POTENTIAL ANALYSIS OF ENTERPRISE SOLUTIONS IN SME’S IN MUMBAI

TABLE OF CONTENTS

Abstract 5

Company Description 6

BES Proposal 14

BPS proposal 25

Objective of the project 36

Methodology used 36

Findings 37

Learnings 49

Limitations 50

Conclusion & Recommendation 51

Bibliography & References 52

ABSTRACT

The project is titled “Potential analysis of Enterprise Solutions in SME’s in Mumbai” is intended to ensure the potential of Blackberry Professional Software (BPS) and matching customer requirements after knowing their needs.

The market has been segmented into three parts. They are Small, medium, and large enterprises. There is a huge potential of BPS in large enterprises. But we have been assigned to target the small and medium enterprises. Here in Airtel, we have been told to serve a quality service to customers as it can increase business by indirect marketing tools such as word of mouth. To enlarge the scope of BES from large enterprises to small and medium enterprises (SMEs), a new version is launched in the market at a lower cost available in small packets so that SMEs can also get access to the same kind of service called BPS.

Reason behind launching BPS:-

BES involves initial cost of 2 lakhs which is not affordable to SMEs and due to this, the market becomes restricted.

BlackBerry Professional Software (BPS) is based on best-in-class BlackBerry software but with simplified features that are relevant to your business.

BPS is enterprise class software that enables an organization’s user to access their email, calendar, tasks, memos and other corporate data wirelessly using a Handheld. The software costing Rs. 2 Lakhs is now being offered to selected customers for Rs.19995.

BPS helps by providing following features such as

End-to-end Advanced Encryption Standard (AES) or Triple Data Encryption Standard (Triple DES) encryption for advance security features.

Hassle-free installation, set-up and management

BlackBerry Professional Software is not only designed specifically for small and medium-sized businesses, but it’s priced for them too.

This project has been accomplished by taking primary as well as secondary data. Primary data have been collected from various SMEs with the help of questionnaire. Secondary data will include the information taken from various websites, training material provided by Airtel and information provided by company.

INTRODUCTION

BHARTI ENTERPRISESBharti Enterprises is one of India’s leading business groups with interests in telecom, agri business, insurance and retail.

Bharti Airtel, India’s leading integrated telecom company, has been at the forefront of the telecom revolution and has transformed the telecom sector with its world-class services built on leading edge technologies. Bharti has been a pioneering force in the telecom sector and today enjoys a strong nationwide presence.

Bharti has grown successfully in partnership with various leading companies of the world - Singapore Telecom, Vodafone, Warburg Pincus, and British Telecom, to name a few.

The other businesses in the group are Beetel, communication and media devices, Bharti AXA, a financial services JV with AXA of France, and Field Fresh, a joint venture with Del Monte to offer fresh and processed fruits and vegetables in the domestic as well as international markets.

Bharti has recently forayed into the retail sector with its subsidiary Bharti Retail. It has also entered into a joint venture with Wal-Mart for setting up the supply chain, logistics and cash and carry to support the burgeoning retail market in India.

 

 

   

 

Bharti Airtel Ltd

Bharti Airtel Ltd is India's leading provider of telecommunications services. The company has 3 distinct Business divisions - Mobile, broadband & telephone services and enterprise services.

Bharti TeleTech Ltd

Bharti Teletech is India’s leading telecom & allied products company and is one of the largest manufacturers of landline telephones in the globe. Bharti TeleTech Ltd manufactures and exports world-class telecom equipment under the brand 'Beetel'. The company’s manufacturing operations are spread across two ISO-9000 certified plants in Goa and Ludhiana with an installed capacity of 6 million telephone units annually upgradeable to 10 mn units.

Telecom Seychelles Ltd

Telecom Seychelles Ltd provides telecom services in Seychelles, under the brand 'Airtel'

Bharti Telesoft Ltd

Bharti Telesoft Ltd delivers best-in-class, revenue-critical VAS products and services to telecom carriers.

FieldFresh Foods Pvt Ltd

FieldFresh Foods (P) Ltd is a venture between Bharti Enterprises and Del Monte Foods India Pvt. Ltd, to offer fresh and processed fruits and vegetables in the domestic as well as international markets including Europe, USA and Middle East.

Bharti Retail Pvt Ltd

Bharti Retail is a wholly owned subsidiary of Bharti Enterprises. Bharti Retail is setting up a chain of multiple consumer friendly format stores in India which will be 100 percent owned and operated by Bharti. Bharti Retail will provide consumers with products of affordable prices, great quality and wider choice. The company has launched neighbourhood format stores called "Easy Day". The stores are a one stop shop to cater to every family’s day-to-day needs.

 

Bharti AXA Life Insurance Company

Bharti AXA Life Insurance Company Ltd is a joint venture between Bharti Enterprises and AXA, world leader in financial protection and wealth management. The joint venture company has a 74% stake from Bharti and 26% stake of AXA Asia Pacific Holdings Ltd (APH).

 

Bharti AXA Investment Managers Pvt. Ltd.

