Presentation on Amul India Limited

8/8/2019 Presentation on Amul India Limited

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COMPANY PROFILE

AMUL is the brand of GCMMF [ Gujarat Co-

operative Milk Marketing Federation Ltd.]- a

dairy cooperative in the western India

Through its innovative practices, has led India tobecome the worlds largest milk producer.

Gujarat Cooperative Milk Marketing Federation

(GCMMF) is India's largest food products

marketing organisation. It is a state level apex

body of milk cooperatives in Gujarat which aims

to provide remunerative returns to the farmers

and also serve the interest of consumers by

providing quality products which are good value

for money


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ESTABLISHMENT OF AMUL:-

The birth of Amul at Anand provided the impetus to the cooperativedairy movement in the country.

The Kaira District Cooperative Milk Producers Union Limited wasregistered on December 14, 1946.

The first modern dairy of the Kaira Union was established at Anand(which popularly came to be known as AMUL dairy after its brandname).

In 1973, the Gujarat Co-operative Milk Marketing Federation wasestablished. The Kaira District Co-operative Milk Producers UnionLtd. which had established the brand name AMUL in 1955 decidedto hand over the brand name to GCMMF (AMUL).

This was possible due to the leadership of the founder Chairman ofAMUL, Tribhuvandas Patel and the vision of the father of the WhiteRevolution, Dr. Verghese Kurien who worked as a professionalmanager at AMUL


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ACHIEVEMENTS OF GCMMF

2.8 million milk producer member families

13,759 village societies

13 District Unions

10.16 million liters of milk procured per day

Rs. 150 million disbursed in cash daily GCMMF is the largest cooperative business of small producers

with an annual turnover of Rs. 53 billion

The Govt. of India has honoured Amul with the Best of allcategories Rajiv Gandhi National Quality Award in 2001

Largest milk handling capacity in Asia

Largest Cold Chain Network 48 Sales offices, 3000 Wholesale Distributors, 5 lakh retail

outlets

Export to 37 countries worth Rs. 150 crores

Winner of APEDA[Agricultural and Processed Food ProductsExport Development Authority (India) award for nine

consecutive years


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GCMMF (AMUL) has the largest distribution network forany FMCG company.

It has nearly 50 sales offices spread all over the country,more than 3,000 wholesale dealers and more than

5,00,000 retailers. AMUL is also the largest exporter of dairy products in the

country. The major markets are USA, West Indies, andcountries in Africa, the Gulf Region, and [SAARC]SAARCneighbours

, Singapore, The Philippines, Thailand,

Japan and China. AMUL is available today in over 40 countries of the world.

In September 2007, Amul emerged as the leading Indianbrand according to a survey by Synovate to find out Asia'stop 1000 Brands.


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AWARDS TO AMUL

AMUL PRO-BIOTIC ICE-CREAM GETS NO. 1 AWARD AT

WORLD DAIRY SUMMIT

Sh VK Singh, IAS, Managing Director, Punjab Cooperative Dairy Federation accepting2007 IDF Marketing Award from Sh Jim Begg, President, International DairyFederation for Amul Prolife Probiotic Ice Cream on 3rd Oct2007 at World DairySummit, Dublin, Ireland. Sh VK Singh had kindly accepted award on behalf ofGCMMF."


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GCMMF BAGS APEDA AWARD FOR 11TH YEAR IN A ROW

GCMMF has bagged award for excellent performance in exports of dairy products

for the year 2006-07 from Agricultural and Processed Food ExportsDevelopment Authority (APEDA), Minister of Commerce, New Delhi. GCMMF haswon the award for 11th time. The award was received by Mr. Raveen Choudhary,our AGM (Z-I), Delhi, from Hon'ble Minister of Commerce, Shri Kamalnath, in aglittering ceremony held at Siri Fort Auditorium on 3rd June, 2008


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RAMKRISHNA BAJAJ NATIONAL QUALITY AWARD-2003

The Gujarat Co-operative Milk Marketing Federation Ltd. has emerged as

the top scorer in the service category of the prestigious IMC Ramkrishna

Bajaj National Quality Award - 2003. The Certificate of Merit was

presented at a glittering ceremony held at Mumbai on March 11 by the

Governor of the Reserve Bank of India, Dr. Y. V. Reddy.


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Amul (ANAND MILK UNION LIMITED)

Type Cooperative

Industry Dairy

Founded 1946

Headquarters Anand, India

Key peopleChairman, Kaira District Cooperative Milk

Producers' Union Limited. (KDCMPUL)

Products See complete products listing.

