2017 HCCMO Value Proposition Deck

Table of Content

1. Letter from the President and HCCMO

Staff Team

2. HCCMO’s Board of Directors

3. Who We Are

4. Key Economic and Geographic Data

HCCMO Footprint

5. Strategic and Community Partners

and Media Partners

6. Corporate Trustee Program

7. HCCMO Strategic Operational Support

Communities

8. Partnership Development Opportunities

9. Business Exposure and Sponsorship

Recognition Tools

10. Signature Events

11. Communications Tools and Advertisement

Opportunities

12. For More Information Points of Contract at

the HCCMO

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Letter from the President and HCCMO Staff Team

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Letter from the President and HCCMO Staff Team

Greetings to all,

If you are reading this, you are taking the time to explore new opportunities for your business. On behalf of the Board of Directors, our staff, and our current stakeholders, we thank you for considering the Hispanic Chamber of Commerce of Metro Orlando as a possible key strategic partner to accomplish your business goals.

It is our hope that as you dig into the content of this packet, you find many attractive possibilities that could lead to a long lasting relationship of reciprocal value. I encourage you to get involved with our annual signature events and ongoing programs of the Chamber. We also hope you consider coming alongside our current Trustees, and becoming a pillar supporter of our Chamber’s mission. We guarantee you will find it a rewarding experience for you and your business.

We look forward to meeting and engaging with you, and to the opportunity to build economic strength and well-‐being in our great city and region. Together we lead!

At your service,Frank LópezPresident & Chief Executive Leader

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HCCMO Staff TeamMaria S. Garcia de la Noceda

Vice-‐President

Luisa GarcíaExecutive Assistant

Nelson CamargoMarketing Manager

Christine AponteEvents Coordinator

Christine SotoGraphic Designer & Social Media

Coordinator

Margie VieraDirector of Business

Development

Elda RiveraMarketing & Sales Coordinator

Ovelyn BeaudoinMembership Services

Specialist

Tracey OlaezProject Coordinator

Natalia Caballero HCCMO Intern

HCCMO Board of Directors

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HCCMO’s Board of Directors

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Who We Are

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Who We Are

Our Purpose

Our Vision

Our Mission

To promote and support business growth by providing meaningful insights, advocacy and services between corporate America and the small businesses we represent.

To be the leading Hispanic owned business Voice of Metro Orlando and Central Florida.

Our mission is to provide leadership and support the economic development of the Hispanic owned business community of Metro Orlando and Central Florida.

Our ValuesHCCMO Family -‐We reflect one united family through our members and stakeholders with Latino and Latina Owned Businesses at the core.

Return on Investment (ROI) -‐We are a membership driven organization that fosters economic growth by creating value propositions to our members and trustees.

Measurement Mindset -‐We strive to track and provide contrast between where we have been and where we go with authenticity and transparency.

Boldly Innovate -‐We seek to boldly innovate by leveraging technology as a way to increase our value and deliverables of measurable impact for our members and stakeholders.

One Latino Business Voice –We educate and empower our business community to coalesce on matters of prime importance for the Latino business community.

Together We…Empower business leaders through programs, events, resources and activities aimed at improving the economic development of Latinos in the region.

Serve as the gateway for large organizations/national corporations to connect with the Latino business community.

Recognize the achievement of Latino individuals and companies that have a positive influence in our community.

Strengthen the relationship with Latino companies, organizations, professionals, corporations and the numerous entities in Central Florida.

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Key Economic Data and HCCMO Footprint

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Key Economic and Demographic Data

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HCCMO Footprint

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Strategic and Community Partners and Media Partners

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Strategic and Community Partners

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Media Partners

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Corporate Trustee Program

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Corporate TrusteesOur Founding Trustees

Our Trustees

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Corporate Trustee ProgramAnnual InvestmentParticipation in thismembership level consists in an investment of$10,000 peryear for aminimum of 3 years.

Exclusive Trustee Benefitü Up to 8 representatives within the membershipü Company name and logo prominently displayed on chamber’s

website and hyper-‐link to Trustee’s web site

ü Company logo on VISIÓN Express (weekly online newsletter with over 6,000 contacts)

ü Trustee News Section on Newsletter for Trustee specific news

ü Complimentary three-‐month banner ad on HCCMO website. Art to be provided by Trustee.

