Bhavani, Vamshi, Manikanta,Jalandhar, Shubham, Sunny.

IntroductionMarketing MixBasic tasks and global shareOpportunities and threats Strengths and weaknessesMarketing StrategyOrganization hierarchy, control methods Conclusion(why amul is succesfuul)

Index:

World's Largest

Pouched Milk

Brand

World's Biggest

Vegetarian Cheese

Brand

LARGEST FOOD BRAND AND BUSINESS IN INDIA

Formed in 1946, is a dairy cooperative movement in India.

A brand name managed by Gujarat Co-operative Milk Marketing Federation(GCMMF)

Jointly owned by 2.79 million milk producers in Gujarat

Spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world.

Introduction

EducationSkills PerformedAchievementsCareer Path

CEO’S PART :

BRITANNIANESTLEHLLCADBURYMOTHER DAIRY

Competitors :

Basic Tasks of Management:Amul followed a unique business model.

"Anand pattern" cooperative systemOperating AnalysisDistribution networkAchievements and Awards

AMUL GROWTH AND GLOBAL SHARESales Turnover Of 1505 million US dollar in 2008-2009

1994-95

1995-96

1996-97

1997-98

1998-99

1999-00

2000-01

2001-02

2002-03

2003-04

2004-05

2005-06

2006-07

2007-08

2008-09

0

200

400

600

800

1000

1200

1400

1600

Sales US $ (in million)

Sales US $ (in million)

Export Concentrate more on chocolate market Increase in ice cream segment

Opportunities and Threats

Very high market share, Excellent Quantity management, Excellent brand equity, Strong distribution network, Good product portfolio, strong supply chai, Rural presence.

Cost operations, Expansion of chocolates.

Strengths and Weaknesses

Mission “We the motivated and dedicated workforce at amul are committed to produce wholesome and safe foods of excellent quality to remain market leader through development of quality management system, state of art technology, innovation and eco-friendly operations to achieve delightment of customers and milk producers”

Vision “Amul has a vision to provide more and more satisfaction to the farmers, employees and distributors”.

Marketing strategy

The tennets of 3 E’s.i. Expansion in procurement.ii. Expansion in distribution market.iii. Expansion in processing facility.

Quality and value for Money.

Zero replacement with natural and expensive ingredients to cheap ingredients.

Marketing Strategy

More then 55 country , 540 crore revenue but main focus on India.India is not only world largest producer of milk but also largest consumer so, Amul main focus is india

How the firm benefited from being global?

Explanation of tall hierarchy of the organization

Control methods taken at risk times(ex: control on rise in milk prices fulfilled)

Hierarchy of Organisation:

SuggestionsSummarizationExplain why it is successful

Conclusion:

Butter Britannia NestleCheese BritanniaBaby Food Nestle HeinzDairy Whitener Segment Nestle BritanniaIce creams HLL

Different segments& Different Competitors

Chocolates & Confectionaries

Cadbury NestlePizza Pizza Hut Dominos Nirulas Frozen pizzaCurd Nestle Mother DairyUltra High Treated Milk Nestle Britannia

Sweet Condensed milk

NestleCottage Cheese (Paneer)

BritanniaMilk Additives

Cadbury Smithkline

BeechamFlavored Milk

Britannia Nestle

THANKYOU…