Arte y gestion de la produccion audiovisual

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    @jnk, a`jf io 57;5

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    _djxou}jiki Woukdk io Mjodmjk} Kw`jmkik} #_WM*Wujnouk we`jmkmjd1 a`jf io 57;5Jnwuo}f od o` Wou . Wujdyoi jd Wou

    _djxou}jiki Woukdk io Mjodmjk} Kw`jmkik} #_WM*

    Modyuf io Jdhfunkmjd

    Mkuwjf Xk`ioq, ]kdyjkbf$ Kuyo z bo}yjd io `k wufimmjd kijfxj}k`$

    @jnk1 _djxou}jiki Woukdk io Mjodmjk} Kw`jmkik} #_WM*, 57;5$J]ED1 :23.;5.979;.:=.3

    WUFI_MMJD K_IJFXJ]_K@, MFN_DJMKMJD K_IJFXJ]_K@, ODYUOXJ]YK]

    2:;$9?2 MKUW

    Mfuuommjd io o}yj`f1Ij}of io mejouyk1Ijkbuknkmjd1

    Bkeujo`k Xkubk} Wc$Bound Ujq Mc$Ijkdk Wkyud Njd$

    Yfif} `f} iouomcf} uo}ouxkif}$ O}yk we`jmkmjd df woio }ou uowufimjik, dj od yfif dj odwkuyo, dj uobj}yukik od f yukd}njyjik wfu d }j}yonk io uomwoukmjd io jdhfunkmjd, od djdbdkhfunk dj wfu djdbd noijf, }ok nomdjmf, hfyf{njmf, o`omyudjmf, nkbdyjmf, o`omyufwyjmf, wfuhfyfmfwjk f mk`{jou fyuf, }jd o` wounj}f wuoxjf, wfu o}mujyf, io `k oijyfujk`$

    O` mfdyodjif io o}yo `jeuf o} uo}wfd}kej`jiki io` kyfu z df uo`oak domo}kujknodyo `k fwjdjd io`f} oijyfuo}$

    Oijyfu io` wufzomyf oijyfujk`_djxou}jiki Woukdk io Mjodmjk} Kw`jmkik} ]$ K$ M$Kx$ K`fd}f io Nf`jdk ;8;;, @jnk ==, Wou$Yo`h$ =;=.====rrr$wm$oi$woWujnouk oijmjd1 a`jf io 57;5

    Yjukao1 377 oaonw`kuo}

    O}yo `jeuf }o younjd io jnwujnju od o` no} io a`jf io 57;5, od `f} yk``ouo} bujmf} io BujmkEje`f} ]$ K$ ejmkif} od Au$ Nfufmfmck ;?5 ]u{j``f . @jnk =9 . Wou$

    Comcf o` Iow}jyf @obk` od `k Eje`jfyomk Dkmjfdk` io` Wou D$ 57;5.73=77Uobj}yuf io Wufzomyf Oijyfujk` od `k Eje`jfyomk Dkmjfdk` io` Wou D$ =;?7;97;577=23

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    K nj} mf`kefukifuo}1

    O}yfz }jdmouknodyo kbukiomjif mfd nj} ijuomyf} mf`kefukifuo}, zk {o }jd } kwfuyo z

    wkuyjmjwkmjd df wfiuk ckeou mfdm`jif o}yo yosyf$

    K`oskdiou Mcj

    K`hfd}f Nk`ifdkif

    Kdk Nkuk @woq

    Kdbbo`k Io`bkif

    Mkuf` Uq

    Ikdjo` Wkij``kIjkdk H`js

    Oij`eouyf Mkuujd

    Ohud Xjik`

    Houdkdif Ekuuoyf

    Houdkdif Nfuk`o}

    Houdkdif ]knj``d

    Bkeujo`k Zowo}Bukmjo`k Uj}mf io Ifndboq

    Cneouyf Wf`ku

    Af}ow Nkuk E`kdmf

    Akd Fmcfk

    A`jf Cjbk}cj

    @j} Mkuujqk`o}

    @j} io` Wukif

    @j} @fkzqk

    @j} Nkcki

    @j} Dkuuf

    Nkbik ]jnfd}

    Nkujkdo``k Couddioq

    Njbo` Njzkcjuk

    Njujkn @kumf

    Ujmkui Hjbouo}

    Ujmkuif Mj}douf}

    Ufeouyf Rjd}eoub

    Uf}k Ufiuboq

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    Mfdyodjif

    Wu`fbf ;=

    Jdyufimmjd ;?

    Wujnouk wkuyo$ @k mfndjmkmjd yukd}xou}k` z `f} kbodyo} io` mknejf ;:

    Mkwy`f ;$ _dk xj}jd io `k mfndjmkmjd 5;

    ;$;$ Mfndjmkmjd z yomdf`fbk 55

    ;$5$ O` xk}f noijf ``odf f noijf xkmf 59

    ;$=$ Yuk}hfunkmjd io `k mfndjmkmjd z `k uo`kmjd odyuo `k} wou}fdk} 5?;$9$ Doxf} z xjoaf} noijf}1 Doxk} noijkmjfdo} 53

    Mkwy`f 5$ @k mfndjmkmjd z `k bodoukmjd io d dofwufimyfu 9;

    5$;$ @k yfwk 9;

    5$5$ @k} mkuk} io` muokifu kijfxj}k` 955$=$ ]feuo `k wufimmjd 99

    5$9$ @k jnkbod io` dofwufimyfu kijfxj}k` 92

    Mkwy`f =$ @k `bjmk io `k wufimmjd 9:

    =$;$ O` we`jmf ?7

    =$;$;$ Mnf iojdju k` we`jmf6 ?5

    =$;$5$ Mnf o}yd iojdjif} `f} we`jmf} io kmouif k mkik noijf6 ?9

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    =$;$=$ Noijmjd io` we`jmf od `k yo`oxj}jd1 [ o} d wdyf io ukyjdb6 ??

