AppPrizes is an S-Corporation registered in the State of Washingtonwww.AppPrizes.com

Overview

• AppPrizes enables you to increase long term engagement of your app by providing incentive scheme for users.

– AppPrizes focuses on retention which in turn helps you expand monetization rate.

– It is the simplest and easiest way a developer can implement to rapidly engage users

AppPrizes is a Platform for monetizing social web apps through user engagement Acquisition

Activation

Referral

Retention

Revenue

Retention Matters: Increasing App lifecycle

• Cheap viral user growth has become hard to sustain given– Facebook's constantly changing rules- e.g. notifications going away. Higher virtual

goods tax.– User Fatigue & tendency to block apps trying to grow virally

• Retaining users sustainably after an App is built and deployed is now the challenge and focus– New App competition (duplication, copycat)– Re-tuning App or game mechanics to reward users in-house is costly and might

alienate users

• Increasing the life Cycle of an App with engaging game levels/phases and incentives is the only way to ensure App sustainability and longevity

AppPrizes Solution Offering

• AppPrizes offers a simple to integrate iframe offering a menu of prize categories for users to participate and enter contests and tournaments to win real prizes.

– Provide a real physical reward incentive for users by fostering competition within your apps

– Simple iFrame let’s you integrate easily– Metric Reporting dashboard aligned with your app to track impact of prizes– AppPrizes handles all prize fulfillment to a global audience. – Over $2,000 worth of prizes and 100 winners and counting

How it works

AppPrizes:• Targets users with higher

monetization revenue & splits with developer

• Handles all winner prize fulfillment

Selects Prize giving criteria (ex. score, hours spent etc)

Users choose prizes

A user who meets the criteria gets

the prize

Facebook application signs for a developer

account

App Developer:• Sets Prize rules • Sets winner selection

requirements• Sets prize Timeframe

Users: • Select Prizes categories• Play to be the best player with

highest score

The Sudoku Solver App Case

AppPrizes integrated to provide real prizes in a tournament every week to top players

– 43% Increase in user engagement in 6 weeks

– Lifted Overall Page views by 18%*

*based on statistical regression analysis over 3 month period

Sudoku solver is the most popular sudoku game in facebook with color coding, timer graph, pencil mode,

hints , daily and random sudokus …

Sudoku’s Engagement was dropping• 60% of users lost in 5 weeks period

AppPrize Started

• Competitive pressure from similar restaurant trading based apps.

• AppPrizes lifted number of Page Views generated by 89% halting decline of app engagement*

*based on statistical regression analysis over 3 month period

The Restaurant City Market App Case

RCM will let you find trading partners for Restaurant City quickly and easily. Just specify which ingredients you want and which you are

willing to give away

Few of the winners- over $2,100 in prize value

Kelly Phan California, US

Eric Man Tat Chan Hong Kong

Olivera Stevanovic Holender, Dominican Republic

Adam Dębski Poland

Becky Clement Louisiana, US

Hing Chiang Indonesia

Clair Bushell Calgary, Canada

Katia Aldana Santander, Colombia

Sky Lo Taipei, Taiwan

Snježana Maraš

Liew Sang Boon Kuching, Malaysia

Hilly Do Indonesia

Branislav Jakovljević Serbia

Garcia Navarro Ecuador

Alyssa Fields Minnesota, US

Evan Kontos New York, US

Phát Lạc Viatnam

Alejandro Thomas Brazil

Agnes Zosa Turalıoğlu Philippines

Sintawati Prijadi Indonesia

Maria Teresa Baez Spain

Overall Results

By incentivizing the user’s experience we are able to increase user’s engagement

75% increase in Revenue for Publishers

In the process

Doubled Page impression per user

Increased Minutes spent on the applications&

What it means for Social Point

Increase in DAU, Page Impressions = Additional $490 per day

    Current After AppPrizes

Social Point Applications MAU DAU DAU/MAU MAU Lift DAU/MAUPage Views per

userIncrease in Page Views

$ Revenue increase/day

1 Publistars 97,733 6,260 6.4% 112,393 11,239 56,196 37,416 5.61

2 Flying Dog 320,000 19,520 6.1% 368,000 36,800 184,000 125,440 18.82

3 Social Pang 401,647 19,962 5.0% 461,894 46,189 230,947 171,061 25.66

4 Alien Attack 60,986 1,220 2.0% 70,134 7,013 35,067 31,408 4.71

5 Jumping Dog 771,659 33,181 4.3% 887,408 88,741 443,704 344,160 51.62

6 Save The Cursor 348,695 17,783 5.1% 400,999 40,100 200,500 147,149 22.07

7 Dino Balls 194,686 11,292 5.8% 223,889 22,389 111,944 78,069 11.71

8 Ping Pong 324,937 19,496 6.0% 373,678 37,368 186,839 128,350 19.25

9 Pool Master 1,405,703 168,684 12.0% 1,616,558 242,484 1,212,419 706,366 105.95

10 First Flight 128,304 6,672 5.2% 147,550 14,755 73,775 53,759 8.06

11 Copter Mania 196,580 7,863 4.0% 226,067 22,607 113,034 89,444 13.42

12 Jewels Star 834,902 66,792 8.0% 960,137 96,014 480,069 279,692 41.95

13 Keyboard Smash 483,320 17,883 3.7% 555,818 55,582 277,909 224,260 33.64

14 Mahjong Zen 424,156 76,348 18.0% 487,779 97,556 487,779 258,735 38.81

15 Bon Appetit 83,290 5,830 7.0% 95,784 9,578 47,892 30,401 4.56

16 Trial Madness 1,045,952 96,228 9.2% 1,202,845 120,284 601,422 312,740 46.91

17 Bubble Paradise 532,717 37,290 7.0% 612,625 61,262 306,312 194,442 29.17

18 Click Smash 176,540 17,654 10.0% 203,021 20,302 101,511 48,549 7.28

Total 7,831,807 629,959 6.9% 9,006,578 1,030,264 5,151,318 3,261,441 $ 489.22

Summary• AppPrizes is an easy way to extend the life and hence revenue of your App by• Building long term retention of users through incentives• Generating additional value from engaged users thus lift your apps’ monetization

rate

www.AppPrizes.com

3 - 5 minutes for integrating

and getting AppPrizes live

in your App