Bharti AXA Investment Managers Pvt. Ltd., an asset management company in India, is a joint venture between Bharti Enterprises, AXA Investment Managers (AXA IM) and AXA Asia Pacific Holdings (AXA APH).

 

Bharti Resources

Bharti Resources, a wholly owned subsidiary of Bharti Enterprises, is a premier end-to-end learning and development solutions organisation that specialises in the customer experience arena. It provides learning solutions that impact business performance through enhanced employee productivity, customer profitability and effective talent transformation.

 

Jersey Airtel Ltd

Jersey Airtel, a subsidiary of Bharti, offers world-class mobile services in Jersey (Channel Islands) over its full 2G, 3G and HSDPA enhanced network. The Company brings market-leading products and services to its customers under Airtel-Vodafone brand.

 

Bharti Foundation

Bharti Foundation was set up in 2000, with the vision, “To help underprivileged children and young people of our country realize their potential”. It aims to create and support programs that bring about sustainable changes through education and the use of technology and information.

BHARTI AIRTEL

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises.. Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. The Bharti Group, has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti has recently forayed into retail business as Bharti Retail Pvt. Ltd. under a MoU with Wal-Mart for the cash & carry business

Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL) is India's largest GSM mobile operator with more than 62 million mobile subscribers as of March 2008. [1]

It also offers fixed line services and broadband services. It offers its mobile services under the Airtel brand and is headed by Mr. Sunil Bharti Mittal. The company also provides telephone services and Internet access over DSL in 14 circles. The company complements its mobile, broadband & telephone services with national and international long distance services. The company also has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. The company provides end-to-end data and enterprise services to the corporate customers through its nationwide fiber optic backbone, last mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through the gateways and landing station. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) - mobile services, telemedia services (ATS) & enterprise services. The mobile services group provides GSM mobile services across India in 23 telecom circles, while the ATS business group provides broadband & telephone services in 94 cities. The enterprise services group has two sub-units - carriers (long distance services) and services to corporate. All these services are provided under the Airtel brand.

Success is people driven. Building competencies through training is one of the core strengths of Airtel. Airtel’s vision is to become the most admired brand in India and loved my more customers.

Bharti Enterprises has successfully focused its strategy on telecom while straddling diverse fields of business. From the creation of 'Airtel', one of India's finest brands, to becoming the largest manufacturer and exporter of world class telecom terminals under its 'Beetel' brand, Bharti has created a significant position for itself in the global telecommunications sector.Bharti Tele-Ventures is today acknowledged as one of India's finest companies, and its flagship brand 'Airtel', has over 12 million customers across the length and breadth of India.

COMPANY PROFILE

Bharti Airtel is one of India's leading private sector providers of telecommunications services based on an aggregate of 64,268,047 customers as on March 31, 2008, consisting of 61,984,721 GSM mobile and 2,283,326 Bharti Telemedia subscribers.

VISION

By 2010 Airtel would be the most admired brand of India.

Loved by more customers

Targeted by top talents

Benchmarked by more talents

MISSION

We will meet the mobile communication needs of our customers through:

Error-free service delivery

Innovative products and services

Cost efficiency

Unified Messaging Solutions

GROWTH

The Company has grown from being a single-circle mobile service entity in 1995, to one of the largest integrated private telecom players with an all-India mobile footprint, through a combination of organic and inorganic growth.The strong and sustained growth demonstrated over the years is testimony to the company’s commitment to being a customer focused, long-term telecom player.

Bharti Airtel continues to capitalize on the growth opportunities in the Indian telecommunications sector to achieve its vision

ORGANISATION STRUCTURE:

As an outcome of a restructuring exercise conducted within the company; a new integrated organizational structure has emerged; with realigned roles, responsibilities and reporting relationships of Bharti’s key team players. With effect from March 01, 2006, this unified management structure of 'One Airtel' will enable continued improvement in the delivery of the Group’s strategic vision.

Bharti Airtel - Organization Structure

Bharti Enterprises - Organization Structure:

BLACKBERRY

On 19th October 2004 Airtel announced the launch of a BlackBerry Wireless Solution in India. The launch is a result of a tie-up between Bharti Tele-Ventures Limited and Research In Motion (RIM).

The initiative, a first in India provides the business consumer with a secure and integrated, innovative wireless access solution-Blackberry Airtel customers will be the first to access the advantages of Push-based and Always-on connectivity.

Now users can send and receive their personal Internet email using your BlackBerry® from Airtel. Never miss another important message and there is no need to be tied to desk. With BlackBerry, user can manage their business and personal communications - even while travelling abroad, across continents. Email messages that are sent to user’s Internet Service Provider (ISP) email address (es) will be automatically pushed to their BlackBerry device.

The BlackBerry is a wireless handheld device introduced in 1997 which supports push e-mail, mobile telephone, text messaging, internet faxing, web browsing and other wireless information services. It is a prime example of convergent device. Developed by the Canadian company Research In Motion (RIM), it delivers information over the wireless data networks of mobile phone service companies. BlackBerry first made headway in the marketplace by concentrating on e-mail. RIM currently offers BlackBerry e-mail service to non-BlackBerry devices, such as the Palm Treo, through the BlackBerry Connect software. The original BlackBerry device had a monochrome display, but all current models have color displays.