ü Twenty percent discount when purchasing corporate tables at any chamber’s major event throughout the year (HBCE, Installation)

ü One Complimentary Leads Group membership

ü Complimentary invitations for up to ten guests to the Business After Hours networking gatherings

ü One complimentary corporate table at the Annual Leadership Installation Luncheon of the Hispanic Chamber of Commerce of Metro Orlando

Brand Exposure Benefitsü Honorary recognition plaques: one displayed at chamber’s

executive conference room-‐An estimated 240 people per month see the plaque

ü Company name displayed on chamber’s letterhead and HCCMO collateral material (new member pamphlet)

ü Trustee verbal and/or visual recognition at all chamber events.

ü Invitation to present collateral material at Café with the Chamber President, chamber’s new member orientation breakfast –Average attendance per event 60-‐100

ü Continuous company exposure on chamber’s social media channels.

ü Digital Logo exposure on website-‐25,000/monthly unique visitors and 6,000/week emails per newsletter

ü Access to opportunities or outreach and connectivity with our business community at each chamber event.

Intangible Benefitsü First right of refusal to sponsorship opportunities at

chamber major events

ü Invitation to exclusive networking meeting with Central Florida community leaders and c-‐level executives (Meet and greet)

ü Annual event to update Trustees on the state of the chamber, including on the work of the Board of Directors and chamber activities

ü Priority seating for Civic Advocacy Series

ü Priority consideration for hosting Business After Hour event

ü Exclusive Trustee Pin

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HCCMO Strategic Operational Support Committees

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HCCMO Strategic Operational Support Committees

The HCCMO’s Young Professionals Council is composed of committed members that are up to 35 years of age and help the chamber with increasing entrepreneurship awareness and opportunities to younger generations.

Supplier Diversity encourages the use of diverse-‐owned businesses such as: minority certified and historically underutilized business vendors, as suppliers. Members of this committee will assist with the seminars and matchmaking of the Supplier Diversity series as well as reviewing scholarship applications for certification.

The mission of the Government Affairs Committee is to monitor, educate, and from time to time, advocate for business-‐centric issues that affect the business climate in Central Florida. The GAC is committed to non-‐partisanship, so while the Chamber will, from time to time, endorse business-‐centric issues, it will not endorse candidates.

The HBCE Committee assists in structuring one of the most business development and professionally rewarding events. Divided into sub-‐committees, members cooperate to ensure that all aspects such as business tracks, speakers, and logistics, run smoothly.

The LFWF Committee helps put together a high caliber culinary festival for the Central Florida community. The responsibilities are divided among sub-‐committees and range from silent auction, recruiting volunteers, and securing sponsors, vendors and talent.

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Partnership Development Opportunites

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Partnership Development Opportunities

Supplier Diversity is a business program that encourages the use of diverse-‐ownedbusinesses such as:minority certified and historically underutilized business vendors, as suppliers.

Presenting Sponsor: $10, 000Supporting Sponsor: $7, 500Scholar Sponsor: $5, 000

The Civic Advocacy Series provides members with the opportunity to get up close and personal with current elected officials and learn about the issues affecting our local business community


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The mission of the Young Professionals Program is to empower young professionals of Metro Orlando to become world-‐class professionals, entrepreneurs, and leaders.


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A Leads Group is a networking tool for HCCMO members comprised of business leaders from different industries, offering the opportunity to engage with members and promote your business in a non-‐competitive environment. The Chamber has 10 different groups across Central Florida.



Café with the Chamber President is an exclusive event for new Chamber members, where they get to network, meet the staff, and learn more about the opportunities around them.

The Chamber is a resource that can link you to the different organizations and opportunities that can help you grow business.



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Business Exposure andSponsor Recognition Tools

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Business Exposure and Sponsorship Recognition Tools

Calendar of EventsPromote your events to the community by posting on our public calendar of events.

Member to member DiscountsGrant your fellow members with a special offer that they can’t resist.

