Amul India Ltd

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CONTENT


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Amul means priceless in sanskrit.

Founded - 1946

Founder Dr. Verghese kurien the chairman of the

Gujarat co-operative milk marketing federation Ltd.

Amul started the White Revolution of India whichhas helped to make the country the biggestmanufacturer of milk and its by products in thewhole world.

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ONE GLANCE AT AMUL

50 years after it was first launched, Amul's salefigures have jumped from 1000 tones a year in1956 to over 25,000 tones a year in 2006. No other

brand comes even close to it. The total capacity for handling milk is around

10.16 million liters everyday.

It is the largest organization in FMCG industry

engaged in marketing milk and milk products.


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MISSION

Mission 2020:- Dairy cooperatives of Gujarat turnover of Rs.

27000 crores by the year 2020.

we will leverage effectively on rising incomelevels and growing affluence amongIndian consumers.


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MANAGEMENT KEY PEOPLE

FOUNDER Dr. Verghese Kurien

CHAIRMAN P. G. Bhatol

MANAGING DIRECTOR B.M. Vyas

OTHER MEMBERS 12 District co-operative milkproducers unions

MILK PRODUCERMEMBERS

2.6million

VILLAGE SOCIETIES 1,333

OTHER EMPLOYEES 735 of Marketing Arm.


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TOPMANAGEMENT

MIDDILEMANAGEMENT

LOWERMANAGEMENT

ChairmanManaging DirectorGeneral ManagerAss. G.M.

Departmental Heads

Executive &Supervisor

Salesman

ORGANIZATIONAL CHART


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3-TIERS OF OPERATION

First tier is co-operative society at the villagelevel. i.e. the milk producers.

Second tier is district co-operative society.

Third tier is state level co-operative society.


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PRODUCTS OF AMUL INDIA

CATEGORY MARKET SHARE MARKETPOSITION

Butter 85% 1Milk Powder 40% 1

Cheese 50% 1Ice cream 24.75% 2

Sweets 50% 1Chocolate Drinks 90% 1

Chocolate 10% 3


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Largest Food Brand In India


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PRODUCTS OF AMUL


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SALES TURNOVER

Sales Turnover Rs (million) US $ (in million)

2001-02 23365 500

2002-03 27457 575

2003-04 28941 616

2004-05 29225 672

2005-06 37736 850

2006-07 42778 10502007-08 52554 1325

2008-09 67113 1504

2009-10 75165 1608


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SALES TARGET

The group turnover of all dairycooperatives of Gujarat will reach Rs.30,000 crores (US$ 6.7 Billion assuming

current prices and exchange rate) by theyear 2020.


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CSR- THE AMUL WAY.

Amul Relief Trust: Donation of Rs.50million for the reconstruction of damaged

school buildings in Kutch, Gujarat.

Amul Yatra :The distributors and salesmenwere taken on a visit to Anand.


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ACHIEVEMENTS

Amul Pro-biotic ice-cream received the InternationalDairy Federation Mark Award at World DairySummit, 2007.

Ramkrishna Bajaj National Quality Award (2003)-top scorer in service category.

Amul- The Taste Of India (GCMMF) receivesInternational CIO 100 award for resourcefulness in

IT management and practices (2003). Rajiv Gandhi National Quality Award(1999) for

excellence in business results, customerssatisfaction as well as societal and environmentimpact.


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Amul India Ltd

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