BLACKBERRY ENTERPRISE SOLUTIONS (BES)

Blackberry Enterprise Solution

Business Proposal

BLACKBERRY FROM AIRTEL

BlackBerry is a leading wireless connectivity solution, providing access to a wide range of applications on a variety of wireless devices around the world. It combines award winning devices, software and services to keep mobile professionals connected to the people, data and resources that drive their day. BlackBerry keeps you ‘in-the-loop’ while you’re on the go with push-based technology that automatically delivers email and other data to your BlackBerry device. And with the integrated phone, SMS, browser and organizer applications, you can easily manage all your information and communications from a single integrated device.

With the Blackberry solution, one can Collaborate and communicate more effectively and enhance your competitive advantage by responding quicker and making decisions faster. BlackBerry is the tool you need to stay connected and take care of business while you’re on the go.

BLACKBERRY ENTERPRISE SOLUTIONS (BES)

The BlackBerry Enterprise Solution can help increase productivity by giving employees real-time access to voice, email/PIM, and corporate data. Your mobile employees can enjoy the benefits of being mobile and still have access to their corporate email, calender, contacts, and more -- all without lugging around a laptop or hunting for a phone jack.

The BlackBerry Enterprise Server solution also provides IT departments with simplified management and centralized control of wireless handhelds in a secure and flexible architecture that leverages your company's existing infrastructure and investment. It is comprised of:

BlackBerry Enterprise Server (BES) and Client Access Licenses BlackBerry Handhelds Airtel data and voice services

BUSINESS FEATURES

Wireless push synchronization of all email and calendar activities. Compose, send, read, forward, reply to, and delete email messages. File email messages into synchronized sub-folders manually or automatically. Access company's address list (GAL) when online. View and forward email attachments. Add, edit, and delete calendar entries and invite attendees. Add, edit, and delete contacts, tasks, and notes, and synchronize with a cradle-synch.

TECHNICAL FEATURES

If your company hosts its own email server, you can use BlackBerry Enterprise Server for wireless access to Microsoft Exchange, Lotus Domino, Novell Groupwise, or your company's intranet (via Mobile Data Solution—MDS)

End-to-end VeriSign® Triple DES encryption of data and delivery of data through SSL. Enhanced password policies such as mandatory password use and format requirements. Remote data erase if a device is lost or stolen. Centralized management to provision and manage users and monitor servers and handhelds.

2

3

4

5

1

Airtel Wireless GSM/GPRS Network

BLACKBERRY ENTERPRISE SERVER (BES) DIAGRAM

BES COMMERCIALS

20 USER BES OTPION: The Blackberry Enterprise Server will come with a standard 20-user license pack. This covers the cost of setting up the server in conjunction with your e-mail server and loading up desktop configurations for 20 users. In case of more than 20 users, there are license components for user-additions in multiples of Ones, Tens or even Hundreds.

Pricing for BlackBerry Software

Sr. No. UNIT Airtel 1 BlackBerry Enterprise Server 4.1 for

Exchange/lotus/GroupWise Includes pack of 20 CAL’s 199995

2 BlackBerry Enterprise Server CAL, 1 user 4995

3 BlackBerry Enterprise Server CAL, 5 user 21995

4 BlackBerry Enterprise Server CAL, 10 user 31995

5 BlackBerry Enterprise Server CAL, 50 user 150995

6 BlackBerry Enterprise Server CAL, 100 user 289995

7 BlackBerry Enterprise Server CAL, 500 user 1399995

BLACKBERRY HANDHELDS

HANDHELD MODELS

BlackBerry 8820

BlackBerry Curve 8310

BlackBerry Curve 8300

BlackBerry Pearl 8120

BlackBerry Pearl 8100

BlackBerry 8700g

HANDHELD COST

Rs.31990 Rs.24990 Rs.23990 Rs.24990 Rs.21990 Rs.14990

FEATURES AVAILABLE

Wireless email Y Y Y Y Y Y

Organizer Y Y Y Y Y Y

Browser Y Y Y Y Y Y

Phone Y Y Y Y Y Y

Camera Y Y Y Y

Video Recording Y

BlackBerry Maps Y Y Y Y Y

Multi-media player

Y Y Y Y Y

Corporate data access

Y Y Y Y Y Y

SMS Y Y Y Y Y Y

MMS Y Y Y Y Y Y

GPS Y Y

SIZE & WEIGHT

Length 114mm 107mm 107mm 107mm 107mm 11.0cm

Width 66mm 60mm 60mm 50mm 50mm 6.9cm

Depth 14mm 15.5mm 15.5mm 14mm 14.5mm 1.9cm

Weight 134g 111g 111g Approximatel Approximatel Approximately

y 91g y 89g 134g

DATA INPUT & NAVIGATION

Trackball Y Y Y Y Y

Keyboard35-key

QWERTY35-key

QWERTY35-key

QWERTY

SureType® QWERTY

keyboard with SureType software

SureType® QWERTY

keyboard with SureType software

35-key QWERTY

Thumb-operated trackwheel

Y

DISPLAY

Font size (user selectable)