    =$;$9$ Noijmjd io` we`jmf od o` mjdo ?8

    =$5$ O` yonk ?8=$=$ O` noijf 87

    =$9$ O` mfdyosyf z `k fwfuydjiki 89

    =$?$ O` noumkif 8:

    =$8$ Od e}{oik io dk hun`k1 @k `bjmk io `k wufimmjd 25

    =$2$ _dk iojdjmjd io wufimmjd kijfxj}k` 2=

    @omyuk ;$ Yo`oxj}jd ijbjyk`1 _dk doxk wou}womyjxk

    od `k mfndjmkmjd kijfxj}k` 22

    Mkwy`f 9$ O` wufimyfu ;7=

    9$;$ O` uf` io` wufimyfu ;7=

    9$5$ Mk`jikio} z mkwkmjikio} io d wufimyfu ;73

    ]obdik Wkuyo$ O` wufmo}f io wufimmjd kijfxj}k` ;;=

    Mkwy`f ?$ O` wuowufzomyf ;;?

    ?$;$ Io `k jiok k` wuowufzomyf ;;2

    ?$;$;$ Mnf }ubod o}yk} jiok}6 ;;:

    ?$5$ @k jdxo}yjbkmjd wkuk `k wufimmjd ;58

    ?$5$;$ ]o ckmo jdxo}yjbkmjd od wufimmjd6 ;52

    ?$=$ O` bjfd1 Kwuodijodif k mfdyku cj}yfujk} ;=9

    ?$=$;$ O` bjfd od dk wufwo}yk woujfi}yjmk ;=:

    ?$=$5$ Fyuf} wufbuknk} ;95

    ?$=$=$ Nfnodyf} io` uo`kyf ;9?

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    ?$9$ O` wuo}wo}yf ;93

    ?$9$;$ M` ioeo }ou `k jdxou}jd jiok` wkuk k`mkdqku d wufimyf io mk`jiki6 ;93

    ?$9$5$ Ueuf} io d wuo}wo}yf ;?3?$?$ O` jdkdmjknjodyf1 Mnf ckmou wkuk {o `k wufwo}yk }ok xjke`o6 ;3;

    ?$?$;$ Mkdif o` wufzomyf o} kefuikif, }o mfd}jiouk } xjkej`jiki

    kuy}yjmk, }fmjk` f wf`yjmk6 ;3?

    ?$8$ O`wjymcjdb f `k xodyk io dk jiok ;3?

    ?$2$ W`kd io wufimmjd ;38

    @omyuk 5$ O` wfyodmjk` io` Wou mfnf uomowyfu io wufimmjfdo}

    mjdonkyfbuhjmk} jdyoudkmjfdk`o} ;3:

    Mkwy`f 8$ O` wufzomyf 5;=

    8$;$ @k oykwk io wuowufimmjd 5;=

    8$;$;$ Mnf mfnodqku `k wuowufimmjd6 5;=

    8$;$5$ Mnf `fbuku dk uo`omyuk ohomyjxk f muokyjxk6 5;9

    8$;$=$ Io}b`f}o io wufimmjd 5;8

    8$;$9$ O` uoka}yo io` wuo}wo}yf 55;

    8$;$?$ @k} uok} io wufimmjd 555

    8$;$8$ K}womyf} `obk`o} 5=9

    8$;$2$ @f} mfdyukyf} 5=?

    8$;$3$ Wufmoijnjodyf}, yunjyo} z wounj}f} 5=8

    8$;$:$ O` w`kd io ufikao 5=:

    8$5$ @k oykwk io wufimmjd 5988$=$ @k oykwk io wf}ywufimmjd 5?9

    8$9$ @k mfnoumjk`jqkmjd z o` noumkif kijfxj}k` 5??

    8$9$;$ @k ukijf1 _dk doxk hfunk io xou `k uok`jiki 5?8

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    8$9$5$ @k n}jmk od jdyoudoy 5?3

    8$9$=$ @k wuod}k1 _d bjbkdyo uomkubkif 5?:

    8$9$9$ @k yo`oxj}jd1 @k xodyk io o}wkmjf} we`jmjykujf} 5878$9$?$ Jdyoudoy z `f} doxf} noijk 58?

    8$9$8$ @f} xjiofaobf}1 O` odyuoyodjnjodyf k ij}muomjd 582

    8$9$2$ Mjdo1 Kiodyuf z khouk 58:

    8$9$3$ Mnf hdmjfdk o` noumkif jdyoudkmjfdk`6 525

    8$9$:$ @f} jdyounoijkujf} od o` noumkif kijfxj}k` 52?

    8$9$;7$ @f} noumkif} wkuk`o`f} 528

    8$?$ Oxk`kmjd io` wufmo}f io wufimmjd 522

    @omyuk =$ O` }fdjif od `k wufimmjd kijfxj}k` 52:

    Youmouk wkuyo$ @k wufimmjd od `f} noijf} jdyoukmyjxf} 53:

    Mkwy`f 2$ @k wufimmjd od `f} doxf} noijk 5:;

    2$;$ Mujyoujf} wkuk `k wufimmjd od `f} doxf} noijk 5:=

    2$5$ @k wufimmjd od ijxou}f} hfunkyf} 5:3

    Odyuoxj}yk} =7:

    Odyuoxj}yk k @j} @fkzqk =;;

    Odyuoxj}yk k Cneouyf Wf`ku =5?

