SUMMER TRAININGSUMMER TRAININGONON

MARKET SHARE & CONSUMER MARKET SHARE & CONSUMER PERCEPTION OF AMUL’S PRODUCTSPERCEPTION OF AMUL’S PRODUCTS

Submitted in partial fulfillment of the requirementfor the award of the degree

Of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted By:Nitika GargRoll No - 9351679

UNDER THE GUIDANCE OF:External Supervisor Internal Supervisor Mr. Brijesh Mishra Ms. Palka ChhillarHR-Manager Project GuideSahibabad IMS

Ghaziabad

INSTITUTE OF MANAGEMENT STUDIESC-238, BULANDSHAHR ROAD, LAL QUAN, PB NO-57,

GHAZIABAD – 201009

CONTENTS

Certificate

Acknowledgement

Objective Of The Report

Company Profile

Product Profile

Research Methodology

Consumer Data Interpretation

And Presentation

Finding And Analysis

Conclusion & Suggestions

Retailers Interruption & Presentations

Limitation

Annexure –Questionnaire

Bibliography

ACKNOWLEDGEMENT

The making of this project has been a great experience for me on AMUL INDIA Ltd.

(Sales and Marketing) during partial fulfillment of my course.

I like to thank Mr. P. Mudgal, Sr. DGM (Marketing), Office-incharge, Gujrat Co-

operative Milk Marketing Federation Limited, Ghaziabad for give me an

opportunity to do my training in their organization and helping me painstakingly. I am

thankful for providing me guidance Ms. Palka Chhillar.

Last but not least I would also thankful to all AMUL family and retailers who helped

me during my project work.

NITIKA GARG

BBA VIth SEM

OBJECTIVE

Amul is the market leader of dairy products in Ghaziabad City

Britannia and Nestle are the major competitors in the market

against Amul it is important to get an idea regarding Amul’s

position in Ghaziabad City. It would not help Amul to capitalize

on existing potential but also to formulate strategies and to fill

the loop holes and gaps to fight the competitive situation

The researcher has tried to know about the following points:

1. To find out the perception of retailers regarding Amul’s

products & specially of Amul Butter.

2. To determine the market share.

COMPANY PROFILE

GUJARAT COOPERATIVE MILK MARKETING FEDERATION

GCMMF: AN OVERVIEW

Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest

food products marketing organisation. It is a state level apex body of milk

cooperatives in Gujarat which aims to provide remunerative returns to the

farmers and also serve the interest of consumers by providing quality products

which are good value for money.

Members: 12 district cooperative milk producers' Union

No. of Producer Members: 2.28 million

No. of Village Societies: 11,132

Total Milk handling capacity: 6.7 million litres per day

Milk collection (Total - 2002-03): 1.86 billion litres

Milk collection (Daily Average 2002-03):

5.08 million litres

Milk Drying Capacity: 510 metric Tons per day

Cattlefeed manufacturing Capacity: 1450 Mts per day

Objectives and Business Philosophy of GCMMF

The main stakeholder of GCMMF is the farmer member for whose

welfare GCMMF exists. GCMMF states that its main objective is the carrying

out of activities for the economic development of agriculturists by efficiently

organizing marketing of milk and dairy produce, veterinary medicines, vaccines

and other animal health products, agricultural produce in raw and/or processed

form and other allied produce.

GCMMF aims to market the dairy and agricultural products of co-

operatives through:

Common branding

Centralized marketing

Centralized quality control

Centralized purchases, and

Efficient pooling of milk

GCMMF has declared that its business philosophy is as follows:

To serve the interests of milk producers and

To provide quality products that offer the best value to consumers for

money spent

O rganizational Structure of GCMMF

GCMMF is a lean organization, a strategy that is believed to provide it

with a cost advantage. At its headquarters in Anand, four General Managers

(GMs) and four Assistant General Managers (AGMs) assist the Managing

Director (MD). The four AGMs look after the functions of marketing, systems,

co-operative services and technical projects, respectively. The four GMs are in

charge of marketing (dairy products), Human Resources Development and

Marketing (Dhara and new business), finance and quality assurance,

respectively.

The whole country is divided into five zones, each headed by a zonal

manager responsible for the sales of all products within his zone. These

managers report to the MD but functionally each also reports to the various

AGMs/GMs at the headquarters. There are 50 sales offices spread across the

country (of which only two are in Gujarat); a sales manager heads each office

and is assisted by sales officers and field salespersons. The entire country has

been represented in this structure. GCMMF has one overseas office in Dubai.

BOARD OF DIRECTORS

Gujarat co-operative Milk Marketing Federation Limited, Anand, India

registered under Gujarat co-operative societies Act-1961.

Dr. V. Kurien (Chairman)

B. M. Shrlvyas (Managing Director)

Representative –

Dr. Amrita Patel (National Dairy Development Board, Anand)

Registrar –

Sri R. M. Joshi (Co-operative Society Gujrat State, Gandhi Nagar)

Bankers –

Bank of Baroda, State Bank of India

Kaira District Central Co-operative Bank Ltd.

Auditors –

S. R. Batliboi & Co. (Chartered Accountant)

The list of all Chairmen of various Co-operatives is given on next page.

ChairmanSri Ramesh Bhai P. Patel Kaira District Co-operative Milk Producers

Union Ltd. Anand

Sri Motibhai R. Chaudhary Mehsana District Co-operative Milk

Producers Union Ltd. Mehsana

Sri Govindbhai P. Patel Sabarkantha District Co-operative Milk

Producers Union Ltd. Himmat Nagar

Sri Pratibhai G. Bhatol Banaskantha District Co-operative Milk

Producers Union Ltd. Palanpur

Sri Narendra Bhai M. Patel Baroda District Co-operative Milk

Producers Union Ltd. Baroda

Sri Manubhai A. Patel Surat District Co-operative Milk Producers

Union Ltd. Surat

Sri Bhupendra Singh P. Solanki Panchmahal District Co-operative Milk

Producers Union Ltd. Godhra

Sri Sureshbhai Bharwad Ahemdabad District Co-operative Milk

Producers Union Ltd. Ahemdabad

Sri B. B. Bambhania Raikot District Co-operative Milk Producers

Union Ltd. Raikot

Sri Moghambhai M. Desai Valsad District Co-operative Milk

Producers Union Ltd. Alipur

Sri Prahladbhai M. Patel Bharuch District Co-operative Milk

Producers Union Ltd. Bharuch

Sri Dhasarathnath N. Patel Gandhi Nagar District Co-operative Milk

Producers Union Ltd. Gandhi Nagar

Sales Turnover

Year Rs (Million) US$ (Million)

1997-1998 1140 355

1998-1999 13790 400

1999-2000 15540 450

2000-2001 18840 455

2001-02 22185 493

2002-03 22588 500

2003-04 23365 500

2004-05 27457 575

The above data shows that the sales increasing since 1995 at a great pace

& this is the reason that proves Amul as a good competitor in this modern

world.

