Airtel 8P Analysis

8/7/2019 Airtel 8P Analysis

http://slidepdf.com/reader/full/airtel-8p-analysis 1/36

PRESENTATION ON 8P ANALYSIS

GOOGLE

MUMBAI DABBAWALA AIRTEL

Presented By: Aniket Bushal

Kunal Assudani

Mohit Malviya



PRODUCT

ELEMENT

Advertising solutions: Google·s AdWords

Business Solutions: offers aSearch Appliance to companies

who need solutions to thesearch problems that theiremployees

Google Store: tangible items such as

shirts, notebooks, bags, caps,

lava lamps etc



PRICE

List Price: Price normally quoted to

potential buyers

Discount: The two types of discounts are

quantity

and cash.

Payment period

Credit Term ($ 50 to$ 500)



PLACE

Located at California

Sites look like University campus

Environment help tomaximize time

GooglePlex is the

name given to HQ

Internet



PROMOTION

Adword itself

Flyers inside business magazines

Google store

Van used for

education



PHYSICAL

E VIDENCE

The name Googol means a number

followed by 100 zeros. However the

founders mistakenly registered Google

as their domain name.

The company is located at Mountain

View in CaliforniaCreative

office design



PROCESS

Google retains your search term

If you use Google mail (Gmail) or Google calendar then youare giving even more information about yourself to Google.

While Google may not wish to spy on, governments maytake an interest in searching habits and this is a civilliberties issue.

Smart people + creative environment + outlet for ideas =

innovation



PEOPLE

Googlers

20,222 full-time employees worldwide

,2009, Google says Informal culture

Take advantage of 20% time

Play sports at lunchtime



PRODUCTIVITY & QUALITY

Largest search engine

Maximum search result

Qualitative result

Speed & Accuracy

Atmosphere foremployees helps

in quality work

User-Centered

design



SERVICE CONCEPT

Reduces search time

Innovation

Unlimited and that too qualitative search items

Fast and reliable

Ease of use



XZ



BOUT

(NUTAN MUMBAI T IFFIN BOX SUPPLIERS

ASSOCIATION)

History : Started in 1890

Charitable trust : Registered in 1956

Education : 85% Illiterate ²

15% Class 8 pass/f ail.

Total area coverage : 60 Kms to 70 Kms

Employee Strength : 5000

Number of Dabbas : 2,00,000 Dabbas

i.e. 4,00,000 transactions

every day.

Time Taken : 3 hrs



PRODUCT� a service they provide to the office goers by delivering theirTiffin box commonly called as ¶Dabba·

� A Parsi Banker employed a person to bring home made food tosite of work

�His Colleagues too liked this idea and Started availing thisservice.

�Slowly this evolved into the present 5000 strong DabbawalaSystem

�There are other ancillary physical products such as Gandhi

�Cap, Video CD on Dabbawala, Dabbawala Mug, Dabbawala T-shirt. These

products are sold by the trust to earn more money and to work forthe welfare of their members.



PLACE Start of journey - Andheri station (9.30-10.30,10.30-11.20)

Dabbawalas collect dabbas and meet.

Destination- Churchgate station(11.20-12.30)

Re-arrangement and delivery of dabbas take place

Return ² Churchgate station

All dabbawalas meet here after collection of dabbas

Origin- Andheri station

After collection,segregation takes place at churchgate and then theyreach here

Sorting and dispatching- respective stations

Finaly,sorting and dispatching of dabbas to the origin place is done.



PROMOTION Dabbawala·s are in Tiffin distribution field since last 125 years

Orders through SMS and online-mydabbawala.com

As reliance power is making best use of them- IPO application.

Maharashtra government -AIDS awareness.

Film industry is using them to promote their films.

World record in best time management with Six Sigma rating.

Name in ´GUINESS BOOK of World Recordsµ.

Re istered with Ri le 's ´believe it or notµ.



PRICE

Cost of Service per person-Rs250/month

Maintenance Cost -Rs 35000 per year.