    Odyuoxj}yk k K`hfd}f Nk`ifdkif ==2

    Odyuoxj}yk k Houdkdif Ekuuoyf =92

    Odyuoxj}yk k Houdkdif ]knj``d =8=

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    Odyuoxj}yk k A`jf Cjbk}cj =8:

    Odyuoxj}yk k @j} Nkcki =2=

    Hfunkyf} =2:

    ;$ Hfunkyf io bjfd =3;

    5$ Hfunkyf1 Bjfd `jyoukujf ifmnodyk` =39

    =$ Hfunkyf1 Bjfd `jyoukujf }wfy we`jmjykujf =38

    9$ Hfunkyf1 Bjfd io mk we`jmjykujk ukijk` =33

    ?$ Hfunkyf1 wuo}wo}yf }jnw`o =:7

    8$ Wufimyjfd eiboy yfw }cooy =:9

    2$ Hfunkyf1 Io}b`f}o io bjfd =:8

    3$ Hfunkyf1 Io}b`f}o io wufbuknk ukijk` =:3

    :$ Hfunkyf1 Io}b`f}o io wufbuknk io yo`oxj}jd 977

    ;7$ Hfunkyf} io wufimmjd 975

    ;;$ Hfunkyf io `fmkmjfdo}1 ifmnodyk`&jd}yjymjfdk` yx 9;7

    Mfdyukyf} 9;=

    ;$ Mfdyukyf} io yukekaf 9;?

    5$ Mfdyukyf} io wufimmjd 955

    Ho}yjxk`o} z hfdif} 9=:

    ;$ Ho}yjxk`o} jdyoudkmjfdk`o} 99;

    5$ Ho}yjxk`o} yonyjmf} 998

    =$ Hfdif} z kzik} wkuk wufimmjfdo} kijfxj}k`o} 922

    Eje`jfbukhk 93?

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    13/25_djxou}jiki Woukdk io Mjodmjk} Kw`jmkik} ;=

    Wu`fbf

    Mfdfm k ]kdyjkbf Mkuwjf k jdjmjf} io` 5772$ Od o}k wfmk hj jdxjykif wfu `k

    _djxou}jiki Kydfnk io Ekumo`fdk wkuk jdmfuwfukuno k` wufho}fukif io` N}you

    Jdyoudkmjfdk` od Ij}of z Bo}yjd io k Wufimmjd Kijfxj}k`, io` {o ]kdyjkbf, ekaf

    o` Iomkdkyf io Af}ow Nkuk E`kdmf, ouk uo}wfd}ke`o$ ]o }wfdk {o nj oswoujodmjk

    mfnf wufimyfu io jmmjd kzikuk k `f} k`ndf} k mfdfmou io wujnouk nkdf `f}wufe`onk} k `f} {o ioeoukd odhuodyku}o k` kmmoiou k `k wufho}jd$ K `f} wfmf} ik},

    ]kdyjkbf z zf kixouyjnf} {o, kd{o io}io wyjmk} ij}yjdyk}, do}yuf} kd`j}j}

    oukd mfnw`onodykujf}$ @k domo}kujk yofujqkmjd io mfdyodjif} z `k kw`jmkmjd io `k}

    couuknjodyk} wuomj}k} wkuk ``oxku`f} k yunjdf mfd`kd io}io knek} wou}womyjxk}1

    `k io ]kdyjkbf, n} jdyo`omyk` z }f}obkik, z `k nk, hfuakik od o` ik k ik io `k

    wufimmjd k wjo io mk``o$ Mfjdmjijnf} od `k fe`jbkmjd io kmoumku`k} k o}yijkdyo} z

    wufho}jfdk`o} k yukx} io `k mfijjmkmjd z fuiodknjodyf io mfdmowyf} z nkyoujk} ykdij}wkuo} odyuo } mfnf kdk`yjmk io mfdyodjif}, ij}of io wufimmjd, o`kefukmjd io

    wuo}wo}yf} z nkdoaf io nkumf} jdkdmjouf}, odyuo fyuf}$ Ykuok dkik hmj`, ckejik

    modyk io `k xkujoiki z mfnw`oajiki io `f} nkyoujk`o} mfd `f} {o yukekak o` }omyfu z,

    od o}womjk`, `f} wufimyfuo}$ O` uo}`ykif }ouk d mfnwodijf od hfunk io `jeuf {o

    }juxjouk io uohouodmjk z kzik k `f} {o o}yxjo}od jdyouo}kif} od o}yk} ij}mjw`jdk}$

    ]kdyjkbf no ``oxkek xodykak, ` zk ckek we`jmkif d nkdk` io wufimmjd

    kijfxj}k` {o uodo `f} o`onodyf} e}jmf} wkuk wfiou nkdoaku}o mfd mjouyk}bkukdyk} od o` jdjmjf io `k kdikiuk iodyuf io` }omyfu$ @`knkek `k kyodmjd o` mkwy`f

    ioijmkif k` wufimyfu, wo} k `f kubf io nj mkuuouk co kixouyjif {o ijmcf mfdmowyf }o

    wuo}yk k n`yjw`o} z k xomo} ouudok} jdyouwuoykmjfdo}$ Wufimyfu, wufimyfu oaomyjxf,

    wufimyfu io`obkif, wufimyfu k}fmjkif, ijuomyfu io wufimmjd, aoho io wufimmjd,

    oymyouk$ Wouf od `k }ommjd od mo}yjd }o uo`oakek mfd m`kujiki noujijkdk `f {o

    zf muok {o ioek }ou d wufimyfu1 `k wou}fdk mkwkq io jnkbjdku, ij}oku, o`kefuku,

    jdkdmjku z mfnoumjk`jqku d wufimyf kijfxj}k`$ @f mk` df o} wfmf$Ckd wk}kif mjdmf kf} z ]kdyjkbf }jbo ``oxdifno xodykak$ Kcfuk we`jmk

    d `jeuf {o knw`k mfd}jiouke`onodyo `f} mfdyodjif} kdyoujfuo} z, kion}, uomfbo

    z kdk`jqk yfif} `f} doxf} mfdmowyf} z yomdf`fbk} {o k `f `kubf io o}yf} kf} }o

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    ]kdyjkbf Mkuwjf Xk`ioq p Kuyo z bo}yjd io `k wufimmjd kijfxj}k`

    ;9 _djxou}jiki Woukdk io Mjodmjk} Kw`jmkik}

    jdmfuwfukufd k` }omyfu kijfxj}k`$ Doxf} hfunkyf}, fujbjdk`o} nkdouk} io xj}jfdkif,

    jddfxkifuo} mkdk`o} io ij}yujemjd, ij}yjdyf} wufmoijnjodyf} wkuk kefuiku k muokmjd

    io iuknkyubjk}< yfif o``f o}y wfdjodif wkyk} kuujek `f} mfdmowyf} yukijmjfdk`o} mfd