The biggest strength of GCMMF is the trust that it has created in the

minds of its consumers regarding the quality of its products. Amul stands for

guaranteed purity of whatever products it produces. None of its products is

adulterated. In India, where such trust is hard to come by, this could provide a

central anchor for GCMFF's future business plans.

THE AMUL HISTORY

In the 1940s, in the district of Kaira of the State of Gujarat, India, a

unique experiment was conducted that become one of the most celebrated

success stories of India. At that time, in Gujarat, milk was obtained from farmes

by private milk contractors and by a private company, Polson's Dairy in Anand,

the headquarters of the district. The company had a virtual stranglehold on the

farmers, deciding the prices both of the procured as well as the sold milk. The

company arragned to collect, chill and supply milk to the Bombay Milk

Scheme, which supplied milk to the metropolis of Bombay, and to cities in

Gujarat, Polson's Dairy also extracted dairy products such as cheese and butter.

Polson's Dairy exploited its monopoly fully; the farmers were forced to accept

very low prices for their products, and the decisions of the company regarding

the quality and even the quantity of the milk supplied by the farmers were final.

In 1946, inspired by Sardar Vallabhbhai Patel, a local farmer, freedom

and social worker, named Tribhuvandas Patel, organised the farmers into co-

operatives, which could procure milk from the farmers, process the milk and

sell it in Bomaby to customers including the Bombay Milk Scheme, Purely by

chance, in 1949, a mechanical engineer named Verghese Kurien, who had just

completed his studies in engineering in the USA, came to India and was posted

by the Government of India to a job at the Dairy Research Institute at Anand.

Settling down in Anand was hardly a part of his career plans; however, a

meeting with Tribhuvandas Patel changed his life and changed India's dairy

industry. What Mr. Patel requested of Dr. Kurien was hardly to bring about

such a revolution. All the wanted was help in solving various problems with

bringing into working order some of the equipment just purchased by his co-

operative, especially the chilling and pasteurising equipment. These items of

equipment malfunctioned, leading to the rejection of large quantities of milk by

the Bombay Milk Scheme.

Dr. Kurien's involvement with the Kaira District Co-operative Milk

Producers' Union Limited (KDCMPUL; the registered name of the co-

operative) grew rapidly. Initially he merely provided technical assistance in

repairing, maintaining and ordering new equipment but subsequently he became

involved with the larger sociological issues involved in organising the farmers

into co-operatives and running these co-operatives effectively. He observed the

exploitation of farmers by the private milk contractors and Poison's Dairy, and

noted how the co-operatives could transform the lives of the members. The

most important feature of these co-operatives is that they run purely as farmer's

co-operatives, with all the major decisions being taken by the farmers

themselves. The co-operatives are not 'run' by a separate bureaucracy with

vested interests of its own; the farmers are truly in charge of their own

decisions. Any farmer can become a member by committing to supply a certain

quantity of milk for a certain number of days in a year and shall continue to be a

member only if he keeps up this commitment.

Each day, the farmers (or actually, in most cases, their wives and

daughters) bring their milk to the village collection centres where quantity of

milk is checked in full view of all and quality (milkfat content) is checked using

a simple device, again in full view of all. The farmers are paid in evening for

the milk they supplied in the morning, and in the morning for the evening's

milk. This prompt settlement in cash is a great attraction to the farmers who are

usually cash starved. Thanks to the above system, there are no disputes

regarding quantity or quality of the milk supplied by each farmer. It was soon

realized that it was not enough to merely act as the collection and selling for the

farmers. A variety of support services were also required to enable the farmers

continue selling milk of adequte quality and to avoid disasters such as the death

of their cattle (fo a family owning just one or two cattle and depending on

its/their milk for their income, death of cow could indeed be a disaster). The

farmers were progressively given new services such as veterinary care for their

cattle, supply of good quality cattle feed, education on better feeding of cattle

and facilities for artificial insemination of their cattle. All these were strictly on

payment basis; none of services were free. This experiment of organizing

farmers into co-operatives was one of the most successful interventions of

India. A very loyal clientele was built up who experienced prosperity on a scale

they could not have dreamt of 10 years earlier. With good prices paid for their

milk, raising milch cattle could become a good supplementary source of

revenue to many households.

The co-operatives were expanded to cover more and more areas of

Gujarat and in each area, a network of local village level co-operatives and

district level co-operatives were formed on a pattern similar to that at Anand

(the so called Anand Pattern). In 1955, KDCMPUL changed its name to Anand

Milk Union Limited, which lent itself to a catchy abbreviation, Amul, which

meant priceless in Sanskrit. The word was also easy to pronounce, easy to

remember and carried a wholly positive connotation. It became the flagship

brand name for the entire dairy products made by this union.

In 1954, Amul built a plant to convert surplus milk produced in the cold

seasons into milk powder and butter. In 1958, a plant to manufacture cheese and

one to produce baby food were added-for the first time in the world, these

products were made from buffalo milk. Subsequent years saw the addition of

more plants to produce different products. Starting from a daily procurement of

250litres in 1946, Amul had become a milk giant with a large procurement base

and a product mix that had evolved by challenging the conventional technology.

In his visit to Anand in 1965, the then Prime Minister of India, Lal

Bhadur Shastri, was impressed by what he saw-a system that procured,

processed and delivered high quality milk to distant markets cost efficiently.

Shastri could also see the difference that the income from milk had made to the

standard of living of farmers in the area.

What impressed him the most was that Amul had done all this without

Government assistance in market contrast to number of Government sponsored

dairy programmes that were doing poorly in terms of procuring and marketing

good quality milk and boosting farmer's incomes. Shastri asked Dr. Kurien to

replicate Anand's success all over India.