Y Y Y Y Y Y

Colour display Y Y Y Y Y Y

Backlighting Y Y Y Y Y Y

Light sensing screen

Y Y Y Y Y Y

VOICE INPUT / OUTPUT

3.5mm stereo headset capable

Y Y Y

Stereo headset capable

Y Y

Headset jack Y Y Y

Built-in speakerphone

Y Y Y Y Y Y

Bluetooth® technology

Bluetooth v2.0;

headset, hands-free and serial

port profiles

supported

Bluetooth v2.0;

mono/stereo headset,

hands-free and serial

port profile supported

Bluetooth v2.0;

mono/stereo headset,

hands-free and serial

port profile supported

Bluetooth v2.0; headset,

hands-free and serial port

profiles supported

Bluetooth v2.0; headset,

hands-free and serial port

profiles supported

Bluetooth v2.0 hands-free

headset and car kit support

NOTIFICATION

Polyphonic/MIDI ringtones

Y Y Y Y Y Y

MP3 ringtones Y Y Y Y Y Y

LED indicator Y Y Y Y Y Y

BATTERY TYPE

Removable/ rechargeable lithium cell

1400 mAhr 1100 mAhr 1100 mAhr 900 mAhr 900 mAhrBlackBerry® C-S2

Battery

APPROXIMATE BATTERY LIFE

Standby time528 hours or 22 days

Up to 408 hours or 17

days

Up to 408 hours or 17

days

360 hours or 15 days

360 hours or 15 days

Up to 16 days

Talk time300

minutes or 5 hours

Up to 240 minutes or 4

hours

Up to 240 minutes or 4

hours240 minutes

210 minutes or 3.5 hours

Up to 4 hours

MEMORY

Expandable memory –

support for microSD card

Y Y Y Y Y

Flash memory 64 MB 64 MB 64 MB 64 MB 64 MB 64 MB

WIRELESS NETWORK

Wi-Fi Y Y

North America: 850 MHz

GSM/GPRS networks

Y Y Y Y Y Y

North America: 1900MHz

GSM®/GPRS networks

Y Y Y Y Y Y

Europe/Asia Y Y Y Y Y Y

Pacific: 1800MHz

GSM/GPRS networks

Europe/Asia Pacific: 900MHz

GSM/GPRS networks

Y Y Y Y Y Y

EDGE networks Y Y Y Y Y Y

BLACKBERRY CONNECT

Blackberry email solutions on non-blackberry handhelds

BlackBerry Connect (BBC) is the convenient email solution that works with non-BlackBerry devices like Nokia (9300, 9300i, 9500, E50, E61, E62, E65, E70, E61i, E90), Sony Ericsson (P910i, P990i, M600i, P1) & Dopod C W720. Users still get the convenience of BlackBerry's industry-preferred push technology, giving them the freedom and flexibility to manage their workday efficiently and effectively. BlackBerry Connect works with BlackBerry Enterprise Servers (BES) also supports BlackBerry Internet Service (BIS), enabling seamless and encrypted mobile connectivity in and out of the office. Users with a corporate BES server can synchronize their email and calendar wirelessly, while contacts can be synchronized via USB, Bluetooth or IR to a PC.

In India BlackBerry Connect software can be loaded on to Nokia (9300, 9300i, 9500, E50, E61, E62, E65, E70, E61i, E90), Sony Ericsson (P910i, P990i, M600i, P1) & Dopod C W720

DATA COMMERCIALS

ServiceTariff Plan

Download rates

Blackberry Enterprise Service 899*Free unlimited downloads across India

SPECIAL ADVANCE RENTAL OFFERS Unlimited BlackBerry Data Services for 12 months @ Rs.6999. Effective rent per month comes

down from Rs. 899/- to Rs. 583.25/- only. Unlimited BlackBerry Data Services for 6 months @ Rs.3999. Effective rent per month comes

down from Rs. 899/- to Rs. 666.50/- only.

VOICE COMMERCIALS

Tariff Plan for Voice Calls on Rs.100 Blackberry Default Plan Local Rates: To AirTel numbers: Rs.1.00 & To Other numbers: Rs.2.00 SMS Rates: Local: Rs.1.00, National: Rs.2.00 & International: Rs.5.00 STD Rates: To AirTel numbers: Rs.2.00 & To Other numbers: Rs. 2.65 ISD Rates: US/CAN/S E Asia /Aus /NZ & Europe Landline: Rs. 7.20/min. Middle East / SAARC /

Europe / Africa: Rs.9.99/min

ADDITIONAL INFORMATION

The default voice plan of 100 can be substituted with any other Corporate Voice Plan available with Airtel Mumbai.

International Roaming Rentals: Rs.149 (optional) Dedicated 24 X 7 telephonic support 7070 or 9892307070 GPRS download rates abroad vary from country to country. Service tax extra as applicable.

