ANALYSIS OF STRATEGIES AND

COMPETITIVE SITUATION

PRESENTED BY SMRITA KACHRU B5

CHAITALI NAWKAR B9

PRASAD PAKTEKAR B12

INTRODUCTION TO THE TOPIC Collect information of strategies of companies of a specific product and analyze their competitive situations.

Product

2 companies

Strategies

Competitive analysis ( swot )

Product

VarietyDirect View-

TubeLCDLEDPDPCRT

PlasmaFlat Screen Ultra-SlimHome

Theatre Projector

Players

Panasonis Hitachi Videocon LG Philips Sony Samsung Onida Toshiba Sharp BPL Godrej

Companies for the study SONY SAMSUNG

SONY History…

Originally called Tokyo Tsushin Kogyo ,Sony’s roots go back over half a century to 1946.

It was founded by Masaru Ibuka and Akio Morita.

VISIONEco-efficiency in its business activities.Innovate in environmental technology

with environmentally sound business practices.

MISSION"To experience the joy of advancing and

applying technology for the benefit of the public."

 

Array of TVs

BRAVIA™ LCD TV CRT TV PDP HOME THEATRE FLAT SCREEN

SWOT ANALYSIS

STRENGTHS Innovation Standardization Promotions Focusing on the Customer

WEAKNESSES

Expensive Limited variety Delay in delivery

OPPORTUNITIES

Brand Name Signed a global partnership contract

wit FIFA Effective international promotions

THREATS

Competitors Expensive

STRATEGIES

PESTEL MODEL

P

COMPLIENCE WITH REGULATION

LONG LASTING , BUILDING RECYCLE

SYSTEMS

CUSTOMER FOCUSED,

PRODUCT AWARENESS

INNOVATION, HIGH-TECH

STRICT CONTROL OVER

CHEMICAL SUBSTANCES,

USE OF SUBSTITUTES

BRAND NAME, PATENT, COPYRIGHTS

POLITICAL

ECONOMICAL

SOCIAL

TECHNOLOGICAL

ENVIRONMENTAL

LEGAL

SAMSUNG

History Vision to lead the digital convergence

movement MISSION to be the best “digital-εCompany”.

Array of TVs

LCD TV LED TV PLASMA TV ULTRA SLIM FIT FLAT SCREEN SAMSUNG MEDIA 2.0

SWOT ANALYSIS

STRENGTH Reasonable price Zeal and speed in service Samsung marketing academy Wide variety

weaknesses

Not targeting mass market Quality not upto the mark Limited promotional activities

Opportunities

Indian mass market Increase in sales volume Product differentiation

Threats

Strong competitors Economic conditions Customer switch-on

strategies

Low pricing strategy

For global competitiveness—

1.Investing in production system

2.Acquiring necessary technical know-how

Effective training

programs

In 2004, the “SAMSUNG

CUP”

Customer complaint

management system

Revised traditional HR policies

OVERALL COMPETITIVE ANALYSIS

QUALITY

PRIC

E

VARIETY

PROMOTI

ON

CUSTOMER

SATI

SFACTI

ON

INNOVATI

ON

TECHNNOLO

GY0

1

2

3

4

5

6

7

8

9

10

SONYSAMSUNG

MARKET SHARE

Chart TitleSONY27%

SAMSUNG24%

OTHER49%

Chart Title

CONCLUSION

After analysing the strategies and competitive situation, it can be concluded that both SONY and SAMSUNG are strong competitors.