Pricing of dabbawala products-

Dabba ( Tiffin box) is Rs.200/-

Gandhi cap is Rs 50/-

Video CD is Rs.200/-

Dabbawala Mug is Rs.300/-

Dabbawala T-shirt Rs 400/-



PHYSICAL EVIDENCE

Mumbai is the financial hub of the country.

Most populous city in India and the second most populous inthe world.

Have to travel 60-70 kms.

Have to travel by walking, cycle, carts and even by Localtrains.

Have to travel from one place to another in hot summers.

Have to face the lot of crowd for the fulfilment of service.

Even they have to provide service in high rains.



PROCESS

VLP:V

ile Parle (suburb inMumbai)

9EX12 : Code f or

Dabbawalas at

Destination

EX : Express Towers

(building name)

12 : Floor no.

E : Code f or Dabbawalaat residential station

3 : Code f or destination

Station eg. Churchgate

Station (Nariman Point)

D·souza



PLACE

dabbawala·s are helping affluent class by serving them andalso the needy class by making them serve

5000 dabbawala·s and each and every dabbawala isshareholder of the

system.

635 of them are senior employees

president of the company also works as dabbawala

In Mumbai the dabbawala must be Marathi and he can alsorefer his relatives.

This reduces conflicts



PRESIDENT

VICE PRESIDENT

GENERAL SECRETARY

TREASURER

DIRECTORS ( 9 )

MEMBERS ( 5000 )

MUKADAM

13

MEMBERS

Organizational structure



PRODUCTIVITY AND QUALITYPRODUCTIVITY AND QUALITY Error Rate : 1 in 16 million transactions

Six Sigma perf ormance (99.999999)

Technological Backup : Nil.

Cost of service - Rs. 250/month

Standard price f or all (Weight, Distance, Space)

´No strikeµ record as each one a share holder

Customer response- satisf action retentionaddition

Earnings -5000 to 6000 p.m.

Diwali bonus: one month·s f rom customers.

E-dabbawalla



SERVICE CONCEPT

Employee oriented as well as customer oriented

To provide tiffin to office goers ² timely and fresh so that

they feel as if they are eating at home.

Competetive strategy ² Focus

Currently they serve 20,000 tiffins and their strategy is to

increase the customer base.

They have started their websiteand SMS service for the

ease of a customer.



TELECOM INDUSTRY

AIRTEL

Presented By:

Mohit Malviya



The businesses at Bharti Airtel have been

structured into three individual strategic businessunits (SBU¶s)

Mobileservices

� Mobile andfixedwirelessservices

Airteltelemedia

� Broadband,Telephoneservices &DTH

Enterpriseservices

� End-to-enddata andenterpriseservices tothe

corporatecustomersthrough itsnationwidefiber opticbackbone



«.CONTD

Hello Tunes & Ring Tones

Voice Mail Service

Easy Post-paid bill collection

Gifting of Ring Tones & Hello Tunes

GPRS



PRICE

Customer based pricing strategies

Competitive pricing mechanism

Controlled by TRAI



PLACE

It has wide and extensive presence even in the remotest

areas

Airtel Customer Care Touch Points

Distributors like

E.g. Paan shops, grocery stores, chemists, outlet etc.



PROMOTION

Airtel name game Tie up with AIFF for promotion of football in India

Large scale print and video advertising.

Big celebrities like SRK and Sachin are roped in to endorse the

product because it . In 2002 Airtel got its Signature tune from A.R. Rehman, this

signature tune is the most downloaded tune in India.

Provides innovations such as Bollywood movie premiers,music services such as ring back tones & many more.



PROMOTIONAL ACTIVITIES OF AIRTEL



PEOPLE

Total Employees 35616( Bharti Airtel

consolidated) as per Q3 09

Dedicate and passionate workforce

One of the best customer support

Have won 2nd

Best employer award in 2004

Top executives are majorly young people



PROCESS

Process for services is very easy and customer

can avail it very easily

198 is the customer support no. which can bedialed from anywhere in India

Agents are available all over India

Promotion is so heavy that customers find it very

easy to avail the services



PHYSICAL ENVIRONMENT



INNOVATION



THANK YOU..!

E XPRESS YOURSELF

Airtel 8P Analysis

Documents

Transcript of Airtel 8P Analysis