    {o ck}yk ckmo nz wfmf }o ek}kek do}yuk kmyjxjiki$Ouk domo}kujk dk uodfxkmjd od `k} hfunk} io odyodiou `f} nyfif} io

    wufimmjd, wo} }o oxjiodmjk {o o` nfio`f io dobfmjf osj}yodyo df hdmjfdk mfnf

    `f ckmk kdyo} z, k wo}ku io `f} jdyodyf} io muoku df doxf, `f} uo}`ykif} feyodjif}

    df }fd `f} uo{oujif}$ ]o jnwfdod doxf} kd`j}j} z kwufsjnkmjfdo} {o kziod k

    odyodiou o` mfnw`oaf z b`fek` hyuf {o df} o}wouk z kmyku od mfd}omodmjk }j

    {ouonf} }k`ju kjuf}f} io` onwof$

    Z kcfuk, d kwdyo wou}fdk`$ Od nj oswoujodmjk mfnf wufimyfu z ifmodyo, mkikkf co yodjif `k fwfuydjiki io mfnwkuyju z oxk`ku nmcf} wufzomyf} io k`ndf}

    `kyjdfknoujmkdf}$ Z }jonwuo no }fuwuodiod if} mf}k}1 k wujnouk, k odfuno muokyjxjiki

    {o }fd mkwkmo} io bodouku, z `k }obdik, `k mk}j odinjmk jdmkwkmjiki io bo}yjd wkuk

    ``oxku`k k yunjdf$ Jiok} {o ioeoukd yodou } fwfuydjiki od o` noumkif younjdkd

    osj}yjodif djmknodyo }feuo o` wkwo` f, od o` noafu io `f} mk}f}, kmkekd oyoudjqdif}o

    ck}yk {o }o mfdxjouyod od fe}f`oyk} z }jd djdbdk uodykej`jiki kwuomjke`o$

    O} domo}kujf uoyfnku `k xjoak wufwo}yk z kmoumku k o}f} muokifuo} `k}couuknjodyk} {o `o} wounjykd feyodou `f} mfdfmjnjodyf} }jmjodyo} wkuk {o

    woikd ``oxku k mkef z mfd bkukdyk} `k uok`jqkmjd io } onwof$ Z o` o}houqf io

    ]kdyjkbf wfu ckmu}o`k} ``obku k yukx} io o}yo `jeuf df o} }f`f noujyfujf, }jdf yknejd

    jnwuo}mjdije`o$ Odcfukeodk$

    Ujmkui Hjbouo};

    Ekumo`fdk, adjf io 57;5$

    ; O` mkyk`d Ujmkui Hjbouo} o} d uomfdfmjif z khknkif ijuomyfu io mjdo od O}wkk$ Wufnfyfu io` Jd}yjyyfio Mjdo Mkyk`d z io `k K}}fmjkmj io Wufimyfu} Mkyk`kd}$ Hjbouo} hdi Jd Xjyuf Hj`n} od Ekumo`fdk, ckmon} io ;3 kf}, z odyuo `k} feuk} io `k wufimyfuk io}ykmkd @k Nkuj, dk njdj}oujo {o dkuuk `k cj}yfujkio dk onjbukdyo kdik`qk {o ``obk k Mkyk`k od w`odk wf}ybouuk, feuk mfwufimjik mfd `k Yo`oxj}j ioMkyk`dzk #YXM* z Mkdk` ]u io `k yo`oxj}jd we`jmk io Kdik`mk< @k ]f`oiki, bkdkifuk io yuo} wuonjf}Bfzk, odyuo `f} {o io}ykmk o` wuonjf k `k noafu wo`m`k< Ekaf o` nj}nf mjo`f, yknejd mfwufimjik wfu YXMz Mkdk` ]u< z Xjf`oyk}, od mf`kefukmjd mfd xkujk} yo`oxj}fuk} kyfdnjmk}$

  • 7/23/2019 Arte y gestion de la produccion audiovisual

    15/25_djxou}jiki Woukdk io Mjodmjk} Kw`jmkik} ;?

    Jdyufimmjd

    @ 1

    ], z

    @oaf} io wuoyodiou ckmou d nkdk` ymdjmf }feuo o` {ockmou kijfxj}k`, co{oujif o`kefuku dk }ouyo io uo`osjd }feuo ij}yjdyf} k}womyf} {o mfd`zod od o`

    io}kuuf``f io `f} wufimyf} kijfxj}k`o}, ykdyf wkuk `f} noijf} mfdxodmjfdk`o}

    ``nod}o o` mjdo, `k ukijf z k yo`oxj}jd mfnf wkuk f} doxf} noijk$ Wouf, k` nj}nf

    yjonwf, co yukykif io }odyku k} ek}o} wkuk o` io}kuuf``f io mk`{jou wufimmjd {o

    }o wuoyodik uok`jqku$

    Yfif wufmo}f yjodo dk `bjmk, z `k wufimmjd kijfxj}k` df o} kaodk k o``f$

    @k} xkujke`o} z `f} jdijmkifuo} }fd domo}kujf} io oxk`ku od mkik oykwk wkuk o}yjnkudo}yuf} kxkdmo}$

    @k} wf}jej`jikio} {o cfz df} fhuomo `k yomdf`fbk mfdxoubodyo df} hkmj`jyk

    nmcf o` yukekaf iukdyo yfif o` wufmo}f io wufimmjd, yodjodif k `k nkdf dk

    xkujkik mkdyjiki io kw`jmkyjxf} wkuk ioyounjdku mkik ioyk``o$

    Wouf df }jonwuo mfdyknf} mfd dk jdhfunkmjd {o odb`feo yfif} `f} wufmo}f}

    z }ok k `k xoq nz wumyjmk$

    @k hkmj`jiki mfd `k {o cfz od ik }o wjouio kmyk`jiki no cjqf wod}ku od dyosyf {o houk yj`jqkif mfd `k huomodmjk io mkik wufimmjd z {o odxoaoqmk wfu }

