Adv420 final presentation

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Transcript of Adv420 final presentation

Page 1: Adv420 final presentation

By Leoniece Cheeks

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Foursquare I would offer rewards when you check-in to

foursquare. This will increase foursquare usage and consumers will have the opportunity to gain $1 off coupons when checking in at their local target.

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Twitter ¡ Gain 200+ followers daily

¡  using #targetrewards hashtag to create volume on facebook and target website

¡ Respond to 50% of tweets

¡ Giveaways monthly

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Website After revamping the social networks I would

redesign the website to show that Target is a one stop shop by making non perishable items

available for delivery in bulk and creating a banner that says “produce/meats now available at your local store”. Our target webpage will still have the overall basic theme but the traffic that the social networks will help to drive sales on electronics,

housewares, clothing items, etc.

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FLASH MOB On the launch of the target rewards program I

would like to create a Flash mob in the first store to create more volume and show that there is a cool

shopping experience when shopping at target.

http://www.youtube.com/watch?v=9q7R9qFcrbI

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