AMUL- taste of india

PRESNTED BY:-SHAILESH

PRODUCT MIX

BUTTER CHEESE DESSERTS FOR COOKING HEALTH DRINK

ICE-CREAM FRESH MILK MILK DRINKS POWDER MILK

BUTTER

BREAD SPREAD• Amul Lite Low Fat• MARGARINE• Amul Butter

FOR COOKING• COOKING BUTTER

Cheese Range

• Amul Pasteurized Processed Cheddar CheeseAmul Processed Cheese SpreadAmul Pizza (Mozarella) Cheese

• Amul Shredded Pizza Cheese• Amul Gouda Cheese• Amul Malai Paneer (cottage cheese), Frozen,

Refrigerated and Tinned• Utterly Delicious Pizza• Amul Emmental Cheese

DESSERTS

• Amul Shrikhand (Mango, Saffron, Almond• Pistachio, Cardamom)• Amul Amrakhand• Amul Mithaee Gulabjamuns• Amul Mithaee Gulabjamun Mix• Amul Mithaee Kulfi Mix• Avsar Ladoos

FRESH MILK

• Amul Shakti 3% fat Milk• Amul Taaza 1.5% fat Milk• Amul Ganthiya• Amul Gold 4.5% fat Milk• Amul Lite Slim-n-Trim Milk 0% fat milk• Amul Shakti Toned Milk

Powder Milk

• Amul Infant Milk Formula 1 (0-6 months)• Amul Infant Milk Formula 2 (6 months above)• Amulspray Infant Milk Food• Amul Full Cream Milk Powder• Amulya Dairy Whitener• Sagar Skimmed Milk Powder• Sagar Tea and Coffee Whitener

DRINK MILK

• Amul kool• Kool koko• Amul kool café• Amul cool milk shake• Amul cool chocalate milk• Amul kool thandai• Amul kool flavoured botteled milk• Nutramul energy drink.

FOR COOKING

• Amul Pure Ghee• Sagar Pure Ghee• Amul Cow Ghee• Amul Malai Paneer• Mithai Mate• Pro-biotic Dahi• Masti Dahi• Utterly Delicious Pizza

Amul Ice creams

• Royal Treat Range (Rajbhog, Cappuchino, Chocochips, Butterscotch, Tutti

Frutti)

• Nut-o-Mania Range (Kaju Drakshi, Kesar Pista, Roasted Almond, Kesar

Carnival, Badshahi

• Badam Kulfi, Shista Pista Kulfi)

• Utsav Range (Anjir, Roasted Almond)

• Simply Delicious Range (Vanilla, Strawberry, Pineapple, Rose, Chocolate)

• Nature's Treat (Alphanso Mango, Fresh Litchi, Anjir, Fresh Strawberry, Black

Currant)

• Sundae Range (Mango, Black Currant, Chocolate, Strawberry)

• Millennium Ice cream (Cheese with Almonds, Dates with Honey)

Milk Bars (Chocobar, Mango Dolly, Raspberry Dolly, Shahi

Badam Kulfi, Shahi Pista Kulfi, Mawa Malai Kulfi, Green Pista

Kulfi)

Cool Candies (Orange, Mango)

Cassatta

Tricone Cones (Butterscotch, Chocolate)

Megabite Almond Cone

Frostik - 3 layer chocolate Bar

Fundoo Range - exclusively for kid

PLAYERS

• AMUL• NANDINI,AAVNI, SACHI• BRITANNIA• NESTLE• MOTHER DAIRY

PARAMETERS

• AVALABILITY• QUALITY• AWARENESS• PRICING• ADVERTISEMENT• PRODUCT RANGE• BRAND IMAGE• SERVICE

AMUL BUTTER- VIEW OF PRODUCT MANAGEMENT STUDY

PRODUCT• QUALITY• DIFFERENTIATION• PACKAGING• SKU’s

PLACE• DEVELOPING AREAS

PRICE• ECONOMY, HIGH CLAS

PROMOTION• PRIME TIME TV ADS• SPONSORSHIPS• HOARDINGS

27%

32%

41%

BUTTERbritannia nestle amul

49%51%

cheesebritannia amul

60%

40%

ice creamhul amul

26%

38%

35%

milk powdernestle smithkline amul

44%

56%

sweet condensed milknestle amul

27%

25%

48%

chocolate drinknestle britannia amul

43%

34%

24%

chocolatescadbury nestle amul

MARKET SHARE

85%

40%

50%25%

50%

90%

10%

MARKET SHARE

BUTTERMILK POWDERCHEESEICE-CREAMSWEETSCHOCOLATE DRINKCHOCOLATE

AMUL PARLOUR

NUCLEAR FAMILY

ECONOMIC PACKS FOR LARGE SCALE BUYERS

CARD FACILTY

ROAD AHEAD

Competitors

Product Quality

Customer Awareness

Pricing Product Availability

Advertising Product Range

Total

Amul

Britannia

Nestle

Cadbury

HUL

S B

l0cal players

Mother dairy