Online DirectoryMembers get their business information published in our directory with direct links to their pages.

Visión Express E-‐NewsletterShare important news about your business in our Member News Edition of our E-‐Newsletter.

Ribbon Cutting CeremoniesOur staff and ambassadors can conduct a ribbon cutting ceremony and introduce your business to the community.

Host a Business After HoursGet your business exposed to the members by hosting one of our monthly Business After Hours. Subject to waiting list and requirements.

Member Appreciation DayGain business exposure by providing our members with a special treat at your place of business.

Mailing LabelsSend a direct mail communication to our member’s businesses.

Community ConnectionsThrough our Community Connections program we are able to help our non-‐profit members with creating awareness of current programs or collecting items for a specific need.

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Signature Events

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Signature Events

The objective of this event is to swear-‐in the incoming Board of Directors and recognize the work of the outgoing board members. The Hispanic Chamber also recognizes its Trustees during this event.

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Benefits Paramount$15,000

Pinnacle$10,000

Premier$5,500

Corporate Table at Premium Location 2 1 1Company Logo in

Invitation ✓ ✓ ✓

Company Logo at Event Presentation ✓ ✓ ✓

Verbal Recognition during the event ✓ ✓ ✓

3-month Web Banner ad ✓ ✓ ✓

First Right of Refusal for following year ✓ ✓ ✓

3-month Newsletter Banner ad ✓ ✓ ✓

Opportunity to Provide Giveaways ✓ ✓ ✓

Company name included in Post Press Release ✓ ✓

Opportunity for 2 minute welcome remarks or Promotional video

✓

Signature Events

The mission of this event is to provide an environment to strengthen the economic development of our region by educating and creating business opportunities for entrepreneurs, leaders and business professionals.

Day 1 Conference

Corporate Table(s) 2 1 1

Conference Passes 20 10 10Company Logo on

screen during Breakfast/Lunch

session

✓ ✓ ✓

Opportunity to Deliver Welcome Remarks or Promotional Video (2

minutes)

✓ ✓

Day 2 Conference

Corporate Table(s) 2 1 1

Conference Passes 20 10 10Company Logo on

screen during Breakfast/Lunch

session

✓ ✓ ✓

Opportunity to Deliver Welcome Remarks or Promotional Video (2

minutes)

✓ ✓

BenefitsTitle

$30,000Premier

$25,000Corporate

$20,000

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BenefitsTitle

$30,000Premier

$25,000Corporate $20,000

Premium Exhibitor Booth (10’ x 10’) 2 2 1

500 watt electricity access 2 1 1

Company Logo on event marketing

collateral✓ ✓ ✓

Company Logo on Conference Name

Badges✓ ✓ ✓

Company Logo on event program ✓ ✓ ✓

Company Logo on event signage ✓ ✓ ✓

Company Logo placed in all print media ads ✓ ✓ ✓

Company Logo on event website ✓ ✓ ✓

Opportunity for Ad in Event Program Full page Half page Quarter Page

Company mention on Pre & Post Media Release ✓ ✓ ✓

Banner advertising on Newsletter 12 month 6 months 3 month

Company Logo on TV ads ✓ ✓

Company Logo on Billboard ads ✓

Signature Events

This event showcases our Latin Cuisine, promotes local restaurants while serving as a high-‐caliber networking opportunity

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BenefitsPlatinum$20,000

Gold $15,000

Silver $10,000

Corporate $5,000

Exhibitor space (10 x 10) 2 1 1 1

Company Logo on event marketing collateral ✓ ✓ ✓ ✓

Company Logo on event program ✓ ✓ ✓ ✓

Company Logo on event website ✓ ✓ ✓ ✓

Company Logo on event program ✓ ✓ ✓ ✓

Company Logo placed in all print media ads ✓ ✓ ✓ ✓

Opportunity for Ad in Event Program Full page Full page Half page Quarter Page

Tickets to Savor the Night event 20 15 10 8

Opportunity to distribute promotional giveaways at

Savor the Night bags✓ ✓ ✓

Opportunity to display company banner at event ✓ ✓ ✓

Company mention on Pre& Post Media Release ✓ ✓ ✓

Opportunity to Deliver Welcome Remarks or

Promotional Video on Event Stage (2 minutes)

✓ ✓

Industry Exclusive ✓

Signature Events

Guests will enjoy a delectable evening with a Latin twist. This is a ticketed, cocktail attire event with an audience of approximately 600-‐700 business professionals and community leaders. The event will feature an exquisite silent auction of original art, jewelry, amazing getaways and much more.

