How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman

KEYWORD RESEARCH

ON ‘ROIDS

RAE HOFFMAN

SMX ADVANCED

SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM

IDENTIFYING NEW KEYWORD

OPPORTUNITIES FOR

ALREADY EXISTING

INTERNAL CONTENT


[NOT PROVIDED] GOT YOU DOWN?

STEP 1 Check analytics and find your top 10-100 organic landing pages

STEP 2 Plus those page URLs into SEMRush

STEP 3 Determine relevant improvement or expansion opportunities:

Cross check volume & CPC – which terms make sense to target for improvement?

Is the page ranking for horizontal terms you don’t have dedicated content for? Is the

volume and /or CPC there to support doing so?

What terms are related to the keywords driving the page traffic? Is there a way to target

these words with separate awesome content? Will the ROI be there?


EXAMPLE


http://www.tasteofhome.com/camping-recipes (*I have nothing to do with this website)

http://www.tasteofhome.com/camping-recipes







PAGE FACTS Title tag – Camping Recipes | Taste of Home

•Neither “meal” nor “meals” appears anywhere on the page or in the

document head

•Neither ideas” nor “idea” appears anywhere on the page or in the document

head

•“Easy” appears once on the page in text (3 times in anchor)

Proposed title – Camping Recipes | Easy Campfire Meal Ideas | Taste of Home

Ensure all of the above words appear at least once in singular OR

plural format on the page


COMPETITOR KEYWORDS

#1 FOR DUTCH OVEN RECIPES

http://www.dutchovendude.com/dutch-oven-

recipes.asp

(*Once again, I have nothing to do with this site)


http://www.dutchovendude.com/dutch-oven-recipes.asp





POSITION VALUE


DUTCH OVEN RECIPES

POSITION 1 - DUTCHOVENDUDE.com – 21.6K – 72.1%

72.1% of 21,600 = 15,573

POSITION 2 – FOODNETWORK.com - 31.1M - .01%

.01% of 31,100,000 = 3,110

POSITION 3 – BONAPPETIT.com – 1.3M - .22%

.22% of 1,300,000 = 2,860

POSITION 5 – SCOUTORAMA – 5.5K – 30.35%

30.35% of 5,500 = 1,669

NEED BUDGET? So how can a keyword research tool help you get more budget – from

either a client or your boss?

SEMRUSH DOMAIN VS. DOMAIN

Stacks competing websites against each other to measure keyword

traffic and overlap


NEED BUDGET?

TOTAL

REGIONAL

DOMINATION


NEED BUDGET?

#TRUESTORY


THANKS

PUSHFIRE.com DIGITAL AGENCY SPECIALIZING IN SEO

& PPC

SUGARRAE.com PROFANITY RIDDEN MARKETING BLOG

@SUGARRAE RANTING & FOOTBALL


How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman

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