    }f z df wfu o` yjonwf {o woik o}yku iowf}jykif od dk eje`jfyomk$

    ]j ejod no kyuoxf k j`f}fhku n} {o k wfdyjjmku, ckz dk `kubk `j}yk io wbjdk}

    {o o` `omyfu wfiu uowk}ku dk z fyuk xoq wkuk }keou }feuo o` {, o` mnf f o` mdif

    uomuoku }jykmjfdo}, mfdyku cj}yfujk}, o`kefuku mfdyukyf} f uomuuju k k`bd kbodyo

    jdkdmjouf z, wfu }wo}yf, io}kuuf``ku yfif o` wufmo}f io wufimmjd$

    O` yosyf uomfbo oswoujodmjk} mfnwkuyjik}, odyuoxj}yk}, omyuk} o jdxo}yjbkmjfdo}wkuk odmfdyuku `k ukqd f }jdukqd io `k} mf}k} uok`jqkik} f wfu muoku od o` ndif

    kijfxj}k`$

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    ]kdyjkbf Mkuwjf Xk`ioq p Kuyo z bo}yjd io `k wufimmjd kijfxj}k`

    ;8 _djxou}jiki Woukdk io Mjodmjk} Kw`jmkik}

    Iukdyo o}yf} `yjnf} =7 kf} co mfnwkuyjif o` oaoumjmjf wufho}jfdk` mfd `k

    ifmodmjk, kwuodijodif ykdyf io nj} k`ndf} mfnf io nj} mfnwkouf} io yukekaf$

    Bukmjk} k o``f}, k } ioijmkmjd z k nj mkwkmjiki io fe}ouxkmjd, o} {o woif fhuomou

    o}yo ifmnodyf$Io `f} mfnwkouf} io wufimmjd co njukif mfd }kdk odxjijk } mfdyjdjiki

    od `k uok`jqkmjd z, k `k xoq, o` faf {o yxjoufd wkuk ioyomyku d djmcf io` noumkif,

    mo`oeukdif }} sjyf}, wouf, k` nj}nf yjonwf, mfd wuiodmjk z yjdf, fe}ouxkdif mfd

    mjouyf uomo`f k`bdf} io }} uomu}f} wkuk k`mkdqku }} wufw}jyf}$

    ]j ejod k wufimmjd }o xo`xo dk uyjdk, co `obkif k mfnwuodiou {o o` we`jmf

    o} mkik xoq n} wom`jku z n} ijmj` io uoyodou, ck ioakif io }ou d wou}fdkao wk}jxf$

    O` mfdxodmjfdk` ukijfo}mmck, o` wuf}njifu io cfz, o} o` doxf mfd}njifuwufimyfu {o }eo z ekak n}jmk f xjiof} wfu jdyoudoy, mckyok f }o nkdoak iodyuf io

    k`bdk uoi }fmjk` mfnf Hkmoeffl f Yrjyyou$ O} do}yuf wujdmjwk` muyjmf z mfnwoyjifu$ K

    ` }f`f f bk o` jdyou}, k wumyjmk z o` io}of io oswuo}ku}o, z o}y jeoukif io mk`{jou

    ouufu fnj}jd$ Wkuk n, o}yf `yjnf o} xjyk` wfu{o df} bkdknf} `k xjik nkdoakdif

    mfdyodjif} z yomdf`fbk, z }o o}wouk io df}fyuf} d yukekaf wufho}jfdk`$

    ]o uo{jouo, wfu ykdyf, io dk wou}fdk mfnwoyodyo od k o`kefukmjd io mfdyodjif}

    kijfxj}k`o} o jdhfunkmjd, od o}yumyuk} iuknyjmk} z nkdoaf io onfmjfdo},}od}kmjfdo} z }odyjnjodyf}, mfd d mfnwufnj}f io io}kuuf``f wou}fdk` mfcouodyo

    mfd `k} domo}jikio} io d noijf omfdnjmf }fmjk` ohouxo}modyo z mfd `k} mkwkmjikio}

    bouodmjk`o} }jmjodyo} wkuk uobodyku d dobfmjf {o ck ioakif io }ou mfyf io df}

    wfmf}$ Ckeu io kw`jmku, odyfdmo}, kuyo, mjodmjk, bo}yjd z uo}wfd}kej`jiki }fmjk`$

    ]o df} ck kejouyf `k wouyk io d o}wkmjfb`fmk`#b`fek` z `fmk`* od `k noijik {o

    mk`{jou wufimyf kijfxj}k` woio kcfuk }ou xj}yf z mfd}njif od mk`{jou `bku

    io` w`kdoyk$ O` uoyf }ou }jonwuo yukyku io ckmou cj}yfujk mfd do}yuk} cj}yfujk}, mfdyku

    modyf} z uo`kyf} mkubkif} io onfmjd {o jdhfunod, odyuoyodbkd f oi{od mfd

    uo}wfd}kej`jiki z yjmk, yj`jqkdif `k yomdf`fbk k` k`mkdmo mfd jdyo`jbodmjk z k}ymjk

    wkuk ``obku k` kcfuk o}{jxf we`jmf$

    Xkzk wkuk }yoi, knjbf `omyfu, o}yk wufwo}yk {o o}wouf o }juxk$

    Nj kbukiomjnjodyf k yfik} `k} wou}fdk} {o bodyj`nodyo mf`kefukufd mfd `k

    uok`jqkmjd io o}yo yosyf, wufho}fuo}, knjbf}, mfnwkouf}, k`ndf} z osk`ndf}$

    K nj hknj`jk, {o }fwfuy `k} yuk}dfmckik} wkuk o}mujeju`f, z k` mfnjy oijyfujk`

    wfu } wkmjodmjk$

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    Jdyufimmjd

    _djxou}jiki Woukdk io Mjodmjk} Kw`jmkik} ;2

    _dk o}womjk` nodmjd nouomo nj {oujif nko}yuf z knjbf Akd Fmcfk, k

    {jod `o yodiu }jonwuo nj nkzfu bukyjyi$ Io` nj}nf nfif, xkzk yknejd nj

    kbukiomjnjodyf k Af}ow Nkuk E`kdmf z Houdkdif Nfuk`o}, bukdio} wufho}jfdk`o} z

    mfnwkouf} io kxodyuk} od Ekumo`fdk, mfd {jodo} kwuodi nmck} io `k} mf}k}{o no kyuoxf k o}mujeju$

