Airtel vs Vodaphone

7/31/2019 Airtel vs Vodaphone

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üIndia is 4th largest market in asia after china, japan and south korea.

ü Indian telecom network is 8th largest in theworld and 2nd largest among emergingecomomies.

ü Contribution of telecom sector in terms of revenue is 2.1 % of GDP as compared to 2.8% in

developed economies.üReforms in telecom sector began in 1980 withtelecom manufacturing being opened for privatesector followed by national telecom policy(ntp).

INDIA IN TELECOM SECTOR



AIRTEL



Introduction

§ Telecom giant Bharti Airtel is the flagshipcompany of Bharti Enterprises.

§ Bharti Airtel is structured into three strategicbusiness units - Mobile services, Telemedia

services and Enterprise services.§ The mobile business provides mobile & fixed

wireless services using GSM technology.§ Airtel was voted as the ‘Best Cellular Service’ in

the country for four consecutive years. Largest

Private Integrated Telecom Company in India.§ 3rd Largest Wireless Operator in the World.§ Largest & Fastest Growing Wireless Operator in

India.§ Largest Telecom Company listed on Indian Stock

Exchange.



Vision 2010

o By 2010 Airtel will be the mostadmired brand in India:n Loved by more customersn Targeted by top talentn Benchmarked by more businesses



Reason for success:

6

ü Maximizing Customers’ product and service

experiences.

ü In touch with current market trends.

ü Understanding of customers’ likes and

dislikes.

ü Proper positioning of brand in the market.

ü Brand Consistency.

ü Value Addition to products and services.

ü Promotional offers.



MaximizingCustomers’ productand serviceexperiences.

EasyRecharge

In touch withcurrent markettrends.

Customer Satisfaction

AffordableEasily accessible

Strong customer relationshipFeatures

STD/ISD FacilityVoice MailShort Message ServicesFree CLIPBalance Enquiry

Reasons for

Success



o Airtel partnered with leading players intelecommunication players across theglobe.

o It has managed to work with the bestof domain specialists globally andemerge as a world class entity.

o Partnerships



Strengths1. Over 77 million users2. It is the largest cellular provider in India3. Strong Pan India Presence

Weaknesses1. Till recently they did not had own towers as

compared to their own counterparts.2. MTN Deal failure will signal lack of any real

market investment.

SWOT Analysis



Opportunities1. Tie up with google2. Strategic partnership with Blackberry.3. Expanding its business in rural areas.

Threats1. Presence of close and strong competitors.

2. Vodafone increasing acceptance.3. Potential entry of global competitors.



ODAFO

NE



The company was found in 1982 as a join

venture.

The name was derived from the newly-found

company’s goal of establishing both voice (VO)

and data (DA) services over a mobile telephonenetwork.

Speech mark logo, suggesting conversation.

Introduction



• Vodafone Essar, previously hutchison Essar is a

cellular operator in India that covers 23 telecom

circles in India.• Despite the official name being Vodafone Essar,

its products are simply branded Vodafone.

• It offers both prepaid and postpaid GSM cellular

phone coverage throughtout India with good

presence in the metros.

Vodafone Essar



PRODUCT

§ Prepaid§ Postpaid§ I-Phone 3G§ Magic box handset§ World calling cards§ Gulf calling cards§

Vodafone PCO§ Vodafone Handyphone



Services

§ Tunes & Downloads§ Entertainment§ Devotional§ Sports§ News & Updates§ Call Management Services§

Travel§ Mail, messaging & more



PRICE

• Vodafone wants to make its service accessibleto all.

• Offers various pricing structure to different

customer groups.• Monthly price plans are available.• Rewards on the usage.



PROMOTION

§ Vodafone works with icons such as zoozoos &pug to communicate its brand values.

§ Advertising on TV, on billboards, inmagazines and in other media outletsreaches large audiences and spreads thebrand Image and the message very

effectively. This is known as above the linepromotion.

§ Vodafone actively develops good public

relations by sending press releases tonational news a er.



“4” P’s

q PRODUCT

q PLACE

q PRICE

q PROMOTION



§ Current market share

§ Brand image

§

Production capacity§ Corporate image

§ Profit margins relative to competiton

§ Promotional effectiveness

Business Strength



Vodafone Essar's

Advertising Strategy

The Zoo zoos Campaign



SWOT Analysis

Strenghts

1. Leading mobile company in the UK.

2. Globally renowned name.

Weaknesses

1. Network problem

2. Compitions from other networks



Opportunity1. Takeover of O2 or T-Mobile2. Diversification into new areas

Threats1. Threat of legal action by workers.2.

Obvious threat from other mobile tariffs e.g.virgin , Airtel etc.



THANK YOU !!

Airtel vs Vodaphone

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