TOP 4 promotional tools

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TOP 4 Promotional Tools

description

TOP 4 promotional tools that you can use at different times to accomplish your online marketing goals. Unleash your potential online. www.onlish.com

Transcript of TOP 4 promotional tools

Page 1: TOP 4 promotional tools

TOP 4 Promotional

Tools

Page 2: TOP 4 promotional tools

TOP 4 promotional tools that you can use at different times to

accomplish your online marketing goals:

Publicity

ADVERTISINGSales

Campaigns

Personal Selling

Page 3: TOP 4 promotional tools

1. Publicity• Publicity has relatively low cost and adds

credibility. PLUS by adding Social Media to your PR strategy will help you to leverage customer experience.

• Persuade bloggers to write about you• Publish white papers or reports• Arrange a speech or talk or hold a free webinar• Conduct surveys• Get on radio or TV• Arrange for testimonials and endorsements• Create an event• Interview thought leaders in your niche

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2. Advertising

• Use Direct Mailing to reach many consumers simultaneously with the same message and a relatively LOW COST per exposure.

• Have a multi-channel marketing STRATEGY.

• Combine BOTH offline and online tools for maximum exposure.

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3. Sales Campaigns• Generate AWARENESS and stimulate

demand through short-term awareness campaigns and sales promotion tactics like awards, giveaways, brochures and coupons

• BROADEN your campaign REACH by using strategies to encourage word of mouth and sharing.

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4. Personal selling• Personal selling is two-way

communication, the BEST tool for closing a sale.

• Ask PEOPLE to leave their contact info, get on a call with them, answer their questions and help them make a purchase decision.

• Great TACTIC for selling high-end products.