis...
![Page 14: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/14.jpg)
...in french media
![Page 15: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/15.jpg)
![Page 16: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/16.jpg)
new infomediarycapture media’s economic value
![Page 17: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/17.jpg)
new infomediarycapture media’s economic value
![Page 18: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/18.jpg)
new infomediarycapture media’s trust value
![Page 19: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/19.jpg)
...with algorithms :
![Page 20: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/20.jpg)
![Page 21: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/21.jpg)
...by hand picking news
![Page 22: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/22.jpg)
« content curatoring »
![Page 23: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/23.jpg)
![Page 24: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/24.jpg)
FdeSouche
![Page 25: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/25.jpg)
Wikistrike
![Page 26: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/26.jpg)
...using social networks
![Page 27: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/27.jpg)
67%think the internetdeeply changedthe way the inform themself about companies
of social networkusers
![Page 28: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/28.jpg)
80%of the french population uses social networks
![Page 29: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/29.jpg)
![Page 30: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/30.jpg)
Content Distribution Marketplace
![Page 31: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/31.jpg)
Content Distribution MarketplaceTrust
![Page 32: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/32.jpg)
![Page 33: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/33.jpg)
< / 1>
![Page 34: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/34.jpg)
< 2>
![Page 35: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/35.jpg)
transparency?
it is inevitable, mister Anderson
![Page 36: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/36.jpg)
Wikileaks’ logic
![Page 37: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/37.jpg)
Julian Assangeinformation hacktivist
![Page 38: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/38.jpg)
Wikileaks is a concept
![Page 39: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/39.jpg)
for Assange, every organisation shares a secret and uses it
to take advantage of outsiders
![Page 40: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/40.jpg)
![Page 41: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/41.jpg)
Reavealing to the public an organization’s secret inhibits it and makes it powerless
![Page 42: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/42.jpg)
information distribution
dictatorship
![Page 43: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/43.jpg)
information distribution
democracy
![Page 44: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/44.jpg)
information distribution
transparency
![Page 45: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/45.jpg)
Wikileaksis aninformational virus
![Page 46: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/46.jpg)
Wikileaksis asocial hack
![Page 47: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/47.jpg)
enforce transparency
![Page 48: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/48.jpg)
Revolution?everybody’s welcome!
![Page 49: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/49.jpg)
A universal concept
![Page 50: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/50.jpg)
eConsumer
http://www.flickr.com/photos/el_bobo_estepario/5252277051/sizes/l/in/photostream/
Global citizen
Globalizationit’s social too
![Page 51: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/51.jpg)
values...
![Page 52: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/52.jpg)
Human RightsNet NeutralityNon violenceGlobal CitizenshipTransparency
![Page 53: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/53.jpg)
un véritablemouvement social propre au XXIe siècle
un véritablemouvement social propre au XXIe siècle
un véritablemouvement social propre au XXIe siècle
un véritablemouvement social propre au XXIe siècle
a social phenomenonas specific to the XXIth centuryas unions where to the XIXth
![Page 54: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/54.jpg)
A social constructbased on the internet’s unique abilityto create social patternsand social behaviours
![Page 55: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/55.jpg)
No organisationNo hierarchyNo leaderNo identity
![Page 56: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/56.jpg)
CorruptionMisappropriationControlCompromise
«by design»
![Page 57: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/57.jpg)
social hacksocial constructsocial design
![Page 58: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/58.jpg)
![Page 59: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/59.jpg)
Tunis, january 8th 2011 - during the Tunisian Revolution
![Page 60: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/60.jpg)
![Page 61: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/61.jpg)
![Page 62: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/62.jpg)
![Page 63: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/63.jpg)
#Occupy
![Page 64: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/64.jpg)
![Page 65: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/65.jpg)
![Page 66: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/66.jpg)
massive coordinated leaking
v1.0 #failjust like Wikileaks in 2006
corporate digital asset rampage
![Page 67: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/67.jpg)
Hackers only?Think again!
![Page 68: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/68.jpg)
Google auto leakage
search: filetype:pdf ”ne pas diffuser”
![Page 69: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/69.jpg)
![Page 70: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/70.jpg)
massive coordinated leaking
v1.0 #failjust like Wikileaks in 2006
corporate digital asset rampage
![Page 71: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/71.jpg)
![Page 72: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/72.jpg)
![Page 73: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/73.jpg)
fiction ?