A pattern similar to the Anand Pattern was to be built in otherstates of

India. This was carried out under a programme launched by the Government of

India, entitled "Operation Flood". The operation was a body formed by the

Government of India with this specific objective co-ordinated by the National

Dairy Development Board (NDDB), a body formed by the Government of India

with this specific objective.

AMUL PRODUCTS – A BRIEF INTRODUCTION

AMUL means "priceless" in Sanskrit. The brand name "Amul," from the

Sanskrit "Amoolya," was suggested by a quality control expert in Anand.

Variants, all meaning "priceless", are found in several Indian languages. Amul

products have been in use in millions of homes since 1946. Amul Butter, Amul

Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul

Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made

Amul a leading food brand in India. (Turnover: Rs. 25 billion in 2002). Today

Amul is a symbol of many things.

Of high-quality products sold at reasonable prices

Of the genesis of a vast co-operative network

Of the triumph of indigenous technology

Of the marketing savvy of a farmers' organization, and

Of a proven model for dairy development

Check out this vast and ever-growing range of 'tasteful' Amul delectable!

Bread Spreads:

Amul Butter

Utterly Butterly

Delicious

Amul Lite

The low at Fat Bread

Spread

Powder Milk:

Amul Spray

Infant Milk

FoodStill, Mother's Milk is

Best for your baby

Amul Instant

Full Cream

Milk PowderA dairy in your home

Sagar Skimmed

Milk PowderWhich is especially

useful for diet

preparations or for use

by people on low calorie

and high protein diet.

Sagar Tea

Coffee Whitener

Amulya Dairy

WhitenerThe Richest, Purest

Dairy Whitener

Fresh Milk:

Amul Fresh MilkThis is the most hygienic milk available in the market. Pasteurized in state-of-the-art processing plants and pouch-packed for convenience.

Amul Gold Milk

Amul Taaza Slim and Trim

Fresh Cream Chocolate Milk

Flavoured Milk

Cheese:

Amul Pasteurised Processed Cheese100% Vegetarian Cheese made from microbial rennet

Amul Cheese SpreadsTasty Cheese Spreads in 3 great flavors.

Amul Emmental CheeseThe Great Swiss Cheese from Amul, has a sweet-dry flavor and hazelnut aroma

Amul Pizza Mozzarella CheesePizza cheese...makes great tasting pizzas!

Gouda Cheese

   

For Cooking:

Amul / Sagar Pure GheeMade from fresh cream. Has typical rich aroma and granular texture. An ethnic product made by diaries with decades of experience.

Cooking Butter

Amul PaneerReady to cook paneer to make your favourite recipes!

Utterly Delicious Pizza

Mithai MateSweetened Condensed Milk - Free flowing and smooth texture. White to creamy color with a pleasant taste.

Masti Dahi

Masti Soups    

Desserts:

Amul Ice CreamsPremium Ice Cream made in various varieties and flavours with dry fruits and nuts.

Amul ShrikhandA delicious treat, anytime.

Amul Mithaee Gulab JamunsPure Khoya Gulab Jamums...best served piping hot.

Gulab Jamun Mix

Kulfi Mix Amul ChocolatesThe perfect gift for someone you love.

Healthy Drink:

NutramulMalted MilkFood made from malt extract has the highest protein content among all the brown beverage powders sold in India.

LIST OF PRODUCTS MARKETED:

Breadspreads:

Amul Butter

Amul Lite Low Fat Breadspread

Amul Cooking Butter

Cheese Range:

Amul Pasteurized Processed Cheddar Cheese

Amul Processed Cheese Spread

Amul Pizza (Mozarella) Cheese

Amul Shredded Pizza Cheese

Amul Emmental Cheese

Amul Gouda Cheese

Amul Malai Paneer (cottage cheese) Frozen and Tinned

Utterly Delicious Pizza

Mithaee Range (Ethnic sweets):

Amul Shrikhand (Mango, Saffron, Almond Pistachio, Cardamom)

Amul Amrakhand

Amul Mithaee Gulabjamuns

Amul Mithaee Gulabjamun Mix

Amul Mithaee Kulfi Mix

UHT Milk Range:

Amul Taaza 3% fat Milk

Amul Gold 4.5% fat Milk

Amul Slim-n-Trim 0% fat milk

Amul Chocolate Milk

Amul Fresh Cream

Amul Snowcap Softy Mix

Amul Taaza Double Toned Milk

Amul Cow Ghee

Infant Milk Range:

Amul Infant Milk Formula 1 (0-6 months)

Amul Infant Milk Formula 2 ( 6 months above)

Amulspray Infant Milk Food

Milk Powders:

Amul Full Cream Milk Powder

Amulya Dairy Whitener

Sagar Skimmed Milk Powder

Sagar Tea and Coffee Whitener

Sweetened Condensed Milk:

Amul Mithaimate Sweetened Condensed Milk

Fresh Milk:

Amul Taaza Toned Milk 3% fat

Amul Gold Full Cream Milk 6% fat

Amul Shakti Standardised Milk 3% fat

Amul Smart Double Toned Milk 1.5% fat

Curd Products:

Amul Masti Dahi (fresh curd)

Amul Butter Milk

Amul Lassee

Amul Ice creams:

Royal Treat Range (Rajbhog, Cappuchino, Chocochips, Butterscotch, Tutti

Frutti)

Nut-o-Mania Range (Kaju Drakshi, Kesar Pista, Roasted Almond, Kesar

Carnival, Badshahi Badam Kulfi, Shista Pista Kulfi)

Utsav Range (Anjir, Roasted Almond)

Simply Delicious Range (Vanilla, Strawberry, Pineapple, Rose, Chocolate)

Nature's Treat (Alphanso Mango, Fresh Litchi, Anjir, Fresh Strawberry,

Black Currant)

Sundae Range (Mango, Black Currant, Chocolate, Strawberry)

Millennium Icecream (Cheese with Almonds, Dates with Honey)

Milk Bars (Chocobar, Mango Dolly, Raspberry Dolly, Shahi Badam Kulfi,

Shahi Pista Kulfi, Mawa Malai Kulfi, Green Pista Kulfi)

Cool Candies (Orange, Mango)

Cassatta

Tricone Cones (Butterscotch, Chocolate)

Megabite Almond Cone

Frostik - 3 layer chocolate Bar

Fundoo Range - exclusively for kids

SlimScoop Fat Free Frozen Dessert (Vanilla, Banana, Mango, Pineapple)

Health : Isabcool

Chocolate & Confectionery:

Amul Milk Chocolate

Amul Fruit & Nut Chocolate

Amul Eclairs

PROJECT DEFINITION

My project is directed to study the share of AMUL’s products in the market.

