TELECOM INDUSTRYAIRTEL

Presented By:

Ankita ShuklaAnkita SrivastavaDevendra SinghGirdhari Lal PrajapatiSmita Sinha

Mission We will meet the mobile communication needs of our customers through :

Error-free service delivery. Innovative products and services. Cost efficiency.

Values We will always put our customers first. We will always trust and respect each other. We will respect our associates as we respect each other. We will work together through a process of continuous improvement

COMPANY OVERVIEW

Globally, Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom.

In India Airtel is No. 1 by subscriber base and revenue. Bharti Airtel formerly known as Bharti Tele-ventures

Limited (BTVL) is a JV between Singtel and Bharti Telecom

The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s)

Mobile services

•Mobile and fixed wireless services

Airtel telemedia

•Broadband, Telephone services & DTH

Enterprise services

•End-to-end data and enterprise services to the corporate customers through its nationwide fiber optic backbone

FIGURES & FACT

Total Wireless subscribers in India In June 09 & July 09 are 102,367,881 & 1,05,177,635respectively.

Total Wire line subscribers in India In June 09 & July 09 are 2,827,882 & 2,861,822 respectively.

Total revenue for Q4 08 is Rs. 6376.50 Cr as compare to Rs. 5606.15 for Q3 08, i.e. 13.74% higher.

ARPU for Q4 08 is Rs.260.59 as compare to Rs. 254.48 in Q3 08,i.e. growth of 2.40%.

TRAI

MARKET SHARE (GSM MOB. SERVICES)

32.29%

24.16%15.57%

14.90%

7.09%

3.94% 1.33% 0.72% Bharti AirtelVodafone EssarBSNLIDEAAircelReliance TelecomMTNLLoop Mobile

TRAI

7 P’S OF AIRTEL

PRODUCT Airtel Pre-paid Airtel Post-paid Blackberry Wireless Handheld Value Added Services (VAS)

The different value added services provided by Airtel are- Instant Balance Enquiry 24Hr recharge Facility Caller line identification Call divert, Call wait & Call Hold Multimedia messaging service (MMS) Airtel Live Portal SMS based Information Service

….CONTD Hello Tunes & Ring Tones Voice Mail Service Easy Post-paid bill collection Gifting of Ring Tones & Hello Tunes GPRS

Business Solutions

PRICE

Customer based pricing strategies. Flexible pricing mechanism Controlled by TRAI.

PLACE

It has wide and extensive presence even in the remotest areas

Airtel Customer Care Touch Points Distributors like

E.g. Paan shops, grocery stores, chemists, outlet etc.

PROMOTION

Large scale print and video advertising. Big celebrities like SRK and Sachin are roped in to endorse the

product because it . In 2002 Airtel got its Signature tune from A.R. Rehman, this

signature tune is the most downloaded tune in India. Provides innovations such as Bollywood movie premiers,

music services such as ring back tones & many more.

RECENTLY LAUNCHED PROMOTIONAL ACTIVITIES

PEOPLE Total Employees 25616( Bharti Airtel

consolidated) as per Q3 08. Dedicate and passionate workforce. One of the best customer support. Have won 2nd Best employer award in 2004.

PROCESS

Process for services is very easy and customer can avail it very easily.

121 is the customer support no. which can be dialed from anywhere in India.

PHYSICAL ENVIRONMENT

INNOVATION

Largest OperatorPAN India presenceHaving global presenceFirst mover advantageInnovationsStrategic alliance

Only 41.8% Teledensity in India.Possible Expansion in nearest countries.

Not having plan like Free local calls and Minutes as their competitors haveLosing ground among teens and youth against their competitor like Idea and Virgin.

Potential entry of global competitor.Competition from domestic Players.

SWOTAnalysis

BIBLIOGRAPHY

www.trai.gov.in www.coai.com www.telecomtalk.info www.airtel.in

THANK YOU..!

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