AIRTEL

express yourself ……

Presented by:

1. DEVJANI SEAL2. IPSEETA MISRA3. NAMRATA JAIN4. HARSHITA KUMAR5. JISHNU S6. NAKUL PAREEK7. DIPTI RANJAN8. KARTHIK KUMAR

Group 4.

STANDING IN THE WORLD & INDIA

3rd LARGEST wireless operator in the world.

LARGEST private INTEGRATED telecom company in India .

LARGEST WIRELESS operator in India.

LARGEST private FIXED LINE operator in India.

LARGEST TELECOM company listed in Indian stock exchange.

1. PRODUCTS

Mobile Seamless mobile network in 23 circles.

Broadband Speed up to 16 mbps

Digital TV Digital Experience & Entertainment

Fixed Line Telephone connection at your home.

Enterprise Services Corporate world

MOBILE SERVICES

Prepaid

Postpaid

Blackberry Calling Cards

Customer Base (June 09) :

102.36 million

Wireless Market Share (June 09) :

24%

One of the largest carriers of voice anddata in the domestic

market.

NLD Minutes carried (June’09) 11.7 Bn

Minutes

Optic fibre capacity: 1,04,580 km

FIXED LINE & BROADBANDAirtel offers superior voice clarity through fiber-optic framework more than any ordinary telephone line.

FIXED LINE

Web site builder

Speed on demand

Games on demand

PC secure

Three party conferencing

Remote telephone management

DND etc

BROADBAND

DIGITAL TV SERVICES

MPEG4 DVB S2 Picture & sound

Universal Remote

Electronic Program Guide

Unique interactive service (i-TV)

Time Shift TV

Experience the magic of digital entertainment

DTH was launched in October’08

Best in class Technology, World class

Installation & Customer Service

Market Leadership attained in 9 of the 26 states in just 2 months.

2.PRICING Lot more affordable with amazingly reduced tariffs.

Prepaid with lowest monthly cost of staying cellular available for both new and existing customers.

Top-up recharge option with minimum of Rs.10.

Low cost Internet broadband provider with better speed.

Low roaming cost.

Affordable talk plans, convenient payment options and host of rich feature.

3. PLACE AND TIME

AIRTEL is the first private telecom service provides to connect all states of India.

They are the largest cellular service provider in India in terms of no of subscribers.

Wide and extensive presence even in remotest areas.

Airtel customer care touch point throughout the country.

Distributors like eg. Paan shop, Grocery stores , chemists, outlets etc.

Wide coverage network.

TIME (contd )

Bharti Airtel have more than 65000 million customers .

The company have covered the entire nation with its network

International roaming spread over 300 networks , 23 telecom circles.

They are aiming to target another 100 millions customers by 2012 in the Indian market.

4.PROMOTION

AIRTEL’S STRATEGY Airtel basically uses two

appeal to connect with the target audiences:-

Emotional Appeal

Humorous Appeal

Approx. 150 Crores.

ADVERTISEMENTS

PROMOTION STRATEGY

ONLINE MARKETING AND TIE -UPS Google award campaigns…

BRAND AMBASSADORS

PROMOTION

HEALTH CAMPAIGNS. GRAMEEN MOBILE PURATCHI

SPONSORED TV PROGRAMMES SPONSORED EVENTS

Choose the network service provider

Finding out the nearby store(AIRTEL)

Reaching the store

Waiting for your turn

Deciding on your plan

Select a number

Filling up the registration form

Submission of photos and documents

PAYMENT FOR THE SIM

TELECOMMUNICATION( Establish connection)

CHECK OUT

Activation of the sim

5. PROCESS OF AIRTEL SERVICE

6.PEOPLE

Customers.

Employees.

Staff.

Dealers.

Customer care

7. PHYSICAL EVIDENCE

Sim Card

Set Top Box

Dish

Airtel Centers

Employee’s Uniforms

Forms

Bills

Business Cards

Brochures

Logo

8.PRODUCTIVITY & QUALITY

Offer the customer the best service we can provide; cut our costs to the bones; and generate a surplus to continue the unending process of renewal.”

- Joseph Pillay, Singapore Airlines

• The task of value enhancement requires “Quality” improvement programmes to deliver and continuously enhance the benefits desired by the customers.

• “Productivity” improvement efforts must seek to reduce the associated costs.

Uncompromising standards

Affordable excellence

Differential attributes

Supply based approach

Quality conformance

Serviceability

Esthetics

Assurance and Empathy

•SOFT MEASURES OF QUALITY

•HARD MEASURES OF QUALITY

THANK YOU.