Basically it is a survey approach and I have tried my level best to collect data

and genuinely applied it to obtain my project goal, and proudly I present it

before you.

Indian business scenario is improving. Different commodities are contributing

to increasing business volume. In this process companies are struggling hard to

increase their commodity market share and further down their company market

share. In food industry also there is intense competition and different food

industries are making deliberations to improve their market share. AMUL is

one of them, so I have selected AMUL to study its market share in India by

studying small samples of market in the city of Ghaziabad where I put up. I

have carried out surveys through questionnaires and interviews with the

company retailers in the working of my project.

AMUL has many competitors and in the cutthroat competitive scene of today’s

market it has to fight tough against them to maintain it’s no. 1 position

especially in dairy products.

I have also studied the consumer perception about AMUL products and also the

competitor’s products.

BACKGROUND

Current business scenario is passing through a marketing era.

Consequently there is faster business development because of

liberalization and improving economic environment. At present

companies are struggling to improve their market dominance and

visibility. In order to survive during present competitive environment

companies are trying to grab a larger market share.

Growing liberalization and business favorable environmental changes

have brought about enormous business opportunities for the companies.

In various sectors and commodities, share the business is growing.

As a student of marketing management it is advisable to understand the

various interactive marketing forces. One of the significant indicator

understanding the influence of marketing forces on companies is the

market share achieved by a company. Therefore the project undertaken

has given me an opportunity to study the creation of market share of

AMUL in India.

AMUL PASTEURISED BUTTER

The largest selling brand of butter in India made from fresh cream. Marketed since last four

decades. It is made in the most modern, state – of – the – art plant and meets AGMARK

standards. Considered as a basic and essential requirements by housewives, it is used to

enhance the taste of various dishes like Dosas, Parathas, Omelettes, Pizzas, Pav Bhaji and on

Bread.

It is available in different packs:-

100 gm

500 gm

110 x 9.1 gm

200 gm

AMUL LITE BREAD SPREAD

A delicious butter substitute, low in fat, low in cholesterol, it is the prefect way to a healthy

breakfast. Most suitable for health conscious people as it has low fat content and cholesterol.

It is available in: -

200 gm

AMUL PROCESSED CHEESE

Made from rich creamy milk, 100% vegetarian ingredients, it makes delicious sandwiches,

pav bhaji pizzas and can be used in your favorite recipes. Amul Processed Cheese is prepared

using fully ripened Cheddar Cheese, which gives a unique taste, texture and mellowness.

It is available in: -

8 x 25 gm Chiplet

200 gm Slice

200 gm Tin

AMUL CHEESE SPREAD

Made from a special formulation, 100% vegetarian, it is delicious in sandwiches, chapattis

and parathas. It is also used to enhance the taste of a whole range of products like filling of

Burgers, Salads, Pakodas and host of other dishes. Available in 3 flavors – plain, garlic and

pepper.

It is available in: -

200 gm Pepper

200 gm Plain

200 gm Garlic

AMUL PIZZA CHEESE

The only genuine Mozzarella cheese made with state – of – the – art technology, for the first

time in India.

Due to its stretch ability, it’s ideal as a pizza topping.

When baked along with pizzas, it melts uniformly and spreads evenly.

It is available in: -

250 gm

AMUL CHEESE POWDER

Not only is it the only brand of cheese available in India, it is also the only form of cheese

which doesn’t require refrigeration.

Being high in fat, protein and mineral content, it is very nutritious.

Thanks to a slip – on lid, the tin can be reused for storing other ingredients.

Cheese powder is the most convenient form of using cheese. It can impart the desired cheesy

flavour to any dish such as Soup, Salads, Baked dishes, Pastas, Dosas etc.

It is available in : -

200 gm

AMUL MALAI PANEER

The first branded and frozen paneer. Made from rich Amul milk to make it extra malaidar.

It is available in: -

100 gm

200 gm

1 kg

AMUL NUTRAMUL

It has the highest protein content among brown beverage powders in India. Makes hot and

cold milk beverages for children and adults. It confirms to BIS Quality standards.

It is available in: -

500 gm

AMUL MITHAEE

Made from fresh khoa, maida and sugar to give it a softer, smoother and richer texture. The

highest standards of hygiene are maintained at our state – of – the- art plant. Available in

‘Easy Open’ tins, which are convenient and can be opened anytime, anyplace.

It is available in: -

500 gm

1 kg

AMUL MITHAI MATE

Richer, whiter, free flowing condensed milk. Available in a new easy to open can. The

product quality meets BIS standards.

It is available in: -

200 gm

7.5 kg

SAGAR SKIMMED MILK POWDER

Its low calorie, high protein content is ideal for diet preparations. Also used for making curd

and lassi. The product remains fresh since it is vaccum packed.

It is available in: -

200 gm

500 gm

1 kg

AMUL CHOCOLATE

In a range of variety of flavours, they make an ideal gift or treat for someone you love. It is

the only chocolate, which comes in an attractive cardboard foil packaging. It is the first milk

chocolate similar to real Swiss chocolates and melts at mouth temperature.

It is available in: -

Milk, fruit & Nut 20 gm

Milk Slab 18 gm

Badambar 35 gm

AMULSPRAY

It reconstitutes into the most wholesome, nutritive milk for infants. Marketed in India since

30 years and is India’s single largest selling infant food brand.

It is available in: -

200 gm

500 gm

1 kg

AMUL PURE GHEE

Made from fresh cream, it is rich and ideal for Indian food preparations like Parathas, Dosas,

Idlis and for making sweets. Meets AGMARK special grade quality standard. Attractive

multi – colour packing catches the attention of all segments of consumers.

It is available in: -

500 gm

1 ltr

1 kg

2 kg

5 kg

AMUL MILK POWDER

High in fat content it’s ideal for reconstituting milk, in tea and coffee and for making curd,

lassi and Indian desserts. It is vaccum packed so that it remains fresh for a long time.

It is available in: -

500 gm

SAGAR PURE GHEE

Traditionally grainy in texture, it enhances the flavour of Indian cooking.

Its excellent aroma reminds of the home made Ghee.