BLACKBERRY PROFESSIONAL SOFTWARE (BPS)

Blackberry Professional Software

Business Proposal

BLACKBERRY FROM AIRTEL

BlackBerry is a leading wireless connectivity solution, providing access to a wide range of applications on a variety of wireless devices around the world. It combines award winning devices, software and services to keep mobile professionals connected to the people, data and resources that drive their day. BlackBerry keeps you ‘in-the-loop’ while you’re on the go with push-based technology that automatically delivers email and other data to your BlackBerry device. And with the integrated phone, SMS, browser and organizer applications, you can easily manage all your information and communications from a single integrated device.

With the Blackberry solution, one can Collaborate and communicate more effectively and enhance your competitive advantage by responding quicker and making decisions faster. BlackBerry is the tool you need to stay connected and take care of business while you’re on the go.

OVERVIEW

BlackBerry Professional Software is based on best-in-class BlackBerry software but with simplified features that are relevant to your business. You enjoy the same advantages in productivity, management and security, in a package that can be installed on your existing email server and is priced right for you. (Only Microsoft Exchange and IBM Lotus Domino are currently supported)

Designed to mobilize your businessBlackBerry Professional Software is specifically designed to meet the needs of small to medium businesses. You and your employees get wireless access to email, business data, the Internet, Organizer info using BlackBerry Smartphones.

Worry-free installation, set-up and managementBlackBerry Professional Software installs easily on one existing server. It can be the same one you use for email, there’s no need to purchase additional hardware. A set-up wizard simplifies the installation process for your IT team and Airtel provides free technical support.

Control and peace of mindBlackBerry Professional Software provides organizations with hands-on control over their BlackBerry Smartphones

Browser use - Disable the browser, or prevent access to certain sites Phone - Limit long-distance calling to certain employees or certain numbers Data back-ups - Enforce back-ups of data at intervals defined by you

Stay confident with advanced security featuresWith BlackBerry Professional software, you can rest easy knowing your information stays protected and confidential. You’re arming your business with the same BlackBerry security features that large corporations rely on minus the complexity.

FEATURES

BlackBerry Professional Software delivers the reliability, features and security performance your employees need. And it’s easy to set up and manage, so you can stay focused on running your business.

Simple Installation

Pre-install Assistant — performs technical assessment of environment and informs user of issues before installation

Installs on existing server — could be the same machine as your email server Defaults to recommended configuration

Ease of Management Simplified BlackBerry Manager interface Home screen is one-stop location for most management tasks Wizard and quick links are provided for common functions (e.g. add / delete a user) Simplified IT policy templates

Advanced Security Features End-to-end Advanced Encryption Standard (AES) or Triple Data Encryption Standard (Triple DES)

encryption Industry-recognized security certifications Local encryption of all data

IT Policies

IT policies and commands that enable IT administrators to:

Impose device lock-down Wipe data from lost or stolen devices Define and wirelessly enforce security settings such as Bluetooth lockout and controlling access

to voice calling

PRICING

BlackBerry Professional Software is not only designed specifically for small and medium-sized businesses, but it’s priced for them too.

Bundles

BlackBerry Professional Software is available in two convenient bundles to get you started.

BlackBerry Professional Software – 5 users (MRP: Rs.19,995) BlackBerry Professional Software – 10 users (MRP: Rs.29,995)

Client Access Licenses

When you’re ready to add more users to your BlackBerry Professional Software, you can purchase additional Client Access Licenses (CALs) up to a maximum of 30 total users. BlackBerry Professional Software supports BlackBerry Enterprise Server CALs and is backward compatible with BlackBerry Enterprise Server – Small Business Edition CALs.

BLACKBERRY HANDHELDS

HANDHELD MODELS

BlackBerry 8820

BlackBerry Curve 8310

BlackBerry Curve 8300

BlackBerry Pearl 8120

BlackBerry Pearl 8100

BlackBerry 8700g

HANDHELD COST

Rs.31990 Rs.24990 Rs.23990 Rs.24990 Rs.21990 Rs.14990

FEATURES AVAILABLE

Wireless email Y Y Y Y Y Y

Organizer Y Y Y Y Y Y

Browser Y Y Y Y Y Y

Phone Y Y Y Y Y Y

Camera Y Y Y Y

Video Recording Y

BlackBerry Maps Y Y Y Y Y

Multi-media player

Y Y Y Y Y

Corporate data access

Y Y Y Y Y Y

SMS Y Y Y Y Y Y

MMS Y Y Y Y Y Y

GPS Y Y

SIZE & WEIGHT

Length 114mm 107mm 107mm 107mm 107mm 11.0cm

Width 66mm 60mm 60mm 50mm 50mm 6.9cm

Depth 14mm 15.5mm 15.5mm 14mm 14.5mm 1.9cm

Weight 134g 111g 111gApproximately

91gApproximately

89gApproximately

134g

DATA INPUT & NAVIGATION

Trackball Y Y Y Y Y

Keyboard35-key

QWERTY35-key

QWERTY35-key

QWERTY

SureType® QWERTY

keyboard with SureType software

SureType® QWERTY

keyboard with SureType software

35-key QWERTY

Thumb-operated trackwheel

Y

DISPLAY

Font size (user selectable)