![Page 74: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/74.jpg)
![Page 75: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/75.jpg)
![Page 76: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/76.jpg)
![Page 77: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/77.jpg)
![Page 78: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/78.jpg)
march 29th 2011
![Page 79: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/79.jpg)
march 14th 2011
![Page 80: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/80.jpg)
![Page 81: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/81.jpg)
![Page 82: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/82.jpg)
,5x1
![Page 83: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/83.jpg)
![Page 84: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/84.jpg)
![Page 85: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/85.jpg)
3m - Sony
![Page 86: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/86.jpg)
3m - Sony
![Page 87: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/87.jpg)
3m - Sony vs. Nikkei
![Page 88: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/88.jpg)
3m - Sony vs. Nikkei vs. Hitachi
![Page 89: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/89.jpg)
![Page 90: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/90.jpg)
guerre asymétriqueAsymetric war
![Page 91: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/91.jpg)
![Page 92: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/92.jpg)
![Page 93: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/93.jpg)
open source guerilla
![Page 94: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/94.jpg)
![Page 95: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/95.jpg)
3 juin
![Page 96: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/96.jpg)
From a small groupto a global mouvement
Social Design
Transparency terrorism?
![Page 97: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/97.jpg)
The 100 most valuable brands in 2008 were worth over $1.2 trillion.
ritaclifton.com
![Page 98: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/98.jpg)
< / 2>
![Page 99: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/99.jpg)
< 3>
![Page 100: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/100.jpg)
eReputation wars
![Page 101: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/101.jpg)
internet is becominga brand battlefield
![Page 102: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/102.jpg)
2010
![Page 105: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/105.jpg)
![Page 106: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/106.jpg)
![Page 107: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/107.jpg)
![Page 108: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/108.jpg)
![Page 109: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/109.jpg)
2013
![Page 110: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/110.jpg)
![Page 111: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/111.jpg)
< / 3>
![Page 112: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/112.jpg)
< 4>
![Page 113: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/113.jpg)
we should correct our approach
![Page 114: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/114.jpg)
transparencyis
unavoidable
![Page 115: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/115.jpg)
Trustis vital
for the economy
![Page 116: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/116.jpg)
for the financial markets
Trustis vital
![Page 117: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/117.jpg)
for democracy
Trustis vital
![Page 118: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/118.jpg)
for politics
Trustis vital
![Page 119: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/119.jpg)
for business
Trustis vital
![Page 120: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/120.jpg)
for brands
Trustis vital
![Page 121: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/121.jpg)
You can’t rely
on politicians
anymore
![Page 122: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/122.jpg)
on institutions
You can’t rely
anymore
![Page 123: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/123.jpg)
on media
You can’t rely
anymore
![Page 124: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/124.jpg)
on anybody!
You can’t rely
![Page 125: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/125.jpg)
sounds familiar?
![Page 126: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/126.jpg)
78 %
22 %
you can trust most peopleyou can never be too careful
![Page 127: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/127.jpg)
just a (social) side effectof
lacking transparency
![Page 128: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/128.jpg)
67%think the internetdeeply changedthe way the inform themself about companies
of social networkusers
(social)
![Page 129: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/129.jpg)
from Reputation Management
to Trust Management
![Page 130: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/130.jpg)
frombuilding trust by branding
tobuilding trust by transparency
![Page 131: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/131.jpg)
< / 4>
![Page 132: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/132.jpg)
< 5>
![Page 133: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/133.jpg)
brand
![Page 134: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/134.jpg)
imaginaryvs.
transparency
![Page 135: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/135.jpg)
![Page 136: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/136.jpg)
Vermeer
![Page 137: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/137.jpg)
Vermeer
transparency
![Page 138: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/138.jpg)
real/fake
![Page 139: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/139.jpg)
lie/deception
![Page 140: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/140.jpg)
![Page 141: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/141.jpg)
storytelling
![Page 142: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/142.jpg)
reality/transparency
![Page 143: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/143.jpg)
![Page 144: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/144.jpg)
a disasterwaiting to happen
![Page 145: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/145.jpg)
brand assettrust asset
![Page 146: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/146.jpg)
eReputation?vs. LULZ
![Page 147: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/147.jpg)
LULZvs.
eReputation
![Page 148: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/148.jpg)
![Page 149: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/149.jpg)
![Page 150: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/150.jpg)
![Page 151: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/151.jpg)
![Page 152: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/152.jpg)
one last thing...
![Page 153: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/153.jpg)
Enterprise Social Responsibility
is useless
![Page 154: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/154.jpg)
![Page 155: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/155.jpg)
![Page 156: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/156.jpg)
65 %
trust food label lessdidn’t change their trust
![Page 157: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/157.jpg)
< / 5>
![Page 158: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/158.jpg)
< 6>
![Page 159: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/159.jpg)
![Page 160: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/160.jpg)
onlinepsyOps
![Page 161: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/161.jpg)
![Page 162: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/162.jpg)
![Page 163: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/163.jpg)
![Page 165: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/165.jpg)
astroturfing
bit.ly/VW3Efs
![Page 167: Astrolab petitdej-en-001](https://reader036.fdocuments.us/reader036/viewer/2022062312/5556cb15d8b42abb428b5426/html5/thumbnails/167.jpg)
< / 6>