Asia Charity Services - Social Media 2012
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Transcript of Asia Charity Services - Social Media 2012
ACS: How do you expand your audience on social media?
Presentation by ali bullock
Co-founder animals in photos
Global Social Media Manager CX
Digital & Social media Marketing manager CX
Co-founder of animals in photos, lead photographer
Let’s talk social strategy
Social media is about people.
It’s about projecting a point at which you stand. A belief. A hope. A new transparency.
Want to succeed in social media? Welcome to the “power of the crowd.”
(Or go with puppies. They work pretty well…)
6 steps to expand your audience
1. Set your objectives
3. Talk to your audience
2. Choose your platforms
5. The power of people
4. Monitor the conversation
6. ROI
Talk to your audience
1. Let’s start our social media strategy with a blank page.
Education & amplification = ?
Donations = ?
Sales = ?
Campaign / Cause = ?
2. Choose your platforms
There is a lot of social media out there – Where do you start?
“Hello Mum!”“Facebook is about to top 1 billion people!”
“Twitter has over 200 million users…”
“Your employees should have a linkedin page”
Education & amplification = Twitter, facebook, email
Donations = Set up a paypal donation page and link to it!
Sales = Set up an online store (such as big cartel or shopify)
Campaign / Cause = Work on a change.org page
Chances are we will need all of these channels in some form
3. Engage your supporters
Thank and respond to every post, tweet or message sent to you
Give them the happy stories as well as the sad ones
Ask questions of your audience
Respond to people both negative and positive
Never argue with people
Treat social media presence just like a cocktail parity or a rally
4. Monitoring the conversation: Tweetdeck
1. Your own brand terms or cause. Easy ones to respond to and thank people for a mention or share
2. @ replies – These are messages aimed at you and so they need a response
3. Key online influencers: A way to gain followers
4. Search for volunteers and opportunities to connect with people
5. Social media is the power of the people
Thank and respond to every post, tweet or message sent to you
Listen to the conversation and help guide the flow
Empower your audience
Give them easy tasks and wins
Update people as often as you can
Share positive news stories about your supporters
This photo enabled the charity to buy the land and restore it
6. ROI & social media: No cost to run this campaign as an NGO
The fight is hard, but the battle can be won. And you will win.
And finally, beg, borrow or steal a really good photographer
Until Every Rescue Finds a Home.
ali bullock | animalsinphotos.com