Let’s grow, let’s innovate!

Growth Lab

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INTRODUCING:

We see… Innovation is becoming more and more important for survival and topline growth

Statistic: the average company lifespan (S&P 500 Index) decreased from >60 years in 1950s to approx. 20 years in 2018

Source: RevelX Innovation Readiness Benchmark study 2018

We analyze...Many Companies lack a true Innovation Capability

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INTRODUCING:

67%

DisruptionCompanies do believe

the chance of being disrupted is very high

69%

CapabilityCompanies do believe

they are lacking Innovation power

We believe…That in order to grow, companies of all sizes need to become true innovators

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INTRODUCING:

A True Innovator.. continuously experiments @§ Low (fail) Cost§ Low Risk§ High Pace

So, why does innovation fail?

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Innovation Strategy

Effective customer centric process and tooling

Real motivation to innovate

Many companies have no: Leading to:

Slow and expensive developing innovation projects with high failure rates

INTRODUCING:

That's why we introduce…Our Growth Lab that proves the viability of your most promising ideas fast and at low cost

• Fast validation of product-market fit for new value propositions• Experimentation leading to higher succes rate for business model innovations• Establishes continuous innovation via skills and capability building

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INTRODUCING:

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Our Growth Lab = High Energy & High Impact

Growth Lab

Characteristics of our approach

Immersive

Hands-on

Result driven

Fun & inspiring

Team and skill building

Dedicated Lab space

We achieve this by working agile, with powerful experiment tools and a cross-functional team

Growth Lab: Services

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Agile ProcessA Customer centric process that translates

value propositions into Minimum Viable Products, collecting feedback and

optimizing continuously to reach product-market fit

Growth TeamsMulti-disciplinary growth teams are formed from both RevelX experts and your employees. Together they immerse on the innovation journey

Methodologies & ToolingGrowth teams have access to our

latest experiment tooling andtemplates so that they can validate

new innovations, fast and store learnings efficiently

Data AnalyticsData is at the heart of each innovation. Collecting, analyzing & visualizing relevant data supports our

argumentation for product-market-fit and decision making

The agile process ensures that together we validate promising ideas and reach product-market-fit quickly

Growth Lab: Process

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1 2 3 4

• Determine goals & target• Discover insight: Customer

interviews

• Define value proposition• Define business model

Define Viable concept Develop MVP Achieve Product Market Fit

Prepare for Scale up

Proven (viable) idea(s)Scale-up plan

• Prepare MVP sprint• MVP design sprint &

validate with customers

• Refine & Learn

• Build Product Market Fit• Measure performance• Evaluate & Learn

(Pivot/Preserve)• Iterate until PMF is reached

• Validate marketing and sales channels

• Develop scale-up plan

• Capability readiness check• Prepare to accelerate

Unprovennew/existing

idea(s)

Our existing tools library helps you focus on what really matters: the customer, solution and market

Growth Lab: Process

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Deliverable • Viable concept • MVP • Product market fit • Scale up plan

Disclaimer: kan verschillen per klant/situatie

Canvas/ Templates

• Persona• Empathy Map• Customer Centricity• Business model• Customer journey • Value proposition

• Growth interview • Growth experiment• MVP stage gate checklist• MVP Feature Canvas

• Key Metrics• PMF stage gate checklist• Viable Business Case

• Scale-up plan & framework

• Growth Hack Experiments

Tools • Survey tools (egSurveyMonkey, Smartsurvey)

• MVP Toolkit• Prototype (UX / UI) tools

(e.g. Invision, Sketch)

• Development tools (e.g. Webflow, Outgrow)

• Data analysis tools (e.g. Google Analytics, Hotjar, Google Tag Manager)

• Planning tools (e.g. Flow, Airtable)

• Communication tools (e.gSlack, Zoom.us)

We realize innovation after innovation with a dedicated and multidisciplinary team

Growth Lab: Team

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Multidisciplinary team Marketing /sales / customer support, product development, digital & strategy

Functional experts on-demand Finance, systems, operations, legal

Innovation Lab leads* RevelX Innovation lab leads

Tech experts on-demand IoT/ AI experts, data scientists, UX and developers, growth hackers, content creators

Lab Professors*Project sponsor, RevelX partner

“Growth mindset”

*Minimal required RevelX experts

Supported by data we conduct rigorous analysis and make important decisions together

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Data CollectionGathering and measuring relevant data on

variables of interest, that enables testing hypotheses and evaluate outcomes

Analyzing dataInspecting, cleaning, transforming and modeling data with to discover relevant information for testing hypothesis

Progress reportingReporting on predetermined metrics totrack progress (including final Business case) for decision making

Customer & market Insights Interpret results of analysis and

converting these to relevant insights to to (fail) rejecting the hypothesis

The RevelX’ unique approach combines Strategy & Execution, creativity, data obsession and perseverance

Our Way of Working

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Data Levels All ArgumentsGrowth requires data & rigorous analysis. We love gut-feel decisions, but always backed up by data and analysis

Skin in the GameWe are committed to sustainable results. We want to share the risks and the results of our partnership. Through performance based reward or co-investments

Strategy & ExecutionNot your average boardroom consultant.

20% strategy, 80% execution. That’s how we help grow your business. We bring

execution power to the table

Business-Proof CreativityWe come up with surprising ideas,

propositions and growth hacks that actually work in practice. We don’t create airships

ReferencesReferences

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For a Dutch insurance company TVM RevelX used the Growth Lab is used to get up to digital par and validate new online propositions. 5 MVP’s have been developed and validated in half year time. One of the MVP’s is a landing page for starting drivers with own truck to increase awareness about risks, papers, insurances and permits that they need to arrange.

Problem Four eyes principle for vital hose connection in the industrial environment which is costly and fault sensitive

Solution Flamingo is an application for automated identification and validation of vital hose connections

New ways of working embedded in the current organization, platform development to support IoT and client portals, new business competencies to even better support client needs and a profitable business with higher margins.

SAP Mobile Innovation Lab

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Together with SAP we can put the SAP Mobile Innovation Lab anywhere we want to build working prototypes within a week

Bringing new ideas to life

We can optionally put the SAP Mobile Innovation Lab on any location you prefer. A team of tech experts works closely with you to convert a digital growth idea or concept into a working prototype which serves as an MVP. The MVP can then be tested with target customers and further validated before any more investments are done.

Making the Mobile Innovation Lab a part of your innovation program has an inspiring effect on people. It triggers new ideas and shows the teams what is possible in a short amount of time.

The Mobile Innovation Lab is powered by the SAP Cloud Platform and can develop prototypes on IoT, Machine Learning, Blockchain, Big Data, Augmented Reality, Data Intelligence and Analytics.

More information on the Mobile Innovation Lab can be found here:https://mobileinnovationlab.sap.nl/over-sap-run-live-truck

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