Y Y Y Y Y Y

Colour display Y Y Y Y Y Y

Backlighting Y Y Y Y Y Y

Light sensing screen

Y Y Y Y Y Y

VOICE INPUT / OUTPUT

3.5mm stereo headset capable

Y Y Y

Stereo headset capable

Y Y

Headset jack Y Y Y

Built-in speakerphone

Y Y Y Y Y Y

Bluetooth® technology

Bluetooth v2.0;

headset, hands-free and serial

port profiles supported

Bluetooth v2.0;

mono/stereo headset,

hands-free and serial port profile supported

Bluetooth v2.0;

mono/stereo headset,

hands-free and serial port profile supported

Bluetooth v2.0; headset,

hands-free and serial

port profiles supported

Bluetooth v2.0; headset,

hands-free and serial

port profiles supported

Bluetooth v2.0 hands-free headset and car kit

support

NOTIFICATION

Polyphonic/MIDI ringtones

Y Y Y Y Y Y

MP3 ringtones Y Y Y Y Y Y

LED indicator Y Y Y Y Y Y

BATTERY TYPE

Removable/ rechargeable

lithium cell1400 mAhr 1100 mAhr 1100 mAhr 900 mAhr 900 mAhr

BlackBerry® C-S2 Battery

APPROXIMATE BATTERY LIFE

Standby time528 hours or 22 days

Up to 408 hours or 17

days

Up to 408 hours or 17

days

360 hours or 15 days

360 hours or 15 days

Up to 16 days

Talk time300

minutes or 5 hours

Up to 240 minutes or 4

hours

Up to 240 minutes or 4

hours240 minutes

210 minutes or 3.5 hours

Up to 4 hours

MEMORY

Expandable memory – support for

microSD card

Y Y Y Y Y

Flash memory 64 MB 64 MB 64 MB 64 MB 64 MB 64 MB

WIRELESS NETWORK

Wi-Fi Y Y

North America: 850 MHz

GSM/GPRS networks

Y Y Y Y Y Y

North America: 1900MHz

GSM®/GPRS networks

Y Y Y Y Y Y

Europe/Asia Pacific: 1800MHz

GSM/GPRS

Y Y Y Y Y Y

networks

Europe/Asia Pacific: 900MHz

GSM/GPRS networks

Y Y Y Y Y Y

EDGE networks Y Y Y Y Y Y

BLACKBERRY CONNECT

Blackberry email solutions on non-blackberry handhelds

BlackBerry Connect (BBC) is the convenient email solution that works with non-BlackBerry devices like Nokia (9300, 9300i, 9500, E50, E61, E62, E65, E70, E61i, E90), Sony Ericsson (P910i, P990i, M600i, P1) & Dopod C W720. Users still get the convenience of BlackBerry's industry-preferred push technology, giving them the freedom and flexibility to manage their workday efficiently and effectively. BlackBerry Connect works with BlackBerry Enterprise Servers (BES) also supports BlackBerry Internet Service (BIS), enabling seamless and encrypted mobile connectivity in and out of the office. Users with a corporate BES server can synchronize their email and calendar wirelessly, while contacts can be synchronized via USB, Bluetooth or IR to a PC.

In India BlackBerry Connect software can be loaded on to Nokia (9300, 9300i, 9500, E50, E61, E62, E65, E70, E61i, E90), Sony Ericsson (P910i, P990i, M600i, P1) & Dopod C W720

DATA COMMERCIALS

Service Tariff Plan Download rates

Blackberry Enterprise Service 899*Free unlimited downloads across India

Special advance rental offers Unlimited BlackBerry Data Services for 12 months @ Rs.6999. Effective rent per month comes

down from Rs. 899/- to Rs. 583.25/- only. Unlimited BlackBerry Data Services for 6 months @ Rs.3999. Effective rent per month comes down

from Rs. 899/- to Rs. 666.50/- only.

VOICE COMMERCIALS

Tariff Plan for Voice Calls on Rs.100 Blackberry Default Plan

Local Rates: To AirTel numbers: Rs.1.00 & To Other numbers: Rs.2.00 SMS Rates: Local: Rs.1.00, National: Rs.2.00 & International: Rs.5.00 STD Rates: To AirTel numbers: Rs.2.00 & To Other numbers: Rs. 2.65 ISD Rates: US/CAN/S E Asia /Aus /NZ & Europe Landline: Rs. 7.20/min. Middle East / SAARC /

Europe / Africa: Rs.9.99/min

ADDITIONAL INFORMATION

The default voice plan of 100 can be substituted with any other corporate voice plan available with airtel Mumbai.

International roaming rentals: rs.149 (optional) Dedicated 24 x 7 telephonic support 7070 or 9892307070 GPRS download rates abroad vary from country to country. Service tax extra as applicable.

OBJECTIVES OF THE PROJECT:

a. Potential analysis of BlackBerry Professional Software (BPS)

b. Matching customer requirements after knowing their needs.