Meets AGMARK special grade quality standard. Hygienically manufactured and

hermetically packed for longer shelf – life.

It is available in: -

500 gm

1 kg

2 kg

5 kg

AMULYA DAIRY WHITENER

India’s largest selling dairy whitener. It mixes instantly for making tea, coffee. Milk

beverages, breakfast cereals and sweets. It is made from best quality milk using state – of –

the – art technology. Amulya comes in pouch, refill and tin packaging and sizes ranging from

50 gm to 25 kg.

It is available in: -

50 gm

200 gm

500 gm

1 kg

AMUL EMMENTAL CHEESE

Preferred by cheese lovers across the world, Emmental is the authentic Swiss cheese;

popularly known as ‘ The Cheese With Holes’. Enjoy it with crackers, crispies, croissants

and wine. It’s the exquisite cheese for exquisite occasions.

It is available in: -

200 gm

AMUL MITHAEE

Quick and easy to make, Amul Gulab Jamun Mix promises you great quality at best price,

with gulab jamuns so delicious and so soft, they’ll melt in your mouth.

It is available in: -

200 gm

RESEARCH METHODOLGY

Research Design :

The research design which has been used in the project report is Descriptive research design

in particular. This is rigid in nature and focuses attention on the following :

1. Formulating the objective of the study.

2. Designing the method of data collection.

3. Selecting the sample.

4. Collecting the sample.

5. Processing and analyzing the data.

6. Reporting the findings.

7. Suggestion and modification if any.

8. Conclusion.

SAMPLE DESIGN :

TYPE OF UNIVERSE :

This is the first step in developing any sample design is to clearly define the set of objects,

technically called the universe to be studied. Here finite uni-verse has been used for the

research purpose.

SAMPLING UNIT :

A decision has to be taken concerning a sampling unit before selecting the no. of samples. It

may be geographical as well as individual. Here Ghaziabad ‘city’has been taken as a

geographical unit and retailers as an individual unit.

SOURCE LIST :

It is also known as sampling frame from which sample is to be drawn. No sampling frame

was available there except a map of territories. We had generated an idea regarding of sample

units on the basis of map that which areas would be essential for the survey. Judgment

sampling was taken for this purpose.

SIZE OF SAMPLE :

This refers the number of items (outlets) to be selected from the finite universe to constitute a

sample size. The survey was conducted of 250 outlets.

NATURE OF DATA:

In this project report, the data is collected through primary data source.

DATA COLLECTION

TYPE OF DATA

COLLECTION

METHOD ADOPTED MODE OF

COMMUNICATION

PRIMARY QUSTIONNAIRE PERSONAL INTERVIEW

DATA INTERPRETATION AND

PRESENTATION

MALIWARA CHOWK

Shop Name Contact Person Tel No.

Pradeep Medical Store Mr. Pradeep Bansal 2795930

Garg Medical Store Mr. Ashok

Galaxy Hotel Mr. Manoj 2793622

All India Medical Store Mr. Schin Goyal 2795785

Chaudhary Confech Mr. Mangal Singh

New Singhal Medical Store Mr. Ashok

Singlhal Medicos Mr. Bipin 272309

Arihant Medical Store Mr. T.K. Jain 2722729

PATEL NAGAR

Shop Name Contact Person Tel No.

Subham Medical Store Mr. Anil

Nupur Medical Store Mr. Anul 2722963

Manoj Medicos Mr. Manoj Babal 2710139

Goyal Medicos Mr. Ashok Goyal

Agarwal Medicos Store Mr. Amit Agarwal

Satyam Way

HARSAN SAXENA MKT. HAPUR ROAD.

Shop Name Contact Person Tel No.

Rana Medicos Mr. Kuldeep 277120

Nand Kishor Pan Corner Mr. Nand Kishor

Redihika Provision Store Mr. Nitin 2768139

Savita Medical Store Mr. Harisaram

Neesha Provision Store Mr. Harisaran

Vijay Pan Bhandar Mr. Vijay

Savita Provision Store Mr. V.K. Gupta

Jain Pan Bhandeer Mr. Jay Kumar

Chaudhary Provision Store Mr. G.B. Chaudhary

RAJ NAGAR (SANJAY NAGAR)

Shop Name Contact Person Tel No.

Mohit Provision Store Mr. Vinod

Kavita Sweet & Restarant Mr. Sanjay Goyal 2786002

Satyam Gen Store Mr. Punit

Gupta medical Store Mr. Narendra 2786268

Harsh Medical Store Mr. Narendra

Jaya Provision Mr. Vishna

Narayana Medicos Mr. Kuldeep

Bharadwaj Medicos Mr. Rakesh

Subham Gen Store Mr. Sanjeev

Bansal Provision Mr. Ansul

Durga Provision Store Mr. Kamal

Shivam Provision Mr. Shivom

Bhagwatio Provision Mr. Mukesh

Aavid Provision Mrs. Khusbu

Tyagi Kirana Store Mr. Gaurav

Kanti Prasad Lala Store Mr. Gaurav

Pradeep Provision Mr. Pradeep 2787708

Saxi Gen Store

Seuri Provision Mr. Naveen

Garg Sweet & Restaurant Mr. Rakesh

Gyatri Medical Store Mr. Ashok

Bhawani Provision Mr. Sanjay

Subham Provision

Sonu Confectioners Mr. Rathor

Bittu Provision Mr. Sunil

Goyal Genstore Mr. Goyal 2783902

Amit Provision Mr. Amit

Agrwal Traders Mr. Neveen 2792835

Sal Traders Mr. Sandeep

DASNA GATE, DASNA ROAD MKT.

Shop Name Contact Person Tel No.

Rahul Gen Store Mr. Rahul 2737073

Ranmahal Confectionary Mr. Rahul 2732915

Jugal confectioners Mr. Anil 2730998

Balkisan Confections Mr. Brijesh Kumar

Agrewal Variety Store Mr. Nitin Singhal 2851302

Ram Awtar Prem Prakash Mr. Ram

Ajay Traders Mr. Ajay Chawla

Tae Confectioners Mr. Prompal 2830922

Agrwal Provisions Mr. Vikash

Guru Kripa Provisionary Mr. Umesh

Tai Pan Bhandar Mr. Ram Prakash

Agrwal Medical Store Mr. Amit

Siddarth Kirana Store Mr. Sunil

Garg Confectioners Mr. Sandeep 2792657

Garg Provision Store Mr. Nitin Garg

Durga Prakash Mr. Shiv Kumar

Subhrang Confectionaries Mr. Rajeev

Gyani Confectioners Mr. Rakesh Kumar

Ronak Kirna Store Mr. Sravan Kumar

Shri Ram Traders Mr. Anil Kumar

Banwari Sweets Mr. Banwari Lal

Sundeep Traders Mr. Sonu

Jain Store Mr. M.K. Jain

SHASTRI NAGAR

Shop Name Contact Person Tel No.

