John Carnell

Founder & Chief ExecutiveBullying UK

10 years of Innovative support

What is Social Media?

COMMUNICATIONCOMMUNICATION

A bit about BullyingUK

• Supporting 500k people a year• £50,000 – Total / All General public• One full time staff member – Me• A small Team of Volunteers• 9500+ Twitter supporters• 14,000+ Facebook Supporters• 24,000+ On other networks• 1000’s of Social Actions a month

How do we communicate?

• Services like: Facebook, Twitter, Bebo, Friendfeed

• Using content from: Your site!, Flickr, BBC News, Your other Social Channels.

• Using tools: TweetDeck, Seesmic Desktop, Web & mobile phones

• When: Anytime you have something to say!

Why Bother?

• Find supporters who don’t know you exist.• Gain new insights into how your perceived .• Create social actions that create real value.• Fight fires while they are sparks.• Social Media is just a term for what you

should already be doing.• 200 Million Facebook users / 30 million

Twitter users

Communication Twitter Style

Retweets , @replies & #Hashtags

The Twittersphere

The Social Differences

• Facebook and Twitter materially the same• BUT Twitter terms DO NOT go down well in

Facebook• Tweet it and post it to your FaceBook Wall• FaceBook users have a lower tolerance for

Noise / Spam • Other Social networks differ but the basics

hold true...Communication

Inspiration

• @DogsTrust Twitter.com/dogstrust• @Jessicastrust Twitter.com/jessicastrust• @AsthmaUK Twitter.com/asthmaUK• @Whizzkidz Twitter.com/whizzkidz• @YorkshirecancerTwitter.com/

yorkshirecancer• @BullyingUK Twitter.com/bullyinguk

Technicavita.org

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