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BenefitsPlatinum$20,000

Gold $15,000

Silver $10,000

Corporate $5,000

Company Logo on event marketing collateral ✓ ✓ ✓ ✓

Company Logo on event website ✓ ✓ ✓ ✓

Tickets to Savor the Night event 20 15 10 6

Opportunity to distribute promotional giveaways at

Savor the Night bags✓ ✓ ✓ ✓

Stage Acknowledgement ✓ ✓ ✓

Opportunity to Deliver Welcome Remarks Event

Stage (2 minutes)✓ ✓

Company mention on Pre& Post Media Release ✓ ✓

Opportunity to Deliver Welcome Remarks Event

Stage (2 minutes)✓ ✓

Exhibitor space (10 x 10) ✓ ✓

Opportunity to display company banner at event ✓

Co-Branded Snapchat Filter for event ✓

Industry Exclusive ✓

Signature Events

The Don Quijote Awards are bestowed upon businessmen and women whose efforts have translated into success, at a ceremony that has become the premier event of Central Florida´s Latino community. This event is in partnership with Prospera (Formerly HBIF).

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BenefitsDiamond $70,000

Sapphire$25,000

Platinum $15,000

Gold$10,000

Silver$7,500

Bronze$5,000

Corporate Table (10 seats) at Premium Location 4 3 2 1 1 1

Pre and Post event mention in HCCMO and Prospera

Newsletters✓ ✓ ✓ ✓ ✓ ✓

Opportunity for Ad in Event Program

2 Full Pages (Back cover, Inside Front)

1 Full Page ½ Page ½ Page 50% discount 25% Discount

Opportunity to provide promotional giveaways ✓ ✓ ✓ ✓ ✓ ✓

Company Logo on Don Quijote Website ✓ ✓ ✓ ✓ ✓ ✓

Company Logo on Event Program ✓ ✓ ✓ ✓ ✓ ✓

Company Logo placed in all print media ads ✓ ✓ ✓

✓ ✓ ✓

Company Logo placed at event Location ✓ ✓ ✓ ✓ ✓

Company Logo displayed at Don Quijote Press

Conference (November)✓ ✓ ✓

Company Logo in Post “Thank You” Card ✓ ✓

Company name mentioned in Radio Announcements ✓ ✓

Opportunity to Present Award ✓ ✓

Opportunity to Deliver Welcome Remarks or

Promotional Video✓

Exclusive Signature Event: Trustee Luncheon

This is an annual event taking place at the end of the year. Invitations are exclusive to Trustees and members of the HCCMO Board. Attendees receive a preliminary update on the progress of the Chamber, year in review, and are able to learn from a highly-‐informative keynote speaker with insights on key topics for the upcoming year.

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Communication Tools and Advertisement Opportunities

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The HCCMO website offers you the opportunity to create recognition and increase traffic to your website by advertising on our page. Our website receives nearly 3,500 page views and over 700 individual visits on a monthly basis, making it a valuable resource to HCCMO members, community partners and visitors.

HCCMO WebsiteHome Page Banner

Frequency Member Rate Non-‐Member Rate

One Month $300 $450

Three Months $800 $1,200

Six Months $1,500 $2,250

Annual $3,000 $4,500

High traffic pages

One Month $250 $400

Three Months $650 $1,040

Six Months $1,250 $2,000

Annual $2,400 $3,840

Visión Express is a weekly e-‐newsletter that keeps over 6,000readers regularly informed of both Chamber and Member news. Chamber News keeps members up to date on events and other important information, while Member News spotlights those who play a significant role in the Chamber’s success.