Guddy Gen & Confectionary Mr. Gudu

Blue Moon Departmental Store Mr. V.P. Tiwari

Laxmi Provision Store Mr. Rohit

Basno Department Store Mr. P.K. Sharma

Dadmaa Provision Store Mr. N.P. Singh

Chaudhary Provision Store Mr. Sispal

Goyal Medical Store Mr. Anil

Saroj Medical Store Mr. Anurag Singhal 2703858

Garg Provision Store Mr. Garg

Masterji Department Store Mr. Tajpal 2782026

Akratimedical Store Mr. Mukesh Dubey 2702012/2228

Rahulmisthan Bhandar Mr. Ruhul 2781266

Manjary Confectonary

Suraj Store Mr. Neeraj 2702288

Mahak Bhoj Mr. Prem 2702288

Sanjeevam Medicos Mr. A. Gaur

Subham Sweets Mr. Subham

Cyber Net Mr. Ritis

Ambey Medical Store Mr. Sunil

Sharma Provision Store Mr. Anil

Amit Confectioners Mr. Amit

Supreme Medicos Mr. Prem

Riti’s Cyber Mr. Navi

KAVI NAGAR

SHOP NAME CONTACT PERSON TEL NO.

Anupam Gen Store Mr. B.P. Gupta 2703238

Om Medical Store Mr. Subash Goyal

Jain Sweets Mr. Anuj Jain 2751577

C.P. Jush Corner Mr. Sudhir 2738260

Dinesh Goyal Store Mr. Dinesh Goyal

Shree Shiv Shakti Store Mr. S.K. Jain

Chauhan Store MR. Chauhan 2703508

Goyal Confectioners Mr. Satish Goyal 2756273

Laxmi Medicos Mr. Ravi

Amba Chemist Mr. Bhavanesh Chopra 2753975

N. K. Provision Store Mr. Narendra

Pamcat Confectioners Mr. Pankaj

Fanta Store Mr. Pankaj

Malhotra Store Mr. Rajkumar

Jain Provision Store Mr. Gaurav Jain

Gupta Provision Store Mr. Naresh Gupta 2722715

Anurag Medicos Mr. Anurag

Satyam I way

Om Medical Store Mr. Navin

Jain Sweets Mr. Jain 2782287

Bhaine Store Mr. S.K. Shwma 2752058

GOVINDPURAM & MARAYA VILLAGE

Shop Name Contact Person Tel No.

Kanohya Gen. Store Mr. Manmohan

Shri Nath Gen & Provision Mr. P.G. Bhati

Shiv Shakti Provision Mr. Kamal

Sharma Provision Store Mr. Lokesh 2769112

Shivam Provision Store Mr. Shivem

Rohit provision Store Mr. Santay

Satyam Confectioners Mr. Avadesh

Quality Point Mr Rajeev 2767129

Shivam Provision Mr. Hariom

Durga Provision Mr. Satish

Rana Medical Store Mr. B.K. Rana

Krishna Provision Mr. Mohit 2769136

Saraswati Provision Mr. S.P. Salanki 2769178

Janta Medicos Mr. Pravendra Singh

Shivam Store Mr. Manish Agrwal 2768233

Mottal provision Store Mr. Gaurav, Rahul 2767855

Manoj Medicos Mr. Manoj

Om Hans Choices & Gift Mr. Rajeev Kumar

Agrwal Sweets Mr. Vivek 2768270

Shiv Ganesh Exn & Prevision Mr. Anand Kumar 2767059

Singhal Sweet Shop Mr. Mukesh Singhal

Balati Confectioners & Gen Mr. Raj Kumari 2768110

Ganga Gen Store Mr. Ratresh

Karan Medical Store Mr. Naveen

Garg Provision Store Mr Anwag Garg

Reshap Medicos Mr. Ramesh

BAJARIA CHAUKI, RAILWAY STATION ROAD

Shop Name Contact Person Tel No.

Kwality Super Store Mr. Amardeep Singh 2735226

Mr. Ashok Kumar P Sanjay Mr. Ashok 2732953

Mr. Jain Super Store Mr. Jain

Mr. Shil Kumar Kirana Mr Sunil Kumar

Mr. Praveen Confectionary Mr. Praveen

Mr. Umesh Chand Confectionary Mr. Umesh Agrwal

MR. Sharma Cold Drinks Mr. A.K. Sharma

Om Prakash Store Mr. Om Prakash

Jain Pan Bhandar Mr. Jai Kumar

Bharat Confectionary Mr. Bharat

Prince beauty Corner Mr. Neeraj 2736638

Veenet Kiran Store Mr. Veenet

Om General Store Mr. Sbyamlal 2850822

BAJARIA CHAUKI, RAILWAY STATION ROAD

Shop Name Contact Person Tel No.

Agrwal Kirna Store Mr. Surendra Kumar

New Jyoti Medical Store Mr. Ravindra

Hansraj Provision Store Mr. Shyam Niranjan

Chaudhary Medicos Mr. Neeraj

Sachion Kiran a Store Mr. Sachin

Sharma Provision Mr.Anil Kumar

Tukkiram Kirana Mrs Sunita

Sharma Kirana Mr. Vikas Sharma

Sharma Medicos Mr. Sharma 2722723

Siddaratha Medical Mr. Bhupendra Singh Anand

Bachha Provision Mr. Anil

Kamal Kirana Mr. Kamal 270 2996

Pradeep Kirana Mr. Padeep

FINDING AND ANALYSIS

1. The company manufactures its product in advance and they stocking to the

market after two or three months, so the spoilage of the chances of product

becomes higher.

2. The company doesn’t provide facility of replacement of spoiled products to its

retailers or distributors.

3. There is discrimination in the prices of distributors or the prices at which

retailers directly purchase from the market (Distributors prices are higher than

market).

4. There is no advertisement from the company like dangleas, posters, hoarding,

and Neon sign boards, glow sign boards.

