Food Hotel Asia 2014 -Generating Revenue for F&B using Social Media
Social Media in Asia
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Transcript of Social Media in Asia
© Confidential and Proprietary – Do Not Release
5 RAISONS POUR LESQUELLESL’ASIE EST L’AVENIR DE L’INTERNET
l’Echelle
338 Million 62 Million
Chinese Netizens
France
CNNIC July, 2009
338 MillionChinese Internet Users
183 MillionQzone Users 40 Million
Xiaonei Users
30 Millionkaixin001 Users
0.4 Million
Source: QQ (March), Xiaonei (July), Kaixin (July), Facebook (February)
1,334,300,000
1,172,970,000
308,003,000
231,369,500
300,000,000+
IF FACEBOOK WERE A COUNTRY
Diversite Digitale
Orkut
hi5
Friendster
Wretch
Mixi
Cyworld
Zing
Asia’s dominant social
networks
Baidu
Yahoo
Naver
Asia’s range of search engines
60% 31% 6%Analysys, compiled by Digitimes, May 2009
Acces Internet
Internet users as percentage of population
World Bank. Nov 2009
Mobile + PC68.2%
Gaming + PC (760,000)
Gaming + Mobile 130,000
Gaming + PC +Mobile (4,750,000)
0.1%
5.2%
0.8%
Only Games (20,000)
Monetisation
87 Million Dollars from Digital Goods
Facebook’s main income source: Advertising
3Q 2007 4Q 2007 1Q 2008 2Q 2008 3Q 2008 4Q 2008 1Q 2009 2Q 20090
5
10
15
20
25
30
35
40
45
3Q 2007; Digital Item; 0.8
4Q 2007; Digital Item; 2.7
1Q 2008; Digital Item; 4.8
2Q 2008; Digital Item; 8.4
3Q 2008; Digital Item; 13.8
4Q 2008; Digital Item; 21.8
1Q 2009; Digital Item; 29.5
2Q 2009; Digital Item; 39.6
3Q 2007; Adver-tisement; 1.7
4Q 2007; Adver-tisement; 2.6
1Q 2008; Adver-tisement; 3.6
2Q 2008; Adver-tisement; 4.9
3Q 2008; Adver-tisement; 6
4Q 2008; Adver-tisement; 7.3
1Q 2009; Adver-tisement; 9.6
2Q 2009; Adver-tisement; 11.8
Digital ItemAdvertisement
MAJOR SOURCE OF REVENUE FOR GREE
Engagement Dans Les Media Sociaux
Involv
em
en
t
in
Blogs
Source: TNS the Digital World, Digital Life study. Dec 2008
Asians enjoy creating content
March 2009, Asia Social Technographics – Forrester Research
1 Se-
ries1 0.39 39%
I cannot work or study
1 Se-
ries1 0.59 59%
my entertainment life will be very monotonous
Without the Internet…
Thailand
Malay
sia
China
Sing
apor
e
Hong
Kong
Taiw
an
Korea
Indo
nesia
Philip
pine
s
Vietn
am
Australia
India
0
10
20
30
40
50
60
70
80
90
100
Close Friends
Online Friends
Offline Friends
More friends online than offline...
Source: MTV Music Matters Research 2008 (TNS) youth in 12 Countries
CONTACT
Thomas CramptonAsia-Pacific Director | 360° Digital InfluenceOgilvy Public Relations Worldwidep +852 6397 1662e [email protected]