METHODOLOGY AND THE FLOW OF PROJECT:

With the aim of getting best results, the project work has been divided in various Phases. These phases includes :

The segmentation of the market has been done into three segments. They are Large, Small, Medium enterprises.

As there is good demand of BPS in large enterprise, we have been assigned to target the small and medium enterprises to find out target customers in this segment,

We have been assigned to work on a database of two hundred existing Small and Medium Enterprises (SMEs) corporate customers of Airtel provided by our Company guide Mr. Praveen Menon.

Preparation of Questionnaire: Deciding upon the topic, we prepared a questionnaire to conduct a market survey followed by the analysis.

Gathered all the information of the company as well as their needs and requirements.

RESULTS OF THE SURVEY

Q1) How many employees does your organization have?

OPTIONS 0-25 26-50 51-100 100 & above

RESPONSES (%) 46.67 20 13.33 20

0-25

26-50

51-100

100 & ABOVE

INFERENCE :From the above pie chart it’s clearly visible that number of employees in the majority of the Small and Medium Enterprises are between 0 to 25.

Q2 ) How many laptops do you have in your organization?

OPTIONS 0-5 6-10 11-15 16 & ABOVE

RESPONSES (%) 53.33 16.67 13.33 16.67

0 to 56 to 1011 to 1516 & above

INFERENCE: When asked about the number of laptops in the organization, we got a very distributed response as it can be seen from the pie-chart above. But most of the organizations are found having very few numbers of laptops in the range between 0-5.

Q3 ) Is e-mail widely used in your organization?

OPTIONS Yes No Avg

RESPONSES (%) 60 16.67 23.33

yesno3rd Qtr

INFERENCE: From the above response we can conclude that sixty percent of the organizations use e-mail frequently. This clearly shows e-mail is necessary for the Small and Medium enterprises too. Only 16.67% of the organizations don’t use e-mail frequently. So, there are good number of prospects of either BIS or BPS is available.

Q4 ) How do your colleagues stay connected with business and internet when they are away from office ?

OPTIONS BIS GPRS PH CALLS PH CALLS & GPRS

RESPONSES (%) 13.33 23.33 16.67 46.67

BISGPRSPH CALLSPH CALLS & GPRS

INFERENCE: As the statistics proves that in most of the organizations the colleagues stay connected with business and internet are through both GPRS and Phone calls. Here 13.33% of the organizations use BIS to stay connected with business and internet.

Q5 ) What kind of e-mail account are you using for the business email ?

OPTIONS WEB-BASED ISP CORPORATE

RESPONSES (%) 23.33 20 56.67

WEB-BASEDISP3rd Qtr

INFERENCE: With the above pie chart it’s clearly visible that almost 60% of the e-mail accounts used by the enterprises are corporate e-mail accounts. 23.3% of the enterprises have got their e-mail accounts are of web-based accounts.

Q6 ) Do you have your own mail server ?

OPTIONS YES NO

RESPONSES (%) 56.67 43.33

YES

NO

INFERENCE: The above pie-chart shows maximum numbers of companies are having their own mail server. Rest of them are having either no mail server or hosted by someone else. BPS can only be installed only on the companies having their own mail server and it has to be either MS-Exchange or Lotus Domino.

Q7 ) Who manages your corporate e-mail account ?

OPTIONS ISP IT TEAM

RESPONSES (%) 40 60

ISP

IT TEAM

INFERENCE: Here we can clearly see that in most of the enterprises the IT team manages the corporate e-mail accounts. Rest is being managed by the Internet Service Provider (ISP).

Q8 ) What kind of mail server do you use ?

OPTIONS MS-EXCHANGE LOTUS DOMINO NOVELL GROUPWISE

OTHERS

RESPONSES (%) 36.67 13.33 3.33 46.67

Sales

MS-EXCHANGE

LOTUS DOMINO

NOVELL GROUPWISE

OTHERS

INFERENCE : According to the survey results near about 36.67% of the enterprises are having MS-Exchange. And we can see that, in others section people are having mail servers like Linux, Audience map, etc.

Q9 ) Do you have any IT policies ?

OPTIONS YES NO

RESPONSES (%) 60 40

YES

NO

INFERENCE: The above pie-chart shows that 60% of the organizations are having their IT policies in their organization. With the help of the IT policies they can restrict their users to make calls up to certain limits; they can restrict to open certain sites. The companies using BPS can use their IT policies.

Q10 ) What kind of telecom policies your organization follows ?

OPTIONS COMPANY OWNED COMPANY REIMBURSED

SELF PAID

RESPONSES (%) 33.33 53.33 13.33

COMPANY OWNED

COMPANY REIMBURSED

SELF PAID

INFERENCE : The statistics clearly states that majority (53.33%) of the enterprises have adopted company-reimbursed telecom policies is followed by Company-owned telecom policies.

Q11 ) Would you like to use a device /service that can transfer your data through internet in a secure way and will connect all your professionals to each other for 24 hours ?

OPTIONS YES NO

RESPONSES (%) 30 70

YESNO

INFERENCE : From the above findings we can conclude that 30% of the enterprises wants to use the Blackberry device or the Blackberry connect service which can transfer their data through internet in a secure way and will connect all the professionals to each others for 24/7.