    Wfu `yjnf, ifz `k} bukmjk} k u}`k Huodiy Ycudo wfu `k mfdjkdqk iowf}jykik

    wkuk ijujbju `k} doxk} mkuuouk} io `k Hkm`yki io Mfndjmkmjfdo}, od wkuyjm`ku

    Mfndjmkmjd Kijfxj}k` z Noijf} Jdyoukmyjxf}$

    O}wouf {o o}yo o}houqf }ok io yj`jiki wkuk `f} doxf} wufimyfuo} z muokyjxf}

    kijfxj}k`o}$

    ]kdyjkbf Mkuwjf Xk`ioq

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  • 7/23/2019 Arte y gestion de la produccion audiovisual

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    WUJNOUK WKUYO

    @k mfndjmkmjd yukd}xou}k`

    z `f} kbodyo} io` mknejf

    Od k ouk io k mfndjmkmjd z io `k }fmjoiki io` mfdfmjnjodyf, uo}`yk jdij}wod}ke`o df

    }f`knodyo o}yku jdyoumfdomykif, uomjeju z odxjku jdhfunkmjd, }jdf, z wujdmjwk`nodyo,

    yodou `k mkwkmjiki io wufmo}ku`k, `f {o ckmo {o kcfuk o` wfiou o}y od nkdf} io

    `f} e}mkifuo} f ij}yujejifuo} io jdhfunkmjd$ O}yo yosyf }o fmwku, wujnouknodyo,

    io k`bdf} io `f} hodnodf} {o `k} doxk} yomdf`fbk} jdyoukmyjxk} z yukd}xou}k`o}

    xjodod wufxfmkdif$

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  • 7/23/2019 Arte y gestion de la produccion audiovisual

    21/25_djxou}jiki Woukdk io Mjodmjk} Kw`jmkik} 5;

    ]jd `bku k iik}, `k mfndjmkmjd yjodo mkik ik dk jnwfuykdmjk noi`ku od o`

    io}kuuf``f io, wumyjmknodyo, yfik} `k} kmyjxjikio} io` }ou cnkdf$ @k mfndjmkmjd

    }jnw`o f mfnw`oak, ``odk io mijbf}, io }j}yonk} z io uoio} }fmjk`o} uomfdfmjik} z

    `objyjnkik} wfu f} }kujf}, ck wounjyjif {o f} }ouo} cnkdf} yodbknf} cfz nkzfu

    mkdyjiki io wf}jej`jikio} io jdyouuo`kmjd ijuomyk f noijkik$

    @k} doxk} yomdf`fbk}, mfnf couuknjodyk} io mfndjmkmjd, ckd muokif

    doxf} o}wkmjf} wkuk o` io}kuuf``f io dobfmjf} z io wufmo}f} io jdyoukmyjxjiki kdyo}jnwf}je`o} io jnkbjdku n} {o od d }of f od d jiok`, o`jnjdkdif f uoimjodif

    ekuuouk} }fmjk`o} f omfdnjmk}, njdjnjqkdif mf}yf}, k`youkdif o` hkmyfu yjonwf z `k

    xkujke`o ij}ykdmjk$

    @k bodoukmjd io uj{oqk, `k muokmjd io onw`of mk`jjmkif, `k noafuk io `k

    wufimyjxjiki, `k o}ykej`jiki omfdnjmk z o` io}kuuf``f io doxf} }ouxjmjf}, }o

    ioeod, mkik xoq n}, k `k mfdyujemjd io `k} doxk} yomdf`fbk} z `f} }ouxjmjf}io yo`omfndjmkmjfdo} od `k} ijxou}k} o}houk} io `k }fmjoiki z `k omfdfnk$

    ]fd dk hodyo, wfu kcfuk jdkbfyke`o, io xodykak} omfdnjmk} k` knodyku

    oswfdodmjk`nodyo `k xo`fmjiki, wuomj}jd z yukyknjodyf io `k jdhfunkmjd, `k

    mkwkmjiki io k`nkmodknjodyf, k fubkdjqkmjd io k wufimmjd z ij}yujemjd od

    hfunk io uoi z `k yukd}nj}jd io `k jdhfunkmjd od yfif nfnodyf z k mk`{jou

    `bku io` ndif #Uf{oq 577;1 9*$

    Mkwy`f ;$ _dk xj}jd io `k mfndjmkmjd

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    ]kdyjkbf Mkuwjf Xk`ioq p Kuyo z bo}yjd io `k wufimmjd kijfxj}k`

    55 _djxou}jiki Woukdk io Mjodmjk} Kw`jmkik}

    Od o}k nj}nk wou}womyjxk, fyuf oswouyf }ok`k$

    `f} }j}yonk} io yo`omfndjmkmjfdo} kxkdqkif} wfiukd ckmou wf}je`o }

    onw`kqknjodyf ij}wou}f wfu yfif o` b`fef \^ `f} }ouxjmjf} kxkdqkif} ckdknodykif io hfunk mfd}jiouke`o } wfumodykao io onw`of z WDE od `k nkzfuk

    io `f} wk}o}, z wuo}odykd o` muomjnjodyf n} o`oxkif od onw`of z `k} nkzfuo}

    yk}k} io jdxou}jd od `k} wujdmjwk`o} uok} noyufwf`jykdk} io` ndif$ ]fd

    fndjwuo}odyo} z }o ejmkd od yfik `k bofbukk io` w`kdoyk, osmowyf od `f}

    kbaouf} dobuf} io `k nkubjdk`jiki#Mk}yo``} 577:1 9*$

    Od o` Wou yodonf} ykdyf `f} wf`f} io io}kuuf``f mfnf `f} kbaouf} dobuf} ionkubjdk`jiki, yk` mfnf nodmjfdk o}yo `yjnf kyfu$

