Assessing B2B Marketing Talent Using the Nine Box Talent Grid

Assessing B2B Marketing Talent Using the Nine Box Talent Grid Fourquadrant.com/Marketing-Resource-Blog

Assessing B2B Marketing Talent Using the Nine Box Talent Grid

The Nine Box Talent Grid is an excellent tool to help ensure that the right B2B

marketing talent is available to meet current and future

business objectives.

Best-in-class companies keep it simple and use a simple Nine Box Talent

Grid that helps managers and companies:

§  Identify and proactively manage talent based on performance and potential

§  Customize to their specific needs

§  Incorporate with reviews and compensation administration

§  Support professional development plans

§  Why Use the Nine Box Talent Grid

Assessing B2B Marketing Talent Using the Nine Box Talent Grid

1

Organizations that attempt to assess their

talent but do it ineffectively experience

significant costs:

§  The cost of the programs plus the # of hours marketers are in classes or traveling to and from training multiplied by their fully loaded hourly cost

§  Turnover costs for employees that leave can be estimated at 1.5X the fully loaded cost of the employee

§  Employee frustration and disengagement costs are ~30% or $3.4K for every $10K of employee salary

Assessing B2B Marketing Talent Using the Nine Box Talent Grid

2

The Nine Box methodology is preferred

over other assessment models because it:

§  Provides a common method of assessment for B2B marketers

§  Offers a range of classifications that fit the vast majority of labor pools

§  Includes recommendations and next steps based on each specific placement

§  Utilizes a quick, clean and informative visual to communicate a great deal of information in an intelligent manner

§  Helps identify top talent, core talent and under achievers by reducing gut feel and bias based on clear criteria and robust assessment levels

§  Enables managers to understand bench strength and how to leverage all talent to better manage their teams

Assessing B2B Marketing Talent Using the Nine Box Talent Grid

3

There are three main categories: Top Talent,

Core Talent and Underachievers. Within

each main group are three sub groups:

Top Talent

§  High Performance, High Potential

§  High Performance, Medium Potential

§  Medium Performance, High Potential

Core Talent

§  Medium Performance, Medium Potential

§  Medium Performance, Low Potential

§  High Performance, Low Potential

Underachievers

§  Low Performance, Low Potential

§  Low Performance, High Potential

§  Low Performance, Medium Potential

Assessing B2B Marketing Talent Using the Nine Box Talent Grid

4

Assessing B2B Marketing Talent Using the Nine Box Talent Grid

Assessing B2B Marketing Talent Using the Nine Box Talent Grid Fourquadrant.com/Marketing-Resource-Blog