Q12 ) Would you like to try the Blackberry Professional Software (BPS) ?

OPTIONS YES NO

RESPONSES 6.67 93.33

YES NO

INFERENCE : As we can see there is very less enterprises are there who want to try Blackberry Professional Software (BPS). According to the survey results we can conclude that there is less potential of BPS in Small and Large Enterprises in Mumbai.

MY LEARNINGS:

Huge corporate exposure: As a fresher I didn’t have any kind of exposure to the corporate. I didn’t have any idea of corporate hierarchy and corporate cultures as well. These three months helped me in building my confidence to face the challenges in corporate world. Sell yourself and not only the product: In this industry you do not have to sell only the product but yourself first. Only if the customer is confident that he/she is dealing with the right person will the customer be further willing to deal.

A business of Relationship: This is one job which works best on personal networks, referrals and relationships.

Different methods for different people: The target segment is diverse and different factors motivate different people. It is very important to analyze the clients mind and need and convince him accordingly.

Follow up: This is probably the most important marketing strategy, yet only few follow it. It has been proved time and again that 70% of people who respond to a call or letter will buy the product/service. But they may not buy from the original caller; the reason cited is lack of following up the leads. Maintain Relationships: It is far easier to re-sell an existing client than to sell to someone who doesn't know and trust you. Did you also know that you lose 1/12 of the value of a client every 30 days you don't communicate with them? So knowing these two facts, what's the easiest, most profitable way to maintain relationships and re-sell existing clients, A Monthly Newsletter! But don't just send a monthly newsletter. Make sure you also enclose inserts about other products and services that you offer.

Create a Back-End for Your Business (Cross Selling): Like I said earlier, it's far easier to re-sell to an existing client. It's also... Far More Profitable! To create a Back-End For Your Business. Once you've spent the high upfront costs to acquire a new client, it's relatively inexpensive to send them a letter promoting another product or service.

LIMITATIONS OF THE PROJECT:

In the course of visiting various SMEs the following are the most common objections I faced from people

1) Rumors: A month ago in few newspapers the news came that blackberry is not secure to use, it is against national security. So, people used to ask the same thing during the meetings.

2) Negativity: Fear of small enterprises in making investments on such a technical service and hardware cost involved in it. Most of the small enterprises doesn’t want to invest in a software

costing near about Rs.20000. According to them investing this amount in BPS as well as Blackberry handheld is not their cup of tea.

I tried to convince them by saying that once they invest in it what are the benefits they are going to get but they were not willing to change their minds.

3) Availability of other phones: The organizations have different options of getting connected to internet as there are other mobile companies in which GPRS facilities are available such as i-phone, htc touch, etc.

4) Appointments: Sometimes it was difficult to get appointments of the top level executives as they used to think of us as some kind of salesman.

5) Disappear without giving any reason: There are people who were personally met. They showed interest but did not show up later. They did not receive the calls when follow up was being done.

CONCLUSION & RECOMMENDATIONS

Telecom Industry is known as the booming industry in India because there is a huge untapped potential market that exists in India.

But after getting acquainted with this project, I have realized the real reason for this boom is the difference in the possible contribution of this sector to country’s GDP in comparison to other developed nations. Moreover the Blackberry services are only push products; to create a pull factor is not at all easy & hence to increase this contribution, it still has a long way to go.

Another point of observation, which I encountered while dealing with the customers is their mindset towards Blackberry services. They feel that by pushing a product, the company is only interested in its own profit & the customer might be left alone hence to generate this trust, insurance companies need to generate the professionalism at the grass root level.

According to the research done by me it is visible that the demand of BPS in Small and Medium Enterprises. But we can see that maximum of the companies having their mail servers other than MS exchange & Lotus Domino. So, here we can suggest in making some changes in the system so that it can be installed in other mail servers.

Another point that had been noticed that maximum of the companies don’t want to invest in BPS and Blackberry services because of its high price. So, the company can try something new like reducing its price or giving some new offers.

But according to the research results there is very less potential of BPS in SMEs. But according to me this product is new, so much awareness of the product is not there. But in future this would be beneficial for the organizations and will help them in increasing their productivity. It would help them in connecting professionals to the customers, colleagues and information that drives their day. Because it’s a platform that provides users around the world with secure, wireless connectivity to a wide range of information and communications.

BIBLIOGRAPHY & REFERNCES

1. NEWSPAPERS & MAGAZINES

1.1. The Economic Times

1.2. ICFAI journal

1.3. The Business Standard

1.4. Business Line

1.5. Outlook Money

1.6. Company database.

2. WEBSITES

2.1. www.airtel.in

2.2. www.bharti.in

2.3. www.wikipedia.com

2.4. www.google.in

3. BOOKS

3.1 Marketing Management by Philip Kotler

3.2 Marketing Management by Ramaswamy.

3.3 Marketing Management by Kale Ahmed

3.4 Marketing Plans for Service Businesses. By Payne Adrian

3.5 Questionnaire Design by Alan Claments