    Od o` woujfif io efdkdqk omfdnjmk, `k} mjikio} houk io @jnk ckd wfijif

    odmfdyuku hodyo} io io}kuuf``f od o` kbuf, `k njdouk f o` mfnoumjf, wouf, k `k wku,

    kd }e}j}yod hfmf} io wfeuoqk osyuonk k`uoioifu io `k} ueo} z od `k} qfdk} uuk`o}

    {o df `fbukd io}wobku$ @k hk`yk io dk xj}jd mfnd io wk} kd ioyjodo$ O` =7 / io

    wfeuoqk osyuonk `f iono}yuk$

    @k mfnw`oak bofbukk io` wk} k`eoubk wfe`kmjfdo} mfd mf}nfxj}jfdo} nzij}yjdyk} z `k} `ozo} df }jonwuo mfdyonw`kd o}k} uok`jikio}$ @f} wufe`onk} }fmjk`o},

    {o woujijmknodyo uo}ubod, }fd no}yuk io o``f$ @k} ijhouodmjk} df o}yd djmknodyo

    xjdm`kik} k` kmmo}f yomdf`bjmf, }jdf, hdiknodyk`nodyo, k `k xj}jd io `k uok`jiki

    io` wfe`kifu$ Wfu o}f, mkeo dk wuobdyk1 `k yomdf`fbk bkukdyjqk dk mfndjmkmjd

    ohomyjxk f d io}kuuf``f }f}yodje`o6

    ;$;$ M z

    Od noijf io o}k} uok`jikio}, k xomo} ykd ij}nj`o}, wouf {o od mfdadyf mfdhfunkd `f

    {o ``knknf} o` Wou, ck {oikif }jonwuo d `bku wkuk o}k }ouyo io h}jd mujf``k

    {o `o ik k `f woukdf o}k ukuk njsyuk {o `f wkuyjm`kujqk$

    Od k} `yjnk} mknwkk} o`omyfuk`o} woukdk}, k` nkubod io `odku k} mjikio}

    mfd mkuyo`o} io yfif} f} yknkf} z hfunk}, f} mkdijikyf} ckd kwufxomckif k} uoio}

    }fmjk`o} z ckd kmkwkukif k kyodmjd io k wuod}k z io o}yijf}f} wkuk fe}ouxku mnf

    }o ck yukykif io iku mjouyk nfxj`jiki k wou}fdkao} io `k wf`yjmk mf`fmdif`f} od `k

    kbodik we`jmk z od o` jdyou} io `k mfndjiki xjuyk`$ K`bdf} mfd muokyjxjiki z

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    Mkwyu`f ;$ _dk xj}jd io `k mfnudjmkmjd

    _djxou}jiki Woukdk io Mjodmjk} Kw`jmkik} 5=

    fyuf} mfd mujyoujf} o}yyjmf} ek}ykdyo mo}yjfdke`o}, ckd }kif o}yf} o}wkmjf} z fyuf}

    uomu}f} io `k Uoi wkuk o}yku wuo}odyo} od `k nodyo io d o`omyfukif ijh}f, wouf

    mfjdmjiodyo yomdf`bjmknodyo$

    ]j ejod df ck ckejif jdyoukmyjxjiki wufwjknodyo ijmck, zk {o `f} mkdijikyf}ckd onjyjif jdhfunkmjfdo} f mfnodykujf} io}io d }f`f `kif, odyuo `f} }kujf} } }o

    ck `fbukif io}kyku mfnodykujf} z fwjdjfdo} io}io xkujf} huodyo}$ O``f ck wo}yf od

    oxjiodmjk `k jnwfuykdmjk io o}yku wuo}odyo od o}o doxf o}wkmjf we`jmf z yj`jqku `k

    wf`yjmk io k hkudi`k1 df jnwfuyk {o }o cke`o ejod f nk` io df, wouf {o }o cke`o$

    K` uonfdyku df} kf} kyu}, o}k h}jd mujf``k od o` ndif io `k} doxk}

    yomdf`fbk} yjodo d m`kuf oswfdodyo mfwjkif, io}io ckmo xkujf} kf}, od fyuk}

    `kyjyio}1 `k} mkejdk} io jdyoudoy$O}yo mujf}f hodnodf, {o io}io `k ``obkik io jdyoudoy k` Wou ``ox kio`kdyo `k

    Uoi Mjodyjmk Woukdk #UMW*, ck wounjyjif ionfmukyjqku o` }f yomdf`bjmf o jdhfunkyjxf

    ykdyf od ij}yujyf} wfw`kuo} mfnf od f} n} kmfnfikif}, ikdif no}yuk io kikwykmjd

    k` mfdyosyf dkmjfdk`$ @k Uoi Mjodyjmk Woukdk kwf}y wfu d nfio`f io kmmo}f k jdyoudoy

    k`youdkyjxf k` mfdxodmjfdk`, {o wujxj`objk k} mfdosjfdo} ifnjmj`jkujk}$

    K` ijnod}jfdku `k ekak wodoyukmjd io `dok} yo`ohdjmk} z mfnwykifuk} od `f}

    cfbkuo} io `k uobjd, io}kuuf`` o` nfio`f io kmmo}f mfndjykujf k` {o }o iodfnjd1Mkejdk} We`jmk} io Jdyoudoy$ O}yo mfdmowyf }o wfw`kujq uwjiknodyo od o` wk} z }o

