Scaleable keyword research. How to quickly uncover how people search in your niche - Richard Baxter
Advanced Keyword Research to Uncover Content Opportunities
-
Upload
affiliate-summit -
Category
Business
-
view
261 -
download
0
Transcript of Advanced Keyword Research to Uncover Content Opportunities
![Page 1: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/1.jpg)
Advanced Keyword Research To Uncover Content
OpportunitiesDan Shure
Affiliate Summit East 2016www.evolvingseo.com
@dan_shure
![Page 2: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/2.jpg)
Why SEO and Keywords?
![Page 3: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/3.jpg)
You’re probably creating content anyway…
![Page 4: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/4.jpg)
Targeting keywords/topics has not gone away.
![Page 5: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/5.jpg)
Proof (3 Examples)
![Page 6: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/6.jpg)
1. Affiliate Site (client)
![Page 7: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/7.jpg)
One piece of content
![Page 8: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/8.jpg)
NO link building
![Page 9: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/9.jpg)
Identified keyword had search volume of 0!
![Page 10: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/10.jpg)
2. Industrial Industry
![Page 11: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/11.jpg)
One piece of content
![Page 12: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/12.jpg)
Lots of traffic for this vertical
![Page 13: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/13.jpg)
3. SaaS Site (very popular one, you’ve heard of it)
![Page 14: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/14.jpg)
One piece of content
![Page 15: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/15.jpg)
Their most trafficked article all time
![Page 16: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/16.jpg)
NO link building
![Page 17: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/17.jpg)
This top keyword had 4,000 monthly searches, but they could compete.
![Page 18: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/18.jpg)
“But it doesn’t convert…”
![Page 19: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/19.jpg)
Wrong.
![Page 20: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/20.jpg)
Check assisted conversions. Content leads to goals later on.
![Page 21: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/21.jpg)
Content HAS to be good 10x.
https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
![Page 23: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/23.jpg)
Understand what battles you can win
![Page 24: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/24.jpg)
![Page 25: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/25.jpg)
![Page 26: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/26.jpg)
![Page 27: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/27.jpg)
Tactics
![Page 28: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/28.jpg)
1. Find Rising Trends
![Page 29: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/29.jpg)
Google Correlate
![Page 30: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/30.jpg)
Draw
![Page 31: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/31.jpg)
Lots of ideas
![Page 32: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/32.jpg)
This jumped out
![Page 33: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/33.jpg)
Volume
![Page 34: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/34.jpg)
SERP Opportunity
![Page 35: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/35.jpg)
Product Types
![Page 36: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/36.jpg)
TONS of volume
![Page 37: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/37.jpg)
TONS of volume
![Page 38: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/38.jpg)
(*Ahem* Domain-ers)
All major TLDs available
![Page 39: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/39.jpg)
2. Autosuggest Hacks
![Page 40: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/40.jpg)
Solve problems
![Page 41: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/41.jpg)
Solve problems
![Page 42: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/42.jpg)
3. Product SKU’s, Specs, ID’s, Model #’s
![Page 43: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/43.jpg)
Industry specifications numbers
![Page 44: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/44.jpg)
Find Amazon product page
![Page 45: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/45.jpg)
Put in SEM Rush
![Page 46: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/46.jpg)
Sort by number of Search results
![Page 47: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/47.jpg)
Opportunity.
![Page 48: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/48.jpg)
Opportunity
![Page 49: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/49.jpg)
Search for exact products
![Page 50: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/50.jpg)
Drop in SEM Rush. Sort.
![Page 51: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/51.jpg)
No one addressing this. Opportunity.
![Page 52: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/52.jpg)
4. Steal Traffic
![Page 53: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/53.jpg)
Use new ‘Pages’ feature in SEM Rush
![Page 54: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/54.jpg)
Filter for old content
![Page 55: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/55.jpg)
Where does old content still rank well?
![Page 56: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/56.jpg)
Create something new.
![Page 57: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/57.jpg)
You can even get some links.
![Page 58: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/58.jpg)
5. Ad Market Leaders -> SEM Rush
![Page 59: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/59.jpg)
Who spends money on “project management
software”?
![Page 60: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/60.jpg)
KW Planner - market leaders
![Page 61: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/61.jpg)
Drop in SEM Rush.
![Page 62: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/62.jpg)
Filter.
![Page 63: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/63.jpg)
Filter.
What does Wrike rank well for, that is NOT branded and lower volume?
![Page 64: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/64.jpg)
Looks interesting.
![Page 65: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/65.jpg)
Most of SERP, not great results
![Page 66: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/66.jpg)
6. Quick Brainstorms To Get Out Of The Box
![Page 67: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/67.jpg)
LinkedIn Skills
![Page 68: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/68.jpg)
PPC Word Clouds - Analytics
![Page 69: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/69.jpg)
Google Books
![Page 70: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/70.jpg)
Find a book about your topic
![Page 71: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/71.jpg)
“Unknown unkowns”
![Page 73: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/73.jpg)
Result for “Team Building”
![Page 74: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/74.jpg)
7. Forums-> SEM Rush
![Page 75: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/75.jpg)
When forums rank, we know there’s room for more
content
![Page 77: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/77.jpg)
Inbound.org
![Page 78: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/78.jpg)
Filtered by ranking #15 or higher, sort by # of results.
![Page 79: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/79.jpg)
Opportunity.
![Page 80: Advanced Keyword Research to Uncover Content Opportunities](https://reader036.fdocuments.us/reader036/viewer/2022070515/58784fb61a28ab68198b6211/html5/thumbnails/80.jpg)
(Bonus: Find Highly Visible Questions To Answer on Quora)