5. The company is not giving any motivational incentive to the retailers.

6. There is unfrequent visit from the company representative to the retailers.

7. The company has a monopoly in the butter market and they enjoy that.

8. The company has captured 72% market in the butter segment.

9. The prices should be kept low to capture more percentage of total market.

10. The company distributors do all their business in cash only.

CONCLUSION & SUGGESTIONS

1. The company should execute butter after manufacturing should reach to

the Retailers within one month.

2. The company should make policy for replacement of products.

3. The company should make new distribution that does fair dealing,

optimum Allocation of terrorIties to the distributors.

4. New avenues of advertising should be launched like glow sign boards

etc.

5. Company offer free gifts or incentives to the retailers to increase their

motivational level.

6. New appointments should be done for increasing visits at market places.

7. Prices should be kept in comparison to competitor’s products so that the

company can earn more profit by selling large volumes.

8. In today’s scenario the credit plays an important role in business sales. So

it should do its dealing in credit also.

9. The company should go for organize retailing.

10.The company should call a meeting of retailers time to time.

11.The company should participate in social activities if possible.

RETAILERS

SALES OF INFANT MILK BY TERRITORY (KG)

TERRITORIES AMUL SPRAY NESTLE LECTOGIN

RAKESH MARG 12 36

PATEL NAGAR 28 103

MLIWARA 2 20

SHASTRI NAGAR 22 51

KAVI NAGAR 12 25

GOVINDPURAM 10 12

DAULATPURA 37 28

NAVYUG MKT 20 10

SANJAY NAGAR 30 86

LOHARPURA 12 22

HARSAN SAXENA MKT 1 2

NAIBASTI 155 135

AMBEDKAR ROAD MKT 1 12

RAKESH NAGAR 5 38

TOTAL 373 626

MARKET SHARE OF AMUL SPRAY IN % AGE

TERRITORIES AMUL SPRAY NESTLE

LECTOGIN

RAKESH MARG 1.20 3.61

PATEL NAGAR 2.80 10.31

MLIWARA 0.20 2.00

SHASTRI NAGAR 2.20 5.12

KAVI NAGAR 1.20 2.50

GOVINDPURAM 1.00 1.20

DAULATPURA 3.70 2.81

NAVYUG MKT 2.00 1.00

SANJAY NAGAR 3.00 8.61

LOHARPURA 1.20 2.20

HARSAN SAXENA MKT 0.10 0.20

NAIBASTI 15.52 13.52

AMBEDKAR ROAD MKT 0.10 1.20

RAKESH NAGAR 0.50 3.80

TOTAL 37.32 62.68

SALES OF BUTTER BY TERRITORY(KG)

TERRITORIES AMUL BUTTER PARAG BUTTER

RAKESH NAGAR 159 0

AMBEDKAR ROAD MKT 92 30

KAVI NAGAR 732 72

OLD AND NEWGANDHI MKT 355 0

GOVINDPURAM 190.5 0

RAJ NAGAR 678 0

PATEL NAGAR 500 22

SHASTRI NAGAR 270 2

MALIWARA 350 100

BAJARIA CHOKI 20.5 0

DAULATPURA 12 60

NAVYUG MKT 259 0

HARSAN SAXENA MKT 8 0

TOTAL 3850 306

MARKET SHARE OF AMUL BUTTER IN %AGE

TERRITORIES AMUL BUTTER PARAG BUTTER

RAKESH NAGAR 3.83 0

AMBEDKAR ROAD MKT 2.21 .72

KAVI NAGAR 17.76 1.80

OLD AND NEWGANDHI MKT 8.29 0

GOVINDPURAM 2.56 0

RAJ NAGAR 16.32 0

PATEL NAGAR 12.03 1.01

SHASTRI NAGAR 11.31 0.05

MALIWARA 8.36 2.21

BAJARIA CHOKI 0.96 0

DAULATPURA 0.33 1.23

NAVYUG MKT 6.23 0

HARSAN SAXENA MKT 0.19 0

TOTAL 92.58 7.22

SALES OF VEGETABLE OIL BY TERRITORY (LTRS.)

TERRITORIES DHARA MANIK FORTUNE SWEEKAR OTHERS

R RAKESH NAGAR 220 2652 396 36 198

HARSAN MKT 66 168 18 18 0

LOHARPA 66 282 0 0 0

RAJ NGR& SANJAY NGR 1953 2338 222 122 322

NAVYUG MKT 352 906 0 0 0

DAULATPURA MKT 108 256 78 0 0

BAJARIA CHOKI MKT 72 192 202 112 162

GOVINDPURAM 682 1096 12 0 22

KAVINAGAR 686 1892 78 0 0

SHASTSI NAGAR 852 2782 0 0 310

MALIWARA 262 398 0 0 0

NAI BASTI MKT 192 192 0 0 0

WRIGHT GANG MKT 2722 1282 0 0 0

AMBEDKAR ROAD MKT 112 222 0 0 0

OLD&NEW GANDHI NGR 360 252 0 0 0

PATEL NAGAR IInd 502 322 0 0 0

TOTAL 9217 17220 1230 312 1036

MARKET SHARE OF DHARA IN % AGE

TERRITORIES DHARA MANIK FORTUNE SWEEKAR OTHERS

R RAKESH NAGAR 1.23 9.01 1.35 0.12 0.76

HARSAN MKT 0.22 0.66 0.06 0.06 0

LOHARPA 0.22 1.02 0 0 0

RAJ NGR& SANJAY NGR 6.73 12.12 1.51 0.57 1.25

NAVYUG MKT 1.29 3.16 0 0 0

DAULATPURA MKT 0.27 1.55 0.26 0 0

BAJARIA CHOKI MKT 0.22 0.72 0.78 0.27 0.17

GOVINDPURAM 2.22 3.02 0.02 0 0

KAVINAGAR 2.33 6.23 0.35 0 1.12

SHASTSI NAGAR 2.98 9.15 0 0 0

MALIWARA 0.98 1.22 0 0 0

NAI BASTI MKT 0.72 0.72 0 0 0

WRIGHT GANG MKT 9.22 2.15 0 0 0

AMBEDKAR ROAD MKT 0.27 0.85 0 0 0

OLD&NEW GANDHI NGR 1.22 0.92 0 0 0

PATEL NAGAR IInd 1.81 1.10 0 0 0

TOTAL 32.99 58.12 2.35 1.22 3.32

SALES OF DAIRY WHITE BY TERRITORY (KG)

