Roadshow asia pudding media
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Transcript of Roadshow asia pudding media
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2010 Confidential © Pudding Media
Premium Mobile Advertising Network for Asian Market
Ruben Eduardo Maislos Founder, VP Business Developmenttwitter @maislos
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2010 Confidential © Pudding Media
HOW DO I REACHAND ENGAGE THERIGHT CUSTOMER?
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2010 Confidential © Pudding Media
Why Mobile?
Low Fixed Line Penetration in APAC means the mobile web is the internet for many S.E. Asians
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2010 Confidential © Pudding Media
Effective mobile campaign key points
• Simple to create, simple to change
• Reach – unique consumers, you need scale
• Control of campaign– Frequency capping
– Targeting – but not too much, since you lose scale
• Virality – make it easy to share with friends– Don’t forget to measure that!
• Set campaign goals ahead of running it
• Don’t do it standalone
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2010 Confidential © Pudding Media
If this was a perfect world…
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2010 Confidential © Pudding Media
But in reality…
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2010 Confidential © Pudding Media
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2010 Confidential © Pudding Media
This is the real world
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2010 Confidential © Pudding Media
Don’t confuse impressions with REACH
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2010 Confidential © Pudding Media
Pudding Media Unique Reach
Singapore2.5M
Thailand15M
Philippines50M
Vietnam70M
Indonesia150M
Malaysia14M
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2010 Confidential © Pudding MediaOur network is not blind!
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2010 Confidential © Pudding Media
Hit a bull's-eye
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2010 Confidential © Pudding Media
Day of Week+
Time of Day+
Week of Year+
Manufacturer+
Handset type+
Operating System+
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2010 Confidential © Pudding Media
Gender+
Age+ Race+Spending power+State+
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2010 Confidential © Pudding Media
Unique Exposures+Frequency Capping+
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2010 Confidential © Pudding Media
Our technology on top
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2010 Confidential © Pudding Media
What more do you need?
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2010 Confidential © Pudding Media
Report on
• Flight dates
• Impressions & frequency
• Unique reach
• Response rates
• Opt-Ins
• Summary
MEASUREMENTS & REPORTING
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2010 Confidential © Pudding Media
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2010 Confidential © Pudding Media
Where do we place the Text ads?
Missed Call Top-ups
Interactive Click-To-Call
You have 1 missed call (1) +6017332xxxx since 02.07pm 10.09.09
[Ad] Reload Your Hotlink via CIMB-WIN iPhone 3GS. Click http://clk.me/aef165for more!
01/04/10@05:14PM, 0129654xxx was topped up with RM7.Ref No:17111xxx
Dell computers now preloaded with Windows 7! Call 1800880056 now!
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2010 Confidential © Pudding Media
Full Page In Application
Branding Click-To-Call
In Portal
Interactive
Rich Media on Banners
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2010 Confidential © Pudding Media
We also do Video Ads
•Rich media experience
•All links can leadto video from textor banner
•User can save videofor repeat viewing
•Link to send video to friends
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2010 Confidential © Pudding Media
WAP – Reach 30% of subscriber base - Compares to Internet
SMS– Reach 99% of subscriber baseCompares to TV, Newspaper
Combined CampaignHigh Reach + Interaction
Feature Phone
Smart Phone
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2010 Confidential © Pudding Media
CASE STUDIES
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2010 Confidential © Pudding Media
The Moko.Mobi Campaign
200K unique impressions delivered
8.44% CTR
16,986 clicks generated
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2010 Confidential © Pudding Media
The UNICEF Campaign
600K unique impressions delivered in 3 days
You have 1 missed call (1) 65224679 since 15.05pm 11.18..09
[Ad] Children also have the right to be heard. Visit tuneintome.bluehyppo.com
You have 1 missed call (1) 65224679 since 6.05pm 11.19.09
[Ad] This is one example of not listening hard enough. Tune in to children on 20 Nov.
You have 1 missed call (1) 65224679 since 5.17pm 11/20/09
[Ad] Today, children will speak & adults will listen. Tune in to them on TV and Radio
Flight 1 Flight 2 Flight 3
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2010 Confidential © Pudding Media
The CIMB iPhone Campaign
1M unique impressions delivered
0.60% CTR
5,980 clicks generated
You have 1 missed call (1) 734477623 since 5.10pm 27.11.09
Reload Your Hotlink via CIMB-WIN iPhone 3GS. Click http://clk.me/f24x3 for more!
>
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2010 Confidential © Pudding Media
Ice Age Campaign
1.2M million unique impressions delivered
11,980 viewed trailer
1.86% clicked at peak of campaign
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2010 Confidential © Pudding Media2009 Confidential © Pudding Media Ltd.
Best use of Media Award — Carat Interactive
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2010 Confidential © Pudding Media
Bronze Medal, Best SMS/MMS Campaign in Entertainment
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2010 Confidential © Pudding Media
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2010 Confidential © Pudding Media
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2010 Confidential © Pudding Media
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2010 Confidential © Pudding Media
Lets do a quick demo
http://www.sharewithu.net/kancil/iceAge3_media/
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2010 Confidential © Pudding Media
Brands already engaged in mobile
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2010 Confidential © Pudding Media
Agencies Leading the Mobile Revolution