Advertising and

Promotional Tools

Promotional toolsStrategies businesses use to sell their goods or

services

The Purpose of Promotional Tools

To Persuade: to get people to do something

• Buy a product • Pay for a service• Come to an event

Advertisements are a promotional tool

They use words, pictures, sounds, and video to persuade.

• In order to persuade they must first get our attention

• Here are some strategies they use

Making promises

Glittering Generality: An emotionally appealing word for a highly-valued concept

Grand Liberty or Freedom

Solving a problem

Daring you to do something

Catching your eyes with colors

Catching your eyes with movement

• http://peru.com/tecnologia

Trying to entertain

• https://www.youtube.com/watch?feature=player_embedded&v=6uFQAqwbwSg

BUT ARE THEY ALWAYS TRUE???

• http://www.youtube.com/watch?v=2Hdm69hpO-E

Pick one television advertisement and write a paragraph answering these questions

• What are they selling?• Who is this advertisement for? (Is the target audience: kids, adults, boys, girls)• What emotions do you feel when you watch this advertisement? (Happy, sad, excited, funny, scared)• How do the advertisers try to get your attention or persuade you to buy? (Making a promise, solving a problem,

glittering generality, daring you to do something, catching your eyes with color or movement, using music or sounds, trying to entertain you)

• Do you want to buy the product and why or why not?• How are the opinions in the commercial different from real facts?• What is something you like about this commercial that you could use for your own advertisement?

• USE THESE SENTENCES TO HELP YOU WRITE YOUR PARAGRAPH• In this television advertisement they are selling _____________________________.• I think this advertisement is for people like________________________________,

because_________________________.• The advertisement makes me feel _______________________________, because• I want (or do not want) to buy this product because_________________________________________________.• The commercial is trying to persuade me to buy the product by using __________________________• The opinions expressed in this commercial are different than real facts because____________________________• Something that I like about this commercial that I could use to advertise my own business

is________________________________.

Other types of Promotional tools

Free samples

Discounts

Free Products

Prizes

Rubric for Promotional Plan• Location and distribution of promotions• Logo• Catchy Message• Key information (date, time, place, price)• How will you persuade? (pick 2 or 3)

promise, entertain, solve a problem, dare, pictures, emotions, movement, sounds, prizes, discounts, samples, word of mouth.

• How will you use these strategies to target a specific audience? (Based on your customers’ preferences.)

• Type of promotions you will use. (posters, video, radio, flyers, presentations in classrooms or assemblies, word of mouth)

• Choose your roles (In pairs you will work one type of promotion)

The location of the advertisement

Logo

Slogan: Catchy Message

Examples:The world is in your hands. Think Green. Share Green.

La Gran Libertad.