TERRITORIES AMULYA EVERYDAY MILKMAN OTHERS

RAKESH MARG 27 27 0 9

LOHARPURA 6 6 5 6

SANJAY NAGAR 51 52 2 25

NAVYUG MKT 26 10 8 28

DAULATPURA 0 0 0 16

BAJARIA CHOKI 22 6 2 17

GOVINDPURAM 5 7 3 2

KAVI NAGAR 37 56 3 2

SHASTRI NAGAR 28 18 0 0

PATEL NAGAR 23 29 0 0

NAI BASTI 310 270 32 0

AMBEDKAR ROAD 2 23 0 0

GANDHI NAGAR 10 75 0 0

TOTAL 589 581 57 109

MARKET SHARE OF DAIRY WHITE IN % AGE

TERRITORIES AMULYA EVERYDAY MILKMAN OTHERS

RAKESH MARG 2.02 2.02 0 0.76

LOHARPURA 0.25 0.25 0.37 0.25

SANJAY NAGAR 3.72 2.02 0.15 1.96

NAVYUG MKT 3.32 0.65 0.58 2.18

DAULATPURA 0 0 0 1.19

BAJARIA CHOKI 1.78 0.25 0.37 1.27

GOVINDPURAM 0.37 0.52 0.22 0.38

KAVI NAGAR 2.83 2.28 0.22 0.38

SHASTRI NAGAR 2.18 1.25 0 0

PATEL NAGAR 3.22 2.17 0 0

NAI BASTI 23.20 20.11 2.52 0

AMBEDKAR ROAD 0.15 1.52 0 0

GANDHI NAGAR 0.75 5.51 0 0

TOTAL 22.01 22.97 2.25 8.57

SALES BY TERRITORY OF INFANT MILK (KG)

SALES OF BUTTER BY TERRITORY IN (KG)

MARKET SHARE OF AMUL BUTTER IN %AGE

SALES OF VEGETABLE OIL BY TERRITORY (KG)

MARKET SHARE OF DHARA IN % AGE

MARKET SHARE OF DAIRY WHITE IN % AGE

MARKET SHARE OF AMUL SPRAY IN % AGE

SALES OF DAIRY WHITE BY TERRITORY (KG)

LIMITATIONS

As the project involved the marketing research using

questionnaires, views expressed by the respondents are confined

to the elements of questionnaire. But I tried to get more

information through general questions so that I could reach at the

clear picture of the situation.

Between the sender and the receiver, due to differing

perceptions, communication errors in the form of

miscomprehension, selective perception etc. creeps in. In this

case too, these were unavoidable, and thus might have added to

slight inaccuracy in my results.

All customers are not alike. Thus the results may not hold true for

every individual.

In some instances respondents may not have revealed the truth.

CONSUMER QUESTIONNAIRE

Q.1 What all dairy products does your family consume in daily life?

a. Butter ( ) b. ghee ( ) c. cheese ( ) d. Dairy whitener ( ) e. Chocolate ( ) f. ice-cream g. other ……………….

Q .2 Who decides the purchase of these products in your family?

a. You ( ) b. Family ( ) c. Friends ( ) d. Advertisements ( )

Q.3 Your idea behind choosing a brand as your food item ( mark the order of preference). a. Cost ( ) b. Nutrition ( ) c. Hygiene ( ) d. Company image ( )

Q .2 Which brand butter do you use?

a. Amul ( ) b. Parag ( ) c. Mother dairy ( ) d. Britannia. ( ) e. Nutrilite f. Home Made ( )

Q.5 Which brand Dairy whitener do you use?

a. Amulaya ( ) b. Everyday ( ) c. Milkman ( ) d. Other, specify………….

Q.6 Which brand ghee do you use?

a. Amul pure ghee ( ) b. Anik ( ) c. Everyday ( ) d. Mother dairy ( ) e. Parag ( ) f.Other, specify …………….

Q.7 Which brand vegetable oil do you use?

a. Dhara ( ) b. Manik ( ) c. Fortune ( ) d. Sweekar ( ) e. Saffola ( ) f. Other, specify……………….

Q.8 Which brand cheese do you use ?

a. Lebon ( ) b. Amul ( ) c.Britannia ( ) d. Other ( )

Q 9 Are you satisfied by the purity and packaging of amul products? a. yes ( ) b. no ( )

Q.9 Which pack size of butter do you normally purchase?a. 50ml ( ) b. 100ml ( ) c. 200ml ( ) d. 500ml ( )

Q.10 Can you recall Amul’s logo?

a. Yes ( ) b. no ( )

Name ……………………………...

Age ………………………………

Gender …………………………….

Marital Status ………………………

Family Income……………………..

Your Retailer’s Name and Address

……………………………………

……………………………………

……………………………………

RETAILER QUESTIONNAIRE

Retailer shop name: …………………. Tel no: …………………..

Address: ……………………………… E_ mail I D : …………………...

………………………………………… ………………………………….

Contact person: ………………………. Market name / sector: ………….

Owner ‘s name: ………………………. ………………………………….

Retailer prime location (please tick)a.Market main road

b.Residential Area

c.Whole sale market

d.Bus Stn.

e.Rly.Stn.

f.Highway

g.Cinema h.Picnic Spot

i.Other

Retailer type (please tick)a.Kirana b. Gen store c.Chemist d.Dep.store e. Bakery f. Super store g. Sweet shoph. Road I. Chain of st. j. Ice cream k. Dairy l. Pan shop m. Other ----

Retailer infrastructure (please tick)1. Refrigerated/non Ref. Yes / No2. Total Ref. Yes / No3. Deep freezers (-15c) Yes / No2. Total deep freezer Yes / No

Monthly sales figures of amul dhara & other competitors. (Please note the figures are as told by the retailers and are based absolutely on survey samples)Products /Company

Amul /Dhara

Nestle/Everyday Parag Fortune Sweekar Others

Butter

Ghee

Dairywhitener

Cheese

Vegetable oil

BIBLIOGRAPHY

Web Sites

www.amul.com www.yahoo.com www. google.com

Books Philip Kotler Marketing Management C.R. Kothari Research Methodology

Boyd Marketing Research

Company Literature

Printed Literature obtained from Amul India. AMUL Brochures

Magazines Business Today Business World Economic India