RevenueINR (Indian Rupee) 67.11 billion,

$1.33billion USD (in 2008-09)

Employees

735 employees of Marketing Arm. However,

real pool consist of2.8 million milk

producers

Website www.amul.com

AMUL AT ANAND


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AMUL PLANT AT ANAND

Headquarter of AMUL INDIA LIMITED


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PRODUCTS OF AMUL INDIA LIMITED

Breadspreads

y Amul Butter

y Amul Lite Low Fat Breadspread

y Amul Cooking Butter

y Delicious Margarine

Pure Ghee

y Amul / Sagar Pure Ghee

Milk Powders

Condensed Milk

Amul Mithaimate / Mithai

Amul Shrikhand & Amrakhand Amul Basundi

Fresh Milk

Amul Icecrems

Chocolate & Confictionary

Milk Drinks

Health Drinks


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PRODUCTS OF AMUL

BREADSPREADS

Amul LITE And Amul Delicious

Low Cholertrol Items

Amul Butter


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MILK DRINKS

Amul Kool Millk Shaakes In

Mango and Strawberry Flavour

Millk Shaakes In Small

Packing

Amul Kool Drinks in Elachi and in

Different Flavour also

Amul Kool Caf Flavour


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DRINKS FOR KIDS

Nutramul Energy Milk Amul Kool Chocolate Flavour


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AMUL CHILL DRINKS

Amul Kool KOKO Flavour Amul Kool THANDAI


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AMUL POWER MILK

Amul Spray Infant Milk Food

Amul Instant Full Cream

Milk Powder

Sagar Skimmed Milk Powder

Amul Dairy Whitener


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AMUL FRESH MILK

Amul Fresh Milk

Amul Buttermilk

Amul Gold Milk

Amul Calci+ Milk


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AMUL CHEESE

Amul Pasteurised Processed Cheddar Cheese

Amul Cheese Spread

Amul Emmental Cheese

Amul Pizza Mozzarella cheese


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AMUL FOR COOKING

Amul Pure GheeAmul Cooking Butter

Amul Malai PaneerAmul Masti Dahi


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Desserts

Amul Ice Creams

Premium Ice Cream made in various varieties

and flavours with dry fruits and nuts.

Amul Shrikhand

A delicious treat, anytime.

Amul Mithaee Gulab Jamuns

Pure Khoya Gulab Jamums...best served piping

hot.

Amul Chocolates

The perfect gift for someone you love.

Amul Basundi Amul Yogi Yoghurt


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COMPETITION

The success of Amul resulted in similar organizations

being setup by state governments throughout India,

most of which had reasonable success. Examples are

Milma in Kerela, Vijaya in Andhra Pradesh, Aavin in

K.M.F(Nandini) in Karnataka, Sudha in Bihar,Omfed in Orissa, Saras in Rajasthan, Parag in Uttar

Pradesh, Verka in Punjab, Aanchal in uttaranchal,

Vita in Haryana and others

Other co-operative rivals of Amul include National

Dairy Development Board (NDDB) (with its Mother

Dairy and Sugam brands). With Amul entering the

sports/energy drink [nutramul]market, its rivals now

include Cadburys , GSK ,Coca Cola and PepsiCo


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In the Icecream market AMUL faces tough

competition from local Ice cream brands as well

as national brands like Vadilal.

But in the competition AMUL is biting all his

competitors by providing best quality products.


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Strengths

Established Brand Name

Caters To All Segments

Wide DistributionNetwork

Core Competency in Milk

Weakness

Low Margin to RetailersPrice to Milk Producerscomparatively Low

Threats

Low Barriers of Entry

in the MarketIntense Competition inEvery Segment

Growing Bargaining

Power of Customers

Opportunities

Fewer Competition Inthe Outskirts of India

Amul Parlors

Scope for FurtherDifferentiation


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ADVERTISEMENT

AMUL GIRL THE FACE OF AMUL

Amul girl can be traced back to 1967.

First hoarding of Amul came up in Bombay (now

Mumbai)

The man behind the Amul girl, SylvesterDaCunha


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TOPICAL ADVERTISEMENTS


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ADVERTISEMENT THROUGH FACEBOOK


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THE ROAD AHEAD

Going by the mission:

y GCMMF endeavour to satisfy the taste and nutrition

requirements of the customers of the world through

excellence

y To offer quality products which offer the best value

for money to the consumer through cooperative

networking.


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Presentation on Amul India Limited

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