Open rate

HCCMO 20%

Industry Average 18%

Vision ExpressE-‐Newsletter Sponsor

Frequency Member Rate Non-‐Member Rate

Six Months (Twenty-‐five

Issues)

$1,750 $2,250

Annual(Fifty Issues)

$3,500 $4,500

E-‐Newsletter Ads

One Month(Four Issues)

$100 $120

ThreeMonths(Twelve Issues)

$250 $300

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Visión Magazine is an award-‐winning quarterly publication that focuses on Central Florida’s businesses and entrepreneurs. This publication serves as a regional source of information regarding finance, business trends and relevant news to the Central Florida business community. Each issue reaches a mixed audience composed of small, medium business owners, corporations, and community leaders.

Circulation Number of copies – 2,000Readers per copy – 10 Total audience – 20,000

Vision Magazine

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Corporate Participation Form

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HCCMO Supplier Diversity Series

q Presenting Sponsors

q Supporting Sponsors

q Scholar Sponsor

$10,000

$7,500

$5,000

Program Sponsorship Opportunities

HCCMO Leads Groupsq Presenting Sponsors


q Scholar Sponsor

$15,000

$10,000

$5,000

HCCMO Civic Advocacy Seriesq Presenting Sponsors


q Scholar Sponsor

$10,000

$7,500

$5,000

HCCMO Young Professionals q Presenting Sponsors


q Scholar Sponsor

$15,000

$10,000

$5,000

HCCMO Café With the Chamber Presidentq Presenting Sponsors


q Scholar Sponsor

$5,000

$2,500

$1,000

HCCMO Small Business Capacity Building Program

q Presenting Sponsors


q Scholar Sponsor

$5,000

$2,500

$1,000

Leadership Installation Luncheon

Event Sponsorship Opportunities

q Paramount Sponsor

q Pinnacle Sponsor

q Premier Sponsor

$15,000

$10,00

$5,500

Hispanic Business Conference and Expoq Title Sponsor

q Premier Sponsor

q Corporate Sponsor

$30,000

$25,000

$20,000

Latin Food and Wine Festival q Platinum Sponsor

q Gold Sponsor

q Silver Sponsor

q Corporate Sponsors

$20,000

$15,000

$10,000

$5,000

q Platinum Sponsor

q Gold Sponsor

q Silver Sponsor

q Corporate Sponsors

$20,000

$15,000

$10,000

$5,000

Savor the Night


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Don Quijote Awards Gala

q Diamond Sponsor

q Sapphire Sponsors

q Platinum Sponsor

q Gold Sponsors

q Silver Sponsors

q Bronze Sponsors

$70,000

$25,000

$15,000

$10,000

$7,500

$5,000

HCCMO Web Ad – Home Page Banner

Advertisement Opportunities

q One Month

q Three Months

q Six Months

q Annual

$300

$800

$1,500

$ 3,000

HCCMO Web Ad – High Traffic Pages

q One Month

q Three Months

q Six Months

q Annual

$250

$650

$1,250

$ 2,400

Visión Express – E-‐Newsletter Sponsor

q Six Months

q Annual$1,750

$3,500Visión Express – E-‐Newsletter Ad

q Six Months

q Annual$100

$250Visión Magazine

q Half Page Ad

q Full Page Ad

q Inside Front/Back Cover

q Back Cover

$500

$800

$1,000

$1,200


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Thank you for your interest in partnering with the Hispanic Chamber of Commerce of Metro Orlando. To partner with us, please return this form below with your full payment.

Company NameContact Name TitleAddress

Address 2

City State Zip Code

E-‐Mail Phone

What is Your Fiscal Year end date?

Payment Options

Credit Card Numbers Expiration Date 3-‐Digit Code Charge Amount Signature

For More Information Points of Contact at the HCCMO

Frank LópezPresident & Chief Executive Leader 407-‐428-‐5807 ext. 308 | 202.294.6874

Margie VieraDirector of Business Development 407.428.5807 ext. 306 | 407.420.4847

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2017 HCCMO Value Proposition Deck

Leadership & Management

Transcript of 2017 HCCMO Value Proposition Deck