    oswkdij od `k uobjd z od o` ndif$ Wfu o``f, `k UMW ck nouomjif o` uomfdfmjnjodyf

    jdyoudkmjfdk` k` ij}oku }f`mjfdo} muokyjxk} z o{jykyjxk} wkuk wk}o} od xk} io

    io}kuuf``f$ O``f w}f od wumyjmk d mfdmowyf io Mk}yo``}$

    @k mjiki b`fek` df o} d `bku, }jdf d wufmo}f$ _d wufmo}f noijkdyo o` mk`

    `f} modyuf} io wufimmjd z mfd}nf io }ouxjmjf} kxkdqkif} z }} }fmjoikio}

    `fmk`o} ksj`jkuo} }o mfdomykd od dk uoi b`fek` od xjuyi io `f} `af} io

    jdhfunkmjd#Mk}yo``} 577:19;:*$

    @k oxf`mjd io `f} noijf} io mfndjmkmjd, od `f} `yjnf} kf}, ck }jif yk`

    xoq `k n} xouyjbjdf}k io yfik } cj}yfujk$ @f} woujfif} io fe}f`o}modmjk odyuo dk

    yomdf`fbk z fyuk, knwkukif} od dk mkuuouk wfu k }wuonkmk io` noumkif, ckd comcf

    {o }o io}w`fnod nfio`f} yomdf`bjmf} wumyjmf}, hdmjfdk`o} z ck}yk omfdnjmf},

    wfu fyuf} io noafu jnkbod, wf}jmjfdknjodyf z nkuloyjdb$ K}jnj}nf, k yukd}hfunkmjd

    yomdf`bjmk o} io yk` nkbdjyi {o df younjdkd wfu uomfdfmou}o `k} mkukmyou}yjmk} z

    efdikio} io d wufimyf z zk }o o}y wk}kdif k fyuf wufmoijnjodyf$

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    ]kdyjkbf Mkuwjf Xk`ioq p Kuyo z bo}yjd io `k wufimmjd kijfxj}k`

    59 _djxou}jiki Woukdk io Mjodmjk} Kw`jmkik}

    Kdyoujfunodyo, }j ejod `k oswf}jmjd io `f} kxkdmo} ouk woujijmk, }o ikek

    yjonwf wkuk {o o` wufimyf yxjouk } io}kuuf``f dfunk` od o` noumkif$ Kcfuk, `k

    mfnwoyodmjk df yjodo mfdyonw`kmjfdo} z kxk}k``k mfd}ykdyonodyo mfd noafuk} od }}

    wufimyf}$ Bukdio} xodykak} wkuk f} mfnwukifuo}, wouf jdmouyjineuo k k xoq wfu{o`f} o}ydikuo} df o}yd kd mfd}od}kif}$ O}yf wk}k ykdyf od o` nejyf wufho}jfdk`

    mfnf od o` mfd}nf io yomdf`fbk k o}mk`k we`jmk$

    ;$5$ O

    @k jbuk noykhujmk io` xk}f noijf `odf f noijf xkmf, iowodijodif io `k wou}womyjxk

    {o }o }o wkuk kdk`jqku d yonk, kzik k odyodiou mnf `f} ijhouodyo} kbodyo} io `kmfndjmkmjd, wkuyjm`kunodyo f} {o nkdoakd k wufimmjd io mfdyodjif}, kefuikd

    o}yk} yukd}hfunkmjfdo}$

    Njodyuk} `f} bodoukifuo} io yomdf`fbk `mckd od dk ekyk``k mknwk` wfu `k

    }wuonkmk io } wufwo}yk z e}mkd `k wfw`kujqkmjd z o}ykdikujqkmjd io }}

    }j}yonk} z wufimyf}, `f} bodoukifuo} io mfdyodjif df ckd comcf }jdf wufyobou z

    }k`xkbkuiku } nfio`f mfdxodmjfdk` o jdi}yujk` io wufimmjd kijfxj}k` wkuk

    uowufimju `f} wufimyf} od `f} uomjodyo} mkdk`o} ijbjyk`o} z od `f} doxf} noijk$Io comcf ckd jdmfuwfukif k`bdf} eodojmjf} n`yjnoijyjmf}, wouf

    e}jmknodyo ckd }objif wufimjodif }kdif `f} nj}nf} nf`io}$ @k} jdmu}jfdo}

    wkuk bodouku wufimyf} kijfxj}k`o} wkuk mo``kuo} f nxj`o}, f jdyoudoy, o}yd

    yfikxk od mkumyou oswoujnodyk`, zk {o `f} nfio`f} io dobfmjf kd df o}yd `f

    }jmjodyonodyo io}kuuf``kif}$

    Wfu oaonw`f, o} wujnkujf yfikxk o` djxo` k`mkdqkif mfd o` dobfmjf io `k}

    io}mkubk} io }fdjif} wf`jhdjmf}, z dj { iomju io k} }oujo} wufimjik} osm`}jxknodyo

    wkuk ij}wf}jyjxf} nxj`o}$ Wfu kcfuk, }o woio xou kw`jmkmjfdo} mfnf `k io CEF NKS,

    {o wfdo k ij}wf}jmjd io `f} }kujf} dk }oujo io mfdyodjif} io odyuoyodjnjodyf o

    jdhfunkmjd kmyk`jqkif} kmoumk io `k wufbuknkmjd od `f} wk}o} ifdio }o xo CEF$

    Nkyoujk` osm`}jxknodyo ij}okif wkuk `k w`kykhfunk nxj`$

    ]j ejod `k we`jmjiki #}f}yd wujdmjwk` io` io}kuuf``f io mfdyodjif}

    kijfxj}k`o}* }o ck jdmuonodykif od jdyoudoy, o}y yfikxk `oaf} io k`mkdqku `k}

    bukdio} jdxou}jfdo} io k yo`oxj}jd mfdxodmjfdk` {o k wo}ku io k muj}j} jdyoudkmjfdk`

    }o ck nkdyodjif, mfd}jioukdif {o `k kijodmjk kmio k `k YX mfnf dk hfunk

    omfdnjmk io odyuoyodjnjodyf$

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